Sunglasses Market Analysis Europe, APAC, North America, South America, Middle East and Africa - US, Japan, UK, France, Germany - Size and Forecast 2024-2028

Published: Dec 2023 Pages: 155 SKU: IRTNTR77044

Sunglasses Market 2024-2028

  • The global sunglasses market size is estimated to grow by USD 7.49 billion between 2023 and 2028
  • The market is accelerating at a  compound annual growth rate of 5.39%.

The report includes a comprehensive outlook on the sunglasses market offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes Types into non-polarized and polarized and covers Region, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments. It also includes an in-depth analysis of the growing popularity of sunglasses among the young and middle-aged population, the adoption of omnichannel retailing, and the rising availability of substitute products. 

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Sunglasses Market Major Companies

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Sunglasses Market. One of the major company in the market include:

Adidas AG - The company offers sunglasses such as Sport Sunglasses SP0034, Originals Sunglasses OR0040, SP0045 Sport Sunglasses, and SP0044 Sport Sunglasses.

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including Carl Zeiss Stiftung, Charmant Inc., De Rigo Vision Spa, Dealskart Online Services Pvt. Ltd., Decathlon SA, EssilorLuxottica, Fielmann AG, HOYA Vision Care Europe Hoya Holdings N.V, JINS Eyewear US Inc., Kering SA, Marcolin Spa, Nike Inc., Prada S.p.A, Rudy Project SpA, Safilo Group Spa, Specsavers Group, Titan Co. Ltd., Vision Service Plan, and Warby Parker Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Sunglasses Market Size And Market Dynamic

Our researchers analyzed the data with 2023 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Sunglasses Market Drivers

The growing popularity of sunglasses among young and middle-aged populations notably drives the market growth. There has been a great increase in global awareness of the need to safeguard one eye from any type of medical illness affecting one eye. Furthermore, the alarming rate at which the ozone layer has depleted has heightened awareness among the worldwide population in practically all locations to protect their eyes from any sort of injury. According to the World Cancer Research Fund International (WCRF), an estimated 300,000 new cases of melanoma will be documented in 2020.

Furthermore, an increasing number of people who participate in outdoor activities around the world are wearing sunglasses to protect themselves from harmful ultraviolet radiation emitted by the sun. This is expected to increase demand for these unbreakable sunglasses in various parts of the world. All of these factors are expected to fuel the expansion of the global sunglasses market during the forecast period.

Significant Sunglasses Market Trends

The adoption of omnichannel retailing is an emerging trend shaping market growth. Marketing is important for manufacturers of fashion products such as sunglasses. Product improvement, along with appropriate channels of distribution, effective advertising, and aggressive pricing strategies, is an essential factor that affects the promotion of products among end-users. Rapid internet penetration helps manufacturers conveniently offer product information to consumers, thereby making the process of marketing easy. 

Moreover, many vendors are selling luxury eyewear through e-retailing, which helps promote and enhance these brands. Also, digital marketing has emerged as an effective means of product promotion. Hence, the growing adoption of omnichannel retailing is expected to drive the growth of the global sunglasses market during the forecast period.

Major Sunglasses Market Challenges

The rising availability of substitute products is a significant challenge hindering market growth. Although manufacturers are increasingly focusing on product differentiation through high levels of customization and personalization in the global sunglass market, attributes such as polarized lenses and smudge-proof and anti-reflection properties can be observed in normal sunglasses as well. Furthermore, these substitute category products are cheaper than sunglasses and are available in abundance in the market, thereby resulting in lower switching costs for customers. Therefore, consumers are switching easily between these products.

In addition, market vendors face high competition from the unorganized sector that offers sunglasses at a low price, thereby negatively affecting the profitability of established players. Overall, competition from substitute products and a rise in the number of unorganized vendors in the market are expected to hamper the growth of the global sunglasses market during the forecast period.

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Sunglasses Market Segmentation And Region

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The segment mainly comprises the sale of sunglasses in speciality stores, hypermarkets and supermarkets, and departmental stores. It is dominated by speciality stores, which specifically offer eyewear, including sunglasses, followed by hypermarkets, supermarkets, and departmental stores. The offline segment was the largest and was valued at USD 18.01 billion in 2018. Offline retailers such as Walmart, Tesco, and Wayfair have businesses across the globe, which enhances the visibility of vendor products, resulting in an increased demand for sunglasses globally. Therefore, the presence of various speciality stores, hypermarkets, and supermarkets in different regions allow consumers to choose from a wide range of sunglasses, depending on their price, quality, and other aspects, thereby driving the growth of the global sunglasses market during the forecast period. 

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By Type

Based on the type, the market has been segmented into non-polarized and polarized. The non-polarized?segment will account for the largest share of this segment.?  

Geographical Analysis

APAC is estimated to contribute 30% during the forecast period.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The sunglasses market in Europe is thriving due to a dynamic interplay of fashion trends and a greater emphasis on eye protection. Sunglasses are in high demand in countries such as Italy, France, and the UK since people see them not just as a fashion accessory but also as important UV protection. Established companies like Prada dominate the regional sunglasses market, offering a wide range of designs and cutting-edge technologies. Increased health awareness drives market expansion, resulting in the incorporation of sophisticated lens technology.

In addition, the widespread availability of Internet retail channels improves customer accessibility. The developing environment of the European sunglasses industry is characterized by a growing preference for luxury and sustainable eyewear solutions, presenting chances for innovation and the introduction of different offerings. Additionally, the increasing demand for premium eyeglasses, sunglasses, and customized sunglasses is expected to drive the growth of the sunglasses market in the region during the forecast period.

Sunglasses Market Scope

Report Coverage

Details

Page number

120

Base year

2023

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 5.39%

Market Growth 2024-2028

USD 7.49 billion

Market structure

Fragmented

YoY growth (%)

4.89

Regional analysis

Europe, APAC, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 30%

Key consumer countries

US, Japan, UK, France, and Germany

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Adidas AG, Carl Zeiss Stiftung, Charmant Inc., De Rigo Vision Spa, Dealskart Online Services Pvt. Ltd., Decathlon SA, EssilorLuxottica, Fielmann AG, HOYA Vision Care Europe Hoya Holdings N.V, JINS Eyewear US Inc., Kering SA, Marcolin Spa, Nike Inc., Prada S.p.A, Rudy Project SpA, Safilo Group Spa, Specsavers Group, Titan Co. Ltd., Vision Service Plan, and Warby Parker Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Sunglasses Market Research Report?

  • CAGR of the market during the forecast period 2024-2028
  • Detailed information on factors that will drive sunglasses market growth during the next five years
  • Precise estimation of the sunglasses market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the sunglasses market across Europe, APAC, North America, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on companies
  • Comprehensive details of factors that will challenge the growth of sunglasses market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global sunglasses market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global sunglasses market 2018 - 2022 ($ billion)
    • 4.2 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • 4.3 Type Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 6.4 Online - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 44: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Type
      • Exhibit 46: Chart on Comparison by Type
      • Exhibit 47: Data Table on Comparison by Type
    • 7.3 Non-polarized - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Non-polarized - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Data Table on Non-polarized - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Chart on Non-polarized - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Non-polarized - Year-over-year growth 2023-2028 (%)
    • 7.4 Polarized - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Polarized - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Polarized - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Polarized - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Polarized - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 56: Market opportunity by Type ($ billion)
      • Exhibit 57: Data Table on Market opportunity by Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2023-2028
      • Exhibit 63: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 64: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.4 APAC - Market size and forecast 2023-2028
      • Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.5 North America - Market size and forecast 2023-2028
      • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 UK - Market size and forecast 2023-2028
      • Exhibit 87: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.10 France - Market size and forecast 2023-2028
      • Exhibit 91: Chart on France - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on France - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on France - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on France - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 Japan - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ billion)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Adidas AG
              • Exhibit 111: Adidas AG - Overview
              • Exhibit 112: Adidas AG - Business segments
              • Exhibit 113: Adidas AG - Key news
              • Exhibit 114: Adidas AG - Key offerings
              • Exhibit 115: Adidas AG - Segment focus
            • 12.4 Carl Zeiss Stiftung
              • Exhibit 116: Carl Zeiss Stiftung - Overview
              • Exhibit 117: Carl Zeiss Stiftung - Business segments
              • Exhibit 118: Carl Zeiss Stiftung - Key offerings
              • Exhibit 119: Carl Zeiss Stiftung - Segment focus
            • 12.5 Charmant Inc.
              • Exhibit 120: Charmant Inc. - Overview
              • Exhibit 121: Charmant Inc. - Product / Service
              • Exhibit 122: Charmant Inc. - Key offerings
            • 12.6 De Rigo Vision Spa
              • Exhibit 123: De Rigo Vision Spa - Overview
              • Exhibit 124: De Rigo Vision Spa - Product / Service
              • Exhibit 125: De Rigo Vision Spa - Key offerings
            • 12.7 Dealskart Online Services Pvt. Ltd.
              • Exhibit 126: Dealskart Online Services Pvt. Ltd. - Overview
              • Exhibit 127: Dealskart Online Services Pvt. Ltd. - Product / Service
              • Exhibit 128: Dealskart Online Services Pvt. Ltd. - Key offerings
            • 12.8 EssilorLuxottica
              • Exhibit 129: EssilorLuxottica - Overview
              • Exhibit 130: EssilorLuxottica - Business segments
              • Exhibit 131: EssilorLuxottica - Key offerings
              • Exhibit 132: EssilorLuxottica - Segment focus
            • 12.9 Fielmann AG
              • Exhibit 133: Fielmann AG - Overview
              • Exhibit 134: Fielmann AG - Business segments
              • Exhibit 135: Fielmann AG - Key news
              • Exhibit 136: Fielmann AG - Key offerings
              • Exhibit 137: Fielmann AG - Segment focus
            • 12.10 Kering SA
              • Exhibit 138: Kering SA - Overview
              • Exhibit 139: Kering SA - Business segments
              • Exhibit 140: Kering SA - Key offerings
              • Exhibit 141: Kering SA - Segment focus
            • 12.11 Marcolin Spa
              • Exhibit 142: Marcolin Spa - Overview
              • Exhibit 143: Marcolin Spa - Business segments
              • Exhibit 144: Marcolin Spa - Key offerings
              • Exhibit 145: Marcolin Spa - Segment focus
            • 12.12 Nike Inc.
              • Exhibit 146: Nike Inc. - Overview
              • Exhibit 147: Nike Inc. - Business segments
              • Exhibit 148: Nike Inc. - Key news
              • Exhibit 149: Nike Inc. - Key offerings
              • Exhibit 150: Nike Inc. - Segment focus
            • 12.13 Prada S.p.A
              • Exhibit 151: Prada S.p.A - Overview
              • Exhibit 152: Prada S.p.A - Product / Service
              • Exhibit 153: Prada S.p.A - Key offerings
            • 12.14 Safilo Group Spa
              • Exhibit 154: Safilo Group Spa - Overview
              • Exhibit 155: Safilo Group Spa - Business segments
              • Exhibit 156: Safilo Group Spa - Key offerings
              • Exhibit 157: Safilo Group Spa - Segment focus
            • 12.15 Specsavers Group
              • Exhibit 158: Specsavers Group - Overview
              • Exhibit 159: Specsavers Group - Product / Service
              • Exhibit 160: Specsavers Group - Key offerings
            • 12.16 Titan Co. Ltd.
              • Exhibit 161: Titan Co. Ltd. - Overview
              • Exhibit 162: Titan Co. Ltd. - Business segments
              • Exhibit 163: Titan Co. Ltd. - Key offerings
              • Exhibit 164: Titan Co. Ltd. - Segment focus
            • 12.17 Vision Service Plan
              • Exhibit 165: Vision Service Plan - Overview
              • Exhibit 166: Vision Service Plan - Product / Service
              • Exhibit 167: Vision Service Plan - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 168: Inclusions checklist
                • Exhibit 169: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 170: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 171: Research methodology
                • Exhibit 172: Validation techniques employed for market sizing
                • Exhibit 173: Information sources
              • 13.5 List of abbreviations
                • Exhibit 174: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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