Teeth Whitening Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, India, UK, Germany - Size and Forecast 2023-2027

Published: Oct 2023 Pages: 163 SKU: IRTNTR40979

Teeth Whitening Market Forecast 2023-2027

The Teeth Whitening Market size is projected to increase by USD 1.17 billion and is estimated to grow at a CAGR of 4.96% between 2022 and 2027. Individuals can undergo dental treatment while also enjoying a vacation before and after the procedure, thanks to dental tourism. This allows them to experience the culture, cuisine, and tourist attractions of the host country. As a result, the adoption of teeth whitening is expected to increase, leading to market growth during the forecast period. Our market research and growth report examines historical data from 2017 to 2021, besides analyzing the current market scenario.

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Market Segmentation 

By Product

The market share growth by the whitening toothpaste segment will be significant during the forecast period. Whitening toothpaste focuses on offering a convenient and effective solution for individuals who want to achieve a brighter, whiter smile. More and more companies are entering the market with a wide range of whitening toothpaste options, as its popularity increases.

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The whitening toothpaste segment was valued at USD 2.43 billion in 2017 and continued to grow until 2021.  Affordability and accessibility are some of the key benefits of whitening toothpaste. Unlike other teeth whitening methods, such as professional treatments or at-home whitening kits, whitening toothpaste is readily available in supermarkets, drugstores, and online platforms. This allows consumers to easily incorporate it into their daily oral care routine without any additional hassle or cost. 

Whitening strips are thin, flexible pieces of plastic coated with a hydrogen peroxide-based whitening gel. They are designed to adhere to the teeth and gradually dissolve, delivering the whitening agent to the tooth enamel. The ease of use is one important factor driving growth in the bleaching strips segment. It is possible for customers to apply the strips themselves in their homes and do not require technical assistance. This makes whitening strips popular for individuals seeking to brighten their smiles without spending significant time or money at a dental clinic. A cost-effective solution is also available with whitening strips. Compared to professional dental treatments, such as in-office whitening or custom trays, whitening strips are generally more affordable. This affordability makes whitening strips accessible to a wider range of consumers, including those on a budget.

Regional Analysis

APAC is estimated to contribute 34% to the growth of the global market during the forecast period

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APAC is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC is growing at the fastest pace.  The market for companies in India and China is showing great growth potential. During the forecast period, the demand for these products such as whitening toothpaste, gels, and whitening trays is likely to increase, thereby generating high revenue. Factors such as growing urbanization, rising spending power, changing tastes and preferences, increasing awareness of oral care products, and high adoption of innovative oral beauty products are expected to propel the market significantly during the forecast period.

In addition, retailers have been supported by a high population density in most countries of the APAC. Moreover, compared to the rest of the world, there are also fewer regulatory hurdles hindering or controlling product manufacture and sales within APAC. As a result, global companies are making significant investments in the region to capitalize on the population's growing preference for teeth-whitening products. The above factors will increase the market growth in this region during the forecast period.

Market Dynamics

In response to the growing demand for cosmetic dentistry services among the geriatric population in developing countries, facilitated by medical tourism and bolstered by government initiatives, renowned dental facilities like London Dental Surgery offer a wide range of dental services, including teeth whitening procedures using FDA-approved products such as Racounter, White Dental Beauty whitening gels, and strips, alongside the integration of telemedicine for enhanced accessibility and patient care.

Key Market Driver

The market is experiencing significant growth due to the rising trend of dental tourism. Increasingly, individuals are seeking dental procedures abroad, enticed by lower costs and advanced technologies available in developing countries. This shift is particularly beneficial for the geriatric population, who are increasingly opting for cosmetic dentistry services.

With the support of government initiatives, dental facilities such as London Dental Surgery are catering to the demand, offering FDA-approved products like Racounter and White Dental Beauty whitening gels and strips. This trend not only addresses cost concerns but also allows patients to combine dental treatments with leisure activities, driving market growth in the coming years.

Significant Market Trends

The rising demand for teeth whitening among millennials is a primary trend in the market. There has been an increase in demand, especially from millennials, in the world's dental whitening market. This surge in popularity can be attributed to various factors, such as the growing emphasis on appearance and the increasing availability of teeth-whitening products and services. A growing focus on a person's appearance is one of the key reasons for the increased demand for teeth whitening among young people. In today's /image-conscious society, individuals, especially millennials, strive for a flawless smile. White and bright teeth are seen as a symbol of good hygiene and attractiveness. 

Moreover, millennials are avid users of social media platforms such as Instagram, where visual aesthetics play a vital role. Influencers and celebrities often showcase their bright smiles, inspiring millennials to follow suit. Demand for these products and services increased as a result of the desire to look like their favorite personalities, which they achieved by smiling pictures perfectly. Thus, the above-mentioned factors are expected to increase the adoption of teeth-whitening products among millennials, which will drive the growth of the market focus during the forecast period.

Major Market Challenges

The stringent reimbursement policy for dental procedures is a major challenge in the market. With the stringent reimbursement policy for teeth whitening procedures, the worldwide market faces a major challenge. This policy creates hurdles for individuals seeking such treatments and negatively affects the growth of the market. In particular, a reimbursement policy may impose restrictions on the coverage of tooth bleaching procedures due to specific oral conditions like serious discolorations or stains caused by medication or illness. This narrow scope excludes a significant portion of the population who may desire teeth whitening for other reasons, such as improving their appearance or self-confidence.

Moreover, the reimbursement policy often imposes strict criteria for the reimbursement amount. Insurance companies may set low reimbursement rates that do not fully cover the cost of the procedure. This causes patients to be financially restricted, as they may have to pay a large portion of treatment costs out of pocket.  As a result, many individuals may choose to forgo such treatments due to the high cost, leading to a decline in market demand. Thus, such factors may decline the adoption of teeth whitening products, which may negatively impact the growth of the global market during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering- BMS Dental srl - The company offers teeth-whitening products such as the Beaming White TeethWhitening Pen, which is a portable and easy-to-use teeth-whitening pen.
  • Key Offering- CCA Industries Inc. - The company offers teeth-whitening products such as Whitesmile TeethWhitening Strips, which are a convenient and affordable way to whiten your teeth.
  • Key Offering- Church and Dwight Co. Inc. - The company offers teeth-whitening products such as Crest 3D White Whitestrips.

This market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • AuraGlow
  • Beaming White LLC
  • BMS Dental srl
  • CCA Industries Inc.
  • Church and Dwight Co. Inc.
  • Colgate Palmolive Co.
  • Creightons PLC
  • DaVinci LLC
  • GlaxoSmithKline Plc
  • GLO Science
  • GoSmile LLC
  • Johnson and Johnson Services Inc.
  • NuYu Teeth-Whitening LLC
  • Pearly Whites
  • ProWhiteSmile
  • Supersmile
  • The Procter and Gamble Co.
  • Ultradent Products Inc.
  • Unilever PLC
  • WSD Labs USA Inc
  • Zhengzhou Huaer Electro Optics Technology Co. Ltd.
  • Aspiro Natural
  • Oralgen

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Market experiences significant growth, driven by factors such as the rising demand for Cosmetic Dentistry and the increasing popularity of Medical Tourism in Developing Countries. Government initiatives and regulatory bodies like the FDA ensure product safety, with notable brands like White Dental Beauty and renowned facilities such as the London Dental Surgery providing top-notch Dental Services. Technological advancements, including Telemedicine and innovative products like Whitening Gels and Strips, Light Teeth Whitening Devices, and Active Charcoal Toothpaste, cater to diverse consumer preferences. Moreover, the market benefits from distribution channels like Retail Stores and eCommerce Platforms, with the latter witnessing rapid growth due to the establishment of Online Acceleration Centers and advancements in Semantics technology.

This market is driven by factors such as oral hygiene awareness and the growing emphasis on dental aesthetics. With a focus on patient epidemiology and pipeline analysis, companies engage in pricing analysis within a regulatory framework to meet whitening toothpaste demand. Despite benefits, concerns about side-effects prompt the rise of all-natural whitening toothpaste formulations, incorporating ingredients like glycerin, fluoride, and peppermint. Innovations such as Probiotic Oral Care Whitening Toothpaste introduce good bacteria and ingredients like white turmeric and Dead Sea salt to promote wellness and combat plaque build-up. As consumer interest shifts towards gum health, the market responds with advanced dental restorative materials and solutions to enhance enamel surface protection.

Segment Overview

This market analysis and report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Outlook
    • Whitening toothpaste
    • Whitening strips
    • Others
  • Distribution Channel Outlook
    • Offline
    • Online
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • Asia
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Argentina
      • Brazil

Market Scope

Report Coverage

Details

Page number

163

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.96%

Market growth 2023-2027

USD 1.17 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

4.07

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 34%

Key countries

US, China, India, UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

AuraGlow, Beaming White LLC, BMS Dental srl, CCA Industries Inc., Church and Dwight Co. Inc., Colgate Palmolive Co., Creightons PLC, DaVinci LLC, GlaxoSmithKline Plc, GLO Science, GoSmile LLC, Johnson and Johnson Services Inc., NuYu TeethWhitening LLC, Pearly Whites, ProWhiteSmile, Supersmile, The Procter and Gamble Co., Ultradent Products Inc., Unilever PLC, WSD Labs USA Inc, Zhengzhou Huaer Electro Optics Technology Co. Ltd., Aspiro Natural, and Oralgen

Market dynamics

Market growth and trends, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Market growth analysis industry across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Market forecasting of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global teeth whitening market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global teeth whitening market 2017 - 2021 ($ million)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.3 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Whitening tooth paste - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Whitening tooth paste - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Whitening tooth paste - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Whitening tooth paste - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Whitening tooth paste - Year-over-year growth 2022-2027 (%)
    • 6.4 Whitening strips - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Whitening strips - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Whitening strips - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Whitening strips - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Whitening strips - Year-over-year growth 2022-2027 (%)
    • 6.5 Others - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Product
      • Exhibit 46: Market opportunity by Product ($ million)
      • Exhibit 47: Data Table on Market opportunity by Product ($ million)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 48: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 49: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 50: Chart on Comparison by Distribution Channel
      • Exhibit 51: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 60: Market opportunity by Distribution Channel ($ million)
      • Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 67: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 India - Market size and forecast 2022-2027
      • Exhibit 95: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Germany - Market size and forecast 2022-2027
      • Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ million)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 Beaming White LLC
              • Exhibit 115: Beaming White LLC - Overview
              • Exhibit 116: Beaming White LLC - Product / Service
              • Exhibit 117: Beaming White LLC - Key offerings
            • 12.4 BMS Dental srl
              • Exhibit 118: BMS Dental srl - Overview
              • Exhibit 119: BMS Dental srl - Product / Service
              • Exhibit 120: BMS Dental srl - Key offerings
            • 12.5 CCA Industries Inc.
              • Exhibit 121: CCA Industries Inc. - Overview
              • Exhibit 122: CCA Industries Inc. - Product / Service
              • Exhibit 123: CCA Industries Inc. - Key offerings
            • 12.6 Church and Dwight Co. Inc.
              • Exhibit 124: Church and Dwight Co. Inc. - Overview
              • Exhibit 125: Church and Dwight Co. Inc. - Business segments
              • Exhibit 126: Church and Dwight Co. Inc. - Key offerings
              • Exhibit 127: Church and Dwight Co. Inc. - Segment focus
            • 12.7 Colgate Palmolive Co.
              • Exhibit 128: Colgate Palmolive Co. - Overview
              • Exhibit 129: Colgate Palmolive Co. - Business segments
              • Exhibit 130: Colgate Palmolive Co. - Key offerings
              • Exhibit 131: Colgate Palmolive Co. - Segment focus
            • 12.8 Creightons PLC
              • Exhibit 132: Creightons PLC - Overview
              • Exhibit 133: Creightons PLC - Product / Service
              • Exhibit 134: Creightons PLC - Key offerings
            • 12.9 DaVinci LLC
              • Exhibit 135: DaVinci LLC - Overview
              • Exhibit 136: DaVinci LLC - Product / Service
              • Exhibit 137: DaVinci LLC - Key offerings
            • 12.10 GlaxoSmithKline Plc
              • Exhibit 138: GlaxoSmithKline Plc - Overview
              • Exhibit 139: GlaxoSmithKline Plc - Business segments
              • Exhibit 140: GlaxoSmithKline Plc - Key news
              • Exhibit 141: GlaxoSmithKline Plc - Key offerings
              • Exhibit 142: GlaxoSmithKline Plc - Segment focus
            • 12.11 GoSmile LLC
              • Exhibit 143: GoSmile LLC - Overview
              • Exhibit 144: GoSmile LLC - Product / Service
              • Exhibit 145: GoSmile LLC - Key offerings
            • 12.12 Johnson and Johnson Services Inc.
              • Exhibit 146: Johnson and Johnson Services Inc. - Overview
              • Exhibit 147: Johnson and Johnson Services Inc. - Business segments
              • Exhibit 148: Johnson and Johnson Services Inc. - Key news
              • Exhibit 149: Johnson and Johnson Services Inc. - Key offerings
              • Exhibit 150: Johnson and Johnson Services Inc. - Segment focus
            • 12.13 NuYu Teeth Whitening LLC
              • Exhibit 151: NuYu Teeth Whitening LLC - Overview
              • Exhibit 152: NuYu Teeth Whitening LLC - Product / Service
              • Exhibit 153: NuYu Teeth Whitening LLC - Key offerings
            • 12.14 Pearly Whites
              • Exhibit 154: Pearly Whites - Overview
              • Exhibit 155: Pearly Whites - Product / Service
              • Exhibit 156: Pearly Whites - Key offerings
            • 12.15 ProWhiteSmile
              • Exhibit 157: ProWhiteSmile - Overview
              • Exhibit 158: ProWhiteSmile - Product / Service
              • Exhibit 159: ProWhiteSmile - Key offerings
            • 12.16 Supersmile
              • Exhibit 160: Supersmile - Overview
              • Exhibit 161: Supersmile - Product / Service
              • Exhibit 162: Supersmile - Key offerings
            • 12.17 Ultradent Products Inc.
              • Exhibit 163: Ultradent Products Inc. - Overview
              • Exhibit 164: Ultradent Products Inc. - Product / Service
              • Exhibit 165: Ultradent Products Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 166: Inclusions checklist
                • Exhibit 167: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 168: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 169: Research methodology
                • Exhibit 170: Validation techniques employed for market sizing
                • Exhibit 171: Information sources
              • 13.5 List of abbreviations
                • Exhibit 172: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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