Synthetic Monitoring Market by Type and Geography - Forecast and Analysis 2022-2026

Published: May 2022

Pages: 131

SKU: IRTNTR73557

Snapshot

At a progressing CAGR of 7.73%, the synthetic monitoring market share is expected to increase to USD 402.81 million by 2026. This research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

The synthetic monitoring market report also offers information on several market vendors, including BMC Software Inc., Broadcom Inc., Catchpoint Systems Inc., Cisco Systems Inc., Dell Technologies Inc., Dotcom Monitor Inc., Dynatrace Inc., Hewlett Packard Enterprise Co., International Business Machines Corp., Micro Focus International Plc, Microsoft Corp., New Relic Inc., Oracle Corp., Riverbed Technology Inc., SmartBear Software Inc., SolarWinds Corp., Splunk Inc., and ThousandEyes Inc. among others.

This synthetic monitoring market report extensively covers the market by the following demographic segmentations:

Type - API monitoring, website monitoring, and mobile applications monitoring
Geography - APAC, North America, Europe, South America, and Middle East and Africa

What will the Synthetic Monitoring Market Size be During the Forecast Period?

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Synthetic Monitoring Market: Key Drivers, Trends, and Challenges

The pricing strategies of vendors is notably driving the synthetic monitoring market growth, although factors such as availability of open-source software may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the synthetic monitoring industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Synthetic Monitoring Market Driver

One of the key factors driving the global synthetic monitoring market growth is the pricing strategies of vendors.
Many vendors in the global synthetic monitoring market are focusing on providing value-based pricing models depending on the customer needs and value perception.
The pricing of the software is based on varied features of synthetic monitoring solutions and the value-added features provided to the customers.
The vendors have to accommodate varying customer pricing preferences and budgets.
The high price of the software and constrained IT budgets have led the vendors to re-evaluate the software pricing and delivery models.
Vendors are providing SaaS, commercial open-source models, and term licensing to be in sync with the changing demands.
The varying pricing structures of the IT infrastructure monitoring will increase the adoption among end-users during the forecast period.

Key Synthetic Monitoring Market Trend

Growing adoption of cloud-based applications is one of the key synthetic monitoring market trends that is expected to impact the industry positively in the forecast period.
The adoption of cloud-based monitoring or MaaS tools has been growing rapidly.
The emergence of cloud-based services, hybrid clouds, and virtual network hardware has increased the adoption rate of the MaaS.
The MaaS concept of IT monitoring incorporates the advantages of both cloud-based computing and conventional on-site IT monitoring applications and solutions for websites, applications, and APIs.
The use of synthetic monitoring can help organizations in setting up an IT monitoring structure quickly, with minimal investments in hardware and software.
Many startups are focusing on providing purely cloud-based monitoring, which will further support the market growth in the coming years.

Key Synthetic Monitoring Market Challenge

One of the key challenges to the global synthetic monitoring market growth is the availability of open-source software.
Open-source software refers to programs for which the source code is readily available under a public software license.
The availability of free tools has limited the adoption of proprietary monitoring tools, especially among many SMEs.
Many open-source and free API monitoring tools, such as Sematext, Prometheus, MongoDB, ElasticSearch, and Graphite, are available in the market, which provides many features similar to that of paid software.
A few open-source tools also support enterprise-wide monitoring of network devices.
The availability of open-source software will hamper the growth of the concerned market during the forecast period.

This synthetic monitoring market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Synthetic Monitoring Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

This statistical study of the synthetic monitoring market encompasses successful business strategies deployed by the key vendors. The synthetic monitoring market is fragmented and the vendors are deploying growth strategies such as mergers and acquisitions and application launches to compete in the market.

Product Insights and News

BMC Software Inc. - The company offers synthetic transaction monitoring to predict application health and user experience.
BMC Software Inc. - Under the unified segment, the company offers products such as BMC Helix Service and Operations Management, TrueSight IT Operations and Automation, Mainframe, and Control-M Workflow Orchestration.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The synthetic monitoring market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Synthetic Monitoring Market?

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34% of the market's growth will originate from APAC during the forecast period. India and China are the key markets for synthetic monitoring in APAC. However, market growth in this region will be slower than the growth of the market in other regions.

North America is another potential market for synthetic monitoring. The early adoption of technologies and the strong existence and penetration of the top vendors will facilitate the synthetic monitoring market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the COVID-19 pandemic propelled the growth of the market in North America. The emergence of a new business environment with a remote working culture is increasing the adoption of cloud-based synthetic monitoring solutions. Thus, the market for regional synthetic monitoring is expected to grow significantly during the forecast period.

What are the Revenue-generating Type Segments in the Synthetic Monitoring Market?

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The synthetic monitoring market share growth by the API monitoring segment will be significant during the forecast period. The growing popularity of third-party services is expected to increase the need for API monitoring solutions, which, in turn, will drive the growth of the market in focus through this segment during the forecast years.

This report provides an accurate prediction of the contribution of all the segments to the growth of the synthetic monitoring market size and actionable market insights on post COVID-19 impact on each segment.

Parent Market Analysis

Technavio categorizes the global synthetic monitoring market as a part of the global systems software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the synthetic monitoring market during the forecast period.

Synthetic Monitoring Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the synthetic monitoring market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Synthetic Monitoring Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 7.73%
Market growth 2022-2026	$ 402.81 million
Market structure	Fragmented
YoY growth (%)	5.3
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 34%
Key consumer countries	US, Canada, India, China, and Germany
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	BMC Software Inc., Broadcom Inc., Catchpoint Systems Inc., Cisco Systems Inc., Dell Technologies Inc., Dotcom Monitor Inc., Dynatrace Inc., Hewlett Packard Enterprise Co., International Business Machines Corp., Micro Focus International Plc, Microsoft Corp., New Relic Inc., Oracle Corp., Riverbed Technology Inc., SmartBear Software Inc., SolarWinds Corp., Splunk Inc., and ThousandEyes Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Synthetic Monitoring Market Report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive synthetic monitoring market growth during the next five years
Precise estimation of the synthetic monitoring market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the synthetic monitoring industry across APAC, North America, Europe, South America, and Middle East and Africa
A thorough analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of synthetic monitoring market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Type

5.1 Market segments
- Exhibit 24: Chart on Type - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Type - Market share 2021-2026 (%)

5.2 Comparison by Type
- Exhibit 26: Chart on Comparison by Type
- Exhibit 27: Data Table on Comparison by Type

5.3 API monitoring - Market size and forecast 2021-2026
- Exhibit 28: Chart on API monitoring - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on API monitoring - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on API monitoring - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on API monitoring - Year-over-year growth 2021-2026 (%)

5.4 Website monitoring - Market size and forecast 2021-2026
- Exhibit 32: Chart on Website monitoring - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Website monitoring - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Website monitoring - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Website monitoring - Year-over-year growth 2021-2026 (%)

5.5 Mobile applications monitoring - Market size and forecast 2021-2026
- Exhibit 36: Chart on Mobile applications monitoring - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Mobile applications monitoring - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Mobile applications monitoring - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Mobile applications monitoring - Year-over-year growth 2021-2026 (%)

5.6 Market opportunity by Type
- Exhibit 40: Market opportunity by Type ($ million)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 42: Chart on Market share by geography 2021-2026 (%)
- Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 44: Chart on Geographic comparison
- Exhibit 45: Data Table on Geographic comparison

7.3 APAC - Market size and forecast 2021-2026
- Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.4 North America - Market size and forecast 2021-2026
- Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.5 Europe - Market size and forecast 2021-2026
- Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.6 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.8 India - Market size and forecast 2021-2026
- Exhibit 66: Chart on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on India - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on India - Year-over-year growth 2021-2026 (%)

7.9 US - Market size and forecast 2021-2026
- Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)

7.10 China - Market size and forecast 2021-2026
- Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)

7.11 Germany - Market size and forecast 2021-2026
- Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.12 Canada - Market size and forecast 2021-2026
- Exhibit 82: Chart on Canada - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on Canada - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on Canada - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption

9.4 Industry risks
- Exhibit 90: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 91: Vendors covered

10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification

10.3 BMC Software Inc.
- Exhibit 93: BMC Software Inc. - Overview
- Exhibit 94: BMC Software Inc. - Product / Service
- Exhibit 95: BMC Software Inc. - Key offerings

10.4 Broadcom Inc.
- Exhibit 96: Broadcom Inc. - Overview
- Exhibit 97: Broadcom Inc. - Business segments
- Exhibit 98: Broadcom Inc. - Key news
- Exhibit 99: Broadcom Inc. - Key offerings
- Exhibit 100: Broadcom Inc. - Segment focus

10.5 Catchpoint Systems Inc.
- Exhibit 101: Catchpoint Systems Inc. - Overview
- Exhibit 102: Catchpoint Systems Inc. - Product / Service
- Exhibit 103: Catchpoint Systems Inc. - Key offerings

10.6 Dell Technologies Inc.
- Exhibit 104: Dell Technologies Inc. - Overview
- Exhibit 105: Dell Technologies Inc. - Business segments
- Exhibit 106: Dell Technologies Inc. - Key news
- Exhibit 107: Dell Technologies Inc. - Key offerings
- Exhibit 108: Dell Technologies Inc. - Segment focus

10.7 Hewlett Packard Enterprise Co.
- Exhibit 109: Hewlett Packard Enterprise Co. - Overview
- Exhibit 110: Hewlett Packard Enterprise Co. - Business segments
- Exhibit 111: Hewlett Packard Enterprise Co. - Key news
- Exhibit 112: Hewlett Packard Enterprise Co. - Key offerings
- Exhibit 113: Hewlett Packard Enterprise Co. - Segment focus

10.8 International Business Machines Corp.
- Exhibit 114: International Business Machines Corp. - Overview
- Exhibit 115: International Business Machines Corp. - Business segments
- Exhibit 116: International Business Machines Corp. - Key offerings
- Exhibit 117: International Business Machines Corp. - Segment focus

10.9 Micro Focus International Plc
- Exhibit 118: Micro Focus International Plc - Overview
- Exhibit 119: Micro Focus International Plc - Product / Service
- Exhibit 120: Micro Focus International Plc - Key news
- Exhibit 121: Micro Focus International Plc - Key offerings

10.10 Microsoft Corp.
- Exhibit 122: Microsoft Corp. - Overview
- Exhibit 123: Microsoft Corp. - Business segments
- Exhibit 124: Microsoft Corp. - Key news
- Exhibit 125: Microsoft Corp. - Key offerings
- Exhibit 126: Microsoft Corp. - Segment focus

10.11 Oracle Corp.
- Exhibit 127: Oracle Corp. - Overview
- Exhibit 128: Oracle Corp. - Business segments
- Exhibit 129: Oracle Corp. - Key news
- Exhibit 130: Oracle Corp. - Key offerings
- Exhibit 131: Oracle Corp. - Segment focus

10.12 SmartBear Software Inc.
- Exhibit 132: SmartBear Software Inc. - Overview
- Exhibit 133: SmartBear Software Inc. - Product / Service
- Exhibit 134: SmartBear Software Inc. - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 135: Inclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 136: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 137: Research methodology
- Exhibit 138: Validation techniques employed for market sizing
- Exhibit 139: Information sources

11.5 List of abbreviations
- Exhibit 140: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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