Spirits Market Analysis Europe, APAC, North America, South America, Middle East and Africa - US, China, Japan, Germany, France - Size and Forecast 2024-2028

Published: Feb 2024 Pages: 163 SKU: IRTNTR77500

Spirits Market Forecast 2024-2028

The spirits market size is projected to increase by USD 138.31 billion, at a CAGR of 3.94% between 2023 and 2028.

Europe plays a pivotal role in global markets, offering a diverse array of spirits, from whiskey to vodka. The continent's rich cultural heritage and longstanding traditions in spirit production provide significant benefits to market dynamics. Factors such as increasing disposable income, evolving consumer preferences, and a growing demand for premium and craft spirits drive the growth rate of the European market. With convenience, consumer consumption trends, and forecasts in analysis, Europe remains a key player in global markets. Campari Group offers spirits under its brand Jose Cuervo Especial, RESERVA DE LA FAMILIA, Cuervo Tradicional and Jose Cuervo Margatitas.

Market: Overview

The market shows an Accelerated CAGR during the forecast period.

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 Market Growth Analysis Driver 

The increasing demand for high-quality premium products is the key factor driving the market. This demand is propelled by several factors contributing to consumer willingness to pay a premium for top-tier products. Shifting consumer preferences toward premiumization reflect a desire for elevated experiences and superior quality. Consumers seek out unique and sophisticated spirits offering exceptional taste profiles, craftsmanship, and exclusivity. Lifestyle trends like cocktail culture and experiential drinking experiences contribute to the popularity of premium spirits.

Also, the market is also influenced by factors such as tax revenue, production technologies, and government policies. Craft spirit makers offer unique products catering to consumer preferences. Effective branding, marketing, and social media initiatives create awareness and promote products. Bars, pubs, hotels, and restaurants drive demand for premium spirits. Distribution networks play a crucial role in ensuring availability. Key players focus on building goodwill and reputation, driving demand for their products.

 Market Growth and Trends 

The rise in the popularity of low-alcohol or alcohol-free spirits catering to health-conscious consumers is one of the primary market trends. Health-conscious individuals are seeking alternatives to traditional alcoholic drinks that allow them to enjoy the social aspect of drinking without the negative effects of excessive alcohol consumption. This trend has led to a surge in the development and availability of innovative low-alcohol or alcohol-free spirits by both established brands and new entrants. These products often replicate the taste, aroma, and complexity of traditional spirits using natural ingredients such as botanicals, herbs, and spices.

Furthermore, the increasing prevalence of low-alcohol or alcohol-free spirits is driving changes in social drinking norms, making it more socially acceptable to choose non-alcoholic options in various settings. This shift is reshaping the hospitality industry and providing opportunities for bars, restaurants, and retailers to diversify their offerings and cater to a growing number of health-conscious consumers. Therefore, the increase in popularity of low-alcohol or alcohol-free spirits will boost the growth of the market during the forecast period.

Market Challenge 

An increase in counterfeit products is a challenge that affects market expansion. The prominence of counterfeit products negatively impacts brand reputation and consumer trust in several ways. Counterfeit spirits, often produced using inferior or harmful ingredients and sold under reputable brand names, can result in serious health risks for consumers. Instances of counterfeit alcohol causing illness or even death have been reported worldwide, leading to widespread concern among consumers about the safety and authenticity of products.

Moreover, the presence of counterfeit products in the market erodes consumer confidence in the integrity of the entire industry. When consumers are unable to distinguish between genuine and counterfeit products, they may become hesitant to purchase spirits altogether, leading to decreased sales and revenue for legitimate producers. Consequently, the increase in counterfeit spirit products will hamper the growth of the market during the forecast period.

Market Segmentation by Distribution Channel

The increasing preference for off-trade distribution channel segment will increase the market growth. The off-trade distribution channel plays a pivotal role in the market, encompassing retail outlets where consumers purchase alcoholic beverages for consumption at home. This channel includes various subcategories, such as supermarkets, hypermarkets, convenience stores, liquor stores, and duty-free shops. Further, liquor stores specialize in alcoholic beverages, offering an extensive range of spirits, including premium and niche products. Also, duty-free shops, commonly found in airports and international borders, offer spirits to travelers at tax revenue prices, making them an attractive option for those looking to purchase alcohol while traveling. Hence, this segment is expected to grow significantly during the forecast period.

Market Segmentation by Type

The market share by the whisky segment will be significant during the forecast period. Whisky, a beloved spirit cherished worldwide, encompasses a rich diversity of types, each offering distinct flavors and characteristics that appeal to a broad spectrum of palates. Scotch whisky, hailing primarily from Scotland, is renowned for its tradition and craftsmanship. It is often categorized as single malt, made from malted barley in a single distillery, or blended, combining malt and grain whiskies from different distilleries. Its flavors range from smoky and peaty in Islay malts to the more delicate and fruity notes found in Highland and Speyside whiskies. 

The whisky segment was valued at USD 180.10 billion in 2018.

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Moreover, whisky distilled primarily from corn and aged in new charred oak barrels, bourbon boasts a sweet, robust flavor profile with hints of caramel, vanilla, and oak. Irish whiskey, characterized by its smoothness and triple distillation process, offers a mellow and approachable taste, often featuring notes of honey, fruit, and spice. Japanese whisky, inspired by Scotch whisky production, has gained international acclaim for its precision and innovation. It encompasses a spectrum of styles, from light and floral to rich and complex, often reflecting the meticulous Japanese craftsmanship. Thus, with an increasing array of whisky types, this segment drives market growth during the forecast period.

Key Regions for the Market

Europe is estimated to contribute 30% to the growth of the global market during the forecast period

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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The rising popularity of craft spirits, driven by consumer interest in unique and artisanal products, presents opportunities for small-scale companies through small-batch. Moreover, the growing trend toward sustainability and ethical consumption influences purchasing decisions, prompting companies to adopt eco-friendly practices and transparent supply chains.

However, fluctuating raw materials prices, geopolitical uncertainties, and the emergence of non-alcoholic alternatives pose challenges to traditional spirits manufacturers. Furthermore, the increasing demand for experiential drinking occasions, such as cocktail culture and spirit tourism, will drive innovation and product diversification in the Europe market. Hence, such factors are driving the market growth in Europe during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

  • Key Offering- Charbay Distillery: The company offers spirits under its brand Jack Daniels, Herradura, Old Forester, Slane Irish Whiskey, Coopers Craft and El Jimador Tequila.
  • Key Offering- Constellation Brands Inc.: The company offers spirits under its brand Aperol, Campari, Skyy Vodka, Wild Turkey, Appleton Estate, Grand Mariner and Espolon.

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Abtshof Magdeburg GmbH, Bacardi Ltd., Becle SAB de CV, Diageo Plc, Eastside Distilling Inc., KWEICHOW MOUTAI Co. Ltd., LVMH Moet Hennessy Louis Vuitton SE, Mast Jagermeister SE, Novabev Group, Pernod Ricard SA, Remy Cointreau SA, Suntory Holdings Ltd., The Edrington Group Ltd., William Grant and Sons Ltd, Yanghe Distillery Co. Ltd., Alcobrew Distilleries India Ltd., and Bainbridge Organic Distillers

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Type Outlook
    • Whisky
    • Brandy
    • Rum
    • Gin
    • Others
  • Distribution Channel Outlook
    • Off-trade
    • On-trade
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview: 

The global spirits market is witnessing significant growth driven by various factors. Spirit manufacturers are capitalizing on consumer knowledge to enhance their marketing initiatives and promote premium alcoholic beverages. Marketing activities focus on building goodwill and promoting responsible alcohol consumption. Craft spirits market is thriving, with craft spirit distilleries catering to younger consumers with innovative products sourced from family farms and emphasizing artisanal craft. Flavored craft spirits and flavored whisky are gaining popularity, featuring natural flavors like raspberry and fresh citrus flavors. There's a shift towards premiumization strategy and brand renovation, with a focus on taverns and professional gatherings. Mission-driven efforts and clean-label ingredients appeal to consumer demand for artisanal spirits and highlight the spirit quality. Local associations promote non-GMO cereals and spring water, further enhancing the variety and appeal of the artisan spirits industry.

The spirits market is dynamic and influenced by various factors. Beverage firms play a crucial role in shaping trends through innovative products and effective branding and marketing strategies. Consumer preferences for flavored spirits like whiskeys and flavored liqueurs are on the rise, driven by a desire for unique taste experiences. Trends such as the preference for premium alcoholic drinks and the popularity of craft distillers are evident, especially among younger people. With a growing focus on natural ingredients like fruits, organic flavors, and natural spices, the market caters to evolving consumer tastes. Rice whisky is gaining traction, offering a distinct flavor profile. Social gatherings continue to drive demand, reflecting the importance of spirits in Western culture and fostering goodwill among consumers.

Market Scope

Report Coverage

Details

Page number

163

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 3.94%

Market Growth 2024-2028

USD 138.31 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

3.08

Regional analysis

Europe, APAC, North America, South America, and Middle East and Africa

Performing market contribution

Europe at 30%

Key countries

US, China, Japan, Germany, and France

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Abtshof Magdeburg GmbH, Bacardi Ltd., Becle SAB de CV, Brown Forman Corp., Campari Group, Charbay Distillery, Constellation Brands Inc., Diageo Plc, Eastside Distilling Inc., KWEICHOW MOUTAI Co. Ltd., LVMH Moet Hennessy Louis Vuitton SE, Mast Jagermeister SE, Novabev Group, Pernod Ricard SA, Remy Cointreau SA, Suntory Holdings Ltd., The Edrington Group Ltd., William Grant and Sons Ltd, Yanghe Distillery Co. Ltd., Alcobrew Distilleries India Ltd., and Bainbridge Organic Distillers

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. 

Customization purview

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across Europe, APAC, North America, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global spirits market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global spirits market 2018 - 2022 ($ billion)
    • 4.2 Type Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • 4.3 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Type - Market share 2023-2028 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Whisky - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Whisky - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Whisky - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Whisky - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Whisky - Year-over-year growth 2023-2028 (%)
    • 6.4 Brandy - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Brandy - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Brandy - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Brandy - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Brandy - Year-over-year growth 2023-2028 (%)
    • 6.5 Rum - Market size and forecast 2023-2028
      • Exhibit 42: Chart on Rum - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 43: Data Table on Rum - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 44: Chart on Rum - Year-over-year growth 2023-2028 (%)
      • Exhibit 45: Data Table on Rum - Year-over-year growth 2023-2028 (%)
    • 6.6 Gin - Market size and forecast 2023-2028
      • Exhibit 46: Chart on Gin - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 47: Data Table on Gin - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 48: Chart on Gin - Year-over-year growth 2023-2028 (%)
      • Exhibit 49: Data Table on Gin - Year-over-year growth 2023-2028 (%)
    • 6.7 Others - Market size and forecast 2023-2028
      • Exhibit 50: Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 51: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 52: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 6.8 Market opportunity by Type
      • Exhibit 54: Market opportunity by Type ($ billion)
      • Exhibit 55: Data Table on Market opportunity by Type ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 56: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 57: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 58: Chart on Comparison by Distribution Channel
      • Exhibit 59: Data Table on Comparison by Distribution Channel
    • 7.3 Off-trade - Market size and forecast 2023-2028
      • Exhibit 60: Chart on Off-trade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 61: Data Table on Off-trade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 62: Chart on Off-trade - Year-over-year growth 2023-2028 (%)
      • Exhibit 63: Data Table on Off-trade - Year-over-year growth 2023-2028 (%)
    • 7.4 On-trade - Market size and forecast 2023-2028
      • Exhibit 64: Chart on On-trade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Data Table on On-trade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 66: Chart on On-trade - Year-over-year growth 2023-2028 (%)
      • Exhibit 67: Data Table on On-trade - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 68: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 69: Data Table on Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 72: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.4 APAC - Market size and forecast 2023-2028
      • Exhibit 79: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.5 North America - Market size and forecast 2023-2028
      • Exhibit 83: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 Germany - Market size and forecast 2023-2028
      • Exhibit 103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.11 France - Market size and forecast 2023-2028
      • Exhibit 107: Chart on France - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 108: Data Table on France - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 109: Chart on France - Year-over-year growth 2023-2028 (%)
      • Exhibit 110: Data Table on France - Year-over-year growth 2023-2028 (%)
    • 9.12 Japan - Market size and forecast 2023-2028
      • Exhibit 111: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 112: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 113: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 114: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ billion)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 Bacardi Ltd.
              • Exhibit 123: Bacardi Ltd. - Overview
              • Exhibit 124: Bacardi Ltd. - Product / Service
              • Exhibit 125: Bacardi Ltd. - Key news
              • Exhibit 126: Bacardi Ltd. - Key offerings
            • 12.4 Becle SAB de CV
              • Exhibit 127: Becle SAB de CV - Overview
              • Exhibit 128: Becle SAB de CV - Business segments
              • Exhibit 129: Becle SAB de CV - Key offerings
              • Exhibit 130: Becle SAB de CV - Segment focus
            • 12.5 Brown Forman Corp.
              • Exhibit 131: Brown Forman Corp. - Overview
              • Exhibit 132: Brown Forman Corp. - Product / Service
              • Exhibit 133: Brown Forman Corp. - Key news
              • Exhibit 134: Brown Forman Corp. - Key offerings
            • 12.6 Campari Group
              • Exhibit 135: Campari Group - Overview
              • Exhibit 136: Campari Group - Business segments
              • Exhibit 137: Campari Group - Key offerings
              • Exhibit 138: Campari Group - Segment focus
            • 12.7 Constellation Brands Inc.
              • Exhibit 139: Constellation Brands Inc. - Overview
              • Exhibit 140: Constellation Brands Inc. - Business segments
              • Exhibit 141: Constellation Brands Inc. - Key news
              • Exhibit 142: Constellation Brands Inc. - Key offerings
              • Exhibit 143: Constellation Brands Inc. - Segment focus
            • 12.8 Diageo Plc
              • Exhibit 144: Diageo Plc - Overview
              • Exhibit 145: Diageo Plc - Business segments
              • Exhibit 146: Diageo Plc - Key news
              • Exhibit 147: Diageo Plc - Key offerings
              • Exhibit 148: Diageo Plc - Segment focus
            • 12.9 KWEICHOW MOUTAI Co. Ltd.
              • Exhibit 149: KWEICHOW MOUTAI Co. Ltd. - Overview
              • Exhibit 150: KWEICHOW MOUTAI Co. Ltd. - Product / Service
              • Exhibit 151: KWEICHOW MOUTAI Co. Ltd. - Key offerings
            • 12.10 LVMH Moet Hennessy Louis Vuitton SE
              • Exhibit 152: LVMH Moet Hennessy Louis Vuitton SE - Overview
              • Exhibit 153: LVMH Moet Hennessy Louis Vuitton SE - Business segments
              • Exhibit 154: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
              • Exhibit 155: LVMH Moet Hennessy Louis Vuitton SE - Segment focus
            • 12.11 Novabev Group
              • Exhibit 156: Novabev Group - Overview
              • Exhibit 157: Novabev Group - Business segments
              • Exhibit 158: Novabev Group - Key offerings
              • Exhibit 159: Novabev Group - Segment focus
            • 12.12 Pernod Ricard SA
              • Exhibit 160: Pernod Ricard SA - Overview
              • Exhibit 161: Pernod Ricard SA - Product / Service
              • Exhibit 162: Pernod Ricard SA - Key news
              • Exhibit 163: Pernod Ricard SA - Key offerings
            • 12.13 Remy Cointreau SA
              • Exhibit 164: Remy Cointreau SA - Overview
              • Exhibit 165: Remy Cointreau SA - Business segments
              • Exhibit 166: Remy Cointreau SA - Key offerings
              • Exhibit 167: Remy Cointreau SA - Segment focus
            • 12.14 Suntory Holdings Ltd.
              • Exhibit 168: Suntory Holdings Ltd. - Overview
              • Exhibit 169: Suntory Holdings Ltd. - Business segments
              • Exhibit 170: Suntory Holdings Ltd. - Key news
              • Exhibit 171: Suntory Holdings Ltd. - Key offerings
              • Exhibit 172: Suntory Holdings Ltd. - Segment focus
            • 12.15 The Edrington Group Ltd.
              • Exhibit 173: The Edrington Group Ltd. - Overview
              • Exhibit 174: The Edrington Group Ltd. - Product / Service
              • Exhibit 175: The Edrington Group Ltd. - Key offerings
            • 12.16 William Grant and Sons Ltd
              • Exhibit 176: William Grant and Sons Ltd - Overview
              • Exhibit 177: William Grant and Sons Ltd - Product / Service
              • Exhibit 178: William Grant and Sons Ltd - Key offerings
            • 12.17 Yanghe Distillery Co. Ltd.
              • Exhibit 179: Yanghe Distillery Co. Ltd. - Overview
              • Exhibit 180: Yanghe Distillery Co. Ltd. - Business segments
              • Exhibit 181: Yanghe Distillery Co. Ltd. - Key offerings
              • Exhibit 182: Yanghe Distillery Co. Ltd. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 183: Inclusions checklist
                • Exhibit 184: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 185: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 186: Research methodology
                • Exhibit 187: Validation techniques employed for market sizing
                • Exhibit 188: Information sources
              • 13.5 List of abbreviations
                • Exhibit 189: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
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