Smartphone Market Analysis APAC,Europe,North America,Middle East and Africa,South America - US,China,India,Germany,Brazil - Size and Forecast 2023-2027

Published: Mar 2023

Pages: 191

SKU: IRTNTR40691

Snapshot

Smartphone Market Forecast 2023-2027

The smartphone market is estimated to increase by 226.17 million units and grow at a CAGR of 3.44% between 2022 and 2027. AI in smartphones is rapidly driving market growth. AI is changing the way consumers interact with technology. AI is used in smartphones to offer features such as facial recognition and augmented reality (AR). Smartphone vendors are investing in R and D to ensure that they offer the best user experience using AI. Vendors such as Apple Inc. (Apple), Samsung Electronics Co. Ltd. (Samsung), and Huawei Investment and Holding Co. Ltd. (Huawei) have introduced AI-based chips on smartphones that can perform multiple operations per second and use significantly less power to perform these tasks. For instance, in October 2022, Google launched the Google Pixel 7 and 7 Pro smartphones, which include various AI-enabled features, such as Eraser and Photo Unblur, next-generation Google Assistant, and facial recognition to make payments and unlock the phone. Additionally, factors such as the adoption of premium smartphones in emerging countries and the adoption of bezel-less screens are key factors driving the market growth.

What will be the Size of the Smartphone Market During the Forecast Period?

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Market Segments

This report extensively covers market segmentation by price range (between USD 150-USD 800, less than USD 150, and greater than USD 800), technology (Android, iOS, and others), screen size (between 5-6 inches, greater than 6 inches, and less than 5 inches), and geography (APAC, Europe, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Price Range

The market share growth by the between USD150-USD800 segment will be significant during the forecast period. This segment covers mid-range smartphones. Vendors of such smartphones provide customers with various necessary features at a reasonable price range.

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The between USD 150-USD800 segment was valued at 1,055.72 million units in 2017 and continued to grow by 2021. Smartphone vendors have introduced features such as dual cameras, AI, Internet access, virtual reality, and gaming in mid-range smartphones. For instance, in December 2022, Xiaomi corporation announced the launch of a new smartphone Redmi K60 Pro priced at USD 569. Such new product launches are expected to drive the growth of the USD150-USD800 segment of the global market during the forecast period.

Key Regions

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APAC is estimated to contribute 66% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The market in APAC has grown significantly over the past few years. China, Japan, India, South Korea, and Indonesia are the major revenue-generating countries in the region. Rapid urbanization region has led to a rise in the disposable income of people, which has increased the purchasing power of customers. The growth of the smartphone market in the region is also driven by various other factors, including the development of telecom infrastructure and the emergence of budget-centric smartphones.

Market Dynamics and Customer Landscape

The Market is undergoing a revolution fueled by technological advancements and consumer demand. With increased disposable income, consumers are seeking more than just communication devices. Telecom infrastructure improvements pave the way for faster connectivity and seamless services, while affordable handsets democratize access to advanced features. Competitiveness intensifies as manufacturers race to integrate 5G gadgets and chips into their offerings. Enhanced cellular phone designs cater to evolving preferences, blending 4G and 5G network technologies seamlessly. Smartphone subscriptions soar as iOS, Android, and Windows Phone vie for market share. Artificial Intelligence powers human-system interaction, while IoT integration expands possibilities. E-commerce and m-commerce thrive, leveraging internet penetration. AI technology drives innovation across operating systems, with Android Jetpack and Firebase leading the charge alongside traditional languages like C++. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The increasing adoption of premium smartphones in emerging countries is notably driving the market growth.
In emerging countries, the disposable income of consumers is rising and the household spending power is increasing.
This, in turn, has increased the sales of smartphones in these countries.
Many consumers in emerging countries are purchasing premium consumer electronics products, including smartphones.
Premium smartphone vendors offer various advanced features, such as AI, the triple camera option, a full-screen display, and high memory configurations, to capture the attention of their target customers.
These factors will drive the growth of the market during the forecast period.

Significant Market Trend

The increasing online purchases of smartphones is a key trend influencing market growth.
Factors such as convenience, assortments, and special prices or discounts are increasing the online sales of smartphones.
Major e-commerce vendors, such as Amazon, offer smartphones from multiple brands.
Smartphone brands such as Poco and Pixel sell their products exclusively on Flipkart.
The online distribution channel requires limited investments, and the cost-benefit can be passed on to end-users.
Such factors are expected to drive the growth of the global market during the forecast period.

Major Market Challenge

Ongoing trade wars affecting smartphone sales may impede market growth.
Government regulations in various countries, such as trade bans, can affect the global smartphone market.
For instance, the imposition of tariffs by the US and China has negatively impacted the supply of smartphones in both countries.
This has increased the average selling price of such products.
As a result, many smartphone vendors lost their market shares.
Thus, trade wars and uncertainty associated with government regulations will limit the growth of the global market during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Smartphone Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alphabet Inc. - The company offers Pixel 6A smartphone, which is designed with Gorilla Glass 3 display screen and has a 6.1-inch screen display.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

Acer Inc.
Apple Inc.
ASUSTeK Computer Inc.
Guangdong OPPO Mobile Telecommunications Corp. Ltd.
Honor Device Co. Ltd.
HTC Corp.
Kyocera Corp.
Lava International Ltd.
Lenovo Group Ltd.
LG Corp.
Micromax Informatics Ltd.
Nokia Corp.
Samsung Electronics Co. Ltd.
Shenzhen Transsion Holdings Co. Ltd.
Sony Group Corp.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Segment Overview

The report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Price Range Outlook
- Between USD 150-USD 800
- Less than USD 150
- Greater than USD 800

Technology Outlook
- Android
- iOS
- Others
Screen Size Outlook
- Between 5-6 inches
- Greater than 6 inches
- Less than 5 inches
Region Outlook
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa
- South America
  - Argentina
  - Brazil
  - Chile

Market Analyst Overview

In today's fast-paced digital landscape, the market is witnessing a seismic shift fueled by the rapid evolution of 4G and 5G Network Technologies. With the advent of 5G, consumers are experiencing unprecedented connectivity speeds and capabilities, driving demand for cutting-edge 5G Cellphones embedded with advanced 5G Chips. This surge in 5G Gadgets is further propelled by the integration of AI technology and AR Technology, revolutionizing Human-System Interaction. As competition intensifies among Chipmakers and OEMs, affordability remains a key focus, with Entry-level Price Points opening up new market segments. The Digital India program is amplifying Internet penetration, while innovations like Matter-compatible products are reshaping the landscape. Amidst these transformations, the Market continues to thrive, poised for exponential growth.

The Market is witnessing a seismic shift with the advent of 5G technology, promising lightning-fast speeds and unparalleled connectivity. Affordable handsets equipped with advanced features cater to a burgeoning customer base. Android's dominance, bolstered by Android Jetpack and Android SDK, provides a fertile ground for application developers, integrating Artificial Intelligence and IoT seamlessly. C++ and Java remain pivotal in mobile chip development, enhancing competitiveness in the Telecom Sector. The Consumer Technology Sales and Forecast study by IDC indicates a surge in smartphone subscriptions driven by increased disposable income. Improved designs, robust telecom infrastructure, and innovations like Super TimeFreq Folding redefine user experiences. M-commerce thrives alongside Over-the-top Platform Subscriptions, marking a pivotal era in mobile internet usage. In this dynamic landscape, sales channels adapt to meet evolving consumer demands while semiconductors play a vital role in network development. Whether it's Firebase integration or Windows Phone advancements, the future of smartphones is poised for exponential growth.

The Market is evolving rapidly, driven by revolutionary advancements such as 5G capabilities and Artificial Intelligence integration. Android Operating System remains at the forefront, powering devices with seamless functionality. Enhanced cellular phone design and telecom infrastructure ensure superior user experiences. Insights from the International Data Corporation (IDC) shape industry strategies, while the Internet of Things (IoT) expands the realm of connectivity. Mobile chips and semiconductors enable cutting-edge performance, while Over-the-top (OTT) Platform Subscriptions redefine content consumption. Sales channels adapt to changing consumer preferences, offering a plethora of services tailored to individual needs. In this dynamic landscape, the Operating System emerges as the cornerstone of innovation, propelling the smartphone market towards unprecedented heights.

Artificial Intelligence (AI) technology is revolutionizing various industries, including telecommunications. Enhanced cellular phone designs leverage AI for improved user experiences, driving demand through efficient sales channels. Moreover, advancements in telecom infrastructure, supported by robust semiconductor technologies, facilitate seamless connectivity, fostering a conducive environment for innovation and economic growth.

Smartphone Market Scope
Report Coverage	Details
Page number	191
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 3.44%
Market growth 2023-2027	226.17 million units
Market structure	Fragmented
YoY growth 2022-2023(%)	3.26
Regional analysis	APAC, Europe, North America, Middle East and Africa, and South America
Performing market contribution	APAC at 66%
Key countries	US, China, India, Germany, and Brazil
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., Guangdong OPPO Mobile Telecommunications Corp. Ltd., Honor Device Co. Ltd., HTC Corp., Kyocera Corp., Lava International Ltd., Lenovo Group Ltd., LG Corp., Micromax Informatics Ltd., Nokia Corp., Samsung Electronics Co. Ltd., Shenzhen Transsion Holdings Co. Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., ZTE Corp., and Huawei Technologies Co. Ltd.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution to the parent market
Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Price Range
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Technology
- Exhibit 07: Executive Summary – Chart on Market Segmentation by Screen Size
- Exhibit 08: Executive Summary – Chart on Incremental Growth
- Exhibit 09: Executive Summary – Data Table on Incremental Growth
- Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 11: Parent market
- Exhibit 12: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 13: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 14: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 15: Chart on Global - Market size and forecast 2022-2027 (million units)
- Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 (million units)
- Exhibit 17: Chart on Global Market- Year-over-year growth 2022-2027 (%)
- Exhibit 18: Data Table on Global Market- Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global smartphone market 2017 - 2021
- Exhibit 19: Historic Market Size – Data Table on Global smartphone market 2017 - 2021 (million units)

4.2 Price range Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Price range Segment 2017 - 2021 (million units)

4.3 Technology Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Technology Segment 2017 - 2021 (million units)

4.4 Screen size Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Screen size Segment 2017 - 2021 (million units)

4.5 Geography Segment Analysis 2017 - 2021
- Exhibit 23: Historic Market Size – Geography Segment 2017 - 2021 (million units)

4.6 Country Segment Analysis 2017 - 2021
- Exhibit 24: Historic Market Size – Country Segment 2017 - 2021 (million units)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 25: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 28: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 29: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 30: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 31: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Price Range

6.1 Market segments
- Exhibit 32: Chart on Price Range - Market share 2022-2027 (%)
- Exhibit 33: Data Table on Price Range - Market share 2022-2027 (%)

6.2 Comparison by Price Range
- Exhibit 34: Chart on Comparison by Price Range
- Exhibit 35: Data Table on Comparison by Price Range

6.3 Between $150-$800 - Market size and forecast 2022-2027
- Exhibit 36: Chart on Between $150-$800 - Market size and forecast 2022-2027 (million units)
- Exhibit 37: Data Table on Between $150-$800 - Market size and forecast 2022-2027 (million units)
- Exhibit 38: Chart on Between $150-$800 - Year-over-year growth 2022-2027 (%)
- Exhibit 39: Data Table on Between $150-$800 - Year-over-year growth 2022-2027 (%)

6.4 Less than $150 - Market size and forecast 2022-2027
- Exhibit 40: Chart on Less than $150 - Market size and forecast 2022-2027 (million units)
- Exhibit 41: Data Table on Less than $150 - Market size and forecast 2022-2027 (million units)
- Exhibit 42: Chart on Less than $150 - Year-over-year growth 2022-2027 (%)
- Exhibit 43: Data Table on Less than $150 - Year-over-year growth 2022-2027 (%)

6.5 Greater than $800 - Market size and forecast 2022-2027
- Exhibit 44: Chart on Greater than $800 - Market size and forecast 2022-2027 (million units)
- Exhibit 45: Data Table on Greater than $800 - Market size and forecast 2022-2027 (million units)
- Exhibit 46: Chart on Greater than $800 - Year-over-year growth 2022-2027 (%)
- Exhibit 47: Data Table on Greater than $800 - Year-over-year growth 2022-2027 (%)

6.6 Market opportunity by Price Range
- Exhibit 48: Market opportunity by Price Range (million units)
- Exhibit 49: Data Table on Market opportunity by Price Range (million units)

7 Market Segmentation by Technology

7.1 Market segments
- Exhibit 50: Chart on Technology - Market share 2022-2027 (%)
- Exhibit 51: Data Table on Technology - Market share 2022-2027 (%)

7.2 Comparison by Technology
- Exhibit 52: Chart on Comparison by Technology
- Exhibit 53: Data Table on Comparison by Technology

7.3 Android - Market size and forecast 2022-2027
- Exhibit 54: Chart on Android - Market size and forecast 2022-2027 (million units)
- Exhibit 55: Data Table on Android - Market size and forecast 2022-2027 (million units)
- Exhibit 56: Chart on Android - Year-over-year growth 2022-2027 (%)
- Exhibit 57: Data Table on Android - Year-over-year growth 2022-2027 (%)

7.4 IOS - Market size and forecast 2022-2027
- Exhibit 58: Chart on IOS - Market size and forecast 2022-2027 (million units)
- Exhibit 59: Data Table on IOS - Market size and forecast 2022-2027 (million units)
- Exhibit 60: Chart on IOS - Year-over-year growth 2022-2027 (%)
- Exhibit 61: Data Table on IOS - Year-over-year growth 2022-2027 (%)

7.5 Others - Market size and forecast 2022-2027
- Exhibit 62: Chart on Others - Market size and forecast 2022-2027 (million units)
- Exhibit 63: Data Table on Others - Market size and forecast 2022-2027 (million units)
- Exhibit 64: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 65: Data Table on Others - Year-over-year growth 2022-2027 (%)

7.6 Market opportunity by Technology
- Exhibit 66: Market opportunity by Technology (million units)
- Exhibit 67: Data Table on Market opportunity by Technology (million units)

8 Market Segmentation by Screen Size

8.1 Market segments
- Exhibit 68: Chart on Screen Size - Market share 2022-2027 (%)
- Exhibit 69: Data Table on Screen Size - Market share 2022-2027 (%)

8.2 Comparison by Screen Size
- Exhibit 70: Chart on Comparison by Screen Size
- Exhibit 71: Data Table on Comparison by Screen Size

8.3 Between 5-6 inches - Market size and forecast 2022-2027
- Exhibit 72: Chart on Between 5-6 inches - Market size and forecast 2022-2027 (million units)
- Exhibit 73: Data Table on Between 5-6 inches - Market size and forecast 2022-2027 (million units)
- Exhibit 74: Chart on Between 5-6 inches - Year-over-year growth 2022-2027 (%)
- Exhibit 75: Data Table on Between 5-6 inches - Year-over-year growth 2022-2027 (%)

8.4 Greater than 6 inches - Market size and forecast 2022-2027
- Exhibit 76: Chart on Greater than 6 inches - Market size and forecast 2022-2027 (million units)
- Exhibit 77: Data Table on Greater than 6 inches - Market size and forecast 2022-2027 (million units)
- Exhibit 78: Chart on Greater than 6 inches - Year-over-year growth 2022-2027 (%)
- Exhibit 79: Data Table on Greater than 6 inches - Year-over-year growth 2022-2027 (%)

8.5 Less than 5 inches - Market size and forecast 2022-2027
- Exhibit 80: Chart on Less than 5 inches - Market size and forecast 2022-2027 (million units)
- Exhibit 81: Data Table on Less than 5 inches - Market size and forecast 2022-2027 (million units)
- Exhibit 82: Chart on Less than 5 inches - Year-over-year growth 2022-2027 (%)
- Exhibit 83: Data Table on Less than 5 inches - Year-over-year growth 2022-2027 (%)

8.6 Market opportunity by Screen Size
- Exhibit 84: Market opportunity by Screen Size (million units)
- Exhibit 85: Data Table on Market opportunity by Screen Size (million units)

9 Customer Landscape

9.1 Customer landscape overview
- Exhibit 86: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

10.1 Geographic segmentation
- Exhibit 87: Chart on Market share by geography 2022-2027 (%)
- Exhibit 88: Data Table on Market share by geography 2022-2027 (%)

10.2 Geographic comparison
- Exhibit 89: Chart on Geographic comparison
- Exhibit 90: Data Table on Geographic comparison

10.3 APAC - Market size and forecast 2022-2027
- Exhibit 91: Chart on APAC - Market size and forecast 2022-2027 (million units)
- Exhibit 92: Data Table on APAC - Market size and forecast 2022-2027 (million units)
- Exhibit 93: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on APAC - Year-over-year growth 2022-2027 (%)

10.4 Europe - Market size and forecast 2022-2027
- Exhibit 95: Chart on Europe - Market size and forecast 2022-2027 (million units)
- Exhibit 96: Data Table on Europe - Market size and forecast 2022-2027 (million units)
- Exhibit 97: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on Europe - Year-over-year growth 2022-2027 (%)

10.5 North America - Market size and forecast 2022-2027
- Exhibit 99: Chart on North America - Market size and forecast 2022-2027 (million units)
- Exhibit 100: Data Table on North America - Market size and forecast 2022-2027 (million units)
- Exhibit 101: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on North America - Year-over-year growth 2022-2027 (%)

10.6 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 103: Chart on Middle East and Africa - Market size and forecast 2022-2027 (million units)
- Exhibit 104: Data Table on Middle East and Africa - Market size and forecast 2022-2027 (million units)
- Exhibit 105: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

10.7 South America - Market size and forecast 2022-2027
- Exhibit 107: Chart on South America - Market size and forecast 2022-2027 (million units)
- Exhibit 108: Data Table on South America - Market size and forecast 2022-2027 (million units)
- Exhibit 109: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 110: Data Table on South America - Year-over-year growth 2022-2027 (%)

10.8 China - Market size and forecast 2022-2027
- Exhibit 111: Chart on China - Market size and forecast 2022-2027 (million units)
- Exhibit 112: Data Table on China - Market size and forecast 2022-2027 (million units)
- Exhibit 113: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 114: Data Table on China - Year-over-year growth 2022-2027 (%)

10.9 US - Market size and forecast 2022-2027
- Exhibit 115: Chart on US - Market size and forecast 2022-2027 (million units)
- Exhibit 116: Data Table on US - Market size and forecast 2022-2027 (million units)
- Exhibit 117: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 118: Data Table on US - Year-over-year growth 2022-2027 (%)

10.10 India - Market size and forecast 2022-2027
- Exhibit 119: Chart on India - Market size and forecast 2022-2027 (million units)
- Exhibit 120: Data Table on India - Market size and forecast 2022-2027 (million units)
- Exhibit 121: Chart on India - Year-over-year growth 2022-2027 (%)
- Exhibit 122: Data Table on India - Year-over-year growth 2022-2027 (%)

10.11 Brazil - Market size and forecast 2022-2027
- Exhibit 123: Chart on Brazil - Market size and forecast 2022-2027 (million units)
- Exhibit 124: Data Table on Brazil - Market size and forecast 2022-2027 (million units)
- Exhibit 125: Chart on Brazil - Year-over-year growth 2022-2027 (%)
- Exhibit 126: Data Table on Brazil - Year-over-year growth 2022-2027 (%)

10.12 Germany - Market size and forecast 2022-2027
- Exhibit 127: Chart on Germany - Market size and forecast 2022-2027 (million units)
- Exhibit 128: Data Table on Germany - Market size and forecast 2022-2027 (million units)
- Exhibit 129: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 130: Data Table on Germany - Year-over-year growth 2022-2027 (%)

10.13 Market opportunity by geography
- Exhibit 131: Market opportunity by geography (million units)
- Exhibit 132: Market opportunity by geography (million units) - Volume

11 Drivers, Challenges, and Trends

11.1 Market drivers

11.2 Market challenges

11.3 Impact of drivers and challenges
- Exhibit 133: Impact of drivers and challenges in 2022 and 2027

11.4 Market trends

12 Vendor Landscape

12.1 Overview

12.2 Vendor landscape
- Exhibit 134: Overview on Criticality of inputs and Factors of differentiation

12.3 Landscape disruption
- Exhibit 135: Overview on factors of disruption

12.4 Industry risks
- Exhibit 136: Impact of key risks on business

13 Vendor Analysis

13.1 Vendors covered
- Exhibit 137: Vendors covered

13.2 Market positioning of vendors
- Exhibit 138: Matrix on vendor position and classification

13.3 Alphabet Inc.
- Exhibit 139: Alphabet Inc. - Overview
- Exhibit 140: Alphabet Inc. - Business segments
- Exhibit 141: Alphabet Inc. - Key news
- Exhibit 142: Alphabet Inc. - Key offerings
- Exhibit 143: Alphabet Inc. - Segment focus

13.4 Apple Inc.
- Exhibit 144: Apple Inc. - Overview
- Exhibit 145: Apple Inc. - Business segments
- Exhibit 146: Apple Inc. - Key news
- Exhibit 147: Apple Inc. - Key offerings
- Exhibit 148: Apple Inc. - Segment focus

13.5 ASUSTeK Computer Inc.
- Exhibit 149: ASUSTeK Computer Inc. - Overview
- Exhibit 150: ASUSTeK Computer Inc. - Product / Service
- Exhibit 151: ASUSTeK Computer Inc. - Key news
- Exhibit 152: ASUSTeK Computer Inc. - Key offerings

13.6 Guangdong OPPO Mobile Telecommunications Corp. Ltd.
- Exhibit 153: Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Overview
- Exhibit 154: Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Product / Service
- Exhibit 155: Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Key offerings

13.7 Honor Device Co. Ltd.
- Exhibit 156: Honor Device Co. Ltd. - Overview
- Exhibit 157: Honor Device Co. Ltd. - Product / Service
- Exhibit 158: Honor Device Co. Ltd. - Key offerings

13.8 HTC Corp.
- Exhibit 159: HTC Corp. - Overview
- Exhibit 160: HTC Corp. - Product / Service
- Exhibit 161: HTC Corp. - Key offerings

13.9 Huawei Technologies Co. Ltd.
- Exhibit 162: Huawei Technologies Co. Ltd. - Overview
- Exhibit 163: Huawei Technologies Co. Ltd. - Business segments
- Exhibit 164: Huawei Technologies Co. Ltd. - Key news
- Exhibit 165: Huawei Technologies Co. Ltd. - Key offerings
- Exhibit 166: Huawei Technologies Co. Ltd. - Segment focus

13.10 Lenovo Group Ltd.
- Exhibit 167: Lenovo Group Ltd. - Overview
- Exhibit 168: Lenovo Group Ltd. - Business segments
- Exhibit 169: Lenovo Group Ltd. - Key offerings
- Exhibit 170: Lenovo Group Ltd. - Segment focus

13.11 LG Corp.
- Exhibit 171: LG Corp. - Overview
- Exhibit 172: LG Corp. - Business segments
- Exhibit 173: LG Corp. - Key offerings
- Exhibit 174: LG Corp. - Segment focus

13.12 Micromax Informatics Ltd.
- Exhibit 175: Micromax Informatics Ltd. - Overview
- Exhibit 176: Micromax Informatics Ltd. - Product / Service
- Exhibit 177: Micromax Informatics Ltd. - Key offerings

13.13 Nokia Corp.
- Exhibit 178: Nokia Corp. - Overview
- Exhibit 179: Nokia Corp. - Business segments
- Exhibit 180: Nokia Corp. - Key offerings
- Exhibit 181: Nokia Corp. - Segment focus

13.14 Samsung Electronics Co. Ltd.
- Exhibit 182: Samsung Electronics Co. Ltd. - Overview
- Exhibit 183: Samsung Electronics Co. Ltd. - Business segments
- Exhibit 184: Samsung Electronics Co. Ltd. - Key news
- Exhibit 185: Samsung Electronics Co. Ltd. - Key offerings
- Exhibit 186: Samsung Electronics Co. Ltd. - Segment focus

13.15 Sony Group Corp.
- Exhibit 187: Sony Group Corp. - Overview
- Exhibit 188: Sony Group Corp. - Business segments
- Exhibit 189: Sony Group Corp. - Key news
- Exhibit 190: Sony Group Corp. - Key offerings
- Exhibit 191: Sony Group Corp. - Segment focus

13.16 TCL Electronics Holdings Ltd.
- Exhibit 192: TCL Electronics Holdings Ltd. - Overview
- Exhibit 193: TCL Electronics Holdings Ltd. - Business segments
- Exhibit 194: TCL Electronics Holdings Ltd. - Key news
- Exhibit 195: TCL Electronics Holdings Ltd. - Key offerings
- Exhibit 196: TCL Electronics Holdings Ltd. - Segment focus

13.17 Xiaomi Communications Co. Ltd.
- Exhibit 197: Xiaomi Communications Co. Ltd. - Overview
- Exhibit 198: Xiaomi Communications Co. Ltd. - Business segments
- Exhibit 199: Xiaomi Communications Co. Ltd. - Key news
- Exhibit 200: Xiaomi Communications Co. Ltd. - Key offerings
- Exhibit 201: Xiaomi Communications Co. Ltd. - Segment focus

14 Appendix

14.1 Scope of the report

14.2 Inclusions and exclusions checklist
- Exhibit 202: Inclusions checklist
- Exhibit 203: Exclusions checklist

14.3 Currency conversion rates for US$
- Exhibit 204: Currency conversion rates for US$

14.4 Research methodology
- Exhibit 205: Research methodology
- Exhibit 206: Validation techniques employed for market sizing
- Exhibit 207: Information sources

14.5 List of abbreviations
- Exhibit 208: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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Data on revenue-generating market segments
Details on the market shares of various regions
Five-force market analysis