Europe - Sports Nutrition Market by Product, Distribution Channel and Geography - Forecast and Analysis 2023-2027

Published: Oct 2023 Pages: 161 SKU: IRTNTR43744

Europe Sports Nutrition Market Forecast 2023-2027

The Europe sports nutrition market size is estimated to increase by USD 3,672.51 million between 2022 and 2027. The market size is forecast to grow at a CAGR of 8.53%. 

One of the key factors driving the market is the rising inclination toward fitness owing to increasing awareness of lifestyle-related conditions. There is a growing awareness regarding lifestyle-related disorders such as obesity, among consumers in Europe which has encouraged them to focus on fitness activities. As a result, there is an increasing adoption of different fitness regimes, and several consumers have started actively participating in fitness and sports activities. The growing number of gyms and health clubs is a reflection of the rising inclination toward fitness among European consumers. In addition, there is a rise in sales of products through gyms and fitness centers in the region which is positively impacting the market. Hence, such factors are expected to drive the market during the forecast period.

Europe Sports Nutrition Market: Overview

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Trends 

A key factor shaping the market is the increase in the number of fitness centers and sports clubs. There is an increasing awareness and trend among individuals for fit and healthy participation in gyms, sports, and health clubs in Europe. Additionally, there is a growing popularity and priority among athletes and bodybuilders, which is significant in the market.

Moreover, the increasing awareness regarding the consumption of healthy and nutritional diets among consumers of all ages is positively impacting the market. Hence, such factors are expected to drive the market during the forecast period.

Challenge

The risk of product contamination is one of the key challenges hindering the market. Despite the several benefits offered by the products attract consumers, there is a growing concern regarding the risk of contamination which can impact consumer confidence and create health issues. Sports nutrition products are highly prone to contamination due to factors such as leaching, microbial growth, and improper packaging. 

Moreover, the main cause of contamination can be due to factors such as the lack of knowledge regarding storage, handling, and packaging. In addition, it is a significant challenge to control such issues in the supply chain which is negatively impacting the market. Hence, such factors are expected to hinder the market during the forecast period.

Market Segmentation by Distribution Channel

The global retail growth will fuel the offline segment which, in turn, will increase the market during the forecast period. Some of the main distribution channels that are significantly contributing to the offline segment include supermarkets and hypermarkets. The sales of products in the offline segment is driven by the growing retail industry and the establishment of numerous retail outlets. There is an increasing preference for this segment among consumers as it offers a wide range of products to choose from and provides them with the convenience of finding everything under a single roof. Hence, such factors are expected to fuel the segment which in turn will drive the market during the forecast period.

Personalized shopping assistance will fuel the online segment which in turn will drive the market growth during the forecast period. There is an increasing preference for e-commerce platforms among consumers for the purchase of products as it allows customers to access regional and global brands of sports nutrition. Additionally, this platform enables customers to opt for multicultural sports nutrition, which boosts cross-regional flavors. The rise in internet and smartphone penetration across the globe has fuelled the growth of this segment. Factors such as personal shopping assistance and convenience are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.

Market Segmentation by Product

The non-protein sports nutrition segment is estimated to witness significant growth during the forecast period. This segment comprises carbohydrate, fiber, and vitamin-based powders, bars, and gels.  There is an increasing preference for carbohydrate-based nutrition bars among cyclists and runners as it helps to increase their endurance during and after participation in sports. As per research, ultrarunners need to consume at least 1.05 ounces to 2.11 ounces of carbohydrates per hour of running to improve their endurance capacity.

The non-protein segment was the largest segment and was valued at USD 2,744.11 million in 2017.

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Thus, there is an increasing preference for gels and bars by such ultrarunner athletes as they act as the fastest way to boost energy. Gels and bars are essentially manufactured from carbohydrates and are available in various flavors, including lime and raspberry, and with additional substances, such as caffeine. The increasing availability of carbohydrate gels and bars is fuelling the growth of this segment. For instance, in France, carbohydrate-based products are usually offered in the form of energy gels and bars. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market during the forecast period.

The increasing adoption of the protein powder segment among diet-conscious people will increase the market growth during the forecast period. The protein powder segment is manufactured by the processing of protein extracts and concentrates from different sources such as rice, egg, milk, peas, and hemp. The rising preference for veganism among people has encouraged market players to include vegan protein powders mandatorily in their product offerings. Some of the vegan protein products available in the market include  HarvestPro from Glanbia, Soy Protein Isolate and Pea Protein Isolate from Myprotein (The HUT Group), and PROTEIN ISOLATE 2 from Ultimate Nutrition Inc. (Ultimate Nutrition). There is an increasing preference for protein powder among diet-conscious people due to its low sugar content. Hence, such factors are expected to fuel the growth of this segment which, in turn, will drive the market during the forecast period.

Key Europe Sports Nutrition Market Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering - Abbott Laboratories: The company offers sports nutrition such as Pedialyte sports liquid and Ensure Enlive advanced therapeutic nutrition shake.
  • Key Offering - Ajinomoto Co. Inc: The company offers sports nutrition under brands such as Capsiate, Indigo Collagen, and aminoVITAL
  • Key Offering - BellRing Brands Inc: The company offers sports nutrition such as Dymatize Nutrition Elite whey protein supplement powder.

The Europe market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Glanbia plc
  • Grenade UK Ltd.
  • Hormel Foods Corp.
  • Iovate Health Sciences International Inc.
  • Kruger GmbH and Co. KG
  • Lonza Group Ltd.
  • Mondelez International Inc.
  • MusclePharm
  • Nestle SA
  • OTE Sports Ltd.
  • PepsiCo Inc.
  • Post Holdings Inc.
  • TORQ Ltd.
  • Tripoint GmbH
  • Ultimate Nutrition Inc.
  • Universal Nutrition
  • NUTREND D. S., a. s

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Outlook (USD Million, 2017 - 2027)
    • Non-protein sports nutrition
    • Protein powder
    • Protein RTD
    • Protein bar
  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Geography Outlook (USD Million, 2017 - 2027)
    • Europe
      • U.K.
      • Germany
      • France
      • Spain
      • Rest of Europe

Market Analyst Overview

The sports nutrition Market in Europe is experiencing robust growth fueled by the health-conscious population's increasing demand for fitness products and functional food and beverages. With a focus on plant-based nutrition and alternative proteins, consumers are turning to protein bars, dietary supplements, and sports drinks to support their active lifestyles. Fitness products shops are witnessing a surge in sales of products tailored to meet the needs of athletes and enthusiasts alike. As interest in non-animal-based food products grows, the market is evolving to offer a wide range of plant-based options, catering to the diverse preferences of health-conscious individuals across Europe's dynamic landscape.

Europe Sports Nutrition Market Scope

Report Coverage

Details

Page number

161

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 8.53%

Market growth 2023-2027

USD 3,672.51 million

Market structure

Fragmented

YoY growth 2022-2023(%)

8.08

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Abbott Laboratories, Ajinomoto Co. Inc., BellRing Brands Inc., Glanbia plc, Grenade UK Ltd., Hormel Foods Corp., Iovate Health Sciences International Inc., Kruger GmbH and Co. KG, Lonza Group Ltd., Mondelez International Inc., MusclePharm, Nestle SA, OTE Sports Ltd., PepsiCo Inc., Post Holdings Inc., TORQ Ltd., Tripoint GmbH, Ultimate Nutrition Inc., Universal Nutrition, and NUTREND D. S., a. s

Market dynamics

Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Europe: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ million)

    4 Historic Market Size

    • 4.1 Sports nutrition market in Europe 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on sports nutrition market in Europe 2017 - 2021 ($ million)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.3 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 22: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 29: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 30: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 31: Chart on Comparison by Product
      • Exhibit 32: Data Table on Comparison by Product
    • 6.3 Non-protein sports nutrition - Market size and forecast 2022-2027
      • Exhibit 33: Chart on Non-protein sports nutrition - Market size and forecast 2022-2027 ($ million)
      • Exhibit 34: Data Table on Non-protein sports nutrition - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Chart on Non-protein sports nutrition - Year-over-year growth 2022-2027 (%)
      • Exhibit 36: Data Table on Non-protein sports nutrition - Year-over-year growth 2022-2027 (%)
    • 6.4 Protein powder - Market size and forecast 2022-2027
      • Exhibit 37: Chart on Protein powder - Market size and forecast 2022-2027 ($ million)
      • Exhibit 38: Data Table on Protein powder - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Chart on Protein powder - Year-over-year growth 2022-2027 (%)
      • Exhibit 40: Data Table on Protein powder - Year-over-year growth 2022-2027 (%)
    • 6.5 Protein RTD - Market size and forecast 2022-2027
      • Exhibit 41: Chart on Protein RTD - Market size and forecast 2022-2027 ($ million)
      • Exhibit 42: Data Table on Protein RTD - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Chart on Protein RTD - Year-over-year growth 2022-2027 (%)
      • Exhibit 44: Data Table on Protein RTD - Year-over-year growth 2022-2027 (%)
    • 6.6 Protein bar - Market size and forecast 2022-2027
      • Exhibit 45: Chart on Protein bar - Market size and forecast 2022-2027 ($ million)
      • Exhibit 46: Data Table on Protein bar - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Chart on Protein bar - Year-over-year growth 2022-2027 (%)
      • Exhibit 48: Data Table on Protein bar - Year-over-year growth 2022-2027 (%)
    • 6.7 Market opportunity by Product
      • Exhibit 49: Market opportunity by Product ($ million)
      • Exhibit 50: Data Table on Market opportunity by Product ($ million)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 51: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 52: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 53: Chart on Comparison by Distribution Channel
      • Exhibit 54: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 63: Market opportunity by Distribution Channel ($ million)
      • Exhibit 64: Data Table on Market opportunity by Distribution Channel ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 66: Chart on Market share by geography - 2022-2027 (%)
      • Exhibit 67: Data Table on Market share by geography - 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 68: Chart on Geographic comparison
      • Exhibit 69: Data Table on Geographic comparison
    • 9.3 UK - Market size and forecast 2022-2027
      • Exhibit 70: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 73: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.4 Germany - Market size and forecast 2022-2027
      • Exhibit 74: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 77: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.5 Spain - Market size and forecast 2022-2027
      • Exhibit 78: Chart on Spain - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Data Table on Spain - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Chart on Spain - Year-over-year growth 2022-2027 (%)
      • Exhibit 81: Data Table on Spain - Year-over-year growth 2022-2027 (%)
    • 9.6 France - Market size and forecast 2022-2027
      • Exhibit 82: Chart on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 85: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.7 Rest of EU - Market size and forecast 2022-2027
      • Exhibit 86: Chart on Rest of EU - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Data Table on Rest of EU - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Chart on Rest of EU - Year-over-year growth 2022-2027 (%)
      • Exhibit 89: Data Table on Rest of EU - Year-over-year growth 2022-2027 (%)
    • 9.8 Market opportunity by geography
      • Exhibit 90: Market opportunity by geography ($ million)
      • Exhibit 91: Data Table on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 92: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 93: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 94: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 95: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 96: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 97: Matrix on vendor position and classification
            • 12.3 Abbott Laboratories
              • Exhibit 98: Abbott Laboratories - Overview
              • Exhibit 99: Abbott Laboratories - Business segments
              • Exhibit 100: Abbott Laboratories - Key news
              • Exhibit 101: Abbott Laboratories - Key offerings
              • Exhibit 102: Abbott Laboratories - Segment focus
            • 12.4 Ajinomoto Co. Inc.
              • Exhibit 103: Ajinomoto Co. Inc. - Overview
              • Exhibit 104: Ajinomoto Co. Inc. - Business segments
              • Exhibit 105: Ajinomoto Co. Inc. - Key offerings
              • Exhibit 106: Ajinomoto Co. Inc. - Segment focus
            • 12.5 BellRing Brands Inc.
              • Exhibit 107: BellRing Brands Inc. - Overview
              • Exhibit 108: BellRing Brands Inc. - Product / Service
              • Exhibit 109: BellRing Brands Inc. - Key offerings
            • 12.6 Glanbia plc
              • Exhibit 110: Glanbia plc - Overview
              • Exhibit 111: Glanbia plc - Business segments
              • Exhibit 112: Glanbia plc - Key offerings
              • Exhibit 113: Glanbia plc - Segment focus
            • 12.7 Grenade UK Ltd.
              • Exhibit 114: Grenade UK Ltd. - Overview
              • Exhibit 115: Grenade UK Ltd. - Product / Service
              • Exhibit 116: Grenade UK Ltd. - Key offerings
            • 12.8 Hormel Foods Corp.
              • Exhibit 117: Hormel Foods Corp. - Overview
              • Exhibit 118: Hormel Foods Corp. - Business segments
              • Exhibit 119: Hormel Foods Corp. - Key news
              • Exhibit 120: Hormel Foods Corp. - Key offerings
              • Exhibit 121: Hormel Foods Corp. - Segment focus
            • 12.9 Iovate Health Sciences International Inc.
              • Exhibit 122: Iovate Health Sciences International Inc. - Overview
              • Exhibit 123: Iovate Health Sciences International Inc. - Product / Service
              • Exhibit 124: Iovate Health Sciences International Inc. - Key offerings
            • 12.10 Kruger GmbH and Co. KG
              • Exhibit 125: Kruger GmbH and Co. KG - Overview
              • Exhibit 126: Kruger GmbH and Co. KG - Product / Service
              • Exhibit 127: Kruger GmbH and Co. KG - Key offerings
            • 12.11 Lonza Group Ltd.
              • Exhibit 128: Lonza Group Ltd. - Overview
              • Exhibit 129: Lonza Group Ltd. - Business segments
              • Exhibit 130: Lonza Group Ltd. - Key news
              • Exhibit 131: Lonza Group Ltd. - Key offerings
              • Exhibit 132: Lonza Group Ltd. - Segment focus
            • 12.12 Mondelez International Inc.
              • Exhibit 133: Mondelez International Inc. - Overview
              • Exhibit 134: Mondelez International Inc. - Business segments
              • Exhibit 135: Mondelez International Inc. - Key news
              • Exhibit 136: Mondelez International Inc. - Key offerings
              • Exhibit 137: Mondelez International Inc. - Segment focus
            • 12.13 MusclePharm
              • Exhibit 138: MusclePharm - Overview
              • Exhibit 139: MusclePharm - Product / Service
              • Exhibit 140: MusclePharm - Key offerings
            • 12.14 Nestle SA
              • Exhibit 141: Nestle SA - Overview
              • Exhibit 142: Nestle SA - Business segments
              • Exhibit 143: Nestle SA - Key news
              • Exhibit 144: Nestle SA - Key offerings
              • Exhibit 145: Nestle SA - Segment focus
            • 12.15 NUTREND D. S., a. s
              • Exhibit 146: NUTREND D. S., a. s - Overview
              • Exhibit 147: NUTREND D. S., a. s - Product / Service
              • Exhibit 148: NUTREND D. S., a. s - Key offerings
            • 12.16 PepsiCo Inc.
              • Exhibit 149: PepsiCo Inc. - Overview
              • Exhibit 150: PepsiCo Inc. - Business segments
              • Exhibit 151: PepsiCo Inc. - Key news
              • Exhibit 152: PepsiCo Inc. - Key offerings
              • Exhibit 153: PepsiCo Inc. - Segment focus
            • 12.17 Tripoint GmbH
              • Exhibit 154: Tripoint GmbH - Overview
              • Exhibit 155: Tripoint GmbH - Product / Service
              • Exhibit 156: Tripoint GmbH - Key offerings
            • 12.18 Ultimate Nutrition Inc.
              • Exhibit 157: Ultimate Nutrition Inc. - Overview
              • Exhibit 158: Ultimate Nutrition Inc. - Product / Service
              • Exhibit 159: Ultimate Nutrition Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 160: Inclusions checklist
                • Exhibit 161: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 162: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 163: Research methodology
                • Exhibit 164: Validation techniques employed for market sizing
                • Exhibit 165: Information sources
              • 13.5 List of abbreviations
                • Exhibit 166: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

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              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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