Super Fruit Juices Market Analysis Europe,North America,APAC,Middle East and Africa,South America - US,China,Germany,UK,France - Size and Forecast 2024-2028

Super Fruit Juices Market Forecast 2024-2028

The super fruit juices market size is projected to increase by USD 7.50 billion, at a CAGR of 9.74% between 2023 and 2028. Anticipated to experience a moderate growth rate in the forecast period, the market is propelled by rising consumer demand for convenient and nutritious beverages. Despite apprehensions regarding elevated sugar levels, industry participants are unveiling innovative offerings to meet the preferences of health-conscious consumers. The market, characterized by substantial consumption of functional beverages, aligns with the worldwide shift towards healthier choices. Emphasizing low-calorie and sugar-free options, the market capitalizes on consumer awareness regarding the health advantages. Global forecasts and analyses suggest optimistic growth prospects for the European market.

Super Fruit Juices Market: Overview

The Market shows an accelerated CAGR during the forecast period.

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Segmentation

By Product

100% super fruit juices held a major share in the global market. 100% super fruit juice is a fruit juice made from 100% liquid fruit, i.e., there are no added colorings, preservatives or sugar. The demand for 100% segment is increasing, particularly among high-end consumers. 100% variant represent a premium category. Further, 100% variant contain the natural sweetness of super fruits (pomegranate, cherry, blueberry, blackberry, and others). Preservatives, artificial colors, or quality enhancers are not added at any step of the production process. Thus, such factors increase the sales among consumers to opt for pure and 100% concentrated with several diet and health benefits, contributing to the growth of the 100% segment, which, in turn, boosts the growth the market during the forecast period.

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The global market utilizes a diverse array of offline distribution channels to reach consumers worldwide. One of the primary channels is traditional brick-and-mortar retail, encompassing grocery stores, supermarkets, and specialty health food stores. These stores carry a large selection and frequently display them prominently in special sections or next to other health-conscious drinks. 

The offline segment was valued at USD 5.40 billion in 2018.

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Additionally, to support health regimens, clinics, wellness centers, and healthcare facilities may stock or recommend. In addition, participation in special events, food fairs, and farmers' markets provides direct sales opportunities, fostering consumer engagement and brand visibility. Collectively, these offline distribution channels ensure widespread availability and accessibility, catering to diverse consumer preferences and lifestyles globally. Hence, the offline segment tends to foster the growth of the global market during the forecast period.

By Region

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in Europe is estimated to grow moderately. However, the market will gradually gain momentum because of the rising demand for healthy, nutritious, and convenient foods and beverages. Furthermore, the market in the region is characterized by the high consumption of functional beverages, including sports drinks, energy drinks, functional water, and probiotic drinks in countries such as the UK.

Also, market players are introducing several low-calorie and sugar-free options to cater to the demand for health-conscious consumers. With the launch in various flavors, consumers have become more aware of the health benefits of these products and are interested in trying out different flavors. Thus, such factors are likely to propel the growth of the market in Europe during the forecast period.

Market Dynamics and Customer Landscape

The Market is experiencing significant growth, driven by the increasing demand for healthy beverages among health-conscious consumers. Consumers are seeking nutrient-rich and antioxidant-packed drinks to support their overall well-being, leading to a surge in popularity. These beverages offer a plethora of health benefits, including enhanced immunity, improved heart health, and increased energy levels.

One of the key drivers of market growth is the rising consumer awareness of the health benefits associated with super fruits. Superfruits such as goji berries, pomegranates, acerola cherries, and maqui berries are rich in vitamins, minerals, and antioxidants, making them highly desirable ingredients for functional beverages. Additionally, the growing trend towards organic and natural products is driving the demand for organic fruit juices and cold-pressed juices, further fueling market expansion.

Another important trend shaping the market is the increasing popularity of exotic fruit juices and blends. Consumers are drawn to unique and exotic flavors such as dragon fruit, kiwi, papaya, and passion fruit, seeking novel taste experiences and additional health benefits. Manufacturers are responding to this trend by introducing innovative fruit blends and incorporating exotic super fruits into their product offerings.

Overall, the Market is poised for continued growth as consumers prioritize health and wellness, driving demand for nutrient-rich and antioxidant-packed beverages. Manufacturers are expected to capitalize on this trend by expanding their product portfolios and offering a diverse range of super fruit juice options to cater to evolving consumer preferences.

Key Market Driver 

Growing interest due to their health benefits is the key factor driving market growth. Consumers are now more likely to experience health problems, including diabetes, obesity, and allergies than they were a few years ago. As a result, people are adopting good eating habits and becoming more health-concerned. They are consuming more natural ingredients-based products and avoiding those with artificial ingredients. Additionally, because ready-to-drink products aid in diet balance and a healthy lifestyle, people are consuming more of them. The global market is being driven by these factors. 

In addition, another factor that is helping the market grow is the growing aging population across the world. The aging population is growing on year on year basis, increasing the demand for low-calorie food and beverages (that have the right combination of essential nutrients and vitamins). Thus, such factors are contributing to the growth of the global market during the forecast period.

Significant Market Trends

Increasing focus on online sales is the primary trend shaping market growth. In alignment with current market trends and analysis, online retail stores provide benefits through user-friendly payment options, eliminating the need for traditional billing queues. These platforms offer heightened visibility from diverse companies, presenting comprehensive product descriptions and showcasing customer reviews. The trend of accessing a wide range from multiple brands on a single online platform significantly influences consumers to embrace online shopping.

In addition, providing the products through online retail stores also helps market payers to increase sales among Internet-savvy customers. It may also help them avoid the huge investments associated with offering through physical stores. These benefits offered by online stores can encourage more market players to offer through online channels. Thus, the increasing focus on the online retailing is anticipated to drive market growth during the forecast period.

Major Market Challenge 

Fluctuations in raw material prices in the production is a challenge that affects market growth. Super fruits are the major raw materials for the manufacturers, and they amount to a large share of operating expenditures. An increase in the prices of raw materials, such as super fruits, will lead to fluctuations in production costs and negatively affect the profitability of manufacturers. A shortage in the supply of these raw materials disrupts the price and simultaneously, negatively affects market growth analysis

Thus, such fluctuations are also influenced by the production cycles of super fruits, which cause price seasonality. The seasonal fluctuations are also caused due to the harvest timing of different super fruits, which causes a scarcity or abundance in supply. This leads to a variation in costs that the market players need to face for different ingredients throughout the year. Therefore, fluctuations in the prices of ingredients may impede market growth during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

• Key Offering- Australian Fruit Juice S Pte Ltd.: The company offers super fruit juice of flavors such as cloudy apple, cranberry, pomegranate, and others under the brand Ripe.
• Key Offering- Bostan Juice: The company offers super fruit juices such as pomegranate juice, dragon fruit juice, and many more under the brand Bostan.

The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:

Asahi Group Holdings Ltd., Campbell Soup Co., Del Monte Pacific Ltd., Eckes Granini Group GmbH, ITC Ltd., Keurig Dr Pepper Inc., Nam Viet Food Processing JSC, Nestle SA, Nutricane Beverages Pvt. Ltd, Ocean Spray Cranberries Inc., ONEBEV USA Ltd, PepsiCo Inc., Symrise AG, The Coca Cola Co., The Kraft Heinz Co., The Wonderful Co. LLC, Welch Foods Inc., and Citrus World Inc

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market research and growth by revenue at global, regional & country levels and provides an analysis of the latest market growth and trends from 2018 to 2028. 

• Deployment Outlook
  • Offline
  • Online
• Product Outlook
  • 100%
  • 0%-24%
  • Others
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is experiencing robust growth driven by the increasing demand for healthy and nutrient-rich beverages. Consumers are gravitating towards super fruit juices, which are packed with antioxidants, vitamins, and other beneficial nutrients. These beverages include a wide variety of options such as exotic fruit juices like acai berry, goji berry, and maqui berry, known for their high antioxidant content. Additionally, super fruit juices include tropical fruits juices, berry juices, and citrus fruit juices, offering a range of flavors and health benefits.

With rising awareness about the importance of immunity-boosting and energy-boosting drinks, super fruit juices have gained popularity among health-conscious consumers. The market also caters to specific health needs with offerings such as detox drinks, digestive health juices, and heart-healthy juices. Moreover, the trend towards organic and cold-pressed juices further fuels market growth, appealing to consumers seeking natural and minimally processed options.

As consumers prioritize health and wellness, the demand for super fruit juices is expected to continue its upward trajectory. Manufacturers are responding by introducing innovative blends and flavors, leveraging the diverse range of super fruits available. Overall, the Super Fruit Juices Market presents promising opportunities for growth and expansion in the coming years.

Moreover, some products in the market include healthy beverages, nutrientrich juices, antioxidantrich drinks, fruit juice blends, superfood drinks, vitaminpacked juices, immunityboosting drinks, energyboosting beverages, organic fruit juices, fresh fruit blends, tropical fruit juices, berries juices, acai berry drinks, goji berry juices, pomegranate juices, acerola cherry drinks, maqui berry juices, dragon fruit juices, kiwi fruit drinks, noni fruit juices, mangosteen juices, blueberry juices, cranberry drinks, elderberry juices, guava fruit juices, papaya juices, pineapple blends, passion fruit drinks, watermelon juices, citrus fruit blends, lemonades, limeades, orange juices, grapefruit drinks, grape juices, apple blends, pear juices.

Super Fruit Juices Market Scope
Report Coverage	Details
Page number	165
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 9.74%
Market growth 2024-2028	USD 7.50 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	8.84
Regional analysis	Europe, North America, APAC, Middle East and Africa, and South America
Performing market contribution	North America at 35%
Key countries	US, China, Germany, UK, and France
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Asahi Group Holdings Ltd., Australian Fruit Juice S Pte Ltd., Bostan Juice, Campbell Soup Co., Del Monte Pacific Ltd., Eckes Granini Group GmbH, ITC Ltd., Keurig Dr Pepper Inc., Nam Viet Food Processing JSC, Nestle SA, Nutricane Beverages Pvt. Ltd, Ocean Spray Cranberries Inc., ONEBEV USA Ltd, PepsiCo Inc., Symrise AG, The Coca Cola Co., The Kraft Heinz Co., The Wonderful Co. LLC, Welch Foods Inc., and Citrus World Inc
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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