Sponge and Scouring Pads Market Analysis APAC, Europe, North America, Middle East and Africa, South America - US, China, India, Japan, Germany - Size and Forecast 2024-2028

Sponge and Scouring Pads Market 2024-2028

The sponge and scouring pads market size is estimated to grow at a CAGR of 4.83% between 2023 and 2028. The market size is forecast to increase by USD 1.57 billion.

This sponge and scouring pads market report extensively covers market segmentation by end-user (residential and non residential), distribution channel (offline and online), and geography (APAC, Europe, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historical data from 2018 - 2022, besides analyzing the current market scenario.

Increasing number of hotels and restaurants is notably driving the market growth. The steady rise in the number of hotels and restaurants has had a positive impact on the global sponge and scouring pads market. The growth in the food service industry has resulted in a higher demand for sponges for quicker and more efficient cleaning of the kitchen and appliances. Favourable factors such as the increase in urbanization rate, rise in disposable income, and a steady expansion in the number of food service outlets play a major role in driving the growth of the food service industry globally. Steady growth in the number of millennials, who are more eager to spend on luxury hotels and premium food, has further widened the growth prospects of the market. India has recently emerged as a major market for restaurants. The penetration of organized food retail services in the country is further expected to fuel sales in the restaurant industry. Hence, the rise in the number of restaurants and sales through them will boost the growth of the global sponge and scouring pads market during the forecast period.

Sponge and Scouring Pads Market: Overview

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Key Trend and Challenge

Our researchers analyzed the data with 2023 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Trends 

The introduction of sponge and scouring pads made of eco-friendly raw materials is an emerging trend shaping the market growth. The demand for natural and eco-friendly sponges and scouring pads has increased among both residential and commercial end-users in the last few years, owing to the negative impact of plastic or non-biodegradable sponges and scouring pads on both human health and the environment. Natural or eco-friendly scouring pads and sponges are made of eco-friendly and green raw materials such as wood pulp and cotton fiber, which are recyclable. Additionally, these eco-friendly sponges and scouring pads emit fewer toxins in comparison to scouring pads and sponges made of regular plastic and polyester.

However, materials that are used in these sponges and scouring pads are completely biodegradable and can decompose easily. The introduction of such natural sponge and scouring pads has opened up new growth opportunities for the existing and new vendors, which will drive the growth of the global sponge and scouring pads market during the forecast period.

Challenge

The presence of counterfeit products is a significant challenge hindering the market growth. The presence of numerous counterfeit products negatively impacts the global sponge and scouring pads market. These products are priced comparatively lower and attract a wide range of consumers. Counterfeit products are considered harmful as they might be contaminated and made using cheaper ingredients to bring down costs. Moreover, these are usually not tested for safety and can be harmful to use. Such products are available across the world, particularly through the online channel, as it is more difficult to monitor or regulate than traditional brick-and-mortar retail channels. 

In addition, the high availability of such counterfeit products hampers the revenue inflow of organized players, thereby hindering the growth of the global sponge and scouring pads market. Manufacturers operating in the global sponge and scouring pads market are taking steps to differentiate their products from me-too and local brands, further increasing consumer awareness across the globe. These me-too branded products are expected to gradually limit the growth of the global sponge and scouring pads market during the forecast period.

Sponge and Scouring Pads Market Segmentation by Distribution Channel

The revenue of the offline distribution channel comes from the sales of products through specialty stores; hypermarkets, supermarkets, convenience stores, clubhouse stores; and department stores. The revenue of the offline distribution channel has been declining gradually over the years because of the high preference for online shopping. Players are expanding their stores in local and regional markets to fuel sales through the offline channel. Walmart Inc. (Walmart) is the largest hypermarket in the US, offering sponges and scouring pads. Manufacturers of sponges and scouring pads sell their products through speciality stores and other retail formats. The growth of retail channels in different cities and regions drives customer familiarization with various types of sponges and scouring pads. It will also increase the value of sales of the global sponge and scouring pads market during the forecast period. Therefore, the offline segment will grow in the global sponge and scouring pads market during the forecast period.

The change in shopping preferences is propelling the sales of sponges and scouring pads through the online channel, which is expected to grow at a rapid pace during the forecast period. At present, most consumers make their purchase decisions based on online research on websites, blogs, and social media. Brand-owned e-commerce platforms are also gaining traction in terms of sales and popularity, especially due to the increasing demand for sponges and scouring pads through the online platform. Several other factors propelling consumers to shift to the online distribution channel from the offline distribution channel are listed below: Secured transactions Cash on delivery (COD) Easy and convenient return policies Centralized and efficient customer service 24/7 shopping convenience Product variety Multiple payment options Doorstep delivery Such factors contribute to the growth of the online segment, leading to the expansion of the global sponge and scouring pads market during

Sponge and Scouring Pads Market Segmentation by End-user

The market share growth by the residential segment will be significant during the forecast period. The residential segment accounts for the highest share due to the increasing use of sponges and scouring pads for hygiene and cleanliness. In the residential end-user segment, sponges and scouring pads are used for mild and moderate cleaning activities, especially for kitchen areas and utensils. 

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The residential segment was the largest and was valued at USD 2.79 billion in 2018. The rising demand for sponges and scouring pads in this region can be attributed to the presence of the large average household size and the increase in household expenditure. The presence of various types of sponges and scouring pads intensifies the competition for players operating in the residential segment. The rising awareness of the benefits of using sponges and scouring pads and the severe health implications of improper cleanliness will propel the demand for these products in the residential segment. The growing demand for sponges and scouring pads motivates vendors to offer products exclusively designed for residential use. Such factors will drive the growth of the global sponge and scouring pads market during the forecast period. Therefore, the residential sector in the global sponge and scouring pads market will grow during the forecast period.

The non-residential segment includes end-users such as restaurants; bakers; bars and pubs; cruise liners; airports; airlines; railways; catering service providers; hotels and resorts; foodservice chains; canteens/cafeterias in offices and different commercial, institutional, and government establishments; and cleaning service providers and cleaning service management companies that take contracts for cleaning and maintenance of commercial infrastructure. Food service providers are the major contributors to the non-residential end-user segment, followed by other end-users. Several companies in the market offer sponges and scouring pads specific to varying commercial applications. The rising number of hotels and restaurants across the world will drive the market for sponges and scouring pads in the non-residential segment. In addition, the non-residential segment will be further fueled by the rising number of commercial infrastructures such as tech parks, offices, universities, and other buildings. Thus, the rising number of commercial infrastructures will lead to the growth of the segment in the market during the forecast period.

Key Regions for the Sponge and Scouring Pads Market 

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APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is recognized as one of the fastest-growing regions in terms of consumer spending on restaurants and hotels. The growth of the food service market has raised the need for cleaning tools and supplies, further driving the demand for sponges and scouring pads in the region. China, Japan, and India are the key leading countries in the market. China is one of the leading consumers of sponges and scouring pads. India and China are two of the most populated countries in the world, with both countries now having populations of well over a billion. The intensive population of the countries helps to increase the per-unit consumption of sponges. Moreover, home sponges and scouring pads are affordable to the mass population, which further fuels their demand. 

Additionally, the demand for home sponges and scouring pads with eco-friendly ingredients such as wood pulp and cotton fiber has played a major role in driving the market. The high demand for kitchen care products, which include sponges and scouring pads, can be attributed to the high consumer confidence, the expanding middle-class population base, high disposable income, urbanization, and the expansion of leading global brands in APAC. The rising Internet penetration is further fueling the sales of sponges and scouring pads through online channels. Such factors are expected to drive the regional market during the forecast period. 

In 2020, the outbreak of COVID-19 hampered logistics and supply chain operations in the household products industry in the region. However, the manufacturing units for sponges and scouring pads gradually resumed their total production capacity in the region in the first half of 2021, owing to the large-scale vaccination drives conducted by the governments in the region in the first half of 2021. Such factors will increase the demand for sponges and scouring pads in the region during the forecast period. Increasing penetration of dine-out and quick-service restaurants at the global level will further enhance the growth of the sponge and scouring pads market in the region during the forecast period.

Key Sponge and Scouring Pads Market Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- 3M Co. - The company offers sponge and scouring pads such as 3M kitchen cleaning pad, restroom cleaning pad, and scotch brite scrub net sponge.
• Key Offering-  Americo Manufacturing Co. - The company offers sponge and scouring pads such as resort cut medium duty, heavy duty black cleaning pad, and steelscour scrub sponge.
• Key Offering- Amway Corp. - The company offers sponge and scouring pads such as Amway home scrub buds scouring pads, made from high grade stainless steel.

The sponge and scouring pads market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Amway Corp.
• ARIX POLSKA SP.zo.o.
• Armaly Brands Inc.
• Bio90 Manufacturing Canada Inc.
• Bombril SA
• Corazzi Fibre Srl
• Freudenberg and Co. KG
• Henkel AG and Co. KGaA
• Jyothy Labs Ltd.
• Kiwi Scourers Ltd.
• Newell Brands Inc.
• Scrub Daddy Inc.
• Sponge Technology Corp. LLC
• The Clorox Co.
• The Crown Choice
• The Libman Co
• Weiman Products LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Sponge and Scouring Pads Market Customer Landscape

Segment Overview

The sponge and scouring pads market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• End-user Outlook
  • Residential
  • Non residential

• Distribution Channel Outlook
  • Offline
  • Online

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile 
    • Brazil
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Sponge And Scouring Pads Market Scope
Report Coverage	Details
Page number	168
Base year	2023
Historic period	2018 - 2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 4.83%
Market Growth 2024-2028	USD 1.57 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	4.12
Regional analysis	APAC, Europe, North America, Middle East and Africa, and South America
Performing market contribution	APAC at 35%
Key countries	US, China, India, Japan, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	3M Co., Americo Manufacturing Co., Amway Corp., ARIX POLSKA SP.zo.o., Armaly Brands Inc., Bio90 Manufacturing Canada Inc., Bombril SA, Corazzi Fibre Srl, Freudenberg and Co. KG, Henkel AG and Co. KGaA, Jyothy Labs Ltd., Kiwi Scourers Ltd., Newell Brands Inc., Scrub Daddy Inc., Sponge Technology Corp. LLC, The Clorox Co., The Crown Choice, The Libman Co, Weiman Products LLC, and Fuller Brush Co.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Sponge And Scouring Pads Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the sponge and scouring pads market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across APAC, Europe, North America, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of sponge and scouring pads market companies

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