Sports Sunglasses Market by Type, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Published: Oct 2023 Pages: 156 SKU: IRTNTR72395

Sports Sunglasses Market Forecast 2023-2027 

The sports sunglasses market size is forecast to increase by USD 1.52 billion at a CAGR of 7.3% between 2022 and 2027. The growth of the market depends on several factors, including the growing popularity of sunglasses among the young and middle-aged population, the increasing occurrence of eye-related problems among the global population, and the increased demand for product customization. Sports sunglasses offer essential defense against harmful UV rays, including ultraviolet B rays, ensuring optimal eye safety during outdoor activities. Designed to minimize glare, improve contrast, and enhance visibility across the field, these sunglasses utilize specialized lenses made from durable polycarbonate materials. Sturdy and reliable, they provide athletes with peace of mind, enabling them to focus on their performance without compromising on safety.

What will be the Size of the Sports Sunglasses Market During the Forecast Period?

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Market Segmentation

This market report extensively covers market segmentation by type (polarized and non-polarized), distribution channel (offline and online), and geography (Europe, APAC, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of market drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Type Insight

The market share growth by the polarized segment will be significant during the forecast period. The polarized or anti-glare lenses reduce eyestrain and light glare. They enhance visibility and sun safety. People working or having fun in the hot sun/daytime sometimes become irritated or get momentarily blinded by the reflected light and glare. Polarization can prevent the occurrence of a potentially catastrophic condition. 

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The polarized segment was valued at USD 1.85 billion in 2017 and continued to grow until 2021The filter on polarized sunglasses makes vertical light holes. Only light rays that are directed vertically toward the eyes will pass through those gaps. The sunglasses block all the horizontal light waves bouncing off a smooth pond or a shiny car hood. The outcome of this filtering is a somewhat darker-than-normal image when using polarized lenses.

However, polarized lenses make objects appear sharper and crisper, and they make it easier to perceive details. After hours of combating sun glare, users of polarized frequently report feeling less worn out than usual. Polarized sunglasses can be a good option for most everyday situations. Polarized glasses may be especially useful in activities such as fishing, boating, golfing, and snowy environments. Thus, these advantages are anticipated to drive the growth of the polarized segment of the market during the forecast period.

Market Dynamic

The growing popularity among the young and middle-aged population is notably driving the market growth, although factors such as the rising availability of substitute products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

One of the key factors driving the industry growth is the growing popularity of sunglasses among the young and middle-aged population. There has been a great increase in global awareness of the need to safeguard one's eyes from any type of medical illness affecting one's eyes. Furthermore, the alarming rate at which the ozone layer has depleted has heightened awareness among the worldwide population in practically all locations to protect their eyes from any sort of injury. According to the World Cancer Research Fund International (WCRF), an estimated 300,000 new cases of Melanoma will be documented in 2020.

Moreover, with an increasing number of people participating in sports and other outdoor activities who regard to be an appealing and trendy accessory, the market for indestructible is expected to develop significantly over the next decade. Such factors are expected to increase demand for these unbreakable sports sunglasses throughout the forecast period.

Significant Market Trends

Increasing participation in sports and healthy lifestyle trends is one of the key market trends that is expected to impact the industry positively in the forecast period. Endurance sports have also created a solid platform for aficionados to acquire a wide range of sports accessories, positively driving  sales globally. In addition, over the last several years, the rate of participation in outdoor events such as the UK's first open water 10k race, Heliskiing across Canada, the Tour de France, and Ironman 70.3 Pays d'Aix has increased.

Along with it, businesses such as Persol, Mr. Leight, Prada Linea Rossa, and Cartier are providing consumers with the most recent styles of  targeting skiing and winter sports enthusiasts. Such factors will further support the market growth in the forecast period.

Major Market Challenge

One of the key challenges to the industry growth is the rising availability of substitute products, such as conventional and luxury eyewear. Although manufacturers are increasingly focusing on product differentiation through high levels of customization and personalization in the sports sunglass category, attributes such as polarized lenses and smudge-proof and anti-reflection properties can be observed in normal sunglasses as well.

Furthermore, these substitute category products are cheaper than and are available in abundance in the market, thereby resulting in lower switching costs for customers. In addition, market companies face high competition from the unorganized sector that offers  at a low price, thereby negatively affecting the profitability of established players, thereby the overall market growth during the forecast period.

Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Sports Sunglasses Market Customer Landscape

Who are the Major Sports Sunglasses Market companies?

companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

adidas AG: The company offers a wide range of cutting-edge technology, design and comfortable such as SP0063.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Asg International SRL
  • Bolle Brands France SAS
  • COCO LENI
  • Decathlon Group
  • EssilorLuxottica
  • JULBO SA
  • Liberty Sport Inc.
  • Marcolin Spa
  • MAUI JIM Inc.
  • Nike Inc.
  • Ocean Eyewear
  • Pilla Inc.
  • PUMA SE
  • Rudy Project SpA
  • Safilo Group Spa

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Which are the Key Regions for the Sports Sunglasses Market?

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Europe is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The UK, France, Italy, Spain, Germany, and other Nordic countries such as the Netherlands, Sweden, and Finland are the major contributors to the market in Europe. The increasing demand from consumers participating in various winter games, such as ice hockey and snowboarding, is one of the major factors expected to drive the growth of the market in the region. 

Market Analyst Overview

The market is witnessing significant growth, driven by consumer demand for high-performance eyewear in athletic activities. Research in consumer goods and services, apparel, footwear, and fashion accessories underscores the importance of this segment. As more individuals engage in outdoor sports and activities, the demand for specialized eyewear, including sunglasses, continues to rise.

Key players like SunGod, Tekkerz Vulcanz, and Christopher Cloos offer innovative products tailored to the needs of athletes. Brands like Vulcanz Sunglasses and the Cloos-Brooksby collection are gaining popularity, leveraging advancements in materials like TR90 injection-molded frames for durability and comfort.  North America dominates the global market, with a concentration of consumers seeking quality sport sunglasses. Companies like Adidas Group are capitalizing on this trend, offering stylish yet functional eyewear designed for active lifestyles.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Type Outlook (USD Million, 2017 - 2027)
    • Polarized
    • Non-polarized
  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Sports Sunglasses Market Scope

Report Coverage

Details

Page number

156

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.3%

Market growth 2023-2027

USD 1,511.28 million

Market structure

Fragmented

YoY growth 2022-2023(%)

6.8

Regional analysis

Europe, APAC, North America, South America, and Middle East and Africa

Performing market contribution

Europe at 40%

Key countries

US, Canada, China, Germany, and Italy

Competitive landscape

Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks

Key companies profiled

adidas AG, Asg International SRL, Bolle Brands France SAS, COCO LENI, Decathlon Group, EssilorLuxottica, JULBO SA, Liberty Sport Inc., Marcolin Spa, MAUI JIM Inc., Nike Inc., Ocean Eyewear, Pilla Inc., PUMA SE, Rudy Project SpA, Safilo Group Spa, Suncloud Optics, Titan Co. Ltd., Under Armour Inc., and Yiwu Conchen Glasses Co. Ltd.

Market dynamics

Parent market analysis, Market Forecasting ,Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this  Market Research and Growth Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting  between 2023 and 2027
  • Precise estimation of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market across Europe, APAC, North America, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global sports sunglasses market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global sports sunglasses market 2017 - 2021 ($ million)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.3 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Polarized - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Polarized - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Polarized - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Polarized - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Polarized - Year-over-year growth 2022-2027 (%)
    • 6.4 Non-polarized - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Non-polarized - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Non-polarized - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Non-polarized - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Non-polarized - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 42: Market opportunity by Type ($ million)
      • Exhibit 43: Data Table on Market opportunity by Type ($ million)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 44: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 46: Chart on Comparison by Distribution Channel
      • Exhibit 47: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 56: Market opportunity by Distribution Channel ($ million)
      • Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.4 APAC - Market size and forecast 2022-2027
      • Exhibit 67: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.5 North America - Market size and forecast 2022-2027
      • Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 91: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 Canada - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.12 Italy - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Italy - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on Italy - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on Italy - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Italy - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 adidas AG
              • Exhibit 111: adidas AG - Overview
              • Exhibit 112: adidas AG - Business segments
              • Exhibit 113: adidas AG - Key news
              • Exhibit 114: adidas AG - Key offerings
              • Exhibit 115: adidas AG - Segment focus
            • 12.4 Asg International SRL
              • Exhibit 116: Asg International SRL - Overview
              • Exhibit 117: Asg International SRL - Product / Service
              • Exhibit 118: Asg International SRL - Key offerings
            • 12.5 Bolle Brands France SAS
              • Exhibit 119: Bolle Brands France SAS - Overview
              • Exhibit 120: Bolle Brands France SAS - Product / Service
              • Exhibit 121: Bolle Brands France SAS - Key offerings
            • 12.6 Decathlon Group
              • Exhibit 122: Decathlon Group - Overview
              • Exhibit 123: Decathlon Group - Product / Service
              • Exhibit 124: Decathlon Group - Key offerings
            • 12.7 EssilorLuxottica
              • Exhibit 125: EssilorLuxottica - Overview
              • Exhibit 126: EssilorLuxottica - Business segments
              • Exhibit 127: EssilorLuxottica - Key news
              • Exhibit 128: EssilorLuxottica - Key offerings
              • Exhibit 129: EssilorLuxottica - Segment focus
            • 12.8 JULBO SA
              • Exhibit 130: JULBO SA - Overview
              • Exhibit 131: JULBO SA - Product / Service
              • Exhibit 132: JULBO SA - Key offerings
            • 12.9 Marcolin Spa
              • Exhibit 133: Marcolin Spa - Overview
              • Exhibit 134: Marcolin Spa - Business segments
              • Exhibit 135: Marcolin Spa - Key offerings
              • Exhibit 136: Marcolin Spa - Segment focus
            • 12.10 MAUI JIM Inc.
              • Exhibit 137: MAUI JIM Inc. - Overview
              • Exhibit 138: MAUI JIM Inc. - Product / Service
              • Exhibit 139: MAUI JIM Inc. - Key offerings
            • 12.11 Nike Inc.
              • Exhibit 140: Nike Inc. - Overview
              • Exhibit 141: Nike Inc. - Business segments
              • Exhibit 142: Nike Inc. - Key news
              • Exhibit 143: Nike Inc. - Key offerings
              • Exhibit 144: Nike Inc. - Segment focus
            • 12.12 Ocean Eyewear
              • Exhibit 145: Ocean Eyewear - Overview
              • Exhibit 146: Ocean Eyewear - Product / Service
              • Exhibit 147: Ocean Eyewear - Key offerings
            • 12.13 Pilla Inc.
              • Exhibit 148: Pilla Inc. - Overview
              • Exhibit 149: Pilla Inc. - Product / Service
              • Exhibit 150: Pilla Inc. - Key offerings
            • 12.14 PUMA SE
              • Exhibit 151: PUMA SE - Overview
              • Exhibit 152: PUMA SE - Business segments
              • Exhibit 153: PUMA SE - Key news
              • Exhibit 154: PUMA SE - Key offerings
              • Exhibit 155: PUMA SE - Segment focus
            • 12.15 Suncloud Optics
              • Exhibit 156: Suncloud Optics - Overview
              • Exhibit 157: Suncloud Optics - Product / Service
              • Exhibit 158: Suncloud Optics - Key offerings
            • 12.16 Titan Co. Ltd.
              • Exhibit 159: Titan Co. Ltd. - Overview
              • Exhibit 160: Titan Co. Ltd. - Business segments
              • Exhibit 161: Titan Co. Ltd. - Key offerings
              • Exhibit 162: Titan Co. Ltd. - Segment focus
            • 12.17 Under Armour Inc.
              • Exhibit 163: Under Armour Inc. - Overview
              • Exhibit 164: Under Armour Inc. - Business segments
              • Exhibit 165: Under Armour Inc. - Key offerings
              • Exhibit 166: Under Armour Inc. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 167: Inclusions checklist
                • Exhibit 168: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 169: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 170: Research methodology
                • Exhibit 171: Validation techniques employed for market sizing
                • Exhibit 172: Information sources
              • 13.5 List of abbreviations
                • Exhibit 173: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              sports sunglasses market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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