Social Business Intelligence Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2023-2027

Published: Oct 2023 Pages: 160 SKU: IRTNTR75549

Social Business Intelligence Market Size 2023-2027

The social business intelligence market size is forecast to increase by USD 5.75 billion, at a CAGR of 5.82% between 2022 and 2027. The ability of social media analytics to improve brand loyalty by providing insights into customer preferences and behavior is a key driver of market growth. Businesses are increasingly recognizing the need to improve efficiency in their operations, and social media analytics can help by providing valuable data and insights for decision-making. Additionally, social media platforms offer a powerful channel for brand recognition, and businesses are leveraging social media analytics to enhance their brand presence and engage with customers more effectively. It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Social Business Intelligence Market During the Forecast Period?

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Market Segmentation

This social business intelligence market report extensively covers market segmentation by deployment (on-premises and cloud), end-user (enterprises and government), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Deployment

The On-premises segment is the largest growing segment. The main reason for selecting the on-premises deployment approach over the cloud-based deployment paradigm is that it provides better security for sensitive data. Data are kept in several servers in the cloud-based deployment approach, as opposed to dedicated servers in the on-premises deployment strategy. Information security and control are provided well by this. Data can only be accessed through dedicated client servers in the on-premises deployment approach. Still, data can be accessed through a variety of sites in the cloud-based deployment model. As a result, security flaws are more likely to affect data stored on the cloud.

On-premises segment was valued at USD 8.55 billion in 2017 and continued to grow. On-premises information software solutions are used by large healthcare companies that handle sensitive patient data because they offer the highest level of data security with physical access restrictions and security. With all such factors, the global social business intelligence market is expected to witness high growth during the forecast period.

Market Dynamics and Customer Landscape

The market leverages cloud-based solutions and big data analytics to provide valuable business insights from social media data. With the advent of the General Data Protection Regulation (GDPR), ensuring data security and compliance is crucial. Social BI integrates with enterprise IT systems and CRM conversations, offering deep insights into consumer behavior and market trends. This market demands qualified personnel and innovative technology firms to develop new social BI use cases and enhance BI methods for extracting meaningful information from unstructured data on social media platforms. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

One of the key factors driving the market is that social media analytics helps in improving brand loyalty. There is a rising demand for tools such as HubSpot, BuzzSumo, and Google Analytics, which act as interfaces between brands and customers. These tools play a crucial role in improving customer engagement and providing insights into consumer behavior. This trend aligns with the increasing use of social media technology, big data solutions, and other business intelligence (BI) methods to analyze unstructured data and integrate it with enterprise IT systems.

For example, approximately 32% of global customers make purchases after accessing product information, reviews, and recommendations on these platforms. In developed countries like the UK and the US, about 50% of the population relies on these platforms when making purchases. This reliance on social media platforms and other technology firms has significant implications for industry participants in terms of understanding consumer behavior and adapting their marketing strategies. Therefore, the increasing emphasis on engaging existing customers and attracting new ones is expected to drive the demand for social business intelligence in the forecast period.

Significant Market Trends

A key factor shaping the market is the advanced targeting options. These analytics tools can be used to identify potential customers through product promotions and personalized services.

These tools are widely used by advertising companies as they can be used to target a wide range of audiences based on demographics as well as to gather vast amounts of information. Some of the main targeting options include interest targeting, behavioral and connection targeting, custom targeting, and lookalike targeting. Hence such kind of features and applications of these analytics tools are expected to drive the market during the forecast period.

Major Market Challenge

Increasing connection and bandwidth difficulties are one of the key challenges hindering the market. High bandwidth is one of the key requirements to access data from cloud-based systems to retrieve it more quickly. Terabytes of data must be retrieved from cloud-based storage systems, which calls for effective IT infrastructure free of networking bottlenecks.

Thus, any connectivity issues in the ICT infrastructure can negatively impact business performance, and if the issues persist, businesses and enterprises may shift to on-premise solutions. Remote users should be able to access cloud computing services to achieve service level agreements and improve performance without packet loss or latency problems. Factors such as connection problems forced high-speed Internet, and data recovery will hinder the global market during the forecast period.

Key Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their expansion strategies.

Global Market Customer Landscape

Who are the Major Social Business Intelligence Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Acquia Inc: The company offers social business intelligence reporting or analytics, making it extremely challenging for marketers to understand and interpret the data they are collecting and translate it into informed campaigns.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Acquia Inc.
  • Adobe Inc.
  • Alphabet Inc.
  • Emplifi Inc
  • GoodData Corp.
  • Hewlett Packard Enterprise Co.
  • International Business Machines Corp.
  • Ipsos Group S A
  • Maritz Holdings Inc.
  • Microsoft Corp.
  • NetBase Solutions Inc.
  • Oracle Corp.
  • Piano Software Inc.
  • Qualtrics International Inc.
  • Salesforce Inc.
  • SAP SE
  • SAS Institute Inc.
  • Sprout Social Inc.
  • Vista Equity Partners Management LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides a market growth analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Deployment Outlook 
    • On-premises
    • Cloud
  • End-user Outlook
    • Enterprises
    • Government
  • Geography Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The market is driven by real-time insights derived from social media usage. A customer-centric approach is crucial, supported by advancements in technology for risk management and regulatory compliance. Monitoring posts, comments, likes, and shares provides valuable insights into consumer behaviour. Social BI tools analyze patterns and sentiments from surveys, interviews, and real-time data, including brand mentions and customer questions. Organizations use this data to address client problem spots, improve client satisfaction, and make informed decisions. Solutions range from cloud-based BI systems to specialized software tools, catering to various industries like retail, manufacturing, government, media, healthcare, and tourism.

Furthermore, the market focuses on analyzing interactions, user behaviours, and consumer feedback across various organizations and communities. It helps businesses understand customer problems, queries, and feedback, providing insights into client issues and improving client satisfaction. These solutions cater to organizations of all sizes, from small and medium-sized enterprises (SMEs) to large enterprises, across different sectors like finance, human resources, sales and marketing, government, media, transportation, BFSI, telecom and IT, healthcare, and tourism and hospitality.

The market offers solutions that cater to various organizations and verticals including government and public services, media and entertainment, transportation and logistics, and healthcare and life sciences. It focuses on understanding people's thoughts and analyzing goods using business intelligence (BI) solutions. These solutions are designed to accommodate organizations of different sizes and provide insights that can drive strategic decision-making and improve overall performance.

Social Business Intelligence Market Scope

Report Coverage

Details

Page number

160

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.82%

Market growth 2023-2027

USD 5.75 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

5.5

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 37%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks

Key companies profiled

Acquia Inc., Adobe Inc., Alphabet Inc., Cision US Inc., Emplifi Inc, GoodData Corp., Hewlett Packard Enterprise Co., International Business Machines Corp., Ipsos Group S A, Maritz Holdings Inc., Microsoft Corp., NetBase Solutions Inc., Oracle Corp., Piano Software Inc., Qualtrics International Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Sprout Social Inc., and Vista Equity Partners Management LLC

Market dynamics

Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global social business intelligence market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global social business intelligence market 2017 - 2021 ($ million)
    • 4.2 Deployment Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)
    • 4.3 End-user Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Deployment

    • 6.1 Market segments
      • Exhibit 30: Chart on Deployment - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Deployment - Market share 2022-2027 (%)
    • 6.2 Comparison by Deployment
      • Exhibit 32: Chart on Comparison by Deployment
      • Exhibit 33: Data Table on Comparison by Deployment
    • 6.3 On-premises - Market size and forecast 2022-2027
      • Exhibit 34: Chart on On-premises - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on On-premises - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on On-premises - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on On-premises - Year-over-year growth 2022-2027 (%)
    • 6.4 Cloud - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Cloud - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Deployment
      • Exhibit 42: Market opportunity by Deployment ($ million)
      • Exhibit 43: Data Table on Market opportunity by Deployment ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 44: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 46: Chart on Comparison by End-user
      • Exhibit 47: Data Table on Comparison by End-user
    • 7.3 Enterprises - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Enterprises - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Enterprises - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Enterprises - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Enterprises - Year-over-year growth 2022-2027 (%)
    • 7.4 Government - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Government - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Government - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Government - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Government - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 56: Market opportunity by End-user ($ million)
      • Exhibit 57: Data Table on Market opportunity by End-user ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 91: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Acquia Inc.
              • Exhibit 111: Acquia Inc. - Overview
              • Exhibit 112: Acquia Inc. - Product / Service
              • Exhibit 113: Acquia Inc. - Key news
              • Exhibit 114: Acquia Inc. - Key offerings
            • 12.4 Adobe Inc.
              • Exhibit 115: Adobe Inc. - Overview
              • Exhibit 116: Adobe Inc. - Business segments
              • Exhibit 117: Adobe Inc. - Key offerings
              • Exhibit 118: Adobe Inc. - Segment focus
            • 12.5 Alphabet Inc.
              • Exhibit 119: Alphabet Inc. - Overview
              • Exhibit 120: Alphabet Inc. - Business segments
              • Exhibit 121: Alphabet Inc. - Key news
              • Exhibit 122: Alphabet Inc. - Key offerings
              • Exhibit 123: Alphabet Inc. - Segment focus
            • 12.6 GoodData Corp.
              • Exhibit 124: GoodData Corp. - Overview
              • Exhibit 125: GoodData Corp. - Product / Service
              • Exhibit 126: GoodData Corp. - Key offerings
            • 12.7 Hewlett Packard Enterprise Co.
              • Exhibit 127: Hewlett Packard Enterprise Co. - Overview
              • Exhibit 128: Hewlett Packard Enterprise Co. - Business segments
              • Exhibit 129: Hewlett Packard Enterprise Co. - Key news
              • Exhibit 130: Hewlett Packard Enterprise Co. - Key offerings
              • Exhibit 131: Hewlett Packard Enterprise Co. - Segment focus
            • 12.8 International Business Machines Corp.
              • Exhibit 132: International Business Machines Corp. - Overview
              • Exhibit 133: International Business Machines Corp. - Business segments
              • Exhibit 134: International Business Machines Corp. - Key news
              • Exhibit 135: International Business Machines Corp. - Key offerings
              • Exhibit 136: International Business Machines Corp. - Segment focus
            • 12.9 Ipsos Group S A
              • Exhibit 137: Ipsos Group S A - Overview
              • Exhibit 138: Ipsos Group S A - Product / Service
              • Exhibit 139: Ipsos Group S A - Key offerings
            • 12.10 Microsoft Corp.
              • Exhibit 140: Microsoft Corp. - Overview
              • Exhibit 141: Microsoft Corp. - Business segments
              • Exhibit 142: Microsoft Corp. - Key news
              • Exhibit 143: Microsoft Corp. - Key offerings
              • Exhibit 144: Microsoft Corp. - Segment focus
            • 12.11 NetBase Solutions Inc.
              • Exhibit 145: NetBase Solutions Inc. - Overview
              • Exhibit 146: NetBase Solutions Inc. - Product / Service
              • Exhibit 147: NetBase Solutions Inc. - Key offerings
            • 12.12 Oracle Corp.
              • Exhibit 148: Oracle Corp. - Overview
              • Exhibit 149: Oracle Corp. - Business segments
              • Exhibit 150: Oracle Corp. - Key news
              • Exhibit 151: Oracle Corp. - Key offerings
              • Exhibit 152: Oracle Corp. - Segment focus
            • 12.13 Piano Software Inc.
              • Exhibit 153: Piano Software Inc. - Overview
              • Exhibit 154: Piano Software Inc. - Product / Service
              • Exhibit 155: Piano Software Inc. - Key offerings
            • 12.14 Salesforce Inc.
              • Exhibit 156: Salesforce Inc. - Overview
              • Exhibit 157: Salesforce Inc. - Product / Service
              • Exhibit 158: Salesforce Inc. - Key news
              • Exhibit 159: Salesforce Inc. - Key offerings
            • 12.15 SAP SE
              • Exhibit 160: SAP SE - Overview
              • Exhibit 161: SAP SE - Business segments
              • Exhibit 162: SAP SE - Key news
              • Exhibit 163: SAP SE - Key offerings
              • Exhibit 164: SAP SE - Segment focus
            • 12.16 SAS Institute Inc.
              • Exhibit 165: SAS Institute Inc. - Overview
              • Exhibit 166: SAS Institute Inc. - Product / Service
              • Exhibit 167: SAS Institute Inc. - Key news
              • Exhibit 168: SAS Institute Inc. - Key offerings
            • 12.17 Vista Equity Partners Management LLC
              • Exhibit 169: Vista Equity Partners Management LLC - Overview
              • Exhibit 170: Vista Equity Partners Management LLC - Product / Service
              • Exhibit 171: Vista Equity Partners Management LLC - Key news
              • Exhibit 172: Vista Equity Partners Management LLC - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 173: Inclusions checklist
                • Exhibit 174: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 175: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 176: Research methodology
                • Exhibit 177: Validation techniques employed for market sizing
                • Exhibit 178: Information sources
              • 13.5 List of abbreviations
                • Exhibit 179: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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