Smart Yoga Mat Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

The smart yoga mat market share is expected to increase to USD 164.18 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.43%.

This smart yoga mat market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers smart yoga mat market segmentations by distribution channel (offline and online) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The smart yoga mat market report also offers information on several market vendors, including Liforme Ltd., McKinsey and Co., Peloton Interactive Inc., Sensing Tex SL, Performance Research Inc., and YogiFi among others.

What will the Smart Yoga Mat Market Size be During the Forecast Period?

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Smart Yoga Mat Market: Key Drivers, Trends, and Challenges

The increased number of gyms and health clubs is notably driving the smart yoga mat market growth, although factors such as fluctuating prices of the raw materials may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the smart yoga mat industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Smart Yoga Mat Market Driver

The increased number of gyms and health clubs is one of the key factors driving the smart yoga mat market growth. Primarily, there is a rise in the number of health and fitness clubs due to the growing demand for fitness activities. These clubs are coming up with exclusive packages to attract customers and providing them with yearly or monthly packages with discounts. Meanwhile, even premium customers get benefits like free workouts and yoga for one month. Moreover, customers usually prefer health and fitness clubs as these provide proper trainers to help them exercise. This increase in the number of health and fitness club outlets may positively influence the sales of smart yoga mats globally during the forecast period.

Key Smart Yoga Mat Market Trend

High adoption of smart yoga mats is one of the key smart yoga mat market trends fueling the market growth. Manufacturers of smart yoga mats are continuously looking to provide products with additional features to achieve higher customer satisfaction as they are gaining popularity worldwide. One of the trending innovations in the field of yoga mats is smart connectivity using wireless fidelity (Wi-Fi) and Bluetooth. Such smart yoga mats can be monitored through mobile apps installed on smart gadgets. Moreover, manufacturers are now focusing on introducing the innovative smart connectivity feature in their yoga accessories. Such innovative developments are anticipated to fuel market growth.

Key Smart Yoga Mat Market Challenge

Fluctuating prices of the raw materials is one of the factors impeding the smart yoga mat market growth. Vendors' margins have been negatively affected because of the lag between the cost fluctuations and their ability to increase the prices of the products. Due to price fluctuations, manufacturers find it challenging to anticipate spending or control costs. In addition, cost-driven end-users prefer low-cost smart yoga mats rather than investing heavily in global brands. This, in turn, reduces the sales potential and revenues of the global vendors. Thus, the continuous change in vendor's profit margins will act as a significant challenge for the growth of the global smart yoga mat market during the forecast period.

This smart yoga mat market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global smart yoga mat market as a part of the global leisure products industry within the global household durables market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the smart yoga mat market during the forecast period.

Who are the Major Smart Yoga Mat Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Liforme Ltd.
• McKinsey and Co.
• Peloton Interactive Inc.
• Sensing Tex SL
• Performance Research Inc.
• YogiFi

 

This statistical study of the smart yoga mat market encompasses successful business strategies deployed by the key vendors. The smart yoga mat market is concentrated and the vendors are deploying growth strategies such as price, quality, technology, brand, and variety to compete in the market.

Product Insights and News

• Liforme.com - The company offers a wide range of smart yoga mats such as Signature, Rainbow Hope, White Magic, Expressions, Evolve, Zodiac Animals, and Giving Back.
• Mckinsey.com - The company offers smart yoga mat namely Tera fitness mat which features LED lighting system guides exercises, while sensors recognize movement and record pressure exerted on the mat, enabling accurate detection of the users body positions and natural weight shifts.
• Onepeloton.com - The company offers smart yoga mats such as Otari Mat which features HD screen, and a detachable arm extended from the monitor that holds an AI camera.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The smart yoga mat market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Smart Yoga Mat Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the smart yoga mat market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Smart Yoga Mat Market?

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34% of the market's growth will originate from North America during the forecast period. The US is the key market for the smart yoga mat market in North America. Market growth in this region will be slower than the growth of the market in APAC and South America.

A rise in participation in regular fitness activities, such as yoga will facilitate the smart yoga mat market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 decreased the sales of smart yoga mats from physical retail outlets due to the full or partial closure. However, in 2021, the demand for smart yoga mats rebounded with the reopening of fitness clubs and the reopening of retail stores due to the initiation of vaccination drives in the region. Also, the trend of online shopping that increased due to the pandemic is expected to continue during the forecast period. Such factors will drive the growth of the regional market during the forecast period.

What are the Revenue-generating Distribution Channel Segments in the Smart Yoga Mat Market?

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The smart yoga mat market share growth by the offline segment will be significant during the forecast period. Specialty stores, department stores, hypermarkets, and warehouse clubs are the different types of organized offline outlets in the global smart yoga mat market. Offline stores offer a convenient shopping experience and a wide range of products at competitive prices. As a result, these stores help the vendors in expanding their customer base. Specialty stores also include athletic goods retailers that specialize in offering athletic equipment, athletic apparel, including smart yoga mats, and other athletic accessories. Such convenience offered by offline stores will drive market growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the smart yoga mat market size and actionable market insights on post COVID-19 impact on each segment.

 

Smart Yoga Mat Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 6.43%
Market growth 2022-2026	$ 164.18 million
Market structure	Concentrated
YoY growth (%)	5.57
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 34%
Key consumer countries	US, China, UK, Germany, and France
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Liforme Ltd., McKinsey and Co., Peloton Interactive Inc., Sensing Tex SL, Performance Research Inc., and YogiFi
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Smart Yoga Mat Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive smart yoga mat market growth during the next five years
• Precise estimation of the smart yoga mat market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the smart yoga mat industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of smart yoga mat market vendors

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