Social Media Analytics Market Analysis - North America, APAC, Europe, South America, Middle East and Africa - US, China, Japan, UK, Germany - Size and Forecast 2023-2027

Published: Feb 2023 Pages: 191 SKU: IRTNTR45334

Social Media Analytics Market Forecast 2023-2027

The global social media analytics market size is forecast to increase by USD 7.26 billion between 2022 and 2027, accelerating at a CAGR of 23.29%. The market is propelled by drivers such as the growing emphasis on brand recognition through social media platforms, coupled with the role of analytics in enhancing brand loyalty. Advanced targeting options and heightened demand for online security characterize current trends in the market, catering to the evolving needs of businesses. However, challenges persist, including the time-intensive nature of social media analytics processes and the complexity of deciphering unstructured data, underscoring the importance of innovative solutions in this dynamic landscape. In 2017, the US held the largest market share, projecting an annual revenue of USD 0.36 billion. Market size, historical data (2017-2021), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

What will be the Size of the Market During the Forecast Period?

To learn more about this report, Download Report Sample

The market is experiencing rapid growth fueled by technological advancements and the increasing adoption of advanced analytics tools by small and medium-scale organizations. These organizations leverage analytics solutions for efficient data collection, analysis, and interpretation to derive actionable insights. With a focus on key performance indicators (KPIs), audience analysis, and competitor analysis, businesses optimize their content and campaigns for better engagement and effectiveness. Real-time monitoring and sentiment analysis empower organizations to make informed decisions, while AI speech recognition and cloud-based analytical solutions enhance the accuracy and scalability of these processes.

Market Segmentation

In the market, emerging technologies continue to reshape the landscape, fueled by increasing internet penetration and a growing base of social media users. However, concerns over data security persist, driving demand for robust solutions, particularly those leveraging the cloud deployment model. These companies capitalize on the ubiquity of mobile phones, tablets, and internet access to provide insights derived from technological advancements. AI-driven social media analytics platforms enable businesses to analyze consumer feedback effectively, informing sales and marketing strategies. As online shopping and e-commerce flourish, organizations seek comprehensive social media analytics solutions to optimize their marketing efforts and enhance customer engagement. The sales and marketing segment of the market remains dynamic, offering opportunities for businesses to leverage the data for strategic advantage in a digital-first world.

Sales and Marketing Management is The Leading Segment

The sales and marketing management segment was valued at USD 423.23 million in 2017 and continued to grow until 2021. The ways brands advertise, market, and promote their products have changed since the pandemic, forcing various businesses and brands to re-evaluate how their current and future marketing campaigns should be conducted. Many businesses are re-structuring their advertising, marketing, and promotional activities to generate sustained consumer interest and spending while maintaining sufficient returns on media spending using social media management software. Thus, such factors are expected to drive the growth of the segment during the forecast period.

Market  - Revenue Share by Application Segment, 2017 - 2027.   

For more details on other segments, Download Sample Report 

Regional Insights

North America Holds a Prominent Position in the  Market

North America is estimated to contribute 40% to the growth of the global market during the forecast period. The US and Canada are among the most technologically advanced countries and the pioneers in the adoption of these platforms globally. The increase in the use of social media has encouraged companies to offer advanced SMA solutions to enterprises. Companies in this region are forming strategic alliances to enhance their product offerings and increase their geographic presence. The market is also expected to grow due to increasing awareness among enterprises about SMA as an important platform for businesses to communicate with their customers. Hence, several companies in countries such as the US are raising funds to enhance SMA capabilities with the incorporation of new features. These factors will support the regional market during the forecast period.

 Market Size, By Region, Global, 2017 - 2027.   

To understand geographic trends Download Report Sample

Market Dynamics  

The market is witnessing rapid growth fueled by advancements in data collection and audience analysis techniques. With the integration of AI speech recognition and advanced technologies, organizations can now perform competitor analysis, content optimization, and campaign measurement with greater accuracy and efficiency. Accessible via mobile phones and tablets, these analytics platforms leverage internet access to provide real-time insights and metrics for small and medium-scale organizations. Key Performance Indicators (KPIs) serve as benchmarks for success, empowering businesses to make data-driven decisions and enhance their social media strategies in an ever-evolving digital landscape. Businesses leverage data preparation and modeling to extract insights from unstructured social data. Cloud adoption and Software-as-a-Service (SaaS) platforms streamline data management, enhancing scalability and accessibility. Effective data preparation transforms raw information into actionable intelligence, enabling informed decision-making. Advanced data modeling provides insights into market trends and customer behavior, empowering businesses to stay agile.

Key Market Driver

The market growth is significantly driven by the increasing use of social media analytics to enhance brand loyalty. Promotions on various social media platforms contribute to strengthening brand loyalty. Social media analytical tools facilitate direct communication between brands and customers, fostering customer interaction and providing insights into consumer behaviour.

Around 32% of global customers seek product information, reviews, and suggestions through social media platforms before making a purchase. In developed countries like the UK and the US, approximately 50% of the population relies on social media for purchase decisions. A strategic approach to open platforms empowers organizations to expand their customer base and cultivate customer loyalty. The growing emphasis on engaging existing customers and attracting new ones will fuel the demand during the forecast period.

Significant Market Trends

The market is witnessing a key trend of increasing demand for online security. With social media sites storing personal information that can be exploited, both users and major corporations are concerned about online security. Platforms like Snapchat have gained popularity due to their safe and private communication features.

An example of a data breach's impact is the 2015 hacking of Ashley Madison, a discreet dating website, by The Impact Team hackers, who released the private information of over 30 million users. Such data leaks have heightened the need for online security. Established social networking platforms like Facebook and Twitter are introducing tools to enhance data security. This aids in conducting thorough data analysis on these platforms.

Market Companies Overview

The  Market is fragmented in nature. Some significant players include Agorapulse SAS, Adobe Inc., Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

International Business Machines Corp., Khoros LLC, Meltwater NV, NetBase Solutions Inc., Oracle Corp., Reputation Group of Companies, Salesforce.com Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., Talkwalker Sarl, MetaQuotes Ltd., and Big Propeller LLC

Market Analyst Overview

The market is experiencing rapid growth fueled by advanced technologies and the increasing importance of data-driven decision-making. Social media analytics platforms enable businesses to collect and analyze data, leveraging metrics and KPIs (Key Performance Indicators) to measure performance effectively. Audience and competitor analyses help in understanding user behavior and staying ahead of the competition, while content optimization and campaign measurement enhance engagement and ROI. Sentiment analysis and real-time monitoring provide valuable insights into brand perception and customer sentiment. Augmented Reality (AR) and blockchain solutions are revolutionizing social media engagement and cybersecurity measures ensure data protection. Self-learning systems and neuroscientific principles further enhance analytics capabilities, driving improved profit margins through informed decisions based on demographic and competitive information.

The market is witnessing remarkable growth, driven by advancements in technology and the proliferation of social media platforms. With the rise of internet penetration and the increasing number of social media users, the demand for advanced analytics solutions is soaring. Companies are leveraging AI-driven speech recognition and cloud-based analytical solutions to collect and analyze vast amounts of data, enabling comprehensive audience and competitor analysis. Data security concerns are addressed through secure cloud deployment models. Emerging technologies like AI-driven social media analytics are empowering organizations, from small to medium-scale, to derive valuable insights from consumer feedback and optimize their online presence. As online shopping and e-commerce continue to thrive, social media analytics companies play a crucial role in shaping marketing strategies and enhancing brand visibility.

The market is experiencing significant growth, driven by the integration of advanced technologies like AR (Augmented Reality) and the increasing demand for insightful data analysis. Businesses are leveraging social media platforms to gather demographic information, customer data, and customer sentiment information. This data is then used for performance monitoring, workforce management, and informed decision-making. With a focus on data identification, preparation, and modeling, companies employ various analytical methodologies to extract valuable insights. Visualization tools aid in presenting complex data in a comprehensible format. As businesses prioritize data-driven strategies, the market continues to evolve, offering innovative solutions to meet the growing demands of businesses worldwide.

Segment Overview

The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2027.   

  • Application Outlook 
    • Sales and marketing management
    • Customer experience management
    • Competitive intelligence
    • Risk management
    • Public safety and law enforcement
  • End-user Outlook 
    • Retail
    • Government
    • Media and entertainment
    • Travel
    • Others
  • Deployment Outlook 
    • On-premise
    • Cloud
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • APAC
      • China
      • India
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • South America
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Scope

Report Coverage

Details

Page number

191

Base year

2022

Historic period

2017 - 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 23.29%

Market growth 2023-2027

USD 7.26 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

22.69

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 40%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Agorapulse SAS, Adobe Inc., Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, NetBase Solutions Inc., Oracle Corp., Reputation Group of Companies, Salesforce.com Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., Talkwalker Sarl, MetaQuotes Ltd., and Big Propeller LLC

Market dynamics

Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

View PDF Sample

What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Market growth analysis across North America, APAC, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 08: Executive Summary – Chart on Incremental Growth
    • Exhibit 09: Executive Summary – Data Table on Incremental Growth
    • Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 11: Parent market
    • Exhibit 12: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 13: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 14: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 15: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global social media analytics market 2017 - 2021
      • Exhibit 19: Historic Market Size – Data Table on Global social media analytics market 2017 - 2021 ($ million)
    • 4.2 Application Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.3 End User Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – End User Segment 2017 - 2021 ($ million)
    • 4.4 Deployment Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)
    • 4.5 Geography Segment Analysis 2017 - 2021
      • Exhibit 23: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.6 Country Segment Analysis 2017 - 2021
      • Exhibit 24: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 25: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 28: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 29: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 30: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 31: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 32: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 33: Data Table on Application - Market share 2022-2027 (%)
    • 6.2 Comparison by Application
      • Exhibit 34: Chart on Comparison by Application
      • Exhibit 35: Data Table on Comparison by Application
    • 6.3 Sales and marketing management - Market size and forecast 2022-2027
      • Exhibit 36: Chart on Sales and marketing management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 37: Data Table on Sales and marketing management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 38: Chart on Sales and marketing management - Year-over-year growth 2022-2027 (%)
      • Exhibit 39: Data Table on Sales and marketing management - Year-over-year growth 2022-2027 (%)
    • 6.4 Customer experience management - Market size and forecast 2022-2027
      • Exhibit 40: Chart on Customer experience management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 41: Data Table on Customer experience management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 42: Chart on Customer experience management - Year-over-year growth 2022-2027 (%)
      • Exhibit 43: Data Table on Customer experience management - Year-over-year growth 2022-2027 (%)
    • 6.5 Competitive intelligence - Market size and forecast 2022-2027
      • Exhibit 44: Chart on Competitive intelligence - Market size and forecast 2022-2027 ($ million)
      • Exhibit 45: Data Table on Competitive intelligence - Market size and forecast 2022-2027 ($ million)
      • Exhibit 46: Chart on Competitive intelligence - Year-over-year growth 2022-2027 (%)
      • Exhibit 47: Data Table on Competitive intelligence - Year-over-year growth 2022-2027 (%)
    • 6.6 Risk management - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Risk management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Risk management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Risk management - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Risk management - Year-over-year growth 2022-2027 (%)
    • 6.7 Public safety and law enforcement - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Public safety and law enforcement - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Public safety and law enforcement - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Public safety and law enforcement - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Public safety and law enforcement - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by Application
      • Exhibit 56: Market opportunity by Application ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 57: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 58: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 59: Chart on Comparison by End-user
      • Exhibit 60: Data Table on Comparison by End-user
    • 7.3 Retail - Market size and forecast 2022-2027
      • Exhibit 61: Chart on Retail - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Chart on Retail - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on Retail - Year-over-year growth 2022-2027 (%)
    • 7.4 Government - Market size and forecast 2022-2027
      • Exhibit 65: Chart on Government - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on Government - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on Government - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on Government - Year-over-year growth 2022-2027 (%)
    • 7.5 Media and entertainment - Market size and forecast 2022-2027
      • Exhibit 69: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
    • 7.6 Travel - Market size and forecast 2022-2027
      • Exhibit 73: Chart on Travel - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on Travel - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on Travel - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on Travel - Year-over-year growth 2022-2027 (%)
    • 7.7 Others - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by End-user
      • Exhibit 81: Market opportunity by End-user ($ million)

    8 Market Segmentation by Deployment

    • 8.1 Market segments
      • Exhibit 82: Chart on Deployment - Market share 2022-2027 (%)
      • Exhibit 83: Data Table on Deployment - Market share 2022-2027 (%)
    • 8.2 Comparison by Deployment
      • Exhibit 84: Chart on Comparison by Deployment
      • Exhibit 85: Data Table on Comparison by Deployment
    • 8.3 On-premise - Market size and forecast 2022-2027
      • Exhibit 86: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Chart on On-premise - Year-over-year growth 2022-2027 (%)
      • Exhibit 89: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
    • 8.4 Cloud - Market size and forecast 2022-2027
      • Exhibit 90: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Chart on Cloud - Year-over-year growth 2022-2027 (%)
      • Exhibit 93: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
    • 8.5 Market opportunity by Deployment
      • Exhibit 94: Market opportunity by Deployment ($ million)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 95: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Geographic Landscape

    • 10.1 Geographic segmentation
      • Exhibit 96: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 97: Data Table on Market share by geography 2022-2027 (%)
    • 10.2 Geographic comparison
      • Exhibit 98: Chart on Geographic comparison
      • Exhibit 99: Data Table on Geographic comparison
    • 10.3 North America - Market size and forecast 2022-2027
      • Exhibit 100: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 103: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 10.4 APAC - Market size and forecast 2022-2027
      • Exhibit 104: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 107: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 10.5 Europe - Market size and forecast 2022-2027
      • Exhibit 108: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 111: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 10.6 South America - Market size and forecast 2022-2027
      • Exhibit 112: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 113: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 114: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 115: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 10.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 116: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 117: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 118: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 119: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 10.8 US - Market size and forecast 2022-2027
      • Exhibit 120: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 121: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 122: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 123: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 10.9 China - Market size and forecast 2022-2027
      • Exhibit 124: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 125: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 126: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 127: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 10.10 UK - Market size and forecast 2022-2027
      • Exhibit 128: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 129: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 130: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 131: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 10.11 Japan - Market size and forecast 2022-2027
      • Exhibit 132: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 133: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 134: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 135: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 10.12 Germany - Market size and forecast 2022-2027
      • Exhibit 136: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 137: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 138: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 139: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 10.13 Market opportunity by geography
      • Exhibit 140: Market opportunity by geography ($ million)

    11 Drivers, Challenges, and Trends

    • 11.1 Market drivers
      • 11.2 Market challenges
        • 11.3 Impact of drivers and challenges
          • Exhibit 141: Impact of drivers and challenges in 2022 and 2027
        • 11.4 Market trends

          12 Vendor Landscape

          • 12.1 Overview
            • 12.2 Vendor landscape
              • Exhibit 142: Overview on Criticality of inputs and Factors of differentiation
            • 12.3 Landscape disruption
              • Exhibit 143: Overview on factors of disruption
            • 12.4 Industry risks
              • Exhibit 144: Impact of key risks on business

            13 Vendor Analysis

            • 13.1 Vendors covered
              • Exhibit 145: Vendors covered
            • 13.2 Market positioning of vendors
              • Exhibit 146: Matrix on vendor position and classification
            • 13.3 Agorapulse SAS
              • Exhibit 147: Agorapulse SAS - Overview
              • Exhibit 148: Agorapulse SAS - Product / Service
              • Exhibit 149: Agorapulse SAS - Key offerings
            • 13.4 Adobe Inc.
              • Exhibit 150: Adobe Inc. - Overview
              • Exhibit 151: Adobe Inc. - Business segments
              • Exhibit 152: Adobe Inc. - Key offerings
              • Exhibit 153: Adobe Inc. - Segment focus
            • 13.5 Cision US Inc.
              • Exhibit 154: Cision US Inc. - Overview
              • Exhibit 155: Cision US Inc. - Product / Service
              • Exhibit 156: Cision US Inc. - Key offerings
            • 13.6 Digimind
              • Exhibit 157: Digimind - Overview
              • Exhibit 158: Digimind - Product / Service
              • Exhibit 159: Digimind - Key offerings
            • 13.7 GoodData Corp.
              • Exhibit 160: GoodData Corp. - Overview
              • Exhibit 161: GoodData Corp. - Product / Service
              • Exhibit 162: GoodData Corp. - Key offerings
            • 13.8 International Business Machines Corp.
              • Exhibit 163: International Business Machines Corp. - Overview
              • Exhibit 164: International Business Machines Corp. - Business segments
              • Exhibit 165: International Business Machines Corp. - Key offerings
              • Exhibit 166: International Business Machines Corp. - Segment focus
            • 13.9 Khoros LLC
              • Exhibit 167: Khoros LLC - Overview
              • Exhibit 168: Khoros LLC - Key offerings
            • 13.10 Meltwater NV
              • Exhibit 169: Meltwater NV - Overview
              • Exhibit 170: Meltwater NV - Product / Service
              • Exhibit 171: Meltwater NV - Key offerings
            • 13.11 NetBase Solutions Inc.
              • Exhibit 172: NetBase Solutions Inc. - Overview
              • Exhibit 173: NetBase Solutions Inc. - Product / Service
              • Exhibit 174: NetBase Solutions Inc. - Key offerings
            • 13.12 Oracle Corp.
              • Exhibit 175: Oracle Corp. - Overview
              • Exhibit 176: Oracle Corp. - Business segments
              • Exhibit 177: Oracle Corp. - Key news
              • Exhibit 178: Oracle Corp. - Key offerings
              • Exhibit 179: Oracle Corp. - Segment focus
            • 13.13 Salesforce.com Inc.
              • Exhibit 180: Salesforce.com Inc. - Overview
              • Exhibit 181: Salesforce.com Inc. - Product / Service
              • Exhibit 182: Salesforce.com Inc. - Key news
              • Exhibit 183: Salesforce.com Inc. - Key offerings
            • 13.14 SAP SE
              • Exhibit 184: SAP SE - Overview
              • Exhibit 185: SAP SE - Business segments
              • Exhibit 186: SAP SE - Key news
              • Exhibit 187: SAP SE - Key offerings
              • Exhibit 188: SAP SE - Segment focus
            • 13.15 SAS Institute Inc.
              • Exhibit 189: SAS Institute Inc. - Overview
              • Exhibit 190: SAS Institute Inc. - Product / Service
              • Exhibit 191: SAS Institute Inc. - Key news
              • Exhibit 192: SAS Institute Inc. - Key offerings
            • 13.16 Sprout Social Inc.
              • Exhibit 193: Sprout Social Inc. - Overview
              • Exhibit 194: Sprout Social Inc. - Product / Service
              • Exhibit 195: Sprout Social Inc. - Key offerings
            • 13.17 Talkwalker Sarl
              • Exhibit 196: Talkwalker Sarl - Overview
              • Exhibit 197: Talkwalker Sarl - Product / Service
              • Exhibit 198: Talkwalker Sarl - Key offerings

            14 Appendix

            • 14.1 Scope of the report
              • 14.2 Inclusions and exclusions checklist
                • Exhibit 199: Inclusions checklist
                • Exhibit 200: Exclusions checklist
              • 14.3 Currency conversion rates for US$
                • Exhibit 201: Currency conversion rates for US$
              • 14.4 Research methodology
                • Exhibit 202: Research methodology
                • Exhibit 203: Validation techniques employed for market sizing
                • Exhibit 204: Information sources
              • 14.5 List of abbreviations
                • Exhibit 205: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

              PURCHASE FULL REPORT OF

              social media analytics market market

              QUICK BUY

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

              Why should you prefer Technavio's market insights report?

              • Off-the-shelf research reports
              • Reports can be tailored to meet the customer's needs
              • Trusted by more than 100 fortune 500 organizations
              • Information about the market's key drivers, trends, and challenges
              • Parent market analysis
              • Every week, 50,000 people visit our subscription platform
              • Detailed vendors report with competitive landscape
              • Covid-19 impact and recovery analysis
              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis