Smoothies Market by Consumption Pattern, Product, and Geography - Forecast and Analysis 2023-2027

Published: Oct 2023 Pages: 166 SKU: IRTNTR40259

Smoothies Market Forecast 2023-2027

The smoothies market size is estimated to increase by USD 664.85 million and grow at a CAGR of 6.06% between 2022 and 2027. The expansion of the market hinges on various elements, such as the proliferation of smoothie outlets, heightened awareness regarding the health advantages of consuming smoothies, and ongoing urbanization coupled with shifts in consumer lifestyles. However, challenges persist, including the rising competition posed by alternative options, the volatility in prices of fruits and vegetables, and the imposition of strict regulations governing production and sale. With demand on the rise, manufacturers are strategically expanding their global footprint, capitalizing on Generation Y's growing preference for smoothies. This expansion involves the establishment of new stores and outlets across diverse regions, with the aim of broadening consumer reach and meeting the increasing demand for convenient and nutritious beverage options.

What will be the Size of the Smoothies Market During the Forecast Period?

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Market Segmentation

This market report extensively covers market segmentation by consumption pattern (out of home and at home), product (fruit based, vegetable based, dairy based, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Consumption Pattern

The market share growth by the out of home segment will be significant during the forecast period. They are mostly consumed out of home, mainly owing to the convenience factor and hectic lifestyles, as people have less time to prepare them at home. The major distribution channels for this segment are smoothie bars, restaurants, and other food service chains. Fruit-based products are popular in this segment.

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The out of home segment was valued at USD 1.07 billion in 2017 and continued to grow until 2021. The increasing number of exclusive smoothie bars and joints worldwide is expected to drive the growth of this segment during the forecast period. Many major vendors in this market are penetrating new countries by launching products and opening new smoothie bars and joints based on local tastes and preferences to attract more customers. For instance, In November 2020, Jamba Juice launched two new kids' smoothies which are Sash's Splash and Croodaceous Cooler. Therefore, such factors will fuel the growth of the out-of-home consumption segment during the forecast period, which, in turn, will drive the global market during the forecast period.

By Region

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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Consumption is increasing rapidly in North America, particularly in the US and Canada. Factors such as health benefits are driving the demand in the region. The growing trends of healthy eating and consuming raw and organic food products among the young US population in their 20s and 30s are driving the market growth in the region. 

Most of the leading vendors are from North America. The market in North America is highly fragmented. Smoothie King and Jamba Juice are some leading players in the market. Owing to the presence of major vendors in the region, the market is expected to grow during the forecast period. This, in turn, will positively impact the global market during the forecast period.

Market Dynamics and Customer Landscape

The market is being driven by the growing consumer demand for nutritious and convenient food and beverage options. As people become more health-conscious, there is a rising preference for consuming fruits and vegetables in the form of smoothies, making them a popular choice among mainstream consumers. Juice bars, cafes, and establishments like Tropical Smoothie Cafe cater to this demand by offering a variety of smoothie options, including innovative creations like the Chia Banana Boost and Detox Island Green smoothie. Additionally, the wellness movement has fueled the popularity of smoothie bowls and the consumption of smoothies as a part of dietary choices aimed at promoting health and well-being.

Moreover, the market is experiencing a trend towards healthier meal options, with smoothies being perceived as a convenient and nutritious alternative to fast food and pre-packaged products. Brands like Innocent Smoothies capitalize on this trend by offering humor-infused marketing campaigns and creative recipes, enhancing the appeal of smoothies to consumers. Overall, the smoothies market continues to thrive due to its alignment with evolving consumer preferences towards health, wellness, and dietary choices.

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The proliferation of smoothie outlets emerges as a primary driver propelling the market forward. As demand surges, manufacturers are expanding their global footprint, targeting Generation Y's increasing preference for smoothies. This expansion entails the establishment of new stores and outlets across diverse regions, aiming to broaden consumer reach. For instance, leading chains like Jamba Juice and Smoothie King are aggressively expanding internationally, with plans for extensive store networks in various countries. In addition, Tropical Smoothie Cafe is rapidly expanding its presence, aiming to surpass 1,000 operating restaurants in 2021. This surge in smoothie outlets is poised to fuel market growth significantly in the coming years.

Significant Market Trends

A key factor shaping the market growth is the increasing number of product launches by regional and international players. Manufacturers are developing innovative strategies to increase the market share of their products. Besides, various technical innovations by manufacturers will also drive the market. Some product launches are listed below: In March 2021, PepsiCo's Naked Juice brand released two new products in the UK, Naked Rainbow Machine and Naked Berry Lean.

In December 2020, Smoothie King launched a new Metabolism Boost Banana Passion Fruit smoothie for health-conscious customers. In November 2020, Jamba Juice launched two new kids' variants which are Sash's Splash and Croodaceous Cooler. In August 2020, Danone launched new Activia yogurt products. Such product launches are key smoothie industry trends, which will positively drive the growth of the market focus during the forecast period.

Major Market Challenge

Fluctuating prices of fruits and vegetables are one of the key challenges hindering market growth. The major raw materials for smoothies are fruits, vegetables, sugar, and milk. A rise in the prices of raw materials results in increased production costs. As a result of this, smoothie manufacturers procure raw materials at high costs. Generally, the prices of fresh fruits and vegetables fluctuate with climatic changes. For instance, many parts of the US face natural disasters such as hurricanes, wildfires, floods, and drought, leading to a decline in the production of fresh fruits and vegetables in the US, resulting in higher prices.

Further, the supply of raw materials is affected due to adverse weather conditions, national emergencies, natural disasters, supply shortages, and other unexpected events. As an effect of this, it becomes a challenge for manufacturers to introduce new product varieties with specific ingredients that help in enriching taste in the market. The increase in product price affects the consumer purchase decision, which, in turn, affects the market performance of manufacturers. Generally, the price of fruits fluctuates with weather conditions which could render a significant impact on the market during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Smoothies Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Barfresh Food Group Inc.: The company offers smoothies such as Single serve smoothies and Easy pour bulk smoothies. Also, they operates as a food and beverages company specializing in smoothies, shakes, and frappes.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Campbell Soup Co.
  • Crussh
  • Daily Harvest Inc.
  • Focus Brands LLC
  • Happy Planet Foods Inc.
  • Jamba Juice Franchisor SPV LLC
  • KOIA
  • Mars Inc.
  • Maui Wowi
  • MTY Food Group Inc.
  • Nestle SA
  • NOKA Organics LLC
  • Parle Agro Pvt Ltd.
  • PepsiCo Inc.
  • Robeks Corp.
  • Smoothie King Franchises Inc.
  • The Coca Cola Co.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Consumption Pattern Outlook (USD Million, 2017 - 2027)
    • Out of home
    • At home
  • Product Outlook (USD Million, 2017 - 2027)
    • Fruit based
    • Vegetable based
    • Dairy based
    • Others
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The market is thriving due to increasing consumer awareness of health and wellness, leading to a growing demand for nutritious and convenient food and beverage options. Supplements are becoming mainstream, reflecting consumer preferences for healthier meal options. Juice bars and pre-packaged products cater to fast-paced lifestyles. Creative recipes like Chia Banana Boost and Detox Island Green smoothie incorporate plant-based ingredients like chia seeds, kale, and coconut. Brands like Bolthouse Farms and Innocent Smoothies offer a variety of fruit-based smoothies and smoothie bowls, reflecting the wellness movement's influence on dietary choices and lifestyle trends. This trend is further fueled by the popularity of smoothie cartons and tropical flavors, emphasizing health-conscious diets and snack options amidst changing food habits and fitness trends.

Also, the market caters to mainstream consumer preferences for healthier alternatives to fast food, featuring ingredients like peanut butter, roasted banana, whole-grain oats, strawberries, and a blend of five whole vegetables and fruits, including mango, spinach, and pineapple. Humor is infused into smoothie sales strategies, with quick-service restaurants (QSRs) capitalizing on well-being and offering healthy beverages incorporating nuts and dairy products. Lifestyle choices are influenced by health awareness and Western dietary patterns, driving the popularity of acai bowls, pitaya bowls, and creative blends like Be Berry Stings and PB Delight, known for their tropical flavors. Novel substances like erythritol complement the use of fruit and vegetables, promoting a healthy diet amidst consumer health consciousness and changing lifestyles. Gym trainers advocate for smoothies as meal replacements or snacks, emphasizing the importance of a balanced diet and fitness composition rich in carbohydrates, protein, and essential nutrients.

Market Scope

Report Coverage

Details

Page number

166

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 6.06%

Market growth 2023-2027

USD 664.85 million

Market structure

Fragmented

YoY growth 2022-2023(%)

5.12

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 35%

Key countries

US, China, India, Germany, and UK

Competitive landscape

 Leading vendors, market positioning of vendors, competitive strategies, and industry risks

Key companies profiled

Barfresh Food Group Inc., Campbell Soup Co., Crussh, Daily Harvest Inc., Focus Brands LLC, Happy Planet Foods Inc., Jamba Juice Franchisor SPV LLC, KOIA, Mars Inc., Maui Wowi, MTY Food Group Inc., Nestle SA, NOKA Organics LLC, Parle Agro Pvt Ltd., PepsiCo Inc., Robeks Corp., Smoothie King Franchises Inc., The Coca Cola Co., The Hain Celestial Group Inc., The Kraft Heinz Co., The Smoothie Bombs, and Tropical Smoothie Cafe LLC

Market dynamics

Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Consumption Pattern
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global smoothies market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global smoothies market 2017 - 2021 ($ million)
    • 4.2 Consumption Pattern Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Consumption Pattern Segment 2017 - 2021 ($ million)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Consumption Pattern

    • 6.1 Market segments
      • Exhibit 30: Chart on Consumption Pattern - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Consumption Pattern - Market share 2022-2027 (%)
    • 6.2 Comparison by Consumption Pattern
      • Exhibit 32: Chart on Comparison by Consumption Pattern
      • Exhibit 33: Data Table on Comparison by Consumption Pattern
    • 6.3 Out of home - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Out of home - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Out of home - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Out of home - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Out of home - Year-over-year growth 2022-2027 (%)
    • 6.4 At home - Market size and forecast 2022-2027
      • Exhibit 38: Chart on At home - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on At home - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on At home - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on At home - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Consumption Pattern
      • Exhibit 42: Market opportunity by Consumption Pattern ($ million)
      • Exhibit 43: Data Table on Market opportunity by Consumption Pattern ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 44: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 46: Chart on Comparison by Product
      • Exhibit 47: Data Table on Comparison by Product
    • 7.3 Fruit based - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Fruit based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Fruit based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Fruit based - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Fruit based - Year-over-year growth 2022-2027 (%)
    • 7.4 Vegetable based - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Vegetable based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Vegetable based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Vegetable based - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Vegetable based - Year-over-year growth 2022-2027 (%)
    • 7.5 Dairy based - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Dairy based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Data Table on Dairy based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Chart on Dairy based - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Dairy based - Year-over-year growth 2022-2027 (%)
    • 7.6 Others - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by Product
      • Exhibit 64: Market opportunity by Product ($ million)
      • Exhibit 65: Data Table on Market opportunity by Product ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 67: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 68: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 69: Chart on Geographic comparison
      • Exhibit 70: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 India - Market size and forecast 2022-2027
      • Exhibit 103: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 111: Market opportunity by geography ($ million)
      • Exhibit 112: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 113: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 115: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 116: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 117: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 118: Matrix on vendor position and classification
            • 12.3 Barfresh Food Group Inc.
              • Exhibit 119: Barfresh Food Group Inc. - Overview
              • Exhibit 120: Barfresh Food Group Inc. - Product / Service
              • Exhibit 121: Barfresh Food Group Inc. - Key offerings
            • 12.4 Campbell Soup Co.
              • Exhibit 122: Campbell Soup Co. - Overview
              • Exhibit 123: Campbell Soup Co. - Business segments
              • Exhibit 124: Campbell Soup Co. - Key offerings
              • Exhibit 125: Campbell Soup Co. - Segment focus
            • 12.5 Daily Harvest Inc.
              • Exhibit 126: Daily Harvest Inc. - Overview
              • Exhibit 127: Daily Harvest Inc. - Product / Service
              • Exhibit 128: Daily Harvest Inc. - Key offerings
            • 12.6 Focus Brands LLC
              • Exhibit 129: Focus Brands LLC - Overview
              • Exhibit 130: Focus Brands LLC - Product / Service
              • Exhibit 131: Focus Brands LLC - Key offerings
            • 12.7 Happy Planet Foods Inc.
              • Exhibit 132: Happy Planet Foods Inc. - Overview
              • Exhibit 133: Happy Planet Foods Inc. - Product / Service
              • Exhibit 134: Happy Planet Foods Inc. - Key offerings
            • 12.8 KOIA
              • Exhibit 135: KOIA - Overview
              • Exhibit 136: KOIA - Product / Service
              • Exhibit 137: KOIA - Key offerings
            • 12.9 MTY Food Group Inc.
              • Exhibit 138: MTY Food Group Inc. - Overview
              • Exhibit 139: MTY Food Group Inc. - Business segments
              • Exhibit 140: MTY Food Group Inc. - Key offerings
              • Exhibit 141: MTY Food Group Inc. - Segment focus
            • 12.10 NOKA Organics LLC
              • Exhibit 142: NOKA Organics LLC - Overview
              • Exhibit 143: NOKA Organics LLC - Product / Service
              • Exhibit 144: NOKA Organics LLC - Key offerings
            • 12.11 PepsiCo Inc.
              • Exhibit 145: PepsiCo Inc. - Overview
              • Exhibit 146: PepsiCo Inc. - Business segments
              • Exhibit 147: PepsiCo Inc. - Key news
              • Exhibit 148: PepsiCo Inc. - Key offerings
              • Exhibit 149: PepsiCo Inc. - Segment focus
            • 12.12 Smoothie King Franchises Inc.
              • Exhibit 150: Smoothie King Franchises Inc. - Overview
              • Exhibit 151: Smoothie King Franchises Inc. - Product / Service
              • Exhibit 152: Smoothie King Franchises Inc. - Key offerings
            • 12.13 The Coca Cola Co.
              • Exhibit 153: The Coca Cola Co. - Overview
              • Exhibit 154: The Coca Cola Co. - Business segments
              • Exhibit 155: The Coca Cola Co. - Key news
              • Exhibit 156: The Coca Cola Co. - Key offerings
              • Exhibit 157: The Coca Cola Co. - Segment focus
            • 12.14 The Hain Celestial Group Inc.
              • Exhibit 158: The Hain Celestial Group Inc. - Overview
              • Exhibit 159: The Hain Celestial Group Inc. - Business segments
              • Exhibit 160: The Hain Celestial Group Inc. - Key news
              • Exhibit 161: The Hain Celestial Group Inc. - Key offerings
              • Exhibit 162: The Hain Celestial Group Inc. - Segment focus
            • 12.15 The Kraft Heinz Co.
              • Exhibit 163: The Kraft Heinz Co. - Overview
              • Exhibit 164: The Kraft Heinz Co. - Business segments
              • Exhibit 165: The Kraft Heinz Co. - Key offerings
              • Exhibit 166: The Kraft Heinz Co. - Segment focus
            • 12.16 The Smoothie Bombs
              • Exhibit 167: The Smoothie Bombs - Overview
              • Exhibit 168: The Smoothie Bombs - Product / Service
              • Exhibit 169: The Smoothie Bombs - Key offerings
            • 12.17 Tropical Smoothie Cafe LLC
              • Exhibit 170: Tropical Smoothie Cafe LLC - Overview
              • Exhibit 171: Tropical Smoothie Cafe LLC - Product / Service
              • Exhibit 172: Tropical Smoothie Cafe LLC - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 173: Inclusions checklist
                • Exhibit 174: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 175: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 176: Research methodology
                • Exhibit 177: Validation techniques employed for market sizing
                • Exhibit 178: Information sources
              • 13.5 List of abbreviations
                • Exhibit 179: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
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              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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