Sports Tourism Market by Type, Product, Area, and Geography - Forecast and Analysis 2023-2027

Sports Tourism Market Size 2023-2027 

The Global Sports Tourism Market size is estimated to grow by USD 559.75 billion accelerating at a CAGR of 12.88% between 2022 and 2027. 

Sports tourism has become a significant segment, attracting people from around the globe. With industry specialists estimating it as a multi-billion-dollar industry, major events like hockey tournaments and kabaddi tournaments draw massive crowds. Major sporting events like the Olympics and FIFA World Cup attract millions of tourists from around the world, boosting local economies. It is a rapidly growing sector in the global tourism industry. This market research and analysis report includes in-depth information about the key market drivers, trends, and challenges during the forecasted period. 

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Market Insights

In our comprehensive market report, we provide critical insights equip stakeholders with strategic tools to navigate the dynamic gaming industry landscape effectively. Here's how our report empowers decision-makers,

• Understanding market dynamics, including historical trends, current market size, and future projections, is essential for effective navigation of the competitive landscape.
• Five Forces analysis provides insights into competitive forces within the industry, guiding strategic decision-making. Market segmentation facilitates targeted strategies tailored to specific consumer segments, maximizing market penetration and growth opportunities.
• Geographic variations underscore the importance of localized approaches to market expansion and consumer engagement.
• Identifying key drivers, challenges, and trends enables companies to adapt quickly to market shifts and capitalize on emerging opportunities.
• Evaluating the vendor landscape and positioning provides valuable insights for strategic partnerships and competitive advantage.

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The Sports Tourism market is a dynamic sector encompassing a wide range of activities and services. Adventure races, facilitated by travel agencies and tour operators, draw participants seeking adrenaline-fueled experiences. Hospitality chains and event management companies collaborate to create immersive experiences for sports tourists, positioning destinations as premier travel destinations. With world-class sports events and live entertainment, the industry projects significant value, leveraging historical data to understand visitor numbers and seasonal fluctuations. However, infrastructure limitations and financial challenges pose pitfalls, necessitating long-term sustainability measures. Despite challenges, training centers and recreational facilities cater to sports enthusiasts, contributing to conservation efforts and promoting tourism practices. Sports tourism continues to captivate adventurers, offering captivating frontiers and unparalleled experiences for travelers worldwide.

Market Dynamic

The market is a significant segment in the global tourism industry, with an increasing number of tourists seeking unique and memorable experiences. Destinations like Spain, Portugal, and Australia are known for their sports tourism offerings, including tennis tournaments in Markets like Spain and Portugal, and cricket tours in Australia. These events attract a large number of tourists, contributing to the economic development of these regions. The trend towards experiential travel and the growing popularity of digital platforms have also influenced the sports tourism industry. Events are now being live-streamed and marketed extensively online, making it easier for fans from around the world to engage with their favorite sports and teams. The industry is also seeing a rise in the number of sports-themed tours and packages, offering fans the opportunity to visit iconic sports venues and learn about the history and culture of their favorite sports. The future of sports tourism looks promising, with advancements in technology and a growing emphasis on creating immersive and personalized experiences for tourists.

Key Driver

Rising focus on seating capacity expansion is a key driver boosting the market growth. This surge has led to a greater demand for larger seating capacities at these venues globally. Increased seating capacity translates to higher ticket revenue, as more spectators can attend these events, contributing to the expansion of the market. An increase in sporting events and the resulting influx of people. Industry specialists forecast continued growth due to the cultural significance of Games and the demand from domestic tourists and international visitors. New stadiums and venues, showcasing Art and Architecture, are being established to accommodate major tournaments and events, expanding the Sports Travel Market and Sports Destination Market. Revenue generation from Sporting Events Tourism is a significant contributor to the Tourism Industry. Sports Tourism Trends include adventure tourism experiences for athletes and spectators alike, making the world a more interconnected network of sports destinations in various regions.Consequently, sports clubs and events are prioritizing venue expansion to cater to the tourists. These initiatives to enhance seating capacity are set to attract more tourists, thereby propelling the global market in the foreseeable future.

Key Trends

The increasing number of fan zones is a major market trend influencing the market. The stakeholders of the industry are focusing on attaining a wider audience to showcase tournaments and expand their reach. This is benefiting the industry. However, the official arenas and stadiums for sporting events have a limited spectator handling capacity and the number of tickets available for the event. This restricts the number of tourists that can witness sports events live in a stadium. To counter the issue, an increasing number of tournaments are focusing on establishing official fan zones. These fan areas can be established in the same region or city hosting the sports event, or in various other cities and regions different from the host.

The fan arenas broadcast the events on large screens. These arenas also carry out numerous supporting and engaging activities. With an increase in the number of events, the number of fan zones is also expected to increase. Various sporting organizations such as UEFA and BCCI have established their official fan zones across different regions.

Key Challenges

The growing popularity of other tourism industries is a major market challenge hindering the growth of the market. The sports industries encompasses various forms of travel, including cultural, medical, and adventure tourism. Cultural tourism, involving the exploration of a region's art, architecture, religion, and lifestyle, dominates the global tourism sector and is on the rise. This trend will impact the growth of the market. However, the market faces challenges from the growing popularity of health and adventure tourism. Health tourism involves seeking medical treatment and wellness abroad, driven by travelers from countries like Bangladesh, Oman, Nigeria, and Uzbekistan. Adventure sports are also gaining ground, with countries like Australia, New Zealand, and Spain, attracting enthusiasts. The increasing demand for alternative tourism forms will hinder the market's growth.

Market Segmentation

The market is thriving, fueled by the excitement of events like UEFA Champions League, Formula 1, and NASCAR. These events draw enthusiasts to iconic destinations, making them premier travel destination spots. Through partnership initiatives and strategic partnership, host cities enhance their destination appeal, offering unforgettable visitor experiences. With a focus on sustainable practices and eco-friendly initiatives, the industry is committed to reducing carbon footprints and promoting environmental awareness. This concerted effort ensures the overall sustainability, contributing significantly to regional tourism revenues and economic growth. As travelers seek predictable conditions for travel and outdoor activities, sports tourism emerges as a dynamic sector, attracting potential tourists and showcasing top-tier athletes in captivating settings.

Gaming Market by Type

The market share growth by the domestic sports tourism segment will be significant during the forecast period. It is the most popular type segment in the market. Tourists travel to various such events organized in their respective countries as participants or spectators. The sports travel sector experiences significant growth in the economy, particularly in the domain of domestic sports tourism. This type of tourism draws a large number of visitors to stadiums for participating in or spectating various sports events within their countries. The industry's economic impact is substantial, with tourists spending on hospitality, merchandise, and adventure experiences related to the sports events. Domestic sports leagues are major attractions, with trends indicating an increasing number of fans traveling across venues. Sports teams facilitate transportation, enhancing accessibility. The sector's growth is driven by the convenience of intra-region transportation, uniform regional currencies, and familiar cultural backgrounds. Domestic sports tourism offers unique experiences, fueling the interest of both participants and spectators. Stadiums serve as economic hubs, generating revenue and creating jobs. This trend underscores the importance of the sports travel sector in the economy.It also includes the expenditure by domestic tourists on hospitality and merchandise products related to that particular sporting event.

The domestic segment showed a gradual increase in market share from USD 458.90 billion in 2017. Many domestic leagues are held across the globe. These leagues have a higher proportion of domestic tourists due to the easy availability of intra-region transportation, the convenience of using a uniform regional or national currency, and familiarity with the culture and languages. An increasing number of teams are aiding the transportation of their fans across different venues. For instance, in Qatar, the government of Doha provides several transport options to fans when they arrive in the country, which includes free shuttle buses, the Doha Metro, taxis and cab services, and dedicated bus and taxi lanes for fans. The above factors will drive the growth of the market during the forecast period.

Gaming Market by Platform Segment 

The market is further categorized into online and offline sub-segments. To know more about the market share of various segments Request Free Sample

Regional Analysis

Europe is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Market Segmentation By Region

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Europe stands out as the primary hub, given the multitude of sports events hosted within the region. Sporting teams and events enjoy substantial popularity and active participation, both from athletes and spectators. Various European governments, including the UK, actively promote a healthy lifestyle and engagement in sports. The UK government, for instance, fosters a sports-centric culture among school students through partnerships with major sporting entities like the PREMIER LEAGUE, the Rugby Football Union, and England Hockey. These collaborations offer students avenues for competitive participation, leading to a widespread and deeply ingrained sporting culture among the general public.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Analyst Overview 

The market is a dynamic subset of the broader tourism industry, focusing on the intersection of travel and sporting events, reflecting market growth analysis. Catering to the adventurous traveler, it encompasses the adventure tourism market and sports travel market, offering unique experiences and destinations for enthusiasts, and contributing to market research and growth. Sporting events become key attractions, driving the growth of sports destination markets and attracting visitors from around the globe, emphasizing market growth and forecasting. From marathons to championship games, a wide array of activities and packages cater to diverse interests, highlighting Market forecasting and the growth of Opportunities. These agencies curate unforgettable experiences, tapping into the rising demand for active travel and addressing market Challenges.

The market is witnessing robust growth, driven by the popularity of various sports events such as Motorsport, Triathlons, NBA, Basketball, and Baseball. Events like the Mens FIH Pro League attract sports enthusiasts and travelers alike, contributing to the growth of the industry. With the emergence of strategic partnerships and event hosting initiatives, destinations are enhancing their appeal as premier travel destinations. Visitors seek unique experiences, leading to sustained growth in leisure travel. Major sporting events like the FIFA World Cup, UEFA Champions League, and Formula 1 further boost tourism, attracting spectators from around the globe. As a result, the sports tourism market continues to flourish, offering memorable experiences for travelers and sports fans alike.

Segment Overview

The research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2023 for the following segments.

• Type Outlook
  • Domestic
  • International
• Product Outlook
  • Soccer tourism
  • Cricket tourism
  • Tennis tourism
  • Others
• Area Outlook
  • Passive 
  • Active 
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Argentina
    • Brazil
    • Chile
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Scope
Report Coverage	Details
Page number	173
Base year	2022
Historic period	2018 - 2022
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 12.88%
Market growth 2023-2027	USD 559.75 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	11.58
Regional analysis	Europe, APAC, North America, South America, and Middle East and Africa
Performing market contribution	Europe at 40%
Key countries	US, Japan, Germany, UK, and France
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	ATPI Ltd., BAC Sports Ltd., DTB Sports Management Ltd., Fanatic Sports Pvt. Ltd., Gala Management Services Ltd., Global Sports Travel and Tours Pty Ltd., International Sports Management Inc., ITC Travel Group, JTB India Pvt. Ltd., KNT CT Holdings, Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sports Travel and Hospitality Group Ltd., Sportsnet Corp. Pty Ltd., The Hospitality Group, Thomas Cook India Ltd., and Victory Sports Tours
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Market growth analysis across Europe, APAC, North America, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of market companies

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