Steam Cleaner Market by End-user, Type, and Geography - Forecast and Analysis 2023-2027

Steam Cleaner Market Analysis Forecast 2023-2027

The Global Steam Cleaner Market size is estimated to grow by USD 390 million between 2022 and 2027 and the size of the market is forecast to increase at a CAGR of 5.9%. The growth of the market depends on several factors, including the rising number of smart homes, the expanding applications of steam cleaners, and the growing demand from developing countries.

Steam cleaners are cleaning appliances that use steam to quickly clean, dry, and sanitize inanimate surfaces that carry infectious organisms. They are also known as wet/dry vacuum cleaners. By end-users, the global steam cleaner market is dominated by the commercial segment, followed by the residential segment.

This report extensively covers market segmentation by end-user (commercial and residential), type (fully automatic and semi-automatic), and geography (APAC, North America, Europe, Middle East, and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

 What will the Size of the Steam Cleaner Market be During the Forecast Period?

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Steam Cleaner Market: Key Drivers, Trends, Challenges, and Customer Landscape

The rising number of smart homes is notably driving the steam cleaner market growth, although factors such as the availability of low-cost manual labor in developing countries may impede the market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.   

Key Steam Cleaner Market Driver

The rising number of smart homes is notably driving the steam cleaner market growth. The demand for smart homes is rising in developed countries like the US, the UK, and Germany. The demand for smart homes in Europe is growing mainly due to the increasing focus on deploying renewable energy resources in several countries. Countries such as Sweden, Finland, and Poland are focusing on switching to renewable energy to save on utility costs. This energy-saving translates into cost savings for users, which will drive the growth of the smart home market in Europe during the forecast period. Besides, North America accounts for the largest share of the smart home market, which is primarily attributed to the increasing consumer inclination for home automation. Owing to the growing demand for a luxurious lifestyle, driven by the rising disposable income, an increasing number of homeowners are adopting home automation systems, which, in turn, is driving the number of smart homes in North America.

Smart homes involve all consumer electronic devices, entertainment equipment, and other smart electronics being interconnected to the home network. The demand for smart homes is driven by the convenience that it offers. It is also fueled by government initiatives worldwide to promote better living standards. The development of smart homes drives the purchase of appliances such as steam vacuum cleaners, home theatre systems, and other advanced household appliances and equipment. Vendors in the market offer multi-purpose floor steam cleaners with smart steam technology. Thus, the rising number of smart homes across the world is expected to drive the growth of the market during the forecast period.

Key Steam Cleaner Market Trends

Growing demand for online retailing is the primary trend driving the steam cleaner market growth. The rising penetration of the Internet and smartphones has made online shopping extremely convenient, which is increasing its adoption among people. Several international e-commerce platforms are available across the world. The average amount of money spent online per transaction and the number of transactions that take place online are on the rise globally. The growing number of Internet users and the ready-to-buy attitude of these users are the main factors boosting the popularity of the online retail channel. The growth in Internet penetration, the growing trust in and inclination of customers for online retailing, the availability of quick shipping, and a wide variety of consumer products play a significant role in driving the global e-commerce market forward.

For instance, Amazon.com offers steam cleaners from various brands, such as BISSELL Homecare Inc., Dupray, Vapamore, and others. Omnichannel retailing has made online retail distribution channels popular. Also, secure transactions and cash-on-delivery options increase the demand for steam cleaners on online distribution channels. Hence, the growth in the online retailing/e-commerce market will contribute to the growth of the market. This will encourage various market vendors to concentrate on the Internet-savvy customer segment and explore the online retail format. This mode of business will help vendors save operating costs as well as overheads. Thus with rising online retailing, the global market is expected to witness high growth during the forecast period.

Key Steam Cleaner Market Challenge

The availability of low-cost manual labor in developing countries is the major trend impeding the steam cleaner market growth. Low-cost labor in developing countries is a major challenge for the market. In countries such as India and China, manual workers such as domestic helpers are preferred over vacuum or steam cleaners because of the availability of low-cost labor. Housemaids or domestic helpers also allow people to customize the cleaning process. Therefore, the demand for steam cleaners remains low in these countries. Also, in the commercial sector, low-cost manual workers are preferred for cleaning commercial spaces.

For instance, 40% of all companies worldwide employ temporary workers in commercial facilities. In many developing countries in APAC, the informal sector constitutes a substantial and important portion of the labor force and the economy. Overall, the informal sector accounts for 60% of the workforce. The share of labor in the GDP has been declining in several countries in the region. Specific problems include high youth inactivity and unemployment, rising inequality, and skills shortages. The labor market is one of the main channels through which globalization can affect developing countries. Besides, commercial vacuum and steam cleaners are generally used by professional cleaning companies or professional cleaning staff and operate for more hours than products that are meant for use in residential environments. Also, child labor in these developing countries is high. Children worldwide are routinely engaged in paid and unpaid forms of work that are not harmful to them. APAC and Sub-Saharan Africa continue to be the regions with the highest population of child labor. The presence of such labor in the regions hinders the growth of the market during the forecast period.

Key Steam Cleaner Market Customer Landscape

Our analysis of the Life Cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, Canada, China, Japan, Germany, and the UK. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.

Global Steam Cleaner Market Customer Landscape

Who are the Major Steam Cleaner Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market

Tornado Industries Inc. - The company offers various floor cleaning equipment such as Scrubbers, Floor Machines & Burnishers, Sweepers, Reconditioned Equipment, and Specialty Products for commercial and industrial cleaning purposes. Its key offerings include steam cleaners that are lightweight and very powerful and can kill germs and bacteria using just water that is turned into steam.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :

• AB Electrolux
• Alfred Karcher SE & Co. KG
• Alkota Cleaning Systems Inc.
• Amfos International
• BISSELL Homecare Inc.
• Cascade Star India Pvt. Ltd.
• Cleanfix Reinigungssysteme AG
• Dupray
• Dyson Technology India Pvt. Ltd.
• Eureka Forbes Ltd.
• Fonzo Equipment Pvt. Ltd.
• Inventa Cleantec Pvt. Ltd.
• Koninklijke Philips NV
• Lokpal Industries
• Nacs Cleantech Pvt. Ltd.
• Spartan Manufacturing Corp.
• Stanley Black & Decker Inc.
• Vapamore
• Techtronic Industries Co. Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Steam Cleaner Market?

The market share growth by the commercial segment will be significant during the forecast period. The increase in the demand for business travel will contribute to the growth of the hospitality industry, which, in turn, will drive the demand for steam cleaners in these establishments during the forecast period. Steam cleaners are extensively used in cleaning carpets and garments and help the industry maintain hygiene. The exponential growth of the tourism industry is the prime factor that fuels the growth of the hospitality industry. Germany, the UK, and France are the prime countries fueling the hospitality industry's growth in Europe.

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The commercial segment showed a gradual increase in market share with USD 717.08 million in 2017 and will continue to grow by 2021. The commercial segment of the steam cleaner market has been growing and is expected to reach maturity because of the growing awareness about the latest technology used in these cleaners. Several market vendors worldwide are increasing their investments in advanced technology to differentiate their products from that of their competitors. Robotic vacuum cleaners are expected to witness high growth worldwide, owing to rapid advances and lifestyle changes. The demand for stick and upright cleaners is rising because of their improved functionality. Increasing concerns about health and hygiene among end-users are also driving the growth of the commercial segment in the market. The forecast period is expected to witness growth in business travel, which will contribute to the growth of the hotel industry. Also, various hotels use commercial steam cleaners extensively. Therefore, the growth and wider acceptance of these products by the global hotel and hospitality industry will increase the demand for commercial steam cleaners during the forecast period. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027.

The growth of this segment is primarily attributed to the increasing adoption of steam cleaners, which is driven by an increase in the global demand for the steam cleaner industry.

Which are the Key Regions for the Steam Cleaner Market?

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APAC is projected to contribute 41% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

High disposable income and purchasing power of the people have increased the adoption of steam cleaners in APAC. India, China, South Korea, Australia, New Zealand, Vietnam, and the Philippines are the major countries that dominate the market in APAC. Countries in the region, especially India and China, are witnessing high economic development in terms of GDP as well as the rate of urbanization. These factors propel the demand for new residential construction and steam cleaner product launches in the market. The growth of the residential sector has helped vendors in the region gain insights into consumer preferences regarding residential appliances. The market in Australia is mature, where the demand for steam cleaners is high in residential applications due to the growing number of smart homes and dual-income households.

In 2020, the outbreak of COVID-19 led to the shutdown of operations in many commercial sectors in APAC. Several countries in APAC imposed nationwide lockdowns to contain the spread of the disease. However, the introduction of vaccines in the region led to the lifting of lockdowns in 2021. This has resulted in the resumption of operations in manufacturing units with limited staff, thereby increasing the demand for steam cleaners in the region. Moreover, the consumer shift toward online shopping through shopping apps has propelled the sales of steam cleaners in the region. Thus, the regional market is expected to grow during the forecast period.

Segment Overview

Our steam cleaner market research report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by end-user, type, and region.

• End-user Outlook (USD Million, 2017 - 2027)
  • Commercial
  • Residential

• Type Outlook (USD Million, 2017 - 2027)
  • Fully automatic
  • Semi-automatic

• Region Outlook (USD Million, 2017 - 2027)
  • APAC
    • China
    • India
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Chile

Steam Cleaner Market Scope
Report Coverage	Details
Page number	160
Base year	2022
Historical year	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.9%
Market growth 2023-2027	USD 390 million
Market structure	Fragmented
YoY growth (%)	5.5
Regional analysis	APAC, Europe, North America, the Middle East and Africa, and South America
Performing market contribution	APAC at 41%
Key consumer countries	US, Canada, China, Japan, Germany, and UK
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	AB Electrolux, Alfred Karcher SE & Co. KG, Alkota Cleaning Systems Inc., Amfos International, BISSELL Homecare Inc., Cascade Star India Pvt. Ltd., Cleanfix Reinigungssysteme AG, Dupray, Dyson Technology India Pvt. Ltd., Eureka Forbes Ltd., Fonzo Equipment Pvt. Ltd., Inventa Cleantec Pvt. Ltd., Koninklijke Philips NV, Lokpal Industries, Nacs Cleantech Pvt. Ltd., Spartan Manufacturing Corp., Stanley Black & Decker Inc., Tornado Industries Inc., Vapamore, and Techtronic Industries Co. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Steam Cleaner Market  Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the steam cleaner market between 2023 and 2027
• Precise estimation of the steam cleaner market size and its contribution to the parent market.
• Accurate predictions about  upcoming trends and changes in consumer behaviour
• Growth of the steam cleaner industry across APAC, Europe, North America, the Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive details of factors that will challenge the growth of steam cleaner market vendors

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