Sports Bras Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, Germany, UK - Size and Forecast 2023-2027

Published: Oct 2023

Pages: 167

SKU: IRTNTR75883

Snapshot

Sports Bras Market 2023-2027:

The sports bras market size is estimated to grow at a CAGR of 11.59% between 2022 and 2027. The market size is forecast to increase by USD 10,293.83 million. The growth of the market depends on several factors such as increased participation of women in sports and fitness activities, growing awareness regarding the importance of appropriate support during physical exercise, and increasing focus on women's empowerment and body positivity.

This sports bras market report extensively covers market segmentation by type (padded and non-padded), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Sports Bras Market During the Forecast Period?

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Sports Bras Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Sports Bras Market Driver

One of the key factors driving the global sports bras market growth is the increased participation of women in sports and fitness activities. There is a growing trend and awareness of prioritizing health and well-being among women which is leading to a significant rise in demand for sports bras. Some of the key factors fuelling this trend include changing lifestyles, growing awareness about the importance of physical activity, and the growing popularity of athleisure wear.

Furthermore, there is a shift towards healthier lifestyles among women which is fuelling the increased participation of women in sports and fitness activities. Women are finding new ways to incorporate exercise into their daily routines as they are becoming more aware of the effects of sedentary lifestyles. As a result, there has been an increase in gym memberships, fitness classes, and participation in various sports. Hence, such factors are expected to drive the global sports bras market growth during the forecast period.

Key Sports Bras Market Trends

A key factor shaping the global sports bras market growth is the rise in demand for eco-friendly and sustainably sourced materials. There is a growing concern among consumers regarding the environmental impact of their purchasing decisions. As a result, consumers are now actively seeking eco-friendly products that align with their values.

For instance, there is an increasing popularity of sports bras manufactured from recycled materials. Some of the key brands such as Patagonia are offering eco-friendly sports bras manufactured from nylon and recycled polyester. Another significant example is eco-friendly sports bras which are manufactured from organic cotton and are grown without the use of harmful pesticides and fertilizers. Hence, such factors are expected to drive the global sports bras market growth during the forecast period.

Key Sports Bras Market Challenge

The rise in demand for and sales of counterfeit products is one of the key challenges hindering the global sports bra market growth. There is a significant rise in demand for counterfeit products in the global sports bras market. Counterfeit sports bras are referred to as unauthorized replicas of famous brands that are manufactured using substandard materials and production processes. Factors such as affordability, accessibility, and the influence of social media are significantly fuelling the growth of these counterfeit products.

Moreover, the main reason that is driving the growth of these counterfeit products in the market is affordability as original brands of sports bras can be quite expensive. Furthermore, counterfeit products are offered at low prices which makes them more attractive and preferable among the consumer segment. Hence, such factors are expected to impede the global sports bras market growth during the forecast period.

Sports Bras Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Sports Bras Market Customer Landscape

Who are the Major Sports Bras Market Companies?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adidas AG: The company offers sports bras such as CoreFlow medium support bra, FastImpact Luxe Run high support bra, and TLRD impact training high support bra.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What are the Largest-Growing Segments in the Sports Bras Market?

The padded segment is estimated to witness significant growth during the forecast period. This segment is mostly preferred by women seeking high levels of support and protection during strenuous physical activities. One of the main advantages of the inclusion of padding in sports bras is that it helps to minimize impact and thereby reduce discomfort which makes it the most preferred choice among athletes and active individuals.

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The padded segment was the largest segment and was valued at USD 5,900.00 million in 2017. One of the main prominent brands which offer the padded bra segment includes Nike Inc (Nike). Nike Pro Rival is specially designed for r high-impact activities, such as running and intense training sessions. Another popular example of a padded bra segment is Women's Armour Crossback Sports which is offered by Under Armour Inc. The main feature of this bra is it offers removable padded cups that improve comfort and support, providing a customizable fit for every individual. Hence, such benefits are expected to fuel the growth of this segment which in turn will drive the growth of the global sports bras market growth during the forecast period.

Which are the Key Regions for the Sports Bras Market?

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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main factors for the significant growth of the global sports bras market in North America is the factors such as the increasing number of women participating in sports and fitness activities. There is a growing awareness about health consciousness among women resulting in seeking an active healthy lifestyle with increased participation in various sports, yoga, and gym workouts.

As a result, there is a growing demand for sports bras which is significantly contributing to the global sports bras market growth in the region. Factors such as rising awareness of the importance of wearing the right sports bra during physical activities are also expected to drive the global sports bra market growth in the region during the forecast period.

In 2020, during the COVID-19 pandemic, the growth of the global sports bras market witnessed a significant slowdown due to the temporary closure of offline stores as well as the cancellation of sporting activities in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the restoration of operations in offline stores, resulting in an increase in demand for sports bras. Such factors are expected to drive the market during the forecast period.

Segment Overview

The sports bras market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Type Outlook (USD Million, 2017 - 2027)
- Padded
- Non-padded
Distribution Channel Outlook (USD Million, 2017 - 2027)
- Offline
- Online
Geography Outlook (USD Million, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Argentina
  - Brazil
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Sports Bras Market Scope
Report Coverage	Details
Page number	165
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 11.59%
Market growth 2023-2027	USD 10,293.83 million
Market structure	Fragmented
YoY growth 2022-2023(%)	10.45
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 36%
Key countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Adidas AG, Anita Dr. Helbig GmbH, ASICS Corp., Authentic Brands Group LLC, Brooks Sports Inc., Enell Inc., Fabletics LLC, FIT N FAB SPORTS, lululemon athletica Inc., New Balance Athletics Inc., Nike Inc., Nordstrom Inc., Oiselle Inc., Onzie Inc., PUMA SE, The Gap Inc., Under Armour Inc., Victorias Secret and Co., Wacoal Holdings Corp., Wolverine World Wide Inc., and Hanesbrands Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Sports Bras Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across North America, Europe, APAC, South America, and the Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global sports bras market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global sports bras market 2017 - 2021 ($ million)

4.2 Type Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)

4.3 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Market Share of Vendors

5.1 Market Share of Vendors 2022
- Exhibit 23: Data table on Market share of vendors Market share of Vendors 2022

6 Five Forces Analysis

6.1 Five forces summary
- Exhibit 24: Five forces analysis - Comparison between 2022 and 2027

6.2 Bargaining power of buyers
- Exhibit 25: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

6.3 Bargaining power of suppliers
- Exhibit 26: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

6.4 Threat of new entrants
- Exhibit 27: Threat of new entrants – Impact of key factors in 2022 and 2027

6.5 Threat of substitutes
- Exhibit 28: Threat of substitutes – Impact of key factors in 2022 and 2027

6.6 Threat of rivalry
- Exhibit 29: Threat of rivalry – Impact of key factors in 2022 and 2027

6.7 Market condition
- Exhibit 30: Chart on Market condition - Five forces 2022 and 2027

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 31: Chart on Type - Market share 2022-2027 (%)
- Exhibit 32: Data Table on Type - Market share 2022-2027 (%)

7.2 Comparison by Type
- Exhibit 33: Chart on Comparison by Type
- Exhibit 34: Data Table on Comparison by Type

7.3 Padded - Market size and forecast 2022-2027
- Exhibit 35: Chart on Padded - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Data Table on Padded - Market size and forecast 2022-2027 ($ million)
- Exhibit 37: Chart on Padded - Year-over-year growth 2022-2027 (%)
- Exhibit 38: Data Table on Padded - Year-over-year growth 2022-2027 (%)

7.4 Non-padded - Market size and forecast 2022-2027
- Exhibit 39: Chart on Non-padded - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Data Table on Non-padded - Market size and forecast 2022-2027 ($ million)
- Exhibit 41: Chart on Non-padded - Year-over-year growth 2022-2027 (%)
- Exhibit 42: Data Table on Non-padded - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Type
- Exhibit 43: Market opportunity by Type ($ million)
- Exhibit 44: Data Table on Market opportunity by Type ($ million)

8 Market Segmentation by Distribution Channel

8.1 Market segments
- Exhibit 45: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 46: Data Table on Distribution Channel - Market share 2022-2027 (%)

8.2 Comparison by Distribution Channel
- Exhibit 47: Chart on Comparison by Distribution Channel
- Exhibit 48: Data Table on Comparison by Distribution Channel

8.3 Offline - Market size and forecast 2022-2027
- Exhibit 49: Chart on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 51: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 52: Data Table on Offline - Year-over-year growth 2022-2027 (%)

8.4 Online - Market size and forecast 2022-2027
- Exhibit 53: Chart on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 54: Data Table on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 55: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 56: Data Table on Online - Year-over-year growth 2022-2027 (%)

8.5 Market opportunity by Distribution Channel
- Exhibit 57: Market opportunity by Distribution Channel ($ million)
- Exhibit 58: Data Table on Market opportunity by Distribution Channel ($ million)

9 Customer Landscape

9.1 Customer landscape overview
- Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

10.1 Geographic segmentation
- Exhibit 60: Chart on Market share by geography 2022-2027 (%)
- Exhibit 61: Data Table on Market share by geography 2022-2027 (%)

10.2 Geographic comparison
- Exhibit 62: Chart on Geographic comparison
- Exhibit 63: Data Table on Geographic comparison

10.3 North America - Market size and forecast 2022-2027
- Exhibit 64: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 65: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 66: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 67: Data Table on North America - Year-over-year growth 2022-2027 (%)

10.4 Europe - Market size and forecast 2022-2027
- Exhibit 68: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 69: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 70: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 71: Data Table on Europe - Year-over-year growth 2022-2027 (%)

10.5 APAC - Market size and forecast 2022-2027
- Exhibit 72: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 73: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 74: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 75: Data Table on APAC - Year-over-year growth 2022-2027 (%)

10.6 South America - Market size and forecast 2022-2027
- Exhibit 76: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 77: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 78: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 79: Data Table on South America - Year-over-year growth 2022-2027 (%)

10.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 80: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 81: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 82: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 83: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

10.8 US - Market size and forecast 2022-2027
- Exhibit 84: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 85: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 86: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 87: Data Table on US - Year-over-year growth 2022-2027 (%)

10.9 Germany - Market size and forecast 2022-2027
- Exhibit 88: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 89: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 90: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 91: Data Table on Germany - Year-over-year growth 2022-2027 (%)

10.10 China - Market size and forecast 2022-2027
- Exhibit 92: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 93: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 94: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 95: Data Table on China - Year-over-year growth 2022-2027 (%)

10.11 UK - Market size and forecast 2022-2027
- Exhibit 96: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 97: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 98: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 99: Data Table on UK - Year-over-year growth 2022-2027 (%)

10.12 Canada - Market size and forecast 2022-2027
- Exhibit 100: Chart on Canada - Market size and forecast 2022-2027 ($ million)
- Exhibit 101: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
- Exhibit 102: Chart on Canada - Year-over-year growth 2022-2027 (%)
- Exhibit 103: Data Table on Canada - Year-over-year growth 2022-2027 (%)

10.13 Market opportunity by geography
- Exhibit 104: Market opportunity by geography ($ million)
- Exhibit 105: Data Tables on Market opportunity by geography ($ million)

11 Drivers, Challenges, and Trends

11.1 Market drivers

11.2 Market challenges

11.3 Impact of drivers and challenges
- Exhibit 106: Impact of drivers and challenges in 2022 and 2027

11.4 Market trends

12 Vendor Landscape

12.1 Overview

12.2 Vendor landscape
- Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

12.3 Landscape disruption
- Exhibit 108: Overview on factors of disruption

12.4 Industry risks
- Exhibit 109: Impact of key risks on business

13 Vendor Analysis

13.1 Vendors covered
- Exhibit 110: Vendors covered

13.2 Market positioning of vendors
- Exhibit 111: Matrix on vendor position and classification

13.3 Adidas AG
- Exhibit 112: Adidas AG - Overview
- Exhibit 113: Adidas AG - Business segments
- Exhibit 114: Adidas AG - Key news
- Exhibit 115: Adidas AG - Key offerings
- Exhibit 116: Adidas AG - Segment focus

13.4 Anita Dr. Helbig GmbH
- Exhibit 117: Anita Dr. Helbig GmbH - Overview
- Exhibit 118: Anita Dr. Helbig GmbH - Product / Service
- Exhibit 119: Anita Dr. Helbig GmbH - Key offerings

13.5 ASICS Corp.
- Exhibit 120: ASICS Corp. - Overview
- Exhibit 121: ASICS Corp. - Business segments
- Exhibit 122: ASICS Corp. - Key news
- Exhibit 123: ASICS Corp. - Key offerings
- Exhibit 124: ASICS Corp. - Segment focus

13.6 Authentic Brands Group LLC
- Exhibit 125: Authentic Brands Group LLC - Overview
- Exhibit 126: Authentic Brands Group LLC - Product / Service
- Exhibit 127: Authentic Brands Group LLC - Key offerings

13.7 Brooks Sports Inc.
- Exhibit 128: Brooks Sports Inc. - Overview
- Exhibit 129: Brooks Sports Inc. - Product / Service
- Exhibit 130: Brooks Sports Inc. - Key offerings

13.8 Fabletics LLC
- Exhibit 131: Fabletics LLC - Overview
- Exhibit 132: Fabletics LLC - Product / Service
- Exhibit 133: Fabletics LLC - Key offerings

13.9 Hanesbrands Inc.
- Exhibit 134: Hanesbrands Inc. - Overview
- Exhibit 135: Hanesbrands Inc. - Business segments
- Exhibit 136: Hanesbrands Inc. - Key offerings
- Exhibit 137: Hanesbrands Inc. - Segment focus

13.10 lululemon athletica Inc.
- Exhibit 138: lululemon athletica Inc. - Overview
- Exhibit 139: lululemon athletica Inc. - Business segments
- Exhibit 140: lululemon athletica Inc. - Key offerings
- Exhibit 141: lululemon athletica Inc. - Segment focus

13.11 New Balance Athletics Inc.
- Exhibit 142: New Balance Athletics Inc. - Overview
- Exhibit 143: New Balance Athletics Inc. - Product / Service
- Exhibit 144: New Balance Athletics Inc. - Key offerings

13.12 Nike Inc.
- Exhibit 145: Nike Inc. - Overview
- Exhibit 146: Nike Inc. - Business segments
- Exhibit 147: Nike Inc. - Key news
- Exhibit 148: Nike Inc. - Key offerings
- Exhibit 149: Nike Inc. - Segment focus

13.13 PUMA SE
- Exhibit 150: PUMA SE - Overview
- Exhibit 151: PUMA SE - Business segments
- Exhibit 152: PUMA SE - Key news
- Exhibit 153: PUMA SE - Key offerings
- Exhibit 154: PUMA SE - Segment focus

13.14 The Gap Inc.
- Exhibit 155: The Gap Inc. - Overview
- Exhibit 156: The Gap Inc. - Business segments
- Exhibit 157: The Gap Inc. - Key news
- Exhibit 158: The Gap Inc. - Key offerings
- Exhibit 159: The Gap Inc. - Segment focus

13.15 Under Armour Inc.
- Exhibit 160: Under Armour Inc. - Overview
- Exhibit 161: Under Armour Inc. - Business segments
- Exhibit 162: Under Armour Inc. - Key offerings
- Exhibit 163: Under Armour Inc. - Segment focus

13.16 Victorias Secret and Co.
- Exhibit 164: Victorias Secret and Co. - Overview
- Exhibit 165: Victorias Secret and Co. - Product / Service
- Exhibit 166: Victorias Secret and Co. - Key offerings

13.17 Wolverine World Wide Inc.
- Exhibit 167: Wolverine World Wide Inc. - Overview
- Exhibit 168: Wolverine World Wide Inc. - Business segments
- Exhibit 169: Wolverine World Wide Inc. - Key offerings
- Exhibit 170: Wolverine World Wide Inc. - Segment focus

14 Appendix

14.1 Scope of the report

14.2 Inclusions and exclusions checklist
- Exhibit 171: Inclusions checklist
- Exhibit 172: Exclusions checklist

14.3 Currency conversion rates for US$
- Exhibit 173: Currency conversion rates for US$

14.4 Research methodology
- Exhibit 174: Research methodology
- Exhibit 175: Validation techniques employed for market sizing
- Exhibit 176: Information sources

14.5 List of abbreviations
- Exhibit 177: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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