Smart Wearable Fitness and Sports Devices and Services Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Canada, China, India, Germany - Size and Forecast 2024-2028

Published: Dec 2023 Pages: 154 SKU: IRTNTR77063

Smart Wearable Fitness and Sports Devices and Services Market Forecast 2024-2028

The Smart Wearable Fitness And Sports Devices And Services Market size is projected to increase by USD 89.32 billion at a compound annual growth rate (CAGR) of 14.91% between 2023 and 2028. The growth rate of the market depends on several factors, including the increasing awareness about the benefits of a healthy lifestyle, the increasing adoption of smartwatches, and the rise in customer interest in sports and sports-related products. 

What will be the Size of the Market During the Forecast Period?

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Market Overview

Key Driver

One of the key factors driving the market growth is the increasing awareness about the benefits of a healthy lifestyle. Hectic work schedules and different lifestyle-related diseases are pushing people to opt for daily exercise. In addition, the number of people identified as overweight and obese is on the rise across the world.

For instance, according to the National Center for Biotechnology Information, 64% of the US population will be overweight in 2025. In addition, while the issues of obesity and being overweight have been common in high-income countries, they are on the rise in low- and middle-income countries, particularly in urban areas. Furthermore, excessive weight and obesity have a significant impact on the cancer incidence rate. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.

Key Trends

One of the major market trends shaping the market growth is the increasing use of smart wearable devices in sports analytics. Fitness and sports devices and services including fitness trackers are mainly used in sports analytics. In addition, fitness and sports wearables consist of tracking devices, sensors, and software applications that implement sports analytics. Furthermore, sports analytics embedded devices consist of performance devices, watches, sensors, and wearable apparel technology for sports.

Moreover, this transforms athletes performance analysis in training and on-field play enhancement and indicates changes in team composition. In addition, the technology and software that are used in devices aid in the critical decision-making process in several games and sports, such as football, tennis, basketball, and golf. Furthermore, these devices are also used to track various activities of players, such as to monitor speed, distance covered, and breathing and heart rates. Hence, such factors are driving the market growth during the forecast period.

Major Restrain

The growing market for counterfeit products of smart wearables is one of the key challenges hindering the market growth. The market is filled with fake copies of all the prominent products from major companies, including Apple, SAMSUNG ELECTRONICS, Fitbit, and Xiaomi. In addition, most of these counterfeit products are manufactured in APAC, owing to the presence of low-cost labor and other counterfeit product markets.

Moreover, smartwatches and smart bands are the most counterfeited products available in the market due to their greater appeal to local consumers compared with other wearable electronic devices. In addition, customers are buying counterfeit products knowingly or unknowingly due to the significantly reduced price of these products. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period. 

Market Segmentation By Product

The smart wearable fitness devices segment is estimated to witness significant growth during the forecast period. The growth in the segment is fuelled by factors such as an increase in health awareness among consumers and growing investments in building connected ecosystems. In addition, devices refer to the group of devices such as fitness trackers and smartwatches that are designed to be worn all day.

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The smart wearable fitness devices segment was the largest segment and was valued at USD 29.30 billion in 2018. Moreover, many global players manufacture advanced fitness trackers in integrate advanced features in their products such as the Internet of Things, artificial intelligence, and wireless connectivity. In addition, wearable fitness trackers are most popularly used to promote health monitoring awareness among consumers. Furthermore, these devices provide various health benefits, including heart rate tracking, sleep monitoring, step monitoring, and pulse tracking. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Market Segmentation By Distribution Channel

The growing adoption of the online segment will increase the market growth. The significant changes in shopping preferences have fuelled the sales of fitness trackers through online channels. In addition, most consumers make their purchase decisions based on online research through websites, blogs, and social media. Moreover, this shift has been led by the penetration and geographical reach of e-retailers such as Amazon.com Inc. (Amazon), Flipkart, and JD.com Inc. (JD.com). Furthermore, strong infrastructure for the penetration of e-commerce services has also propelled the preference for the online distribution channel. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Regional Overview

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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America has always been at the forefront in terms of new technology adoption which is fuelling the market growth in the region. In addition, the well-developed telecommunication network infrastructure in the region enables users to easily connect their computing devices with wearable electronics.

Moreover, the region is witnessing high investments in the deployment of the 5G network infrastructure to support the increasing mobile data traffic. In addition, the presence of a well-developed communication network infrastructure in the region is driving the adoption and usage of mobile computing devices in the region. Furthermore, the high usage of mobile devices in the region increases the probability of using wearable devices as these devices are used in conjunction with mobile devices. Hence, such factors are driving the market growth in North America during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.

Customer Landscape

Who are the Major Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alphabet Inc: The company offers Fitbit Surge, Fitbit Charge HR, Fitbit Charge, and Fitbit Flex.

The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • AT and T Inc.
  • BTS Bioengineering Corp.
  • Cogent Communications Holdings Inc.
  • Cool Shirt Systems
  • Crossbeats
  • Garmin Ltd.
  • Hexoskin
  • Logitech International SA
  • Nexxbase Marketing Pvt. Ltd.
  • Nike Inc.
  • Samsung Electronics Co. Ltd.
  • Shot Tracker
  • Sony Group Corp.
  • SUUNTO
  • Telefonica SA
  • Weartrons Labs
  • XeNSR

Qualitative and quantitative analyses of companies have been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Smart Wearables Fitness and Sports Devices and Services Market caters to diverse consumer demographics and lifestyle patterns, offering personal care products tailored for swimmers, cyclists, runners, gym-goers, adventure lovers, and sports enthusiasts. Integrating AI and AR technologies, devices like AirPods, smart clothing, wristwear, eyewear, headwear, footwear, neckwear, body wear, and others enhance user experiences. Virtual Reality (VR) and Augmented Reality (AR) further elevate engagement, with products like Spree Wearables and Life BEAM leading innovation. This dynamic market continuously evolves to meet the demands of health-conscious consumers seeking advanced solutions for fitness tracking and performance enhancement.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

  • Product Outlook
    • Smart wearable fitness devices
    • Smart wearable sports devices
  • Distribution Channel Outlook
    • Online
    • Offline
  • Geography Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Smart Wearable Fitness And Sports Devices And Services Market Scope

Report Coverage

Details

Page number

154

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 14.91%

Market Growth 2024-2028

USD 89.32 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

13.82

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 41%

Key countries

US, Canada, China, India, and Germany

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Alphabet Inc., Apple Inc., AT and T Inc., BT Group Plc, BTS Bioengineering Corp., Cogent Communications Holdings Inc., Cool Shirt Systems, Crossbeats, Garmin Ltd., Hexoskin, Logitech International SA, Nexxbase Marketing Pvt. Ltd., Nike Inc., Samsung Electronics Co. Ltd., Shot Tracker, Sony Group Corp., SUUNTO, Telefonica SA, Weartrons Labs, and XeNSR

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Trends and Analysis Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, APAC, Europe, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies 

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global smart wearable fitness and sports devices and services market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global smart wearable fitness and sports devices and services market 2018 - 2022 ($ billion)
    • 4.2 Product Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • 4.3 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Product - Market share 2023-2028 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Smart wearable fitness devices - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Smart wearable fitness devices - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Smart wearable fitness devices - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Smart wearable fitness devices - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Smart wearable fitness devices - Year-over-year growth 2023-2028 (%)
    • 6.4 Smart wearable sports devices - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Smart wearable sports devices - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Smart wearable sports devices - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Smart wearable sports devices - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Smart wearable sports devices - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 42: Market opportunity by Product ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Product ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 44: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 46: Chart on Comparison by Distribution Channel
      • Exhibit 47: Data Table on Comparison by Distribution Channel
    • 7.3 Online - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 7.4 Offline - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 56: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 APAC - Market size and forecast 2023-2028
      • Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.5 Europe - Market size and forecast 2023-2028
      • Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 Canada - Market size and forecast 2023-2028
      • Exhibit 91: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 9.11 India - Market size and forecast 2023-2028
      • Exhibit 95: Chart on India - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on India - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on India - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on India - Year-over-year growth 2023-2028 (%)
    • 9.12 Germany - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ billion)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Alphabet Inc.
              • Exhibit 111: Alphabet Inc. - Overview
              • Exhibit 112: Alphabet Inc. - Business segments
              • Exhibit 113: Alphabet Inc. - Key news
              • Exhibit 114: Alphabet Inc. - Key offerings
              • Exhibit 115: Alphabet Inc. - Segment focus
            • 12.4 Apple Inc.
              • Exhibit 116: Apple Inc. - Overview
              • Exhibit 117: Apple Inc. - Business segments
              • Exhibit 118: Apple Inc. - Key news
              • Exhibit 119: Apple Inc. - Key offerings
              • Exhibit 120: Apple Inc. - Segment focus
            • 12.5 AT and T Inc.
              • Exhibit 121: AT and T Inc. - Overview
              • Exhibit 122: AT and T Inc. - Business segments
              • Exhibit 123: AT and T Inc. - Key news
              • Exhibit 124: AT and T Inc. - Key offerings
              • Exhibit 125: AT and T Inc. - Segment focus
            • 12.6 BT Group Plc
              • Exhibit 126: BT Group Plc - Overview
              • Exhibit 127: BT Group Plc - Business segments
              • Exhibit 128: BT Group Plc - Key offerings
              • Exhibit 129: BT Group Plc - Segment focus
            • 12.7 Cogent Communications Holdings Inc.
              • Exhibit 130: Cogent Communications Holdings Inc. - Overview
              • Exhibit 131: Cogent Communications Holdings Inc. - Product / Service
              • Exhibit 132: Cogent Communications Holdings Inc. - Key offerings
            • 12.8 Crossbeats
              • Exhibit 133: Crossbeats - Overview
              • Exhibit 134: Crossbeats - Key offerings
            • 12.9 Garmin Ltd.
              • Exhibit 135: Garmin Ltd. - Overview
              • Exhibit 136: Garmin Ltd. - Business segments
              • Exhibit 137: Garmin Ltd. - Key offerings
              • Exhibit 138: Garmin Ltd. - Segment focus
            • 12.10 Hexoskin
              • Exhibit 139: Hexoskin - Overview
              • Exhibit 140: Hexoskin - Product / Service
              • Exhibit 141: Hexoskin - Key offerings
            • 12.11 Nexxbase Marketing Pvt. Ltd.
              • Exhibit 142: Nexxbase Marketing Pvt. Ltd. - Overview
              • Exhibit 143: Nexxbase Marketing Pvt. Ltd. - Product / Service
              • Exhibit 144: Nexxbase Marketing Pvt. Ltd. - Key offerings
            • 12.12 Nike Inc.
              • Exhibit 145: Nike Inc. - Overview
              • Exhibit 146: Nike Inc. - Business segments
              • Exhibit 147: Nike Inc. - Key news
              • Exhibit 148: Nike Inc. - Key offerings
              • Exhibit 149: Nike Inc. - Segment focus
            • 12.13 Samsung Electronics Co. Ltd.
              • Exhibit 150: Samsung Electronics Co. Ltd. - Overview
              • Exhibit 151: Samsung Electronics Co. Ltd. - Business segments
              • Exhibit 152: Samsung Electronics Co. Ltd. - Key news
              • Exhibit 153: Samsung Electronics Co. Ltd. - Key offerings
              • Exhibit 154: Samsung Electronics Co. Ltd. - Segment focus
            • 12.14 Shot Tracker
              • Exhibit 155: Shot Tracker - Overview
              • Exhibit 156: Shot Tracker - Product / Service
              • Exhibit 157: Shot Tracker - Key offerings
            • 12.15 Sony Group Corp.
              • Exhibit 158: Sony Group Corp. - Overview
              • Exhibit 159: Sony Group Corp. - Business segments
              • Exhibit 160: Sony Group Corp. - Key news
              • Exhibit 161: Sony Group Corp. - Key offerings
              • Exhibit 162: Sony Group Corp. - Segment focus
            • 12.16 SUUNTO
              • Exhibit 163: SUUNTO - Overview
              • Exhibit 164: SUUNTO - Product / Service
              • Exhibit 165: SUUNTO - Key offerings
            • 12.17 Telefonica SA
              • Exhibit 166: Telefonica SA - Overview
              • Exhibit 167: Telefonica SA - Business segments
              • Exhibit 168: Telefonica SA - Key offerings
              • Exhibit 169: Telefonica SA - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 170: Inclusions checklist
                • Exhibit 171: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 172: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 173: Research methodology
                • Exhibit 174: Validation techniques employed for market sizing
                • Exhibit 175: Information sources
              • 13.5 List of abbreviations
                • Exhibit 176: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

              PURCHASE FULL REPORT OF

              smart wearable fitness and sports devices and services market market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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