Tablets Market Analysis APAC, Europe, North America, Middle East and Africa, South America - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Tablets Market Size 2024-2028 

The tablets market size is projected to increase by USD 21.181 billion, at a CAGR of 5.56% between between 2023 and 2028. The growth rate of the tablet market is influenced by various factors. Technological advances in tablets play a significant role in driving innovation and enhancing user experience. With the growing integration of AI and voice assistants, tablets are becoming more intuitive and efficient, catering to diverse user needs. Additionally, there is a growing emphasis on improved productivity and multitasking features in tablets, reflecting evolving consumer preferences for versatile and capable devices. These factors collectively contribute to the market's growth trajectory, shaping the development of next-generation tablets that offer enhanced functionality, convenience, and performance. As technological capabilities continue to evolve and are poised to remain essential tools for both personal and professional use, driving sustained growth in the market.

The market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about 20 market companies, including Acer Inc., Alphabet Inc., Apple Inc., ARCHOS SA, ASUSTeK Computer Inc., Chuwi Innovation Ltd., Getac Technology Corp., HP Inc., HTC Corp., Huawei Technologies Co. Ltd., Hyundai Motor Co., Lava International Ltd., Lenovo Group Ltd., LG Electronics Inc., Microsoft Corp., MilDef Group AB, Nokia Corp., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., and Xiaomi Communications Co. Ltd. Additionally, Acer Inc. offers two types of tablets, namely Acer One and Acer One 10.

What will be the Size of the Market During the Forecast Period?

For More Highlights About this Report, Download Free Sample in a Minute 

Market Dynamics 

The market is driven by various factors, including the widespread adoption of software programs, wireless internet connectivity, and local area networks. Hybrid and detachable tablets are gaining popularity, offering versatility for different user needs. Increasing demand for larger display sizes and longer battery life enhances user experience. However, challenges such as competition from smartphones and notebooks, as well as evolving operating systems like Android, pose hurdles. Additionally, addressing specific sector needs, such as healthcare applications, presents both opportunities and challenges for tablet manufacturers. Our researchers analyzed the market research and growth data with 2023  as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Market  Driver

The growing integration of AI and voice assistants in tablets is notably driving the market growth. AI-powered voice assistants, such as Amazon's Alexa, Apple Inc.'s Siri, Google Assistant (Alphabet Inc.), and Microsoft Corp.'s Cortana, enhance the user experience by enabling hands-free operation and intuitive interaction with tablets. Furthermore, tablet manufacturers regularly update their AI-powered voice assistants to improve functionality, accuracy, and natural language understanding. These updates leverage machine learning algorithms to learn from user interactions, refine speech recognition, and expand the capabilities of voice assistants over time, ensuring continuous improvement and optimization.

For instance, in March 2024, Samsung Electronics Co. Ltd. released the One UI 6.1 update, which includes Galaxy AI features on eligible devices, including the Galaxy S23 series and Tab S9 series. These features include Circle to Search, Live Translate, Chat Assist, and generative editing. Galaxy AI features are free until 2025 on eligible smartphones, but users may need a Samsung account, an active Internet connection, and additional resources to use some of these features. Thus, such factors drive market growth during the forecast period. 

Significant Market Trends

Rising new product launches by market companies are an emerging trend shaping market growth. New product launches often introduce the latest technological innovations and advancements in the market. Manufacturers strive continuously to incorporate cutting-edge features such as faster processors, higher-resolution displays, improved cameras, enhanced battery life, and innovative form factors into their new tablet models. For instance, on March 26, 2024, Lenovo Group Ltd. launched the Lenovo Tab M11 in India. The tablet is available in Luna Grey and can be purchased from the Lenovo website and leading e-commerce portals, such as Flipkart and Croma.

Additionally, new product launches contribute to the expansion of the market by introducing to new regions or demographics. Manufacturers target their affordable or specialized tablet models, which are tailored to local preferences and requirements, in emerging markets. Therefore, the introduction of new products in diverse regions stimulates the growth of the market during the forecast period.

Major Market Restrain

The high initial procurement cost of rugged tablets is a significant challenge hindering market growth. These operations can easily be performed by less costly consumer-grade devices that are not rugged. Even though the initial procurement cost of rugged tablets is high, the TCO at the end of the product life cycle is lesser for these tablets compared with the consumer-grade devices that are not rugged. However, commercial-grade tablets can perform the same functions performed by rugged tablets, which is challenging the rugged tablet vendors. Rugged tablets offer ingress protection against solid substances, shockproofing, and drop resistance features.

However, for most commercial applications and some industrial applications, handheld tablets do not require high ingress protection or protection against liquids. Most of the time, end-users buy aftermarket accessories such as rugged frames with superior shockproofing and tempered glass screens to make the typical consumer-grade devices durable. Even with the accessories, the cost of such gadgets will be less than the cost of rugged tablets. Thus, the high initial procurement cost of rugged gadgets is expected to hinder the growth of the market during the forecast period.

Market Segmentation 

The market exhibits diverse segmentation based on various factors. Software programmes are pivotal in determining the functionality and capabilities of tablets, influencing user experience and application compatibility. Connectivity features like wireless internet and local area networks enhance tablet usability by providing seamless access to online resources and networked devices. The emergence of hybrid tablets and detachable tablets offers versatility, catering to users' preferences for both tablet and laptop functionalities. Display sizes vary across tablets, accommodating different usage scenarios and user preferences, from compact screens to larger displays. Rechargeable battery power gadgets for extended usage periods, ensuring uninterrupted productivity and entertainment. Integration with smartphones and notebooks enables seamless device synchronization and data sharing. Input methods such as gesture, finger, stylus, mouse, and keyboard offer diverse interaction options for users. Operating systems like Android, including the Lollipop version and Marshmallow versions, cater to different user preferences and application ecosystems. Tablets find extensive applications across various sectors, including the healthcare industry, where specialized tablet applications support patient care and medical workflows.

By Type

The market share growth by the slate segment will be significant during the forecast period. Slate tablets are known for their lightweight and slim form factors, making them highly portable. Users appreciate the convenience of carrying a compact device that can easily fit into bags or purses, enabling their on-the-go usage in various settings, such as while travelling, commuting, or attending meetings. It offers a simple and intuitive user experience, which typically features a touchscreen interface without the added complexity of detachable keyboards or convertible designs. 

Get a glance at the market contribution of various segments Download the PDF Sample

The slate segment was the largest and was valued at USD 37.01 billion in 2018. Moreover, slate tablets are available at various price points, catering to budget-conscious consumers as well as those seeking premium features and specifications. The affordability of entry-level slate tablets makes them accessible to a wide range of users, including students, families, and casual users. They are commonly used in educational settings, including schools, colleges, and universities. Educational institutions often adopt slate tablets in digital learning initiatives, interactive textbooks, educational apps, and classroom activities, driving their demand among students and educators. Thus, the demand is driven by their portability, ease of use, media consumption capabilities, affordability, and suitability for content creation, which will promote the growth of the slate segment of the market.

Market Segmentation By OS

Android is the most widely used mobile operating system globally, powering a vast ecosystem of smartphones and tablets. Its familiarity and widespread prevalence contribute to the demand for Android tablets, especially among consumers who are already accustomed to Android smartphone. Moreover, Android tablets offer users a high degree of customization and flexibility, allowing them to personalize their devices with custom launchers, widgets, themes, and settings. The wide range of options allows users to choose Android devices that align with their budget, performance requirements, and desired features, driving demand for Android tablets. Thus, the demand for Android device is driven by factors such as the dominance of the Android operating system, the availability of a robust app ecosystem, customization options, and integration with Google services, which will strengthen the growth of the Android segment of the market.

Regional Overview

For more insights on the market share of various regions Download PDF Sample now!

APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The APAC region is witnessing rapid digitization across various sectors, including education, healthcare, and government services. Tablets are being increasingly used for e-learning initiatives, telemedicine, digital documentation, and government projects aimed at improving citizen services, driving their demand in both consumer and enterprise segments. Additionally, rapid economic growth and rising disposable incomes in APAC countries have led to an expanding middle-class population with greater purchasing power. Aspirational consumers are willing to invest in gadgets as status symbols and lifestyle devices for work, entertainment, and personal use, driving sales in urban and semi-urban areas.

In addition, APAC has a large population of young digital natives who are tech-savvy and prefer devices that offer portability, versatility, and connectivity. Tablets cater to their needs for entertainment, social media, gaming, and multimedia consumption, contributing to robust demand among Millennials and Gen Z consumers. Budget-friendly options, coupled with financing schemes and promotional offers, have made gadgets accessible to a wider audience. Online marketplaces offer a wide range of tablet models, competitive prices, attractive discounts, and doorstep delivery options, driving sales through digital channels. Thus, these factors will boost the growth of the regional market during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.

Global Market Customer Landscape

Market Companies

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alphabet Inc - The company offers tablets such as Google Pixel Tablet with charging speaker dock, Smart Home controls, and long lasting battery, through its subsidiary Google LLC.

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type Outlook
  • Slate
  • Hybrid
  • Rugged

• OS Outlook
  • Android
  • iOS
  • Windows OS

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina 
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview 

The market is a dynamic landscape characterized by diverse offerings catering to various sectors and consumer needs. With the rise of laptop-tablet hybrids, users enjoy the flexibility of both form factors in a single device, ideal for professionals in the IT sector and remote employment. Tablets equipped with GPS navigation devices find utility in both personal and professional settings, including the military sector for tactical operations. Smart gadgets incorporating advanced features like augmented graphics and video streaming capabilities enhance user experience, appealing to a wide range of consumers. The integration of cloud storage services and rechargeable batteries ensures ample memory space and prolonged usage, while attractive designs and flexible screens contribute to the appeal of modern gadgets across sectors such as healthcare and online schooling.

The market encompasses a wide array of features and applications, catering to diverse needs across sectors. With lightweight devices and attractive designs, tablets are increasingly popular in office computing and online surfing scenarios, offering portability and convenience. Enhanced screen resolution, screen size, and flexible screens contribute to an immersive user experience suitable for various tasks such as web browsing and bill payment. Tablets serve as versatile electronic devices, facilitating syncing across platforms and supporting monitoring purposes in sectors like healthcare sectors and defence. Equipped with rechargeable batteries and ample storage capacity, and are indispensable tools for professionals in notebook PC and hybrid PC environments. The inclusion of dual operating systems like the Android versions Lollipop and Marshmallow version further expands the functionality and appeal of tablets across global markets.

Market Scope
Report Coverage	Details
Page number	179
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 5.56%
Market Growth 2024-2028	USD 21.18 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	5.42
Regional analysis	APAC, Europe, North America, Middle East and Africa, and South America
Performing market contribution	APAC at 37%
Key countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Acer Inc., Alphabet Inc., Apple Inc., ARCHOS SA, ASUSTeK Computer Inc., Chuwi Innovation Ltd., Getac Technology Corp., HP Inc., HTC Corp., Huawei Technologies Co. Ltd., Hyundai Motor Co., Lava International Ltd., Lenovo Group Ltd., LG Electronics Inc., Microsoft Corp., MilDef Group AB, Nokia Corp., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., and Xiaomi Communications Co. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Download PDF Sample

What are the Key Data Covered in this Market Research Report?

• CAGR of the market report forecast during the forecast period
• Detailed information on factors that will drive the growth of the market  between 2024 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across APAC, Europe, North America, Middle East and Africa, and South America
• Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of Industry companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch