Sports Sponsorship Market by Type, Application And Geography - Forecast and Analysis 2023-2027

Published: Oct 2023 Pages: 164 SKU: IRTNTR45241

Sports Sponsorship Market Forecast 2023-2027

The sports sponsorship market size is estimated to grow by USD 22.64 billion at a CAGR of 6.02% between 2022 and 2027. The increasing sports sponsorship spending reflects the industry's attractiveness to brands looking to connect with audiences through sports events and athletes. The emergence of new sports leagues provides opportunities for growth and diversification within the industry. The rapid growth of the sports industry and international sporting events not only boosts the demand for sports-related products and services but also drives innovation and investment in sports technology and infrastructure.

What will be the Size of the Sports Sponsorship Market During the Forecast Period?

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Market Segmentation

This market report extensively covers market segmentation by type (signage, digital activation, club and venue activation, and others), application (competition sponsorship and training sponsorship), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Type

The signage segment is estimated to witness significant growth during the forecast period. This segment includes revenue from naming rights claims (title sponsorship, kit sponsorship, and product sponsorship) and permanent stadium signs, fixed panels, rotating panels, and video screens. Factors such as the growing number of new sports leagues and the success of existing leagues have boosted advertising investment from sponsors, propelling the growth of this segment in the global sports sponsorship market. The US, the UK, China, India, Australia, and the United Arab Emirates (UAE) are some of the key markets for the signage segment. 

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The signage segment was the largest segment and was valued at USD 21.77 billion in 2017The success of domestic sports leagues such as the Premier Badminton League (PBL), Indian Super League (ISL), and Pro Kabaddi League (PKL) has prompted sponsors to renew their title sponsorship rights. Most of these leagues started in 2019. Therefore, several sponsors are expected to invest further to acquire billboard rights for these new leagues in the future. Therefore, due to increased investment from sponsors, the growth of the signage segment is expected to accelerate year-on-year during the forecast period. 

By Region

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North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Factors such as the emergence of new sporting events and growing sports sponsorship spending are driving the growth of the North American market. Football, baseball, basketball, motorsports, and rugby are the main sports that attract major sponsors in the region. The US is the most important market for sports sponsorships in North America. The country's major leagues include the National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), Major League Baseball (MLB), and the US and North American Soccer Leagues.

Furthermore, the integration of technology and analytics in sports sponsorships will be a key trend in the market. Analytics will enable the sponsors to keep a better track of their return on investment (ROI) over a sponsored sports event. Major sponsors in the industry have already started the integration of analytics in their sports sponsorship programs. For example, PepsiCo Inc. (PepsiCo) secured a wide-ranging partnership with SoFi Stadium. Under this partnership, PepsiCo will gain category-exclusive marketing, promotional rights, and sponsorship for the development of SoFi Stadium. Therefore, the sports sponsorship market in North America is expected to grow during the forecast period. 

Market Dynamics and Customer Landscape

The market is driven by a variety of factors, including commercial interests, brand recognition, and global sports events. Brands seek to enhance brand loyalty and reach new audiences through sponsorship of athletic endeavors like basketball, cricket, and hockey. Data analytics and information technologies play a crucial role in targeting audiences and measuring the impact of sponsorships. Augmented reality and digital experiences are transforming the way brands engage with fans, offering innovative digital activation opportunities. The market's growth is fueled by the increasing commercialization of sports and the need for data-driven marketing strategies to maximize returns on investment. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The emergence of new sports leagues is one of the key factors driving the growth of the market. The rise of new sporting events worldwide is creating fresh opportunities for sponsorships across a variety of sports. This includes the introduction of new tournaments as well as the expansion of existing ones to new locations. These developments not only enhance brand recognition but also promote the commercialization of sports through various commercial services. Understanding communication patterns is crucial for sponsors to effectively engage with audiences in these events. These initiatives draw larger audiences, leading sponsors to increase their investments in these events.

The increasing number of new sporting events globally is also attracting sponsors for various sponsorship opportunities. Commercial interests are driving sponsors to explore diverse application categories within athletic endeavors to reach broader audiences. This trend is leading to the use of data analytics and data-driven marketing strategies, as well as digital activation, to enhance sponsorship impact and engagement.  Sporting organizations depend on sponsors for funding, products, and services, which ultimately benefit all involved parties. Therefore, the rise of sporting events is expected to attract new sponsors to enter the market in the coming years.

Significant Market Trends

Analytics gaining prominence in sports sponsorship is the primary trend in the market. Marketing analytics helps sponsors to gather social media insights from their customers before, during, and after sporting events. This helps sponsors better understand what people are saying about their financial brands. Marketing analytics also analyze customer reach. The number of people exposed to the sponsor's marketing to message in sponsorship activation.

Moreover, the most shared branding is probably also the most valuable. Because its reach extends far beyond the game and TV audience. This will allow sponsors to double down on the most photographed locations for their logo and reduce or remove sponsorship from places that do not get photographed as often. Hence, such factors will boost the growth of the market during the forecast period.

Major Market Challenge

The lack of efficient tools to measure actual returns on investment (ROI) affects the growth of the market. Gold standards for measuring incrementality, ROI, and marketing mix models have failed to calculate accurate values. That makes it difficult for companies that have spent billions of dollars on sponsorship deals but can't track their actual return on investment (ROI).

Moreover, sponsorships have become an integral part of marketing strategies. although many companies have not yet been able to effectively quantify the impact of this spending on high-spending events such as the ICC Cricket World Cup, FIFA World Cup, and the Olympics. Therefore, the lack of efficient tools for measuring ROI can discourage sponsors from investing in sporting events around the world. Hence, these factors are expected to impede market growth during the forecast period.

Key Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Sports Sponsorship Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adidas AG: The company offers sports sponsorship to UEFA Euro, FIFA World Cup, and the Women's World Cup.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Anheuser Busch InBev SA NV
  • Electronic Arts Inc.
  • Etihad Airways PJSC
  • Hero MotoCorp Ltd.
  • HX Entertainment Ltd.
  • Hyundai Motor Co.
  • MACRON SPA
  • Nike Inc.
  • PUMA SE
  • Qatar Airways Group Q.C.S.C.
  • Red Bull GmbH
  • Renault SAS
  • Rolex SA
  • Samsung Electronics Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Type Outlook 
    • Signage
    • Digital Activation
    • Club and venue activation
    • Others
  • Application Outlook 
    • Competition sponsorship
    • Training sponsorship
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile 
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The market is a dynamic landscape influenced by changing consumer behavior and emerging market trends. Businesses seek to capitalize on the fan experience and enthusiasm for sports through endorsement deals and influencer partnerships. With a focus on global progression, the market analyzes competitor market status by country and market leaders in different regions. Social causes and neighborhood community leagues drive partnerships with a purpose, while digital media and online streaming platforms offer new avenues for engagement. Despite supply chain disruption and regional conflicts, the market thrives on opportunities presented by virtual reality and virtual sports for enhanced fan engagement and revenue generation.

The market is a complex ecosystem driven by factors such as capital markets and economic changes. It involves various aspects like club & venue activation, individual athletes, and sports teams. Understanding the market requires analyzing concentration ratios, key player financial records, and industry profitability reporting. Mergers & acquisitions play a significant role in shaping the landscape, while social media marketing and social networks amplify sponsorship reach. Cycling, racing, and tennis are among the popular sports categories attracting sponsorship funds. The market's growth is influenced by technology impact and the ability to capitalize on opportunities while mitigating threats.

Market Scope

Report Coverage

Details

Page number

164

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 6.02%

Market growth 2023-2027

USD 22.64 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

5.5

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 30%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Adidas AG, Anheuser Busch InBev SA NV, Electronic Arts Inc., Etihad Airways PJSC, Hero MotoCorp Ltd., HX Entertainment Ltd., Hyundai Motor Co., MACRON SPA, Nike Inc., PUMA SE, Qatar Airways Group Q.C.S.C., Red Bull GmbH, Renault SAS, Rolex SA, Samsung Electronics Co. Ltd., Super Group SGHC Ltd., and The Coca Cola Co.

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global sports sponsorship market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global sports sponsorship market 2017 - 2021 ($ billion)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.3 Application Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Signage - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Signage - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Signage - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Signage - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Signage - Year-over-year growth 2022-2027 (%)
    • 6.4 Digital activation - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Digital activation - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Digital activation - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Digital activation - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Digital activation - Year-over-year growth 2022-2027 (%)
    • 6.5 Club and venue activation - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Club and venue activation - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Data Table on Club and venue activation - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Chart on Club and venue activation - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Club and venue activation - Year-over-year growth 2022-2027 (%)
    • 6.6 Others - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.7 Market opportunity by Type
      • Exhibit 50: Market opportunity by Type ($ billion)
      • Exhibit 51: Data Table on Market opportunity by Type ($ billion)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 52: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 53: Data Table on Application - Market share 2022-2027 (%)
    • 7.2 Comparison by Application
      • Exhibit 54: Chart on Comparison by Application
      • Exhibit 55: Data Table on Comparison by Application
    • 7.3 Competition sponsorship - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Competition sponsorship - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Data Table on Competition sponsorship - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 58: Chart on Competition sponsorship - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Competition sponsorship - Year-over-year growth 2022-2027 (%)
    • 7.4 Training sponsorship - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Training sponsorship - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Data Table on Training sponsorship - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 62: Chart on Training sponsorship - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Training sponsorship - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Application
      • Exhibit 64: Market opportunity by Application ($ billion)
      • Exhibit 65: Data Table on Market opportunity by Application ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 67: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 68: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 69: Chart on Geographic comparison
      • Exhibit 70: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Germany - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 China - Market size and forecast 2022-2027
      • Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 107: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 108: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 109: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 111: Market opportunity by geography ($ billion)
      • Exhibit 112: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 113: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 115: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 116: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 117: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 118: Matrix on vendor position and classification
            • 12.3 Adidas AG
              • Exhibit 119: Adidas AG - Overview
              • Exhibit 120: Adidas AG - Business segments
              • Exhibit 121: Adidas AG - Key news
              • Exhibit 122: Adidas AG - Key offerings
              • Exhibit 123: Adidas AG - Segment focus
            • 12.4 Anheuser Busch InBev SA NV
              • Exhibit 124: Anheuser Busch InBev SA NV - Overview
              • Exhibit 125: Anheuser Busch InBev SA NV - Product / Service
              • Exhibit 126: Anheuser Busch InBev SA NV - Key offerings
            • 12.5 Electronic Arts Inc.
              • Exhibit 127: Electronic Arts Inc. - Overview
              • Exhibit 128: Electronic Arts Inc. - Product / Service
              • Exhibit 129: Electronic Arts Inc. - Key offerings
            • 12.6 Etihad Airways PJSC
              • Exhibit 130: Etihad Airways PJSC - Overview
              • Exhibit 131: Etihad Airways PJSC - Product / Service
              • Exhibit 132: Etihad Airways PJSC - Key offerings
            • 12.7 Hero MotoCorp Ltd.
              • Exhibit 133: Hero MotoCorp Ltd. - Overview
              • Exhibit 134: Hero MotoCorp Ltd. - Product / Service
              • Exhibit 135: Hero MotoCorp Ltd. - Key offerings
            • 12.8 HX Entertainment Ltd.
              • Exhibit 136: HX Entertainment Ltd. - Overview
              • Exhibit 137: HX Entertainment Ltd. - Product / Service
              • Exhibit 138: HX Entertainment Ltd. - Key offerings
            • 12.9 Hyundai Motor Co.
              • Exhibit 139: Hyundai Motor Co. - Overview
              • Exhibit 140: Hyundai Motor Co. - Business segments
              • Exhibit 141: Hyundai Motor Co. - Key news
              • Exhibit 142: Hyundai Motor Co. - Key offerings
              • Exhibit 143: Hyundai Motor Co. - Segment focus
            • 12.10 MACRON SPA
              • Exhibit 144: MACRON SPA - Overview
              • Exhibit 145: MACRON SPA - Product / Service
              • Exhibit 146: MACRON SPA - Key offerings
            • 12.11 Nike Inc.
              • Exhibit 147: Nike Inc. - Overview
              • Exhibit 148: Nike Inc. - Business segments
              • Exhibit 149: Nike Inc. - Key news
              • Exhibit 150: Nike Inc. - Key offerings
              • Exhibit 151: Nike Inc. - Segment focus
            • 12.12 PUMA SE
              • Exhibit 152: PUMA SE - Overview
              • Exhibit 153: PUMA SE - Business segments
              • Exhibit 154: PUMA SE - Key news
              • Exhibit 155: PUMA SE - Key offerings
              • Exhibit 156: PUMA SE - Segment focus
            • 12.13 Qatar Airways Group Q.C.S.C.
              • Exhibit 157: Qatar Airways Group Q.C.S.C. - Overview
              • Exhibit 158: Qatar Airways Group Q.C.S.C. - Product / Service
              • Exhibit 159: Qatar Airways Group Q.C.S.C. - Key offerings
            • 12.14 Red Bull GmbH
              • Exhibit 160: Red Bull GmbH - Overview
              • Exhibit 161: Red Bull GmbH - Product / Service
              • Exhibit 162: Red Bull GmbH - Key offerings
            • 12.15 Rolex SA
              • Exhibit 163: Rolex SA - Overview
              • Exhibit 164: Rolex SA - Product / Service
              • Exhibit 165: Rolex SA - Key offerings
            • 12.16 Samsung Electronics Co. Ltd.
              • Exhibit 166: Samsung Electronics Co. Ltd. - Overview
              • Exhibit 167: Samsung Electronics Co. Ltd. - Business segments
              • Exhibit 168: Samsung Electronics Co. Ltd. - Key news
              • Exhibit 169: Samsung Electronics Co. Ltd. - Key offerings
              • Exhibit 170: Samsung Electronics Co. Ltd. - Segment focus
            • 12.17 The Coca Cola Co.
              • Exhibit 171: The Coca Cola Co. - Overview
              • Exhibit 172: The Coca Cola Co. - Business segments
              • Exhibit 173: The Coca Cola Co. - Key news
              • Exhibit 174: The Coca Cola Co. - Key offerings
              • Exhibit 175: The Coca Cola Co. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 176: Inclusions checklist
                • Exhibit 177: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 178: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 179: Research methodology
                • Exhibit 180: Validation techniques employed for market sizing
                • Exhibit 181: Information sources
              • 13.5 List of abbreviations
                • Exhibit 182: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              sports sponsorship market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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