Specialty Pulp and Paper Chemicals Market by Type and Geography - Forecast and Analysis 2022-2026

Published: Sep 2022

Pages: 142

SKU: IRTNTR45834

Snapshot

The specialty pulp and paper chemicals market share is expected to increase by USD 8.78 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 6%.

This specialty pulp and paper chemicals market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers specialty pulp and paper chemicals market segmentation by type (functional chemicals, bleaching chemicals, process chemicals, and other chemicals) and geography (APAC, North America, Europe, South America, and the Middle East and Africa). The specialty pulp and paper chemicals market report also offers information on several market vendors, including Archroma Management GmbH, Arkema S.A., Ashland Global Holdings Inc., BASF SE, Buckman Laboratories lnternational Inc., Croda International Plc, Ecolab Inc., ERCO Worldwide, Evonik Industries AG, Imerys S.A., INEOS Group Holdings SA, Kemira Oyj, Nouryon Chemicals Holding BV, Novozymes AS, Robert Specialty Paper Corp., Sappi Ltd., Solenis LLC, Solvay SA, SPCM SA, and The Dow Chemical Co. among others.

What will the Specialty Pulp And Paper Chemicals Market Size be During the Forecast Period?

Download Report Sample to Unlock the Specialty Pulp and Paper Chemicals Market Size for the Forecast Period and Other Important Statistics

Specialty Pulp And Paper Chemicals Market: Key Drivers, Trends, and Challenges

The rise in demand for specialty paper is notably driving the specialty pulp and paper chemicals market growth, although factors such as competition among vendors may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the specialty pulp and paper chemicals industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Specialty Pulp And Paper Chemicals Market Driver

The rise in demand for specialty paper is one of the major drivers impacting the specialty pulp and paper chemicals market growth. The high demand for specialty paper from countries such as India, China, Brazil, Turkey, Poland, and Russia is a major driver of market growth. On the contrary, the demand is low in countries such as the US and Japan, which are mature markets. The rise in the demand for specialty paper among consumers for decorative use and across industries for use in filtration, labeling, and graphic arts is contributing to market growth. Furthermore, the growing demand for specialty paper products such as cups, wraps, and bags from quick-service restaurants in the food services sector is contributing to the market growth. There is also an increasing application of specialty paper in products such as folding cartons and flexible wraps. This growing demand for various types of specialty papers from the packaging business is expected to foster the demand for specialty pulp and paper chemicals during the forecast period.

Key Specialty Pulp And Paper Chemicals Market Trend

Advances in technology are one of the major trends influencing the specialty pulp and paper chemicals market growth. The pulp and paper chemical industry has witnessed many technological advances, which are expected to promote market growth during the forecast period. One such advancement is the use of enzymes for manufacturing specialty paper. Enzymes play a crucial role in the bleaching and de-inking processes. They reduce the consumption of chlorine bleach and thereby minimize the adverse effect of chlorine on the environment. The use of such enzymes in functions such as the chemical reaction of cellulose is expected to increase in the future. In addition, the increasing use of recycled pulp to reduce energy consumption and technologies that aid optimal processing of recycled pulp, and advances in technologies in kraft pulping and mechanical pulping are the other notable advances witnessed in the market. Such factors will drive the global specialty pulp and paper chemicals market growth during the forecast period.

Key Specialty Pulp And Paper Chemicals Market Challenge

Competition among vendors is one of the major challenges impeding the specialty pulp and paper chemicals market growth. Many vendors such as Kemira, BASF, and Novozymes are present in the global specialty pulp and paper chemicals market. Many other vendors have found cost-efficient ways to manufacture chemicals and can, therefore, provide them at low prices. The market entry barriers are moderate as the industry is not capital intensive; therefore, many vendors are entering the market. The entry of new vendors is expected to affect the revenue of the currently established market vendors. Therefore, vendors are seeking new ways to differentiate themselves from that their competitors. This increase in vendor competition is hampering the expansion of the global specialty pulp and paper chemicals market, thereby posing a challenge to the market growth during the forecast period.

This specialty pulp and paper chemicals market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global specialty pulp and paper chemicals market as a part of the global specialty chemicals market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the specialty pulp and paper chemicals market during the forecast period.

Who are the Major Specialty Pulp And Paper Chemicals Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

This statistical study of the specialty pulp and paper chemicals market encompasses successful business strategies deployed by the key vendors. The specialty pulp and paper chemicals market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The specialty pulp and paper chemicals market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Specialty Pulp And Paper Chemicals Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the specialty pulp and paper chemicals market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Specialty Pulp And Paper Chemicals Market?

For more insights on the market share of various regions Request PDF Sample now!

37% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for specialty pulp and paper chemicals in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The rise in demand for specialty paper will facilitate the specialty pulp and paper chemicals market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 affected the regional economy in 2020. In APAC, India, China, Indonesia, Bangladesh, and Pakistan were some of the most affected countries by the COVID-19 pandemic, which prompted lockdowns in APAC. This had a significant impact on various end-user applications as manufacturing units of specialty pulp and paper chemicals in the region were temporarily shut down. However, in 2021, due to the availability of COVID-19 vaccines and the large-scale vaccination drives carried out by the governments of countries in APAC, activities in end-user industries such as labeling, printing, and packaging industries gradually became normal.

What are the Revenue-generating Type Segments in the Specialty Pulp And Paper Chemicals Market?

To gain further insights on the market contribution of various segments Request a PDF Sample

The specialty pulp and paper chemicals market share growth by the functional chemicals segment will be significant during the forecast period. The market is expected to grow because of the increase in the demand for functional chemicals such as dyes, pigments, and others for printing and writing purposes during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the specialty pulp and paper chemicals market size and actionable market insights on post COVID-19 impact on each segment.

Specialty Pulp And Paper Chemicals Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 6%
Market growth 2022-2026	$ 8.78 billion
Market structure	Fragmented
YoY growth (%)	5.29
Regional analysis	APAC, North America, Europe, South America, and the Middle East and Africa
Performing market contribution	APAC at 37%
Key consumer countries	US, China, Japan, Germany, and Italy
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Archroma Management GmbH, Arkema S.A., Ashland Global Holdings Inc., BASF SE, Buckman Laboratories lnternational Inc., Croda International Plc, Ecolab Inc., ERCO Worldwide, Evonik Industries AG, Imerys S.A., INEOS Group Holdings SA, Kemira Oyj, Nouryon Chemicals Holding BV, Novozymes AS, Robert Specialty Paper Corp., Sappi Ltd., Solenis LLC, Solvay SA, SPCM SA, and The Dow Chemical Co.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request PDF sample

What are the Key Data Covered in this Specialty Pulp And Paper Chemicals Market Report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive specialty pulp and paper chemicals market growth during the next five years
Precise estimation of the specialty pulp and paper chemicals market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the specialty pulp and paper chemicals industry across APAC, North America, Europe, South America, and the Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of specialty pulp and paper chemicals market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Type

5.1 Market segments
- Exhibit 24: Chart on Type - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Type - Market share 2021-2026 (%)

5.2 Comparison by Type
- Exhibit 26: Chart on Comparison by Type
- Exhibit 27: Data Table on Comparison by Type

5.3 Functional chemicals - Market size and forecast 2021-2026
- Exhibit 28: Chart on Functional chemicals - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Functional chemicals - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Functional chemicals - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Functional chemicals - Year-over-year growth 2021-2026 (%)

5.4 Bleaching chemicals - Market size and forecast 2021-2026
- Exhibit 32: Chart on Bleaching chemicals - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Bleaching chemicals - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Bleaching chemicals - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Bleaching chemicals - Year-over-year growth 2021-2026 (%)

5.5 Process chemicals - Market size and forecast 2021-2026
- Exhibit 36: Chart on Process chemicals - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Process chemicals - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Process chemicals - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Process chemicals - Year-over-year growth 2021-2026 (%)

5.6 Other chemicals - Market size and forecast 2021-2026
- Exhibit 40: Chart on Other chemicals - Market size and forecast 2021-2026 ($ million)
- Exhibit 41: Data Table on Other chemicals - Market size and forecast 2021-2026 ($ million)
- Exhibit 42: Chart on Other chemicals - Year-over-year growth 2021-2026 (%)
- Exhibit 43: Data Table on Other chemicals - Year-over-year growth 2021-2026 (%)

5.7 Market opportunity by Type
- Exhibit 44: Market opportunity by Type ($ million)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 45: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 46: Chart on Market share by geography 2021-2026 (%)
- Exhibit 47: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 48: Chart on Geographic comparison
- Exhibit 49: Data Table on Geographic comparison

7.3 APAC - Market size and forecast 2021-2026
- Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.4 North America - Market size and forecast 2021-2026
- Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.5 Europe - Market size and forecast 2021-2026
- Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.6 South America - Market size and forecast 2021-2026
- Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 66: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026
- Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 China - Market size and forecast 2021-2026
- Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)

7.10 Japan - Market size and forecast 2021-2026
- Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)

7.11 Germany - Market size and forecast 2021-2026
- Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.12 Italy - Market size and forecast 2021-2026
- Exhibit 86: Chart on Italy - Market size and forecast 2021-2026 ($ million)
- Exhibit 87: Data Table on Italy - Market size and forecast 2021-2026 ($ million)
- Exhibit 88: Chart on Italy - Year-over-year growth 2021-2026 (%)
- Exhibit 89: Data Table on Italy - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography
- Exhibit 90: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 91: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 92: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 93: Overview on factors of disruption

9.4 Industry risks
- Exhibit 94: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 95: Vendors covered

10.2 Market positioning of vendors
- Exhibit 96: Matrix on vendor position and classification

10.3 Archroma Management GmbH
- Exhibit 97: Archroma Management GmbH - Overview
- Exhibit 98: Archroma Management GmbH - Product / Service
- Exhibit 99: Archroma Management GmbH - Key offerings

10.4 Ashland Global Holdings Inc.
- Exhibit 100: Ashland Global Holdings Inc. - Overview
- Exhibit 101: Ashland Global Holdings Inc. - Business segments
- Exhibit 102: Ashland Global Holdings Inc. - Key news
- Exhibit 103: Ashland Global Holdings Inc. - Key offerings
- Exhibit 104: Ashland Global Holdings Inc. - Segment focus

10.5 BASF SE
- Exhibit 105: BASF SE - Overview
- Exhibit 106: BASF SE - Business segments
- Exhibit 107: BASF SE - Key news
- Exhibit 108: BASF SE - Key offerings
- Exhibit 109: BASF SE - Segment focus

10.6 Buckman Laboratories lnternational Inc.
- Exhibit 110: Buckman Laboratories lnternational Inc. - Overview
- Exhibit 111: Buckman Laboratories lnternational Inc. - Product / Service
- Exhibit 112: Buckman Laboratories lnternational Inc. - Key news
- Exhibit 113: Buckman Laboratories lnternational Inc. - Key offerings

10.7 Ecolab Inc.
- Exhibit 114: Ecolab Inc. - Overview
- Exhibit 115: Ecolab Inc. - Business segments
- Exhibit 116: Ecolab Inc. - Key news
- Exhibit 117: Ecolab Inc. - Key offerings
- Exhibit 118: Ecolab Inc. - Segment focus

10.8 Evonik Industries AG
- Exhibit 119: Evonik Industries AG - Overview
- Exhibit 120: Evonik Industries AG - Business segments
- Exhibit 121: Evonik Industries AG - Key news
- Exhibit 122: Evonik Industries AG - Key offerings
- Exhibit 123: Evonik Industries AG - Segment focus

10.9 Kemira Oyj
- Exhibit 124: Kemira Oyj - Overview
- Exhibit 125: Kemira Oyj - Business segments
- Exhibit 126: Kemira Oyj - Key news
- Exhibit 127: Kemira Oyj - Key offerings
- Exhibit 128: Kemira Oyj - Segment focus

10.10 Novozymes AS
- Exhibit 129: Novozymes AS - Overview
- Exhibit 130: Novozymes AS - Business segments
- Exhibit 131: Novozymes AS - Key news
- Exhibit 132: Novozymes AS - Key offerings
- Exhibit 133: Novozymes AS - Segment focus

10.11 Solenis LLC
- Exhibit 134: Solenis LLC - Overview
- Exhibit 135: Solenis LLC - Product / Service
- Exhibit 136: Solenis LLC - Key offerings

10.12 The Dow Chemical Co.
- Exhibit 137: The Dow Chemical Co. - Overview
- Exhibit 138: The Dow Chemical Co. - Business segments
- Exhibit 139: The Dow Chemical Co. - Key news
- Exhibit 140: The Dow Chemical Co. - Key offerings
- Exhibit 141: The Dow Chemical Co. - Segment focus

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 142: Inclusions checklist
- Exhibit 143: Exclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 144: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 145: Research methodology
- Exhibit 146: Validation techniques employed for market sizing
- Exhibit 147: Information sources

11.5 List of abbreviations
- Exhibit 148: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

Purchase Report

PURCHASE FULL REPORT OF

specialty pulp and paper chemicals market

Buy Report - Single User License 2500 USD

QUICK BUY

Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

Why should you prefer Technavio's market insights report?

Off-the-shelf research reports
Reports can be tailored to meet the customer's needs
Trusted by more than 100 fortune 500 organizations
Information about the market's key drivers, trends, and challenges
Parent market analysis
Every week, 50,000 people visit our subscription platform
Detailed vendors report with competitive landscape
Covid-19 impact and recovery analysis
Data on revenue-generating market segments
Details on the market shares of various regions
Five-force market analysis