Tarot Cards Market by Type, and Geography - Forecast and Analysis 2022-2026

Published: Jan 2023 Pages: 127 SKU: IRTNTR74481

The tarot cards market share is expected to increase by USD 214.34 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 3.11%.

This tarot cards market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the tarot cards market segmentation by type (French-suited tarot decks, German-suited tarot decks, Italo Portuguese suited tarot decks, and Non-occult Italian suited tarot decks) and geography (North America, APAC, Europe, South America, and the Middle East and Africa). The tarot cards market report also offers information on several market vendors, including Abusua Pa, Aeclectic Tarot, Art of Play, AzureGreen, Hello Merch, Liminal 11 Ltd, Lisa Sterle, Sage Centauress, TarotArts, Tarotopia, The Tarot Shop UK, and U.S. Games Systems Inc. among others.

What will the Tarot Cards Market Size be During the Forecast Period?

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Tarot Cards Market: Key Drivers, Trends, and Challenges

The research studied the historical data considered for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the tarot cards market.

Key Tarot Cards Market Driver

The growing disposable income of consumers is one of the factors driving the tarot cards market growth. The psychic industry in developed economies such as Canada, Mexico, and the US has already gained momentum. The industry is playing a pivotal role in bolstering the economy of these countries. Factors such as the rising middle-class population and the increasing disposable income of consumers in these countries have increased spending on leisure activities, including tarot card reading.

The millennial population in these countries is growing steadily, and so are their inspirations. These millennials are mostly eager to know their future. Such factors will drive the growth of the global tarot cards market during the forecast period.

Key Tarot Cards Market Trend

The growing online availability of tarot cards is one of the key tarot cards market trends fueling the market growth. E-commerce platforms such as Amazon.com Inc., Walmart Inc. and other online platforms are expected to play a key role in increasing the sales of tarot cards. For online retailers, e-commerce platforms are no longer restricted to connecting with and gaining feedback from customers. Instead, they act as a tool for creating new products, understanding trends and interests, consumer experiences, and tracking brand and product reviews.

Amazon, Flipkart Inc., Snapdeal Pvt. Ltd., and other e-commerce platforms increase awareness and help to share the benefits of tarot card readings globally. Thus, e-commerce is expected to be a key marketing channel for online retailers to increase sales volume. Such factors are expected to fuel the growth of the market in focus during the forecast period.

Key Tarot Cards Market Challenge

Disapproval of tarot reading activities by people who do not believe in such activities is one of the factors limiting the tarot cards market growth. Some countries such as India, Saudi Arabia, Israel, Kenya, and South Africa have very low awareness and knowledge of tarot decks owing to which people do not believe much in tarot card readings. Some people in these countries try to fake tarot card reading just to earn money from the customers, which creates a negative impression on the psychics. Another factor that is majorly hindering is the reality/truth. For instance, in the procedure of tarot card reading, if a customer's reality/truth is to die with a certain cause within a certain duration, the customer will get scared and worried about his/her future. Such factors are expected to hamper the growth of the global tarot cards market during the forecast period.

This tarot cards market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global tarot cards market as a part of the global leisure products industry within the global household durables market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the tarot cards market during the forecast period.

Who are the Major Tarot Cards Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • Abusua Pa
  • Aeclectic Tarot
  • Art of Play
  • AzureGreen
  • Hello Merch
  • Liminal 11 Ltd
  • Lisa Sterle
  • Sage Centauress
  • TarotArts
  • Tarotopia
  • The Tarot Shop UK
  • U.S. Games Systems Inc.

This statistical study of the tarot cards market encompasses successful business strategies deployed by the key vendors. The tarot cards market is concentrated, and the vendors are deploying growth strategies such as quality, price, service, brand image, distribution, and marketing to compete in the market.

Product Insights and News

  • tazamaafricantarot.com - The company offers Tazama African Tarot, which is a 78-card tarot deck with a booklet. Also, under this segment, the company offers tarot decks under the brand name Tazama. 

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The tarot cards market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Tarot Cards Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the tarot cards market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Tarot Cards Market?

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52% of the market’s growth will originate from APAC during the forecast period. China is the key market for tarot cards market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The rising disposable income of consumers will facilitate the tarot cards market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

The regional market was adversely affected in 2020 due to the outbreak of COVID-19. However, since H2 2021, the number of COVID-19 cases in the region declined due to the availability of vaccines. Owing to this, the market witnessed high demand for tarot card readings in H2 2021. Such factors are thus expected to fuel the growth of the regional market during the forecast period.

What are the Revenue-generating Type Segments in the Tarot Cards Market?

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The tarot cards market share growth in the French-suited tarot decks segment will be significant during the forecast period. The French-suited tarot decks segment in the market is expected to witness significant growth in terms of market share compared with other segments during the forecast period. This is due to the increasing popularity of tarot card readings among psychics globally. Moreover, French cards are popular due to the geopolitical, commercial, and cultural influence of France. Such factors will propel the segment's growth in the near future.

This report provides an accurate prediction of the contribution of all the segments to the growth of the tarot cards market size and actionable market insights on the post-COVID-19 impact on each segment.

Tarot Cards Market Scope

Report Coverage

Details

Page number

127

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 3.11%

Market growth 2022-2026

USD 214.34 million

Market structure

Concentrated

YoY growth (%)

2.86

Regional analysis

North America, APAC, Europe, South America, and the Middle East and Africa

Performing market contribution

APAC at 52%

Key consumer countries

US, China, Germany, France, and UK

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Abusua Pa, Aeclectic Tarot, Art of Play, AzureGreen, Hello Merch, Liminal 11 Ltd, Lisa Sterle, Sage Centauress, TarotArts, Tarotopia, The Tarot Shop UK, and U.S. Games Systems Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Tarot Cards Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive tarot cards market growth during the next five years
  • Precise estimation of the tarot cards market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the tarot cards industry across North America, APAC, Europe, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of tarot cards market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Historic Market Size

    • 4.1 Global tarot cards market 2016 - 2020
      • Exhibit 17: Historic Market Size – Data Table on Global tarot cards market 2016 - 2020 ($ million)
    • 4.2 Distribution channel Segment Analysis 2016 - 2020
      • Exhibit 18: Historic Market Size – Distribution channel Segment 2016 - 2020 ($ million)
    • 4.3 Country Segment Analysis 2016 - 2020
      • Exhibit 19: Historic Market Size – Country Segment 2016 - 2020 ($ million)

    5 Historic Market Size

    • 5.1 Global tarot cards market 2021 - 2026
      • Exhibit 20: Historic Market Size (value) – Data Table on Global tarot cards market 2021 - 2026 ($ million)
      • Exhibit 21: Historic Market Size (volume) – Data Table on Global tarot cards market 2021 - 2026 ($ million)
    • 5.2 Global tarot cards market by Segment – Historic Analysis 2021 - 2026
      • Exhibit 22: Historic Market Size (value) - Data Table on Global tarot cards market Segment 2021 - 2026 ($ million)
    • 5.3 Global tarot cards market by Country 2021 - 2026
      • Exhibit 23: Historic Market Size (value) – Data Table on Global tarot cards market by Country 2021 - 2026 ($ million)
      • Exhibit 24: Historic Market Size (volume) – Data Table on Global tarot cards market by Country 2021 - 2026 ($ million)

    6 Five Forces Analysis

    • 6.1 Five forces summary
      • Exhibit 25: Five forces analysis - Comparison between 2021 and 2026
    • 6.2 Bargaining power of buyers
      • Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 6.3 Bargaining power of suppliers
      • Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 6.4 Threat of new entrants
      • Exhibit 28: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 6.5 Threat of substitutes
      • Exhibit 29: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 6.6 Threat of rivalry
      • Exhibit 30: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 6.7 Market condition
      • Exhibit 31: Chart on Market condition - Five forces 2021 and 2026

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 32: Chart on Type - Market share 2021-2026 (%)
      • Exhibit 33: Data Table on Type - Market share 2021-2026 (%)
    • 7.2 Comparison by Type
      • Exhibit 34: Chart on Comparison by Type
      • Exhibit 35: Data Table on Comparison by Type
    • 7.3 French suited tarot decks - Market size and forecast 2021-2026
      • Exhibit 36: Chart on French suited tarot decks - Market size and forecast 2021-2026 ($ million)
      • Exhibit 37: Data Table on French suited tarot decks - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Chart on French suited tarot decks - Year-over-year growth 2021-2026 (%)
      • Exhibit 39: Data Table on French suited tarot decks - Year-over-year growth 2021-2026 (%)
    • 7.4 German suited tarot decks - Market size and forecast 2021-2026
      • Exhibit 40: Chart on German suited tarot decks - Market size and forecast 2021-2026 ($ million)
      • Exhibit 41: Data Table on German suited tarot decks - Market size and forecast 2021-2026 ($ million)
      • Exhibit 42: Chart on German suited tarot decks - Year-over-year growth 2021-2026 (%)
      • Exhibit 43: Data Table on German suited tarot decks - Year-over-year growth 2021-2026 (%)
    • 7.5 Italo portugese suited tarot decks - Market size and forecast 2021-2026
      • Exhibit 44: Chart on Italo portugese suited tarot decks - Market size and forecast 2021-2026 ($ million)
      • Exhibit 45: Data Table on Italo portugese suited tarot decks - Market size and forecast 2021-2026 ($ million)
      • Exhibit 46: Chart on Italo portugese suited tarot decks - Year-over-year growth 2021-2026 (%)
      • Exhibit 47: Data Table on Italo portugese suited tarot decks - Year-over-year growth 2021-2026 (%)
    • 7.6 Non occult Italian suited tarot decks - Market size and forecast 2021-2026
      • Exhibit 48: Chart on Non occult Italian suited tarot decks - Market size and forecast 2021-2026 ($ million)
      • Exhibit 49: Data Table on Non occult Italian suited tarot decks - Market size and forecast 2021-2026 ($ million)
      • Exhibit 50: Chart on Non occult Italian suited tarot decks - Year-over-year growth 2021-2026 (%)
      • Exhibit 51: Data Table on Non occult Italian suited tarot decks - Year-over-year growth 2021-2026 (%)
    • 7.7 Market opportunity by Type
      • Exhibit 52: Market opportunity by Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 53: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 54: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 55: Data Table on Market share by geography 2021-2026 (%)
    • 9.2 Geographic comparison
      • Exhibit 56: Chart on Geographic comparison
      • Exhibit 57: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2021-2026
      • Exhibit 58: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 9.4 APAC - Market size and forecast 2021-2026
      • Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 9.5 Europe - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 9.6 South America - Market size and forecast 2021-2026
      • Exhibit 70: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 9.8 US - Market size and forecast 2021-2026
      • Exhibit 78: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 9.9 China - Market size and forecast 2021-2026
      • Exhibit 82: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 9.10 Germany - Market size and forecast 2021-2026
      • Exhibit 86: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 87: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 88: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 89: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 9.11 France - Market size and forecast 2021-2026
      • Exhibit 90: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 91: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 92: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 93: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 9.12 UK - Market size and forecast 2021-2026
      • Exhibit 94: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 95: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 96: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 97: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 98: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 99: Impact of drivers and challenges in 2021 and 2026
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 100: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 101: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 102: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 103: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 104: Matrix on vendor position and classification
            • 12.3 Abusua Pa
              • Exhibit 105: Abusua Pa - Overview
              • Exhibit 106: Abusua Pa - Product / Service
              • Exhibit 107: Abusua Pa - Key offerings
            • 12.4 AzureGreen
              • Exhibit 108: AzureGreen - Overview
              • Exhibit 109: AzureGreen - Product / Service
              • Exhibit 110: AzureGreen - Key offerings
            • 12.5 Hello Merch
              • Exhibit 111: Hello Merch - Overview
              • Exhibit 112: Hello Merch - Product / Service
              • Exhibit 113: Hello Merch - Key offerings
            • 12.6 Liminal 11 Ltd
              • Exhibit 114: Liminal 11 Ltd - Overview
              • Exhibit 115: Liminal 11 Ltd - Product / Service
              • Exhibit 116: Liminal 11 Ltd - Key offerings
            • 12.7 Lisa Sterle
              • Exhibit 117: Lisa Sterle - Overview
              • Exhibit 118: Lisa Sterle - Product / Service
              • Exhibit 119: Lisa Sterle - Key offerings
            • 12.8 Sage Centauress
              • Exhibit 120: Sage Centauress - Overview
              • Exhibit 121: Sage Centauress - Product / Service
              • Exhibit 122: Sage Centauress - Key offerings
            • 12.9 TarotArts
              • Exhibit 123: TarotArts - Overview
              • Exhibit 124: TarotArts - Product / Service
              • Exhibit 125: TarotArts - Key offerings
            • 12.10 Tarotopia
              • Exhibit 126: Tarotopia - Overview
              • Exhibit 127: Tarotopia - Product / Service
              • Exhibit 128: Tarotopia - Key offerings
            • 12.11 The Tarot Shop UK
              • Exhibit 129: The Tarot Shop UK - Overview
              • Exhibit 130: The Tarot Shop UK - Product / Service
              • Exhibit 131: The Tarot Shop UK - Key offerings
            • 12.12 U.S. Games Systems Inc.
              • Exhibit 132: U.S. Games Systems Inc. - Overview
              • Exhibit 133: U.S. Games Systems Inc. - Product / Service
              • Exhibit 134: U.S. Games Systems Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 135: Inclusions checklist
                • Exhibit 136: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 137: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 138: Research methodology
                • Exhibit 139: Validation techniques employed for market sizing
                • Exhibit 140: Information sources
              • 13.5 List of abbreviations
                • Exhibit 141: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              tarot cards market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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