Smartwatch Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Japan, UK, Germany - Size and Forecast 2024-2028

Published: Feb 2024

Pages: 178

SKU: IRTNTR43748

Snapshot

Smartwatch Market Forecast 2024-2028

The smartwatch market size is forecast to increase by USD 38.81 billion at a CAGR of 14.94% between 2023 and 2028. Market growth is contingent on several pivotal factors, notably the continuous advancements within the semiconductor industry, substantial investments in telecommunication network infrastructure, and the increasing recognition of the advantages associated with maintaining a healthy lifestyle. These factors collectively contribute to the burgeoning demand for innovative technologies, drive the expansion of telecommunication capabilities, and foster heightened consumer interest in health-conscious products and services. With ongoing developments in semiconductor technology, such as the evolution of more efficient and powerful chips, the telecommunication sector is poised for substantial growth, enabling enhanced connectivity and communication. Moreover, investments in robust network infrastructure further strengthen telecommunication networks, paving the way for improved reliability and performance. Concurrently, the growing awareness of health-related issues prompts individuals to seek out products and services that promote wellness, thus driving market expansion in the health and wellness sector. The report provides market size, historical data spanning from 2018-2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

The market is experiencing robust growth, driven by factors like increasing shipment volume and the demand for OLED-based smart watches. These devices offer advanced features such as heart health monitoring and utilize organic light emitting diodes (OLED) for vivid displays. With the rising penetration rate of urbanization, consumers seek aesthetically appealing and health monitoring smartwatches that provide real-time insights into their health status, including glucose monitoring for conditions like diabetes.

By OS

The android wear segment is estimated to witness significant growth during the forecast period. Android Wear OS is an Android OS of Google LLC (Google), a subsidiary of Alphabet Inc., that is specifically designed for smartwatches. The Android OS enables end-users to download applications from the Google Play Store. Android Wear OS is a software platform that allows programs to run on such watches.

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The android wear segment was the largest segment and was valued at USD 8.37 billion in 2018. Android Wear OS supports to connect with smartphones running on Android 6.0+ and iOS 13.0+ OS. Besides, as the Android platform is an open-source platform for software developers, it is easy for them to develop applications for such watches. UV Index Now, Foursquare, Wear Casts, App in the Air, and Wear Reader are among the applications developed on the Android platform and available only in Wear OS-based smartwatches. These applications enhance the functionality of smartwatches and the user experience. Thus, the Android wear segment is expected to drive the development of the market during the forecast period.

By Region

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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America is a lucrative market for smartwatch manufacturers, driven by early technology adoption and leading players like Apple Inc., Alphabet Inc., and Garmin Ltd. Factors such as rising disposable income, the emergence of LTE-enabled smartwatches, and a focus on health features fuel demand.

Further, the US, particularly tech-savvy consumers, serves as a preferred launch market for new products. Crowdfunding platforms like Kickstarter and Indiegogo support startups in developing innovative wearables. The region's growing ecosystem of connected devices and high penetration among millennials further boosts market growth. Investment in telecommunication infrastructure, including 5G rollout, amplifies smartwatch sales, with major players like Apple, Samsung, Alphabet, Garmin, and Fossil dominating the market.

Market Dynamics

The market witnesses significant growth, driven by factors like rising urbanization, increasing health consciousness, and the booming fitness industry. Advanced features such as SpO2 sensors, electrocardiograms, and OLED-based displays cater to the demand for health monitoring. These watches offer functionalities like blood oxygen saturation measurement, fall detection, and native sleep tracking, providing users with real-time health status into their heart health and overall well-being. As urbanization increases and consumers seek aesthetically appealing advanced products and health monitoring devices, the market is poised for further expansion. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Technological advances in the semiconductor industry are the key factor driving the market. The global smartwatch market is witnessing a surge in demand, with consumers prioritizing sleek design, compactness, and operational efficiency. Technological advancements in electronic components, notably chip system-on-a-chip (SoC) technology and microelectromechanical systems (MEMS), are revolutionizing smartwatch development with sleep trackers and activity trackers. SoC technology enables manufacturers to reduce printed circuit board space and integrate numerous electronic components into compact smartwatches.

Moreover, the evolution of MEMS technology facilitates the integration of additional features into smartwatches by enabling the development of microsensors and microactuators. This innovation drives device miniaturization and enhances the capabilities of wearable electronic devices. Consequently, MEMS components, with their size and cost efficiency advantages, are increasingly integrated into smartwatches, meeting the demands of consumers seeking enhanced fitness tracking and health monitoring features in their wearable technology. Thus, technological advances in the semiconductor industry will drive the market during the forecast period.

Significant Market Trends

Medical and fitness accounting for significant market share is one of the primary market trends. Monitoring health has been the most advantageous aspect of wearable technology. Not only does it help fitness enthusiasts by providing them with the necessary health parameters, but it also aids patients by providing insights into their conditions. People are more worried about their health, and this has led to an increase in the adoption of fitness trackers. The wearable fitness tracker, and since the popularity of smartwatches is increasing significantly, they have multi-functional features for recording health parameters such as pulse rate and blood pressure, among others.

Moreover, the accelerometers integrated into wearable devices can detect convulsions and tremors, particularly in illnesses such as epilepsy. When epileptic seizures occur, prompt and effective treatment is critical to minimizing the chances of long-term harm to the body. Further, Fitbit is working on clinical validation and regulatory certification for its software for use in identifying health issues. Thus, medical and fitness accounts for a significant market share during the forecast period.

Major Market Challenge

Increasing data security and privacy concerns is a significant challenge that affects market expansion. There are increasing concerns about data security and privacy for wearable device users, as a majority of smartwatches are embedded with motion sensors that render these devices vulnerable to hackers. The data can be easily decoded without the owner's knowledge using a wireless interceptor. As wearable devices store and access large volumes of data in real-time, including calls, messages, health-related information, photos, maps, and debit/credit card information, there is an inherent risk of a data breach.

Moreover, wearable devices or such watches are connected to the human body and provide invaluable insights into the user's health. One of the serious violations of human privacy may take place in athletics championships, wherein a hacker can easily track the workout routine and the strengths and weaknesses of the competing athletes. Moreover, there are many smartwatches with embedded near-field communication chips. Hence, increasing data security and privacy concerns is a major challenge for the growth of the market during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alphabet Inc.: The company offers smartwatches under the brand name Fitbit, such as Fitbit Versa 4, Fitbit Sense 2, Fitbit Versa 3, Fitbit Charge, and others.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

OS Outlook
- Android wear
- Apple Watch OS
- Fitbit OS
- Tizen OS

Type Outlook
- Integrated
- Standalone

Region Outlook
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Brazil
  - Argentina
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Market Analyst Overview:

The market is witnessing remarkable growth, propelled by advancements like Gear A smartwatch and Xtend Sport smartwatch, offering features such as stress monitor, calorie counter, and ECG sensor. These wearable computing devices serve as time-keeping devices and personal assistants, capable of displaying weather reports, handling phone calls, and playing music. With Bluetooth capability and wireless Bluetooth adapters, they seamlessly integrate with smartphones, enabling text messages and digital assistant interactions. Despite supply chain disruptions and price bands, the global smartwatch market remains dynamic, driven by factors like low power consumption, high image quality, and IoT integration. Catering to diverse demographics, including older people and addressing health concerns like sleep apnea and fall detection, smartwatches are becoming essential health monitoring and lifestyle devices, despite their high cost.

Further, the market continues to evolve with innovations such as the Forerunner 945 LTE and upgraded smartwatches offering advanced features like fall detection app and EKG monitor. These wearable computing devices integrate seamlessly with smartphones via Bluetooth-capable technology and wireless Bluetooth adaptors, enabling various functionalities such as time-keeping, notification alerts, and health monitoring. Equipped with display technology and LCDs, they provide intuitive interfaces (UI), enhancing user experience. Moreover, with Internet of Things (IoT) integration, they can connect with other devices, enabling features like skin sensor for measuring UVB and UVA exposure. However, the high cost of the device remains a challenge despite business collaborations such as that with L'Oreal. As the market dynamics evolve, the smartwatch market report reflects ongoing advancements and trends shaping this burgeoning industry.

Market Scope
Report Coverage	Details
Page number	178
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 14.94%
Market Growth 2024-2028	USD 38.81 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	13.92
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	North America at 41%
Key countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Alphabet Inc., Apple Inc., CASIO Computer Co. Ltd., Citizen Watch Co. Ltd., Fossil Group Inc., Garmin Ltd., HK SMARTMV Ltd., Huawei Technologies Co. Ltd., Imagine Marketing Pvt. Ltd., LG Electronics Inc., LVMH Moet Hennessy Louis Vuitton SE, Polar Electro Oy, Samsung Electronics Co. Ltd., Savex Technologies, SUUNTO, Tapestry Inc., Tata Sons Pvt. Ltd., Timex Group, Xiaomi Communications Co. Ltd., and Zepp Health Corp. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming market growth trends and changes in consumer behavior
Growth of the market across North America, APAC, Europe, South America, and the Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by OS
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global smartwatch market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global smartwatch market 2018 - 2022 ($ billion)

4.2 OS Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – OS Segment 2018 - 2022 ($ billion)

4.3 Type Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by OS

6.1 Market segments
- Exhibit 30: Chart on OS - Market share 2023-2028 (%)
- Exhibit 31: Data Table on OS - Market share 2023-2028 (%)

6.2 Comparison by OS
- Exhibit 32: Chart on Comparison by OS
- Exhibit 33: Data Table on Comparison by OS

6.3 Android wear - Market size and forecast 2023-2028
- Exhibit 34: Chart on Android wear - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Android wear - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Android wear - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Android wear - Year-over-year growth 2023-2028 (%)

6.4 Apple watch OS - Market size and forecast 2023-2028
- Exhibit 38: Chart on Apple watch OS - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Apple watch OS - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Apple watch OS - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Apple watch OS - Year-over-year growth 2023-2028 (%)

6.5 Fitbit OS - Market size and forecast 2023-2028
- Exhibit 42: Chart on Fitbit OS - Market size and forecast 2023-2028 ($ billion)
- Exhibit 43: Data Table on Fitbit OS - Market size and forecast 2023-2028 ($ billion)
- Exhibit 44: Chart on Fitbit OS - Year-over-year growth 2023-2028 (%)
- Exhibit 45: Data Table on Fitbit OS - Year-over-year growth 2023-2028 (%)

6.6 Tizen OS - Market size and forecast 2023-2028
- Exhibit 46: Chart on Tizen OS - Market size and forecast 2023-2028 ($ billion)
- Exhibit 47: Data Table on Tizen OS - Market size and forecast 2023-2028 ($ billion)
- Exhibit 48: Chart on Tizen OS - Year-over-year growth 2023-2028 (%)
- Exhibit 49: Data Table on Tizen OS - Year-over-year growth 2023-2028 (%)

6.7 Market opportunity by OS
- Exhibit 50: Market opportunity by OS ($ billion)
- Exhibit 51: Data Table on Market opportunity by OS ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 52: Chart on Type - Market share 2023-2028 (%)
- Exhibit 53: Data Table on Type - Market share 2023-2028 (%)

7.2 Comparison by Type
- Exhibit 54: Chart on Comparison by Type
- Exhibit 55: Data Table on Comparison by Type

7.3 Integrated - Market size and forecast 2023-2028
- Exhibit 56: Chart on Integrated - Market size and forecast 2023-2028 ($ billion)
- Exhibit 57: Data Table on Integrated - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Chart on Integrated - Year-over-year growth 2023-2028 (%)
- Exhibit 59: Data Table on Integrated - Year-over-year growth 2023-2028 (%)

7.4 Standalone - Market size and forecast 2023-2028
- Exhibit 60: Chart on Standalone - Market size and forecast 2023-2028 ($ billion)
- Exhibit 61: Data Table on Standalone - Market size and forecast 2023-2028 ($ billion)
- Exhibit 62: Chart on Standalone - Year-over-year growth 2023-2028 (%)
- Exhibit 63: Data Table on Standalone - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Type
- Exhibit 64: Market opportunity by Type ($ billion)
- Exhibit 65: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 67: Chart on Market share by geography 2023-2028 (%)
- Exhibit 68: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 69: Chart on Geographic comparison
- Exhibit 70: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 APAC - Market size and forecast 2023-2028
- Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.5 Europe - Market size and forecast 2023-2028
- Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 83: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 91: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 Japan - Market size and forecast 2023-2028
- Exhibit 99: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)

9.11 UK - Market size and forecast 2023-2028
- Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.12 Germany - Market size and forecast 2023-2028
- Exhibit 107: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 108: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 109: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 110: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 111: Market opportunity by geography ($ billion)
- Exhibit 112: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 113: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 115: Overview on factors of disruption

11.4 Industry risks
- Exhibit 116: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 117: Vendors covered

12.2 Market positioning of vendors
- Exhibit 118: Matrix on vendor position and classification

12.3 Alphabet Inc.
- Exhibit 119: Alphabet Inc. - Overview
- Exhibit 120: Alphabet Inc. - Business segments
- Exhibit 121: Alphabet Inc. - Key news
- Exhibit 122: Alphabet Inc. - Key offerings
- Exhibit 123: Alphabet Inc. - Segment focus

12.4 Apple Inc.
- Exhibit 124: Apple Inc. - Overview
- Exhibit 125: Apple Inc. - Business segments
- Exhibit 126: Apple Inc. - Key news
- Exhibit 127: Apple Inc. - Key offerings
- Exhibit 128: Apple Inc. - Segment focus

12.5 CASIO Computer Co. Ltd.
- Exhibit 129: CASIO Computer Co. Ltd. - Overview
- Exhibit 130: CASIO Computer Co. Ltd. - Business segments
- Exhibit 131: CASIO Computer Co. Ltd. - Key offerings
- Exhibit 132: CASIO Computer Co. Ltd. - Segment focus

12.6 Citizen Watch Co. Ltd.
- Exhibit 133: Citizen Watch Co. Ltd. - Overview
- Exhibit 134: Citizen Watch Co. Ltd. - Business segments
- Exhibit 135: Citizen Watch Co. Ltd. - Key offerings
- Exhibit 136: Citizen Watch Co. Ltd. - Segment focus

12.7 Fossil Group Inc.
- Exhibit 137: Fossil Group Inc. - Overview
- Exhibit 138: Fossil Group Inc. - Business segments
- Exhibit 139: Fossil Group Inc. - Key news
- Exhibit 140: Fossil Group Inc. - Key offerings
- Exhibit 141: Fossil Group Inc. - Segment focus

12.8 Garmin Ltd.
- Exhibit 142: Garmin Ltd. - Overview
- Exhibit 143: Garmin Ltd. - Business segments
- Exhibit 144: Garmin Ltd. - Key news
- Exhibit 145: Garmin Ltd. - Key offerings
- Exhibit 146: Garmin Ltd. - Segment focus

12.9 HK SMARTMV Ltd.
- Exhibit 147: HK SMARTMV Ltd. - Overview
- Exhibit 148: HK SMARTMV Ltd. - Product / Service
- Exhibit 149: HK SMARTMV Ltd. - Key offerings

12.10 Huawei Technologies Co. Ltd.
- Exhibit 150: Huawei Technologies Co. Ltd. - Overview
- Exhibit 151: Huawei Technologies Co. Ltd. - Business segments
- Exhibit 152: Huawei Technologies Co. Ltd. - Key news
- Exhibit 153: Huawei Technologies Co. Ltd. - Key offerings
- Exhibit 154: Huawei Technologies Co. Ltd. - Segment focus

12.11 Imagine Marketing Pvt. Ltd.
- Exhibit 155: Imagine Marketing Pvt. Ltd. - Overview
- Exhibit 156: Imagine Marketing Pvt. Ltd. - Product / Service
- Exhibit 157: Imagine Marketing Pvt. Ltd. - Key news
- Exhibit 158: Imagine Marketing Pvt. Ltd. - Key offerings

12.12 LG Electronics Inc.
- Exhibit 159: LG Electronics Inc. - Overview
- Exhibit 160: LG Electronics Inc. - Product / Service
- Exhibit 161: LG Electronics Inc. - Key offerings

12.13 LVMH Moet Hennessy Louis Vuitton SE
- Exhibit 162: LVMH Moet Hennessy Louis Vuitton SE - Overview
- Exhibit 163: LVMH Moet Hennessy Louis Vuitton SE - Business segments
- Exhibit 164: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
- Exhibit 165: LVMH Moet Hennessy Louis Vuitton SE - Segment focus

12.14 Samsung Electronics Co. Ltd.
- Exhibit 166: Samsung Electronics Co. Ltd. - Overview
- Exhibit 167: Samsung Electronics Co. Ltd. - Business segments
- Exhibit 168: Samsung Electronics Co. Ltd. - Key news
- Exhibit 169: Samsung Electronics Co. Ltd. - Key offerings
- Exhibit 170: Samsung Electronics Co. Ltd. - Segment focus

12.15 Savex Technologies
- Exhibit 171: Savex Technologies - Overview
- Exhibit 172: Savex Technologies - Product / Service
- Exhibit 173: Savex Technologies - Key offerings

12.16 Tapestry Inc.
- Exhibit 174: Tapestry Inc. - Overview
- Exhibit 175: Tapestry Inc. - Business segments
- Exhibit 176: Tapestry Inc. - Key offerings
- Exhibit 177: Tapestry Inc. - Segment focus

12.17 Xiaomi Communications Co. Ltd.
- Exhibit 178: Xiaomi Communications Co. Ltd. - Overview
- Exhibit 179: Xiaomi Communications Co. Ltd. - Business segments
- Exhibit 180: Xiaomi Communications Co. Ltd. - Key news
- Exhibit 181: Xiaomi Communications Co. Ltd. - Key offerings
- Exhibit 182: Xiaomi Communications Co. Ltd. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 183: Inclusions checklist
- Exhibit 184: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 185: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 186: Research methodology
- Exhibit 187: Validation techniques employed for market sizing
- Exhibit 188: Information sources

13.5 List of abbreviations
- Exhibit 189: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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