Smart TV Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, India, Germany, UK - Size and Forecast 2023-2027

Published: Nov 2022

Pages: 177

SKU: IRTNTR41015

Snapshot

Smart TV Market Forecast 2023-2027

The Smart Television (TV) Market size was valued at USD 85.51 billion in 2020 and the market is estimated to show a positive growth during the forecast period. Market drivers include technological advancements in TV resolution, the increasing popularity of OTT content on smart TVs, and the growing prominence of online sales. On the other hand, market challenges stem from security and privacy concerns associated with smart TVs, competition from alternative products, and the compliance costs linked to the adoption of GDPR in Europe.

How big is the Smart TV Market from 2023 to 2027?

The global smart TV market share is estimated to grow by USD 69.33 billion between 2023 and 2027, accelerating at a CAGR of 10.81%.

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Market Segmentation

The Market is divided into distribution channels, types, and geography. The Distribution Channel is classified into offline and online segments. The type is segmented into below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches, and Geography includes key regions such as APAC, Europe, North America, South America, and Middle East and Africa.

By Distribution Channel

The market share growth of the offline segment will be significant during the forecast period. The offline segment includes consumer electronics stores, hypermarkets and supermarkets, and specialty retail stores that sell them. Offline distribution channels remain the primary distribution channels in the market. Rapid internet penetration and growth in the adoption of OTT streaming services in the US, India, and China have boosted the demand for high-end products. Moreover, advances in technology and product design have made them more affordable to consumers globally over the last few years.

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The offline segment was valued at USD 52.21 billion in 2017 and continue to grow by 2021. Vendors in the market also offer their products through several leading offline retail supermarkets, such as SPAR International, Walmart, Target Brands, Inc., and ALDI. In addition, established international vendors, such as LG, Samsung, and Toshiba, have an extensive global presence through a wide distributor network. Offline stores continue to appeal to consumers owing to their affinity toward experience-based purchase offerings. Several consumers continue to rely on in-store performance and store expert demos to make informed purchase decisions. Overall, the offline segment is expected to witness moderate growth during the forecast period, albeit at a slower rate than the online channel.

By Region

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APAC is estimated to contribute 46% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

In 2022, China and India stood out as significant consumers in the APAC smart TV market. The region's growing demand for high-end smart TVs, particularly in emerging economies like India and other Southeast Asian countries, including Thailand, Vietnam, and Hong Kong, has been bolstered by increased consumer willingness to invest in these products. Additionally, a surge in OTT content subscriptions and the availability of technologically advanced smart TVs have contributed to market growth. For instance, India is projected to witness a substantial rise in its OTT content market, and international OTT platforms like Netflix and Amazon Prime have gained traction in APAC. Manufacturers like LG, Samsung, TCL Corp., Panasonic, and Sony are meeting the demand with affordable, high-end smart TVs, aided by advancements in manufacturing technology and substantial investments in production facilities and research and development. These factors are expected to fuel further growth in the APAC smart TV market in the coming years.

Market Dynamics and Customer Landscape

The market is driven by several key factors that shape its growth trajectory. Firstly, the proliferation of Over-the-Top (OTT) services and streaming platforms has significantly influenced consumer preferences, driving the demand for Smart TVs equipped with access to a variety of OTT platforms. Moreover, the rise of internet video streaming and increasing internet accessibility has expanded the market reach, allowing users to access a wide range of content directly from their Smart TVs. Additionally, the integration of interactive features and voice command functionalities enhances user experience, making Smart TVs more intuitive and user-friendly.

Technological advancements play a crucial role in driving the market forward. Advanced computing capabilities and graphical user interface (GUI) innovations contribute to the development of more sophisticated Smart TV operating systems. Screen mirroring/sharing and video calling functionalities further enhance connectivity and interaction, catering to the evolving needs of consumers. Moreover, the convergence of Smart TV technology with other devices, such as cellphones and computers, fosters seamless integration and application development, creating a more interconnected digital ecosystem. Overall, the market is characterized by continuous innovation and adaptation to meet the demands of modern consumers in the digital age.

Significant Market Trend

The growing influence of digital media on smart TV advertising and marketing is one of the major market trends shaping the market growth. Digital media has surged in importance as a crucial communication and marketing avenue for global manufacturers. Many are now investing in social media campaigns, particularly in developed markets like the US and the UK, to boost product promotion and expand marketing reach. This approach leverages deep data insights and precise customer targeting.

For instance, LG's Smart TV advertising service in the Middle East and North Africa relies on device-level insights and user data with consent to enhance the consumer viewing experience while incorporating non-intrusive online video and banner ads. Additionally, micro-influencers on platforms like YouTube and Twitter, who focus on niche interests, play a significant role in promoting smart TVs. Brands like Samsung employ AI, sentiment analysis, and predictive alerts to gauge social media sentiments about their products. In sum, the growing impact of digital media on advertising and marketing is set to fuel market growth in the forecast period.

Key Market Driver

The market is experiencing significant growth driven primarily by technological advancements in TV resolution. The advent of 4K UHDTV, supported by advancements in software and display technology, has revolutionized the viewing experience, prompting leading vendors like Samsung, Apple, and Sony to deliver application-rich products prioritizing visual excellence. This surge in resolution has led to the proliferation of high-resolution content offered by various streaming services and cable providers, enhancing consumer demand for Smart TVs equipped with 4K displays. Additionally, cutting-edge display technologies such as OLED and QLED contribute to remarkable color accuracy, clarity, and thin, lightweight TV designs, further fueling market growth.

Integration of operating systems and media streamers like Android TV, Apple TV, and Roku plays a crucial role in simplifying user experiences and centralizing control while supporting 4K and HDR content. These innovations in design and functionality cater to the preferences of tech-savvy consumers in both developed and emerging markets, particularly those in urban areas. As hardware and software technology continues to advance, the Smart TV market is poised for continued growth, driven by ongoing enhancements in resolution, display technology, and user interface innovations.

Major Market Challenge

Security and privacy concerns is a key challenge hindering the market growth. Security threats have emerged as a significant challenge in the global market. While they are generally secure, their internet connectivity exposes them to specific risks:

Privacy Concerns: Smart TVs with built-in cameras and pre-installed social media apps, like Facebook and Skype, raise privacy and data security issues. A notable case was Vizio, which faced legal action for collecting and selling user data without consent. A recent report also revealed that smart TV manufacturers and streaming services share user information without consent.
Malware: Smart TVs can connect external devices, making them vulnerable to malware attacks that may result in unauthorized access and data manipulation.

These privacy and security concerns are likely to impede adoption in the future.

Which are the major companies and key offerings of the Smart TV Market?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

TCL- The company offers smart TVs such as TCL mini LED 4K TV, TCL QLED 4K TV, and HDR TV.

Technavio has detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market analysis report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Distribution Channel Outlook
- Offline
- Online
Type Outlook
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 Inches
- 56 to 65 Inches
- Above 65 Inches
Region Outlook
- APAC
  - China
  - India
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- North America
  - The U.S.
  - Canada
- South America
  - Brazil
  - Argentina
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Market Analyst Overview

The market is experiencing rapid growth fueled by technological advancements such as 4K display technology and advanced computing. Consumers are drawn to affordable products offering better colors and deeper blacks, with a wide range of content available through OTT services and online content delivery. However, concerns regarding security vulnerabilities persist amidst the rise of internet connectivity and streaming media. Android ecosystem and QLED display technology are shaping the market alongside features like speech recognition and screen mirroring. As consumer behavior shifts towards online content consumption, manufacturers focus on user interface innovations and streaming platforms to meet evolving demands.

The market is witnessing profound changes driven by rapid technological advancements and shifting consumer behavior towards internet video streaming and OTT services. Manufacturers offer a plethora of features, including 4K-resolution televisions, curved TVs, and MICRO LED displays to cater to diverse preferences. Content providers play a crucial role in ensuring content availability and integration, while connected TV manufacturers capitalize on the developer community to enhance interactive features and experience design. As the market evolves, Chinese players and third-party service providers compete fiercely, prompting innovation in areas such as quantum dots and Neo QLED technology. Despite challenges like travel restrictions, the market experiences a sales spike fueled by rising internet accessibility and home networking access.

Smart TV Market Scope
Report Coverage	Details
Page number	177
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 10.81%
Market growth 2023-2027	USD 69.33 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	10.33
Regional analysis	APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution	APAC at 46%
Key countries	US, China, India, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International Co. Ltd. , Koninklijke Philips NV, LG Electronics Inc., Logitech International SA, MIRC Electronics Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, TOSHIBA CORP, Videocon Industries Ltd., VIZIO Holding Corp, Westinghouse Electric Corp., and Xiaomi Inc.
Market dynamics	Parent market analysis, market growth and trends, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution to the parent market
Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global smart tv market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global smart tv market 2017 - 2021 ($ billion)

4.2 Distribution channel Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)

4.3 Application Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ billion)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2022-2027
- Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

6.4 Online - Market size and forecast 2022-2027
- Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 43: Chart on Type - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Type - Market share 2022-2027 (%)

7.2 Comparison by Type
- Exhibit 45: Chart on Comparison by Type
- Exhibit 46: Data Table on Comparison by Type

7.3 Below 32 Inches - Market size and forecast 2022-2027
- Exhibit 47: Chart on Below 32 Inches - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Data Table on Below 32 Inches - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Chart on Below 32 Inches - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Below 32 Inches - Year-over-year growth 2022-2027 (%)

7.4 32 to 45 Inches - Market size and forecast 2022-2027
- Exhibit 51: Chart on 32 to 45 Inches - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on 32 to 45 Inches - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on 32 to 45 Inches - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on 32 to 45 Inches - Year-over-year growth 2022-2027 (%)

7.5 46 to 55 Inches - Market size and forecast 2022-2027
- Exhibit 55: Chart on 46 to 55 Inches - Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on 46 to 55 Inches - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on 46 to 55 Inches - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on 46 to 55 Inches - Year-over-year growth 2022-2027 (%)

7.6 56 to 65 Inches - Market size and forecast 2022-2027
- Exhibit 59: Chart on 56 to 65 Inches - Market size and forecast 2022-2027 ($ billion)
- Exhibit 60: Data Table on 56 to 65 Inches - Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Chart on 56 to 65 Inches - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on 56 to 65 Inches - Year-over-year growth 2022-2027 (%)

7.7 Above 65 Inches - Market size and forecast 2022-2027
- Exhibit 63: Chart on Above 65 Inches - Market size and forecast 2022-2027 ($ billion)
- Exhibit 64: Data Table on Above 65 Inches - Market size and forecast 2022-2027 ($ billion)
- Exhibit 65: Chart on Above 65 Inches - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on Above 65 Inches - Year-over-year growth 2022-2027 (%)

7.8 Market opportunity by Type
- Exhibit 67: Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 69: Chart on Market share by geography 2022-2027 (%)
- Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 71: Chart on Geographic comparison
- Exhibit 72: Data Table on Geographic comparison

9.3 APAC - Market size and forecast 2022-2027
- Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.4 Europe - Market size and forecast 2022-2027
- Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.5 North America - Market size and forecast 2022-2027
- Exhibit 81: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 82: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 83: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 China - Market size and forecast 2022-2027
- Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)

9.9 US - Market size and forecast 2022-2027
- Exhibit 97: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 98: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 99: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on US - Year-over-year growth 2022-2027 (%)

9.10 Germany - Market size and forecast 2022-2027
- Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.11 India - Market size and forecast 2022-2027
- Exhibit 105: Chart on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 106: Data Table on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 107: Chart on India - Year-over-year growth 2022-2027 (%)
- Exhibit 108: Data Table on India - Year-over-year growth 2022-2027 (%)

9.12 UK - Market size and forecast 2022-2027
- Exhibit 109: Chart on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 110: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 111: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 112: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 114: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 116: Overview on factors of disruption

11.4 Industry risks
- Exhibit 117: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 118: Vendors covered

12.2 Market positioning of vendors
- Exhibit 119: Matrix on vendor position and classification

12.3 Apple Inc.
- Exhibit 120: Apple Inc. - Overview
- Exhibit 121: Apple Inc. - Business segments
- Exhibit 122: Apple Inc. - Key news
- Exhibit 123: Apple Inc. - Key offerings
- Exhibit 124: Apple Inc. - Segment focus

12.4 Haier Smart Home Co. Ltd.
- Exhibit 125: Haier Smart Home Co. Ltd. - Overview
- Exhibit 126: Haier Smart Home Co. Ltd. - Business segments
- Exhibit 127: Haier Smart Home Co. Ltd. - Key offerings
- Exhibit 128: Haier Smart Home Co. Ltd. - Segment focus

12.5 Hisense International Co. Ltd.
- Exhibit 129: Hisense International Co. Ltd. - Overview
- Exhibit 130: Hisense International Co. Ltd. - Product / Service
- Exhibit 131: Hisense International Co. Ltd. - Key offerings

12.6 Koninklijke Philips NV
- Exhibit 132: Koninklijke Philips NV - Overview
- Exhibit 133: Koninklijke Philips NV - Business segments
- Exhibit 134: Koninklijke Philips NV - Key news
- Exhibit 135: Koninklijke Philips NV - Key offerings
- Exhibit 136: Koninklijke Philips NV - Segment focus

12.7 LG Electronics Inc.
- Exhibit 137: LG Electronics Inc. - Overview
- Exhibit 138: LG Electronics Inc. - Business segments
- Exhibit 139: LG Electronics Inc. - Key news
- Exhibit 140: LG Electronics Inc. - Key offerings
- Exhibit 141: LG Electronics Inc. - Segment focus

12.8 Logitech International SA
- Exhibit 142: Logitech International SA - Overview
- Exhibit 143: Logitech International SA - Business segments
- Exhibit 144: Logitech International SA - Key news
- Exhibit 145: Logitech International SA - Key offerings
- Exhibit 146: Logitech International SA - Segment focus

12.9 Panasonic Holdings Corp.
- Exhibit 147: Panasonic Holdings Corp. - Overview
- Exhibit 148: Panasonic Holdings Corp. - Business segments
- Exhibit 149: Panasonic Holdings Corp. - Key news
- Exhibit 150: Panasonic Holdings Corp. - Key offerings
- Exhibit 151: Panasonic Holdings Corp. - Segment focus

12.10 Samsung Electronics Co. Ltd.
- Exhibit 152: Samsung Electronics Co. Ltd. - Overview
- Exhibit 153: Samsung Electronics Co. Ltd. - Business segments
- Exhibit 154: Samsung Electronics Co. Ltd. - Key news
- Exhibit 155: Samsung Electronics Co. Ltd. - Key offerings
- Exhibit 156: Samsung Electronics Co. Ltd. - Segment focus

12.11 Sharp Corp.
- Exhibit 157: Sharp Corp. - Overview
- Exhibit 158: Sharp Corp. - Business segments
- Exhibit 159: Sharp Corp. - Key news
- Exhibit 160: Sharp Corp. - Key offerings
- Exhibit 161: Sharp Corp. - Segment focus

12.12 Skyworth Group Ltd
- Exhibit 162: Skyworth Group Ltd - Overview
- Exhibit 163: Skyworth Group Ltd - Product / Service
- Exhibit 164: Skyworth Group Ltd - Key offerings

12.13 Sony Group Corp.
- Exhibit 165: Sony Group Corp. - Overview
- Exhibit 166: Sony Group Corp. - Business segments
- Exhibit 167: Sony Group Corp. - Key news
- Exhibit 168: Sony Group Corp. - Key offerings
- Exhibit 169: Sony Group Corp. - Segment focus

12.14 TCL Electronics Holdings Ltd
- Exhibit 170: TCL Electronics Holdings Ltd - Overview
- Exhibit 171: TCL Electronics Holdings Ltd - Business segments
- Exhibit 172: TCL Electronics Holdings Ltd - Key news
- Exhibit 173: TCL Electronics Holdings Ltd - Key offerings
- Exhibit 174: TCL Electronics Holdings Ltd - Segment focus

12.15 Videocon Industries Ltd.
- Exhibit 175: Videocon Industries Ltd. - Overview
- Exhibit 176: Videocon Industries Ltd. - Product / Service
- Exhibit 177: Videocon Industries Ltd. - Key offerings

12.16 VIZIO Holding Corp
- Exhibit 178: VIZIO Holding Corp - Overview
- Exhibit 179: VIZIO Holding Corp - Product / Service
- Exhibit 180: VIZIO Holding Corp - Key offerings

12.17 Xiaomi Inc.
- Exhibit 181: Xiaomi Inc. - Overview
- Exhibit 182: Xiaomi Inc. - Business segments
- Exhibit 183: Xiaomi Inc. - Key news
- Exhibit 184: Xiaomi Inc. - Key offerings
- Exhibit 185: Xiaomi Inc. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 186: Inclusions checklist
- Exhibit 187: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 188: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 189: Research methodology
- Exhibit 190: Validation techniques employed for market sizing
- Exhibit 191: Information sources

13.5 List of abbreviations
- Exhibit 192: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
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Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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