Sports and Energy Drinks Market by Type, Product and Geography - Forecast and Analysis 2023-2027

Published: May 2023 Pages: 163 SKU: IRTNTR73067

The sports and energy drinks market size is projected to increase by USD 68.29 billion, and the market size is estimated to grow at a CAGR of 10.16% between 2022 and 2027.

This sports and energy drinks market report extensively covers market segmentation by type (organic and non-organic), product (energy drinks and sport drinks), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. 

One of the key factors driving the global sports and energy drinks market growth is sports sponsorships and endorsements. Sports sponsorships and endorsements provide sports and energy drink brands with significant exposure and visibility. When consumers see their favorite athletes or sports teams endorsing a particular brand, it creates a sense of trust and credibility. Consumers are more likely to associate the brand with physical performance, fitness, and overall health, which can drive the demand for these beverages.

Sports sponsorships allow brands to target specific demographics and reach their desired consumer base effectively. By sponsoring sporting events, teams, or individual athletes, brands can tailor their marketing strategies to align with the interests and preferences of their target audience. Moreover, overall, sports sponsorships and endorsements serve as influential drivers for the sports and energy drinks market by building brand visibility, shaping consumer perceptions, and creating aspirational connections with athletes and sports events. Such factors are expected to drive the growth of the global sports and energy drinks market during the forecast period.

Sports and Energy Drinks Market Market: Overview

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Key Trend and Challenge

Our researchers analyzed the data with 2022 as the base year, along with the key trends and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Trends 

Demand for more functional beverages is one of the key trends shaping the global sports and energy drinks market. An increasing number of consumers are realizing the need to consume functional beverages and are getting inclined toward them. Demand for beverages offering just exotic tastes has graduated to a search for products with novel tastes combined with good nutrients. This trend has created a space for sports and energy drinks in the functional beverages market. Sports drinks are known for their electrolyte content, which is very important to keep the body in proper hydration. They also contain significant levels of carbohydrates that are crucial in providing energy to the body.

As athletes and gym-goers are involved in heavy workouts and exercise, they need beverages that can conveniently energize them to work all day. In addition, consumers are more interested in natural and exotic ingredients that have functional properties. For instance, coconut water is rising in importance as an ingredient in sports drinks for its twin benefits of being rich in carbohydrates and electrolytes. Such factors are expected to drive the growth of the global sports and energy drinks market during the forecast period.

Challenge 

One of the key challenges impeding the global sports and energy drinks market growth is the increasing cases of obesity. Sports drinks contain sugar, electrolytes, and minerals to keep the body rejuvenated during exercise and other physical activities. As these drinks are sweetened with sugar, their excessive consumption, mostly by teenagers, leads to weight gain and obesity in such young people. A study conducted by the American Academy of Pediatrics (APP) suggests that consumers indulging in rigorous exercise in hot and humid weather conditions need only a small amount of sports drinks on a day-to-day basis.

On the other hand, unfettered consumption can lead to major health problems, including weight gain and obesity. Consuming sweetened sports drinks in excess can also cause dental and oral problems. Such factors may limit the market growth in the forecast period.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Sports and Energy Drinks Market Customer Landscape

 

Vendor Overview

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Abbott Laboratories: The company offers sports and energy drinks such as Sugar free sports drink.
  • BioSteel Nordics: The company offers sports and energy drinks such as Sugar free sports drink. 
  • Britvic Plc: The company offers sports and energy drinks under the brand Robinsons.

The sports and energy drinks market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Acli Mate
  • Cargill Inc.
  • Decathlon SA
  • DyDo Group Holdings Inc.
  • Energy Beverages LLC
  • Gujarat Cooperative Milk Marketing Federation Ltd.
  • Hype Energy
  • Keurig Dr Pepper Inc.
  • Large Life Ltd.
  • Monster Energy Co.
  • Otsuka Holdings Co. Ltd.
  • PepsiCo Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Sports and Energy Drinks Market Segmentation by Product

Based on product, the market has been segmented into energy drinks and sport drinks. The energy drinks segment will account for the largest share of this segment. The energy drink segment has witnessed diversification, with manufacturers offering functional variations to cater to specific consumer needs. This includes options like sugar-free or low-calorie energy drinks, energy shots, and products infused with additional ingredients like herbal extracts, amino acids, or adaptogens. Such factors are expected to drive the growth of the energy drink segment of the global sports and energy drinks market during the forecast period.

Sports and Energy Drinks Market Segmentation by Type

The market share growth by the organic segment will be significant during the forecast period. The demand for organic sports and energy drinks has been growing as consumers increasingly prioritize natural and organic products in their purchasing decisions. The organic segment within the global sports and energy drinks market has witnessed steady growth in recent years.

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The organic segment was valued at USD 41.89 billion in 2017 and continued to grow until 2021. Organic sports and energy drinks are typically formulated with natural and organic ingredients. This includes organic fruit juices, organic sweeteners (such as honey or agave syrup), and organic plant-based extracts for flavoring and functional benefits. These drinks are often free from artificial additives, preservatives, and synthetic ingredients. Organic sports and energy drinks align with the broader trend of health and wellness in the beverage industry.

Consumers perceive organic beverages as healthier alternatives due to the absence of synthetic pesticides, genetically modified organisms (GMOs), and artificial additives. Organic options are sought after by individuals looking for products that are perceived to be more wholesome and in line with their health-conscious lifestyles. Such factors are expected to drive the growth of the organic segment of the global sports and energy drinks market during the forecast period.

Key Regions for the Sports and Energy Drinks Market 

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APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In this region various manufacturers are investing heavily in the marketing and promotion of their brands to expand their market presence. For instance, in September 2019, Coca-Cola introduced single-serve bottles in India and Indonesia in a bid to attract more consumers, as these bottles are more economical than the larger ones. Similarly, other players are also coming up with innovative steps to expand their market shares. These factors are expected to help the regional sports and energy drinks market to grow during the forecast period. 

APAC witnessed a negative impact on the sports and energy drinks market due to the COVID-19 pandemic in 2020.  However, in 2021, the pandemic was brought under control owing to large-scale vaccination drives conducted by the governments, which led to the reopening of stores, food service centers, and cafes, which, in turn, is expected to drive the growth of the regional sports and energy drinks market during the forecast period.

Segment Overview

The sports and energy drinks market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Type Outlook (USD Billion, 2017 - 2027)
    • Organic
    • Non-organic
  • Product Outlook (USD Billion, 2017 - 2027)
    • Energy drinks
    • Sport drinks
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Sports And Energy Drinks Market Scope

Report Coverage

Details

Page number

163

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 10.16%

Market growth 2023-2027

USD 68.29 billion

Market structure

USD Fragmented

YoY growth 2022-2023(%)

9.81

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 40%

Key countries

US, China, UK, France, and Germany

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Abbott Laboratories, Acli Mate, BioSteel Nordics, Britvic Plc, Cargill Inc., Decathlon SA, DyDo Group Holdings Inc., Energy Beverages LLC, Gujarat Cooperative Milk Marketing Federation Ltd., Hype Energy, Keurig Dr Pepper Inc., Large Life Ltd., Monster Energy Co., Otsuka Holdings Co. Ltd., PepsiCo Inc., Red Bull GmbH, Shree Jalaram Group, Suntory Beverage and Food Europe, The Coca Cola Co., and The Jel Sert Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Sports And Energy Drinks Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the sports and energy drinks market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of sports and energy drinks market vendors

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global sports and energy drinks market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global sports and energy drinks market 2017 - 2021 ($ billion)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Organic - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Organic - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Organic - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Organic - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Organic - Year-over-year growth 2022-2027 (%)
    • 6.4 Non-organic - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Non-organic - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Non-organic - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Non-organic - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Non-organic - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 42: Market opportunity by Type ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Type ($ billion)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 44: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 46: Chart on Comparison by Product
      • Exhibit 47: Data Table on Comparison by Product
    • 7.3 Energy drinks - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Energy drinks - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Data Table on Energy drinks - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 50: Chart on Energy drinks - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Energy drinks - Year-over-year growth 2022-2027 (%)
    • 7.4 Sport drinks - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Sport drinks - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Data Table on Sport drinks - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 54: Chart on Sport drinks - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Sport drinks - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Product
      • Exhibit 56: Market opportunity by Product ($ billion)
      • Exhibit 57: Data Table on Market opportunity by Product ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 63: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 UK - Market size and forecast 2022-2027
      • Exhibit 83: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 84: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 85: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 US - Market size and forecast 2022-2027
      • Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.11 France - Market size and forecast 2022-2027
      • Exhibit 95: Chart on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 96: Data Table on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 97: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.12 Germany - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ billion)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Abbott Laboratories
              • Exhibit 111: Abbott Laboratories - Overview
              • Exhibit 112: Abbott Laboratories - Business segments
              • Exhibit 113: Abbott Laboratories - Key news
              • Exhibit 114: Abbott Laboratories - Key offerings
              • Exhibit 115: Abbott Laboratories - Segment focus
            • 12.4 BioSteel Nordics
              • Exhibit 116: BioSteel Nordics - Overview
              • Exhibit 117: BioSteel Nordics - Product / Service
              • Exhibit 118: BioSteel Nordics - Key offerings
            • 12.5 Britvic Plc
              • Exhibit 119: Britvic Plc - Overview
              • Exhibit 120: Britvic Plc - Business segments
              • Exhibit 121: Britvic Plc - Key offerings
              • Exhibit 122: Britvic Plc - Segment focus
            • 12.6 Cargill Inc.
              • Exhibit 123: Cargill Inc. - Overview
              • Exhibit 124: Cargill Inc. - Product / Service
              • Exhibit 125: Cargill Inc. - Key news
              • Exhibit 126: Cargill Inc. - Key offerings
            • 12.7 DyDo Group Holdings Inc.
              • Exhibit 127: DyDo Group Holdings Inc. - Overview
              • Exhibit 128: DyDo Group Holdings Inc. - Business segments
              • Exhibit 129: DyDo Group Holdings Inc. - Key offerings
              • Exhibit 130: DyDo Group Holdings Inc. - Segment focus
            • 12.8 Energy Beverages LLC
              • Exhibit 131: Energy Beverages LLC - Overview
              • Exhibit 132: Energy Beverages LLC - Product / Service
              • Exhibit 133: Energy Beverages LLC - Key offerings
            • 12.9 Hype Energy
              • Exhibit 134: Hype Energy - Overview
              • Exhibit 135: Hype Energy - Product / Service
              • Exhibit 136: Hype Energy - Key offerings
            • 12.10 Keurig Dr Pepper Inc.
              • Exhibit 137: Keurig Dr Pepper Inc. - Overview
              • Exhibit 138: Keurig Dr Pepper Inc. - Business segments
              • Exhibit 139: Keurig Dr Pepper Inc. - Key news
              • Exhibit 140: Keurig Dr Pepper Inc. - Key offerings
              • Exhibit 141: Keurig Dr Pepper Inc. - Segment focus
            • 12.11 Monster Energy Co.
              • Exhibit 142: Monster Energy Co. - Overview
              • Exhibit 143: Monster Energy Co. - Product / Service
              • Exhibit 144: Monster Energy Co. - Key offerings
            • 12.12 PepsiCo Inc.
              • Exhibit 145: PepsiCo Inc. - Overview
              • Exhibit 146: PepsiCo Inc. - Business segments
              • Exhibit 147: PepsiCo Inc. - Key news
              • Exhibit 148: PepsiCo Inc. - Key offerings
              • Exhibit 149: PepsiCo Inc. - Segment focus
            • 12.13 Red Bull GmbH
              • Exhibit 150: Red Bull GmbH - Overview
              • Exhibit 151: Red Bull GmbH - Product / Service
              • Exhibit 152: Red Bull GmbH - Key offerings
            • 12.14 Shree Jalaram Group
              • Exhibit 153: Shree Jalaram Group - Overview
              • Exhibit 154: Shree Jalaram Group - Product / Service
              • Exhibit 155: Shree Jalaram Group - Key offerings
            • 12.15 Suntory Beverage and Food Europe
              • Exhibit 156: Suntory Beverage and Food Europe - Overview
              • Exhibit 157: Suntory Beverage and Food Europe - Product / Service
              • Exhibit 158: Suntory Beverage and Food Europe - Key offerings
            • 12.16 The Coca Cola Co.
              • Exhibit 159: The Coca Cola Co. - Overview
              • Exhibit 160: The Coca Cola Co. - Business segments
              • Exhibit 161: The Coca Cola Co. - Key news
              • Exhibit 162: The Coca Cola Co. - Key offerings
              • Exhibit 163: The Coca Cola Co. - Segment focus
            • 12.17 The Jel Sert Co.
              • Exhibit 164: The Jel Sert Co. - Overview
              • Exhibit 165: The Jel Sert Co. - Product / Service
              • Exhibit 166: The Jel Sert Co. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 167: Inclusions checklist
                • Exhibit 168: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 169: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 170: Research methodology
                • Exhibit 171: Validation techniques employed for market sizing
                • Exhibit 172: Information sources
              • 13.5 List of abbreviations
                • Exhibit 173: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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