SMS Marketing Software Market by Deployment and Geography - Forecast and Analysis 2022-2026

The SMS marketing software market is projected to grow by USD 7.53 billion with a CAGR of 19.96% during the forecast period 2021 to 2026.

The research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the market segmentation by deployment (cloud and on-premise) and geography (North America, Europe, APAC, the Middle East and Africa, and South America). The market report also offers information on several market vendors, including Appointment Reminder, Avochato, Cytech E.P.E, FirstHive, Gaglers Inc, Mobile Text Alerts, Mozeo LLC, Omnisend UAB, On Time Telecom Inc., Salesforce.com Inc., Sendinblue SAS, SendPulse Inc, SimpleTexting LLC, SimplyCast, SlickText, TargetEveryOne AS, Teradata Corp., Text Us Services Inc., TextMagic Ltd., and TXT180 among others.

What will the Short Message Service Marketing Software Market Size be During the Forecast Period?

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Short Message Service (SMS) Marketing Software Market: Key Drivers, Trends, and Challenges

Our researcher studied the historical data for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the market. During the COVID-19 pandemic, the market demand has been impacted greatly. A holistic analysis of drivers will help in predicting exact demands and refining marketing strategies to gain a competitive advantage.

Key SMS Marketing Software Market Driver

The rising adoption of social, mobile, analytical, and cloud (SMAC) technologies is one of the key drivers supporting the market's growth. A  digital setup allows organizations to collect valuable information regarding the target audience through various channels. Tracking customer activity has become easier with the increase in online purchases. The advent of social media has helped companies target the right customer base. SMAC technologies form the basis of an ecosystem that enables a commercial enterprise to transition from e-business to digital business. The four technologies improve business operations and help companies get closer to customers with minimal overhead expenditure and maximum reach. Moreover, the increased use of smartphones has provided customers with the ability to purchase goods at their convenience. Thus, companies are designing marketing campaigns that are easily accessible on smartphones and other devices. 

Key SMS Marketing Software Market Trend

AI-enabled SMS marketing is one of the key market trends contributing to market growth. AI with content marketing enables marketers to automatically generate content related to simple topics such as sports reports and stock updates. Visitors to websites will not even notice the content written by an AI. Content automation can help marketers create targeted marketing campaigns by using SMS marketing software. It is also easy to promote and schedule content without substantial human intervention and create a content experience that makes sense to the target audience. This provides businesses with more accurate ways of nurturing their leads through product, service, or brand offerings. Such trends will create ample opportunities in the market during the forecast period.

Key SMS Marketing Software Market Challenge

Increased risks related to data security and privacy are one of the factors hampering the market's growth. During the deployment of cloud-based SMS marketing software, the data is with vendors, which increases the chances of security violations. Furthermore, many enterprises are concerned about data loss and misuse by IT professionals that install the software. Companies are concerned about security and introduce measures to prevent any kind of security breach, as it has a huge impact on their productivity and reputation. Hence, with the increased risks related to data security and privacy, the market size is expected to decrease significantly through 2027 as, with time, a large percentage of data breaches will be caused by negligence or accidental exposure of sensitive data. Such factors will hinder the growth of the market during the forecast period.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global SMS marketing software market in the banking, financial services, and insurance (BFSI) sector as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.

Who are the Major Short Message Service Marketing Software Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

• Appointment Reminder
• Avochato
• Cytech E.P.E
• FirstHive
• Gaglers Inc
• Mobile Text Alerts
• Mozeo LLC
• Omnisend UAB
• On Time Telecom Inc.
• Salesforce.com Inc.
• Sendinblue SAS
• SendPulse Inc
• SimpleTexting LLC
• SimplyCast
• SlickText
• TargetEveryOne AS
• Teradata Corp.
• Text Us Services Inc.
• TextMagic Ltd.
• TXT180

 

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented, and the vendors are deploying growth strategies such as price, quality, innovation, reputation, brand identity, and distribution to compete in the market.

Product Insights and News

• avochato.com - The company offers SMS marketing software, which enables companies to plan and implement marketing campaigns that target mobile devices through Short Messaging Service.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The report market contains comprehensive market knowledge and an in-depth vendor landscape added to an analysis of the key vendors.

Short Message Service Marketing Software Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the SMS marketing software market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also the optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

Which are the Key Regions for SMS Marketing Software Market?

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35% of the market’s growth will originate from North America during the forecast period. The US is the key market for the market in North America. Market growth in this region will be slower than the growth of the market in APAC and South America.

Rising Internet penetration will facilitate the market's growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

North American countries, including Mexico, Canada, and the US, were severely affected by the COVID-19 pandemic, which positively impacted the market in 2020. Moreover, industries such as automotive and retail invested in marketing automation software for digital marketing campaigns and to gain online opportunities. Such factors are expected to contribute to the growth of the market during the forecast period.

What are the Revenue-generating Deployment Segments in the Short Message Service (SMS) Marketing Software Market?

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The market share growth in the cloud segment will be significant during the forecast period.  The increase in cloud adoption is mainly attributed to the extensive use of the Internet and advantages such as scalability, reduced cost, and easy upgrades when compared to the traditional on-premises implementation procedures. Furthermore, it is economical as it does not require additional hardware or software installation and can be accessed even from remote areas. Hence, the cloud segment is anticipated to witness growth during the forecast period as organizations are focused on reducing their IT infrastructure costs and improving the flexibility, agility, and efficiency of advertising operations.

This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on the post-COVID-19 impact on each segment.

 

SMS Marketing Software Market Scope
Report Coverage	Details
Page number	119
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 19.96%
Market growth 2022-2026	$7.53 billion
Market structure	Fragmented
YoY growth (%)	18.75
Regional analysis	North America, Europe, APAC, the Middle East and Africa, and South America
Performing market contribution	North America at 35%
Key consumer countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Appointment Reminder, Avochato, Cytech E.P.E, FirstHive, Gaglers Inc, Mobile Text Alerts, Mozeo LLC, Omnisend UAB, On Time Telecom Inc., Salesforce.com Inc., Sendinblue SAS, SendPulse Inc, SimpleTexting LLC, SimplyCast, SlickText, TargetEveryOne AS, Teradata Corp., Text Us Services Inc., TextMagic Ltd., and TXT180
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Short Message Service (SMS) Marketing Software Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive market growth during the next five years
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behaviour
• The growth of the SMS marketing software industry across North America, Europe, APAC, the Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of market vendors

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