Tarragon Market by Product and Geography - Forecast and Analysis 2022-2026

Published: Jul 2022

Pages: 133

SKU: IRTNTR70735

Snapshot

The tarragon market share is expected to increase to USD 142.52 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 9.31%.

This tarragon market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers tarragon market segmentation by product (tarragon seasoning and paste and tarragon oil) and geography (Europe, North America, APAC, Middle East and Africa, and South America). The tarragon market report also offers information on several market vendors, including Absolute Essential, Alabama Essential Oil Co., Badia Spices Inc., Berje Inc., Deepthi Foods and Formulations, DF World of Spices GmbH, Ernesto Ventos SA, Frontier Co-op, HillTop Foods Inc., India Aroma Oils and Co., India Essential Oils, McCormick and Co. Inc, Nature In Bottle, Perfect Flavours, Ravago Group, Sauer Brands Inc., The Good Scents Co., The MANE Group, and Young Living Essential Oils among others.

What will the Tarragon Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Tarragon Market Size for the Forecast Period and Other Important Statistics

Tarragon Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The health benefits of tarragon is notably driving the tarragon market growth, although factors such as lack of awareness and scarcity of suppliers may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the tarragon industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Tarragon Market Driver

One of the key factors driving the global tarragon market growth is the health benefits of tarragon.
Fresh tarragon leaves are used for making salads, and dried tarragon leaves are used as a flavoring base in several cuisines to marinate fish, lamb, and poultry.
Tarragon leaves are rich in antioxidants and help fight free radicals in the human body. Thus, they help in preventing the growth of cancer cells.
The potassium present in tarragon also helps in regulating heart contraction. Tarragon leaves are rich in polyphenolic compounds and dietary fibers, which help in the equal distribution of calories to different parts of the human body.
Tarragon is a good source of iron, which is essential for the production of red blood cells in the human body. It is also rich in vitamin C, which helps in absorbing iron in the body and hence can be used to avoid blood-related issues such as anemia.
Tarragon is rich in vitamin A, which is essential to keep the eyes healthy.
The health benefits associated with the consumption of tarragon will induce consumers to buy tarragon-infused products, which, in turn, will drive the growth of the market during the forecast period.

Key Tarragon Market Trend

Rising popularity of products containing multiple herbs is one of the key tarragon market trends that is expected to impact the industry positively in the forecast period.
There is a growing demand for products containing multiple herbs among consumers in North America and Western Europe.
Tarragon products have been used in association with basil, oregano, fennel seed, anise seed, and other herbs to manufacture different formulas used to cure many diseases.
In March 2017, France-based MANE launched a new range of natural, fresh herb flavors, including basil, coriander, mint, chive, parsley, dill, and tarragon.
The company claimed that the new product range could be used in a variety of applications such as ready meals, vegetarian products, culinary sauces, cold sauces, and snacks.
The rising popularity of products containing multiple herbs, including tarragon will boost the growth of the market during the forecast period.

Key Tarragon Market Challenge

One of the key challenges to the global tarragon market growth is the lack of awareness and scarcity of suppliers.
The lack of awareness among consumers about tarragon has directly translated into the moderate growth in the sales of tarragon products, while the market for its substitutes like anise seeds and fennel seeds has surged significantly in terms of both volume and revenue.
The scarcity of suppliers in the global tarragon market poses a great threat to the quality of raw materials being used, which in turn will lead to the potential price instability and incompetency in the global tarragon market in the future.
The lack of awareness about the benefits of tarragon will impede the growth of the global tarragon market during the forecast period.

This tarragon market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global tarragon market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the tarragon market during the forecast period.

Who are the Major Tarragon Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

This statistical study of the tarragon market encompasses successful business strategies deployed by the key vendors. The tarragon market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

Alabama Essential Oil Co. - The unified segment of the company offers a wide range of products under the product lines including, carrier oils, essential oils, absolute oils, essential oils blend products, CO2 extracts, and water-soluble Eos products.
Alabama Essential Oil Co. - The company offers tarragon products such as Alabama tarragon essential oil.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The tarragon market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Tarragon Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the tarragon market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Tarragon Market?

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53% of the market’s growth will originate from Europe during the forecast period. France, Germany, and the UK are the key markets for tarragon in Europe. Market growth in this region will be faster than the growth of the market in South America and APAC.

The rising number of organized retailing outlets offering tarragon products and the increasing number of new product launches in the region featuring tarragon will facilitate the tarragon market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the tarragon market in Europe was negatively affected by the outbreak of COVID-19. However, the market started to witness growth in the first half of 2021 with the initiation of COVID-19 vaccination drives. This led to the ease of lockdown restrictions, the opening of retail stores, and the restoration of the supply chain of tarragon-based products. Also, vendors have started adopting online distribution channels as consumers are inclining toward online shopping habits. Thus, all these factors are expected to boost the growth of the tarragon market in Europe during the forecast period.

What are the Revenue-generating Product Segments in the Tarragon Market?

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The tarragon market share growth in the tarragon seasoning segment will be significant during the forecast period. Tarragon seasoning and paste are widely consumed in countries such as France, the UK, Germany, the Netherlands, Belgium, Iran, Russia, Hungary, and Italy. The significant increase in the demand for tarragon products from these countries will drive the segment growth.

This report provides an accurate prediction of the contribution of all the segments to the growth of the tarragon market size and actionable market insights on post COVID-19 impact on each segment.

Tarragon Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 9.31%
Market growth 2022-2026	$ 142.52 million
Market structure	Fragmented
YoY growth (%)	8.7
Regional analysis	Europe, North America, APAC, Middle East and Africa, and South America
Performing market contribution	Europe at 53%
Key consumer countries	US, France, Germany, UK, and Russia
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Absolute Essential, Alabama Essential Oil Co., Badia Spices Inc., Berje Inc., Deepthi Foods and Formulations, DF World of Spices GmbH, Ernesto Ventos SA, Frontier Co op, HillTop Foods Inc., India Aroma Oils and Co., India Essential Oils, McCormick and Co. Inc, Nature In Bottle, Perfect Flavours, Ravago Group, Sauer Brands Inc., The Good Scents Co., The MANE Group, and Young Living Essential Oils
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Tarragon Market Report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive tarragon market growth during the next five years
Precise estimation of the tarragon market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the tarragon industry across Europe, North America, APAC, Middle East and Africa, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of tarragon market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)

5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product

5.3 Tarragon seasoning and paste - Market size and forecast 2021-2026
- Exhibit 28: Chart on Tarragon seasoning and paste - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Tarragon seasoning and paste - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Tarragon seasoning and paste - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Tarragon seasoning and paste - Year-over-year growth 2021-2026 (%)

5.4 Tarragon oil - Market size and forecast 2021-2026
- Exhibit 32: Chart on Tarragon oil - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Tarragon oil - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Tarragon oil - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Tarragon oil - Year-over-year growth 2021-2026 (%)

5.5 Market opportunity by Product
- Exhibit 36: Market opportunity by Product ($ million)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 38: Chart on Market share by geography 2021-2026 (%)
- Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 40: Chart on Geographic comparison
- Exhibit 41: Data Table on Geographic comparison

7.3 Europe - Market size and forecast 2021-2026
- Exhibit 42: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.4 North America - Market size and forecast 2021-2026
- Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.5 APAC - Market size and forecast 2021-2026
- Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.6 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.7 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.8 France - Market size and forecast 2021-2026
- Exhibit 62: Chart on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on France - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on France - Year-over-year growth 2021-2026 (%)

7.9 US - Market size and forecast 2021-2026
- Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

7.10 Germany - Market size and forecast 2021-2026
- Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.11 UK - Market size and forecast 2021-2026
- Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.12 Russia - Market size and forecast 2021-2026
- Exhibit 78: Chart on Russia - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Russia - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Russia - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Russia - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 83: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 85: Overview on factors of disruption

9.4 Industry risks
- Exhibit 86: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 87: Vendors covered

10.2 Market positioning of vendors
- Exhibit 88: Matrix on vendor position and classification

10.3 Alabama Essential Oil Co.
- Exhibit 89: Alabama Essential Oil Co. - Overview
- Exhibit 90: Alabama Essential Oil Co. - Product / Service
- Exhibit 91: Alabama Essential Oil Co. - Key offerings

10.4 Badia Spices Inc.
- Exhibit 92: Badia Spices Inc. - Overview
- Exhibit 93: Badia Spices Inc. - Product / Service
- Exhibit 94: Badia Spices Inc. - Key offerings

10.5 Berje Inc.
- Exhibit 95: Berje Inc. - Overview
- Exhibit 96: Berje Inc. - Product / Service
- Exhibit 97: Berje Inc. - Key offerings

10.6 DF World of Spices GmbH
- Exhibit 98: DF World of Spices GmbH - Overview
- Exhibit 99: DF World of Spices GmbH - Product / Service
- Exhibit 100: DF World of Spices GmbH - Key offerings

10.7 Frontier Co op
- Exhibit 101: Frontier Co op - Overview
- Exhibit 102: Frontier Co op - Product / Service
- Exhibit 103: Frontier Co op - Key offerings

10.8 McCormick and Co. Inc
- Exhibit 104: McCormick and Co. Inc - Overview
- Exhibit 105: McCormick and Co. Inc - Business segments
- Exhibit 106: McCormick and Co. Inc - Key news
- Exhibit 107: McCormick and Co. Inc - Key offerings
- Exhibit 108: McCormick and Co. Inc - Segment focus

10.9 Ravago Group
- Exhibit 109: Ravago Group - Overview
- Exhibit 110: Ravago Group - Product / Service
- Exhibit 111: Ravago Group - Key offerings

10.10 Sauer Brands Inc.
- Exhibit 112: Sauer Brands Inc. - Overview
- Exhibit 113: Sauer Brands Inc. - Product / Service
- Exhibit 114: Sauer Brands Inc. - Key offerings

10.11 The MANE Group
- Exhibit 115: The MANE Group - Overview
- Exhibit 116: The MANE Group - Product / Service
- Exhibit 117: The MANE Group - Key offerings

10.12 Young Living Essential Oils
- Exhibit 118: Young Living Essential Oils - Overview
- Exhibit 119: Young Living Essential Oils - Product / Service
- Exhibit 120: Young Living Essential Oils - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 121: Inclusions checklist
- Exhibit 122: Exclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 123: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 124: Research methodology
- Exhibit 125: Validation techniques employed for market sizing
- Exhibit 126: Information sources

11.5 List of abbreviations
- Exhibit 127: List of abbreviations

food allergy among consumers: There is an increase in the number of people suffering from food allergies globally. Food allergy is caused when the immune system reacts to the ingestion of certain foods. Ingredients of packaged foods and meats that can create allergic reactions in some people include (but are not limited to) milk, eggs, fish, crustacean shellfish (e.g., crab, lobster, and shrimp), tree nuts (e.g., almonds, walnuts, and pecan), peanuts, wheat, and soybeans. Even consumption of small amounts of food allergens can trigger signs and symptoms such as digestive problems, hives, and swollen airways. In some people, a food allergy can cause severe symptoms, or even a life-threatening reaction is, known as anaphylaxis. For example, in the US, nearly 3% of the adult population suffers from shellfish allergy.

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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