US Supplements Market by Product, and Distribution Channel - Forecast and Analysis 2023-2027

The supplements market size in the US is estimated to grow at a CAGR of 6.72% between 2022 and 2027. The supplements market size in the US is forecast to increase by USD 17,708.13 million. The growth of the market depends on several factors, including rising awareness through social media marketing, the growing urban population, and an increasing number of sales outlets. 

This supplements market in the US report extensively covers market segmentation by product (vitamins, sports nutrition, herbal and botanical supplements, and meal replacement supplements), and distribution channel (retail outlets and online stores). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Supplements Market in the US During the Forecast Period?

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Supplements Market in the US: Key Drivers, Trends, Challenges, and Customer Landscape

The increasing number of sales outlets is notably driving the market growth, although factors such as the rising number of adulteration cases may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Supplements Market in US Driver

The increasing number of sales outlets is notably driving market growth. An increase in the availability of supplement offerings in retail establishments like supermarkets, hypermarkets, and pop-up stores has been made necessary by the expanding customer base for these products, making it more convenient for customers to buy them. Sales have also benefited from the products' increased online accessibility.

To meet the demand for healthcare products like vitamin supplements, sports nutrition supplements, herbal and botanical supplements, and meal replacement supplements, there has been a noticeable rise in the number of retail establishments across the nation. This is because the region has a sizable population of people who suffer from mental illnesses like obsessive-compulsive disorder and bipolar disorder. Therefore, the increase in the retail penetration of supplements is expected to drive the growth of the US supplements market during the forecast period. 

Significant Supplements Market in US Trends

Increased online sales are an emerging trend in market growth. Online sales have increased dramatically over the past few years as a result of retailers putting more emphasis on improving the online shopping experience through efficient online education and targeted marketing. This has increased consumers' comfort level when making online purchases. Vendors frequently engage with customers to increase their knowledge of nutrition and health. Additionally, in order to obtain first-hand testimonials about the product's efficacy and to use them as a powerful sales tool, the companies encourage their members to use the products themselves. 

Another growth factor for online sales is the increase in interest in health and wellness products. Companies take advantage of this growth opportunity by marketing dietary supplements through simple and convenient online channels. Moreover, future supplement sales are anticipated to rise due to the increased comfort and flexibility offered by the online medium. Hence, these factors will drive the growth of the US supplements market during the forecast period.

Major Supplements Market in US Challenge

The rising number of adulteration cases is a major challenge impeding market growth. The market has seen a rise in the adulteration of supplements, including the use of illegal substances and variations in the composition of the ingredients. The FDA reports that numerous adulterated products, mostly weight loss, bodybuilding, and sexual enhancement supplements, have been recalled over the years. Active ingredients found in prescription medications, such as sibutramine (Meridia), are present in many recalled products. Two decades ago, the weight-loss medication sibutramine was taken off the market because it raised the risk of heart attacks and stroke. 

There have been instances where the amount of ingredients listed on the label and the amount actually present in supplements have differed. This may expose consumers to dangerous concentrations of some ingredients. It was discovered that more than 200 patients with acute selenium toxicity were taking a liquid supplement diet that had 200 times the recommended amount of selenium. Hence, such cases of adulteration can discourage the use of supplements among consumers, which, in turn, will affect the growth of the US supplements market during the forecast period.

Key Supplements Market In US Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Supplements Market in US Customer Landscape

Who are the Major Supplements Market in US Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Cyanotech Corp. - The company is involved in the cultivation and production of microalgae into high-value, high-quality natural health, and nutrition products. The key offerings of the company include supplements under the brand called BioAstin Hawaiian Astaxanthin and Hawaiian Spirulina.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Akorn Operating Co. LLC
• Amway Corp.
• ECNutra
• Glanbia plc
• GNC Holdings LLC
• Gotham Cigars
• Herbalife International of America Inc.
• Liquid Health Inc.
• Lonza Group Ltd.
• Mondelez International Inc.
• Nestle SA
• Paragon Laboratories
• Pfizer Inc.
• PipingRock Health Products LLC
• SDC Nutrition Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Supplements Market in the US?

The market share growth by the vitamin segment will be significant during the forecast period. Numerous consumers take vitamin supplements to provide their bodies with essential nutrients due to the cumulative advantages of vitamin products. Thus, the volume of sales has increased which has helped the vendors generate more revenue.

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The vitamin segment was valued at USD 18,350.00 million in 2017 and continued to grow until 2021. Due to their viability and perceived advantages, multivitamin use is preferred by the general public. But some vitamins are only advised for a specific purpose. Folic acid, for example, is advised for women who are or plan to become pregnant in order to prevent neural tube birth defects. Vitamin D is given to people who spend more time indoors to make up for the lack of sunlight. Vegans and people 50 years of age and older are advised to take vitamin B12 because this mineral is naturally present in animal products, which can be hard for elderly people to digest.  These attributes boost the supplements market in the US. Furthermore, during the forecast period, it is anticipated that the US's aging population will accelerate market growth. These increasing requirements for vitamins are, therefore, expected to be the key factors driving the growth of this segment of the market during the forecast period.

Segment Overview

The supplements market in the US report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook (USD Million, 2017 - 2027)
  • Vitamins
  • Sports Nutrition
  • Herbal and botanical supplement
  • Meal replacement supplement

• Distribution Channel Outlook (USD Million, 2017 - 2027)
  • Retail outlets
  • Online stores

Parent Market Analysis

Technavio categorizes the supplements market in the US as a part of the global packaged foods and meats market under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.

Supplements Market In US Scope
Report Coverage	Details
Page number	136
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 6.72%
Market growth 2023-2027	USD 17,708.13 million
Market structure	Fragmented
YoY growth 2022-2023(%)	5.78
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Akorn Operating Co. LLC, Amway Corp., Cyanotech Corp., ECNutra, Glanbia plc, GNC Holdings LLC, Gotham Cigars, Herbalife International of America Inc., Liquid Health Inc., Lonza Group Ltd., Mondelez International Inc., Nestle SA, Paragon Laboratories, Pfizer Inc., PipingRock Health Products LLC, SDC Nutrition Inc., Superior Supplement Manufacturing LLC, Supplement Manufacturing Partner, Vitakem Nutraceutical Inc., and Reckitt Benckiser Group PLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Supplements Market in the US In Country Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the supplements market in the US between 2023 and 2027
• Precise estimation of the size of the supplements market in the US size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across the US
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the supplements market in the US vendors

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