Stationery and Cards Market by Product, Distribution Channel, and Geography - Forecast and Analysis - 2023-2027

Published: Feb 2023 Pages: 161 SKU: IRTNTR74980

The stationery and cards market is estimated to grow at a CAGR of 4.82% between 2022 and 2027. The size of the market is forecast to increase by USD 49.21 billion. The growth of the market depends on several factors, including the rising number of commercial establishments and offices, accelerating online sales of stationery and cards, and growing demand for personalized stationery.

This report extensively covers market segmentation by product (stationery and cards), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

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Stationery And Cards Market: Key Drivers, Trends, Challenges, and Customer Landscape

The rising number of commercial establishments and offices is notably driving the market growth, although factors such as technological advances associated with digitized communication may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Stationery And Cards Market Driver

The rising number of commercial establishments and offices is notably driving the market growth. Office stationery and card markets have seen robust growth in developing economies viz China, Brazil, and India owing to several drivers such as favorable government policies and the increasing number of MNCs. Rapidly growing sectors like the commercial leasing industry, including renting retail buildings, office buildings, and industrial buildings have further aggravated the market's growth.

Furthermore, MNCs also create many jobs leading to a rise in the number of employees and office spaces across the globe. A surge in the number of technological parks and business parks on a global basis has fueled the sales of office stationery. This trend in growth is expected to continue as the demand for office stationery is expected to accelerate during the next five years. Also, the continuous growth in commercial spending and the building of new office space will contribute to the growth of the global stationery and cards market during the forecast period.

Significant Stationery And Cards Market Trend

The inclination toward green stationery products is the key trend in the market. Eco-friendly stationery includes notebooks, notepads, and cards which are manufactured using recycled paper. With rising levels of environmental pollution, manufacturers are taking small steps that can result in significant and positive changes toward saving the environment. For instance, stationery and card retailers such as Staples and Costco sell green stationery and office supply products. Similarly, Office Depot, a prominent office supply retailer, offers several products with an eco-conscious label, which means these products have one or more eco-friendly attributes.

These offerings by various manufacturers have resulted in a growth in demand for green products across the market, encouraging manufacturers to introduce new and innovative green products that do not harm the environment. All these factors are expected to propel the growth of the global stationery and card market during the forecast period.

Major Stationery And Cards Market Challenge

Technological advances associated with digitized communication is the major challenge impeding market growth. Users have transitioned from using paper-based conventional methods to digital networking platforms for communication with the advances in information technology. Most of the communication today happens in the digitized form whether between individuals or for official work. Also, multiple industries have started implementing automation in their day-to-day operations.

The increasing use of computers, laptops, mobiles, personal digital assistants, and other electronic devices in offices has reduced the need for paper products like notebooks, writing pads, and phone message pads. Over the coming years, this increasing affinity for leveraging digital platforms may negatively affect the global stationery and card market.

Key Stationery And Cards Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Stationery and Cards Market Customer Landscape

Who are the Major Stationery and Cards Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Target Corp. - The company offers stationery and cards such as wall calendars, drawers, stationery boxes, and desk organizer cards as its key offerings. Under its single reporting segment, the company is focused on offering everyday essentials and fashionable, differentiated merchandise through its digital channels and stores.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • ACCO Brands Corp.
  • Amazon.com Inc.
  • Canon Inc.
  • Card Factory Plc
  • Claranova SE
  • Costco Wholesale Corp.
  • F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa
  • Faber Castell Aktiengesellschaft
  • Hallmark Card Inc.
  • Kokuyo Camlin Ltd
  • Majid Al Futtaim Holding LLC
  • ODP Business Solutions LLC
  • Sanrio Co. Ltd.
  • Shutterfly Inc.
  • Staples Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Parent Market Analysis

The reports categorize the global stationery and cards as a part of the global office services and supplies market within the global commercial services and supplies market. The global office services and supplies market covers providers of office services and manufacturers of stationery and cards and equipment. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

What is the Fastest-Growing Segment in the Stationery And Cards Market?

The market share growth of the stationary segment will be significant during the forecast period. The stationery product segment includes paper products such as spiral notebooks, writing pad notes, phone message pads, graph paper, colored paper, and pocket notebooks. It also includes desk supplies such as pens, pencils, markers, highlighters, paper clips, tapes, rubber bands, erasers, stamp pads, and ink for stamp pads. Factors such as increasing internet penetration and growing demand for connected devices have resulted in increased communication through digital media.

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The stationary segment was valued at USD 123.69 billion in 2017 and continued to grow until 2021A significant driver for the popularity of digital media is the growing environmental concern regarding the biodegradation of paper and plastic products. Therefore, all these factors may impede the growth rate of the market. However, the rising number of office spaces and expanding student population in developing countries will allow the market to have stable growth during the forecast period.

Which are the Key Regions for the Stationery And Cards Market?

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Europe is estimated to contribute 34% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to vendors is North America. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The gifting culture is common in North America. For instance, the traditional holiday season is considered the main gifting season in the US. Usually, it starts with Thanksgiving and then moves to Christmas, and ends with the New Year. The Thanksgiving celebration is an inherent part of North American culture. In the US, it is celebrated in November, and in Canada, it is celebrated in October. Certain vendors that offer gifts also try to provide additional promotional offers to help their customers buy stationery and card items at a lower price. For instance, American Greetings offers additional and promotional seasonal discounts for gift items. These discounts vary based on the type of gift and its price. Furthermore, some of the vendors in the region use technologically advanced solutions for gift personalization. For instance, American Greetings uses 3D imaging to personalize its online greeting cards. Therefore, by integrating innovative technologies, vendors can increase their sales, which, in turn, will fuel market growth.

In 2020, the market in North America was adversely affected due to the outbreak of COVID-19. However, in 2021, the initiation of vaccination drives led to the lifting of lockdown restrictions in North America. This has resulted in the reopening of schools and offices, which has increased the demand for stationery and cards in the region. Such factors will drive the growth of the regional market during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Outlook (USD Billion, 2017 - 2027)
    • Stationery
    • Cards
  • Distribution Channel Outlook (USD Billion, 2017 - 2027)
    • Offline
    • Online
  • Region Outlook (USD Billion, 2017 - 2027)
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • North America
      • The U.S.
      • Canada
    • APAC
      • China
      • India
    • South America
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Stationery And Cards Market Scope

Report Coverage

Details

Page number

161

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.82%

Market growth 2023-2027

USD 49.21 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

4.6

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 34%

Key countries

US, China, Japan, Germany, and France

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

ACCO Brands Corp., Amazon.com Inc., Canon Inc., Card Factory Plc, Claranova SE, Costco Wholesale Corp., F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa, Faber Castell Aktiengesellschaft, Hallmark Card Inc., Kokuyo Camlin Ltd, Majid Al Futtaim Holding LLC, ODP Business Solutions LLC, Sanrio Co. Ltd., Shutterfly Inc., Staples Inc., Target Corp., Tesco Plc, The Hamelin Group, Walmart Inc., and WH Smith PLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Stationery And Cards Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the stationery and cards market between 2023 and 2027
  • Precise estimation of the stationery and cards market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the industry across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of stationery and cards market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global stationery and cards market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global stationery and cards market 2017 - 2021 ($ billion)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.3 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Stationery - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Stationery - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Stationery - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Stationery - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Stationery - Year-over-year growth 2022-2027 (%)
    • 6.4 Cards - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Cards - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Cards - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Cards - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Cards - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 42: Market opportunity by Product ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 43: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 45: Chart on Comparison by Distribution Channel
      • Exhibit 46: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 55: Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 59: Chart on Geographic comparison
      • Exhibit 60: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 France - Market size and forecast 2022-2027
      • Exhibit 93: Chart on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 101: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 104: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 105: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 106: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 107: Matrix on vendor position and classification
            • 12.3 ACCO Brands Corp.
              • Exhibit 108: ACCO Brands Corp. - Overview
              • Exhibit 109: ACCO Brands Corp. - Business segments
              • Exhibit 110: ACCO Brands Corp. - Key news
              • Exhibit 111: ACCO Brands Corp. - Key offerings
              • Exhibit 112: ACCO Brands Corp. - Segment focus
            • 12.4 Amazon.com Inc.
              • Exhibit 113: Amazon.com Inc. - Overview
              • Exhibit 114: Amazon.com Inc. - Business segments
              • Exhibit 115: Amazon.com Inc. - Key news
              • Exhibit 116: Amazon.com Inc. - Key offerings
              • Exhibit 117: Amazon.com Inc. - Segment focus
            • 12.5 Card Factory Plc
              • Exhibit 118: Card Factory Plc - Overview
              • Exhibit 119: Card Factory Plc - Business segments
              • Exhibit 120: Card Factory Plc - Key offerings
              • Exhibit 121: Card Factory Plc - Segment focus
            • 12.6 Claranova SE
              • Exhibit 122: Claranova SE - Overview
              • Exhibit 123: Claranova SE - Business segments
              • Exhibit 124: Claranova SE - Key offerings
              • Exhibit 125: Claranova SE - Segment focus
            • 12.7 Costco Wholesale Corp.
              • Exhibit 126: Costco Wholesale Corp. - Overview
              • Exhibit 127: Costco Wholesale Corp. - Business segments
              • Exhibit 128: Costco Wholesale Corp. - Key offerings
              • Exhibit 129: Costco Wholesale Corp. - Segment focus
            • 12.8 F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa
              • Exhibit 130: F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa - Overview
              • Exhibit 131: F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa - Business segments
              • Exhibit 132: F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa - Key offerings
              • Exhibit 133: F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa - Segment focus
            • 12.9 Faber Castell Aktiengesellschaft
              • Exhibit 134: Faber Castell Aktiengesellschaft - Overview
              • Exhibit 135: Faber Castell Aktiengesellschaft - Product / Service
              • Exhibit 136: Faber Castell Aktiengesellschaft - Key offerings
            • 12.10 Hallmark Card Inc.
              • Exhibit 137: Hallmark Card Inc. - Overview
              • Exhibit 138: Hallmark Card Inc. - Product / Service
              • Exhibit 139: Hallmark Card Inc. - Key offerings
            • 12.11 ODP Business Solutions LLC
              • Exhibit 140: ODP Business Solutions LLC - Overview
              • Exhibit 141: ODP Business Solutions LLC - Product / Service
              • Exhibit 142: ODP Business Solutions LLC - Key offerings
            • 12.12 Shutterfly Inc.
              • Exhibit 143: Shutterfly Inc. - Overview
              • Exhibit 144: Shutterfly Inc. - Product / Service
              • Exhibit 145: Shutterfly Inc. - Key news
              • Exhibit 146: Shutterfly Inc. - Key offerings
            • 12.13 Staples Inc.
              • Exhibit 147: Staples Inc. - Overview
              • Exhibit 148: Staples Inc. - Product / Service
              • Exhibit 149: Staples Inc. - Key offerings
            • 12.14 Target Corp.
              • Exhibit 150: Target Corp. - Overview
              • Exhibit 151: Target Corp. - Product / Service
              • Exhibit 152: Target Corp. - Key offerings
            • 12.15 Tesco Plc
              • Exhibit 153: Tesco Plc - Overview
              • Exhibit 154: Tesco Plc - Business segments
              • Exhibit 155: Tesco Plc - Key offerings
              • Exhibit 156: Tesco Plc - Segment focus
            • 12.16 Walmart Inc.
              • Exhibit 157: Walmart Inc. - Overview
              • Exhibit 158: Walmart Inc. - Business segments
              • Exhibit 159: Walmart Inc. - Key news
              • Exhibit 160: Walmart Inc. - Key offerings
              • Exhibit 161: Walmart Inc. - Segment focus
            • 12.17 WH Smith PLC
              • Exhibit 162: WH Smith PLC - Overview
              • Exhibit 163: WH Smith PLC - Business segments
              • Exhibit 164: WH Smith PLC - Key news
              • Exhibit 165: WH Smith PLC - Key offerings
              • Exhibit 166: WH Smith PLC - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 167: Inclusions checklist
                • Exhibit 168: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 169: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 170: Research methodology
                • Exhibit 171: Validation techniques employed for market sizing
                • Exhibit 172: Information sources
              • 13.5 List of abbreviations
                • Exhibit 173: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              stationery and cards market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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