Superfood Powders Market in UK by Distribution Channel, Product, and Geography - Forecast and Analysis 2023-2027

The Superfood Powders Market size in UK is projected to increase by USD  5,666.37 Million and the market size is estimated to grow at a CAGR of 7.39% between 2022 and 2027. In 2017 the size of the market was valued at USD 9,384.48 million.

This superfood powders market in UK report extensively covers market segmentation by Distribution Channel (offline and online) and Product (organic and conventional). It also includes an in-depth analysis of drivers, trends, and challenges. 

The health benefits of superfood powders are driving market growth. Incorporating superfood powders into one's daily diet can positively impact health due to their various health benefits. Acai berry powder, for example, is rich in nutrients like vitamins, fiber, minerals, and antioxidants, which can prevent diseases such as cancer, diabetes, and heart ailments by preventing cell damage and fighting inflammation and oxidation in the brain. Baobab powder is a natural source of nutrients like vitamin C, fiber, and antioxidants, which can promote collagen production, reduce blood cholesterol, and maintain healthy bowel movements. Maca powder, known for its medicinal properties, can enhance energy, stamina, memory, and mood by preventing sudden fluctuations and crashes in blood sugar levels and maintaining adrenal health. Cacao powder, with its high magnesium, flavonoid, phenylethylamine, and iron content, can strengthen bones, muscles, and teeth, control blood pressure, provide energy to the brain, and even alleviate depression. The various health benefits of superfood powders are expected to drive their demand and the growth of the superfood powders market in the UK during the forecast period.

Superfood Powders Market in UK Market: Overview

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Key Trend and Challenge

Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Trends 

Innovative packaging is a key trend market players are focussing on to drive market growth. The demand for superfood powders is expected to increase due to new product development, improved taste, versatility, and effective marketing and packaging support. In recent years, the UK superfood powders market has experienced growth due to innovative packaging and better product offerings. The global packaging market is evolving with the emergence of novel packaging materials. Traditional paper packaging is losing market share to new alternatives such as metals, plastics, glass, and biopolymers. Sunfood, for example, offers a range of packaging options, including bottles, jars, cartons, stick packs, and pouches made of high-density polyethylene (HDPE) plastic containers, polyethylene terephthalate (PET) plastic containers, and glass containers. Zingology Ltd. provides small-sized packaging options made of medical-grade test tubes, ideal for distributing samples. Aduna uses improved resealable pouches with a capacity of 275 grams for baobab and moringa powders. These alternative packaging materials offer flexibility in terms of shape and size, making them suitable for different product requirements. Companies are also leveraging innovative packaging designs to market their products effectively. Unlike paper packaging, alternative materials can support different product shapes, meeting the design and promotional needs of the product.

Challenge 

The volatile price of superfoods is a major challenge hindering the market growth. The unstable prices of various superfoods pose a significant challenge to the growth of the market, affecting manufacturers' operations and market dynamics. In recent years, the increasing gap between the demand and supply of superfoods has led to a significant rise in raw material costs, prompting manufacturers to seek low-priced substitutes, which may discourage consumers from choosing superfood powder-based products.

Acai berries, one of the most popular superfoods, are primarily grown in the Amazon rainforest region of northern Brazil. Despite the growing demand for this superfood worldwide, local producers face environmental challenges that hinder their ability to meet demand, resulting in a shortage of acai berries and increased prices. Acai berries' growth is limited to a specific latitude, making the market highly dependent on South America, and any natural calamity in the region can disrupt production. The production-consumption gap of acai berries also impacts the profit margins of superfood powder manufacturers. Similarly, suppliers have faced challenges controlling the prices and continuous supply of chia seeds due to the El Nino effect. Cacao prices have also been volatile due to supply shortages amid increasing demand. These fluctuations in prices and volatility in the market create production issues, leading to a demand-supply gap. Therefore, the fluctuating price of superfoods remains a significant challenge for the growth of the superfood powders market in the UK during the forecast period.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Superfood Powders Market in UK Customer Landscape

Vendor Overview

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- Aduna offers products such as superfoods, super teas, capsules, bundles, and others. The company offers different types of superfood powders such as hibiscus powder, baobab and moringa bundle, baobab powder, and others.
• Key Offering- Barleans offers different types of superfood powders including chocolate silk greens powder, organic greens powder, and others.
• Key Offering- Creativenaturesuperfoods.co.uk offers different types of superfood powders such as organic barley grass powder, organic maca powder, and others.

The superfood powders market in UK report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Dream Magic Superfood Powders
• Euro Taste GMBH
• Hion Ltd.
• Indigo Herbs Ltd.
• Marvellous Superfood
• Miracle Leaf Wellness Ltd.
• MySuperFoods Ltd.
• Natures Aid Ltd.
• Navi Organics Ltd.
• NutriSuperFoods
• Nutrisure Ltd.
• Nuzest Life Pty Ltd.
• PharmaCare Europe Ltd.
• Rheal Superfoods Ltd.
• Sunfood

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Superfood Powders Market in UK Segmentation by Distribution Channel, Product

Superfood Powders Market by Distribution Channel

The market share growth of the offline segment will be significant during the forecast period. Supermarkets and hypermarkets have emerged as the most popular offline distribution outlets for superfood powders. Supermarket and hypermarket growth is ascribed to the expansion of the organised retail sector in industrialised countries such as the UK. Sales in this area are being driven by the expanding retail industry and the creation of numerous retail stores. These stores provide customers with a diverse selection of products as well as the convenience of finding everything under one roof.

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The offline shows a gradual increase in the market share of USD 8,665.63 million in 2017 and continue to grow by 2021. Furthermore, factors such as lower pricing and an improved shopping experience as a result of the ambient store ambience and shelf displays attract people to purchase superfood powders from supermarkets and hypermarkets. The number of supermarkets in the UK is growing, and this trend is likely to continue during the forecast period. The convenience of the supermarket and hypermarket retail formats, as well as urbanisation, have resulted in a growth in the number of these establishments.

Superfood Powders Market by Product

The organic superfood powders segment is registering significant growth as consumers across the world have started opting for products made from organic ingredients. Organic superfood powders have a higher nutritional profile than their conventional counterparts, as they are free from toxins, pesticides, and artificial sweeteners or flavors. Creative Nature Ltd. (Creative Nature) and Sports Supplements Ltd. (Sports Supplements) are some of the prominent vendors that offer organic superfood powders, such as organic turmeric powder, organic baobab powder, organic moringa powder, organic super-cacao powder, organic Ningxia goji berries powder, organic vitalize powder, organic flaxseed powder, and organic lucuma powder. Therefore, the several health benefits of different kinds of superfood powders from organic fruits and vegetables are expected to drive the demand for these superfood powders, thereby driving the growth of the superfood powders market in UK during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook (USD Million, 2017 - 2027)
  • Offline
  • Online

• Product Outlook (USD Million, 2017 - 2027)
  • Organic
  • Conventional

Superfood Powders Market In UK Scope
Report Coverage	Details
Page number	118
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 7.39%
Market growth 2023-2027	USD 5,666.37 million
Market structure	USD Fragmented
YoY growth 2022-2023(%)	7.26
Regional analysis	UK
Performing market contribution	Europe at 100%
Key countries	UK and Europe
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Aduna, Barleans Organic Oils LLC, Creative Nature Ltd., Dream Magic Superfood Powders, Euro Taste GMBH, Hion Ltd., Indigo Herbs Ltd., Marvellous Superfood, Miracle Leaf Wellness Ltd., MySuperFoods Ltd., Natures Aid Ltd., Navi Organics Ltd., NutriSuperFoods, Nutrisure Ltd., Nuzest Life Pty Ltd., PharmaCare Europe Ltd., Rheal Superfoods Ltd., Sunfood, Unilever PLC, and Vegatox
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Superfood Powders Market In UK In Country Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the superfood powders market in uk size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across UK
• Thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of superfood powders market in uk vendors

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