Television (TV) Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, South Korea, India, Germany - Size and Forecast 2023-2027

Published: Nov 2023 Pages: 182 SKU: IRTNTR41137

Television Market Forecast 2023-2027

The Television Market is forecast to increase by USD 59 billion, at a CAGR of 7.67% between 2022 and 2027. The growth of the market depends on several factors, including product innovation and advances leading to portfolio extension and product premiumization, increasing demand for UHD televisions, and rising popularity of large-display televisions. 

The market trends and analysis report offers extensive research analysis on the market with a categorization based on Technology, including UHD and HD. It further segments the market by Display size, encompassing up to 43 inches, 55-64 inches, 48-50 inches, and greater than 65 inches. Additionally, the market growth analysis report provides Display Type segmentation covering LCD and OLED. In addition, it also segments the market by Geographical segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2017-2021), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

What will be the size of the Market During the Forecast Period?

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 Key Drivers, Trends, Challenges, and Customer Landscape

The rising popularity of large-display televisions is notably driving the market growth, although factors such as the demand-supply gap associated with LCD panels may impede the market growth. Our market research and growth report includes the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Driver

The rising popularity of large-display televisions is notably driving the market growth. The increasing popularity of large displays, especially from the consumer segment, will drive the growth of the global market during the forecast period. The average television size globally was 40 inches in 2018. However, most of the companies are now offering televisions with a screen size above 80 inches. The trend is prevalent in countries in North America and APAC. Another factor that drives the growth of this segment is the rising popularity of video walls. Video walls comprise multiple monitors arranged together to create the visual of one large screen. Apart from their use in large settings, they possess superior qualities and are increasingly adopted in manufacturing facilities as digital signages.

In addition, organizations in a variety of industries find value in flexible video deployments that deliver numerous benefits. Manufacturing facilities use large-area displays, such as video walls, to deliver real-time information via digital solutions and provide information on inventory, daily output levels, and more. These factors are likely to foster the growth of the TV market during the forecast period.

Significant Trends

The increased demand for smart televisions is an emerging trend in the market. Smart televisions, also known as hybrid televisions or connected televisions, have integrated internet and interactive Web 2.0 features. The recently introduced smart televisions feature 4K resolution. The increased demand for such smart televisions will positively impact the growth of the global market. Smart functions are increasingly considered essential, which has resulted in the shift of consumer preferences to a self-sustaining demand for built-in internet streaming capabilities. Several companies also offer smart UHD televisions.

However, key companies in the market, such as LG and Samsung, offer Android smart televisions. Sony offers LED and OLED Android smart televisions with different display sizes. The availability of smart televisions on par with normal televisions has helped them gain popularity as mainstream products in metro cities, small towns, and tier-II cities. The above factors will increase the market growth and trends during the forecast period.

Major Challenge

The demand-supply gap associated with LCD panels is a major challenge impeding the market growth. The increased discrepancy in the demand and supply ratio of LCD panels is a major factor that limits the growth of the market. The supply of display components for television sets has been witnessing a shortage in supply. Panel makers are increasingly facing issues such as capacity conversion, an increase in the average size, and a strong Chinese market. The preference of consumers is also changing from a small/medium display size to a large display size. The old inventory of panels, thus, becomes obsolete, raising the cost for manufacturers. Most television companies reduced the purchase of LCD panels in 2019, expecting a slow demand for televisions.

In addition, television panel shipments are expected to grow faster than LCD shipments, which would expand the cumulative gap between supply and demand in the global value chain. As the shipments of televisions are not on par with the sales of LCD panels, such a situation is expected to create a demand-supply gap during the forecast period. Hence, these factors will hinder the TV market growth during the forecast period. 

Key Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Elitelux Australia -The company offers televisions such as LCD, LED, and OLED.

The market forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Changhong
  • Funai Electric Co. Ltd.
  • Haier Smart Home Co. Ltd.
  • Hisense International Co. Ltd. 
  • Koninklijke Philips NV
  • Konka Group Co. Ltd.
  • Micromax Informatics Ltd.
  • MIRC Electronics Ltd.
  • Panasonic Holdings Corp.
  • Samsung Electronics Co. Ltd.
  • Sharp Corp.
  • Skyworth Group Ltd.
  • Sony Group Corp.
  • Videocon Industries Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Market?

The market share growth by the UHD segment will be significant during the forecast period. UHD televisions have a horizontal screen display resolution in the order of 4,000 pixels and a resolution of 3,840 pixels x 2,160 lines (8.3 megapixels; aspect ratio 16:9). This format of digital video is the most common type of display resolution in UHD televisions, because of which UHD televisions are popularly known as 4K televisions. 

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The UHD segment was the largest and was valued at USD 39.19 billion in 2017. The 8K global UHD resolution market will witness maximum growth during the forecast period due to the growing need for high-resolution television sets and the rising demand for enhanced content creation. The 8K display resolution market offers more than sixteen times the resolution of 1,080 pixels full HD, both horizontally and vertically. The demand for large-display televisions has resulted in the adoption of high-resolution content. The advances in technology will be the key factor that drives the growth of the global 8K display resolution market during the forecast period. Anticipating a rise in the demand for 8K UHD televisions, display companies have started increasing their production capacity to meet the demand. For instance, in February 2018, AU Optronics started the manufacture of 8K panels. Therefore, the global 8K UHD television market started witnessing an accelerated growth trajectory in 2019, which will continue during the forecast period.

Which are the Key Regions for the Market?

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APAC is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC is expected to grow at a faster rate compared with that in other regions during the forecast period. This is mainly attributed to the growing middle-class population and their rising income, which increases their spending power on consumer electronics. In addition, urbanization and the changing lifestyles of the population in the region are driving the growth of the market in the region. APAC is a manufacturing hub for HD and UHD televisions, with the presence of many leading manufacturers headquartered in the region. The region has many leading companies of IC drivers and panel displays, as well as OEMs. The presence of prominent companies in the region, especially in China, has resulted in a lower ASP of televisions in the region compared with that in other regions. 

Furthermore, the increase in the number of players entering the market will lead to a rise in the shipment of televisions in APAC during the forecast period. The increasing demand for Smart TVs from consumers in developing countries, like India will also contribute to the growth of the market in the region during the forecast period.

Market Dynamics

The Global Television Market experiences dynamic shifts driven by factors such as government policies, custom duties, and central taxes. In the Asia Pacific region, particularly in Japan and China, a growing working population and disposable incomes contribute to market growth. Consumer electronic product segments, including 4K display smart TVs and LCD, plasma, and LED TVs, witness continuous innovation.

E-commerce platforms play a pivotal role in online retailing, alongside offline distribution channels like specialty stores and hypermarkets. The market is influenced by the latest technologies, financing schemes, and flexible incomes. Key players, major manufacturers, and Chinese companies focus on innovative product launches, emphasizing high-quality pictures and high-speed internet for Smart TV users. Digital transformation and concerns about security vulnerabilities and data theft impact the industry, shaping the revenue share and replacement cycles.

Segment Overview

The market analysis and report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2017 to 2027. 

  • Technology Outlook 
    • UHD
    • HD
  • Display Size Outlook
    • Upto 43 inches
    • 55-64 inches
    • 48-50 inches
    • Greater than 65 inches
  • Display Type Outlook 
    • LCD
    • OLED
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Market Scope

Report Coverage

Details

Page number

179

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.67%

Market growth 2023-2027

USD 59 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

6.82

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 39%

Key countries

US, China, South Korea, India, and Germany

Competitive landscape

 Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks

Key companies profiled

Changhong, Elitelux Australia, Funai Electric Co. Ltd., Haier Smart Home Co. Ltd., Hisense International Co. Ltd. , Koninklijke Philips NV, Konka Group Co. Ltd., Micromax Informatics Ltd., MIRC Electronics Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Videocon Industries Ltd., Xiaomi Inc., Apple Inc., LG Electronics Inc., and VIZIO Holding Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data you are looking for, you can reach out to our analysts and get customized segments.

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What are the Key Data Covered in this Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the industry across APAC, North America, Europe, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Technology
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Display Size
    • Exhibit 07: Executive Summary – Chart on Market Segmentation by Display Type
    • Exhibit 08: Executive Summary – Chart on Incremental Growth
    • Exhibit 09: Executive Summary – Data Table on Incremental Growth
    • Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 11: Parent market
    • Exhibit 12: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 13: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 14: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 15: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global television market 2017 - 2021
      • Exhibit 19: Historic Market Size – Data Table on global television market 2017 - 2021 ($ billion)
    • 4.2 Technology Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Technology Segment 2017 - 2021 ($ billion)
    • 4.3 Display Size Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Display Size Segment 2017 - 2021 ($ billion)
    • 4.4 Display Type Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Display Type Segment 2017 - 2021 ($ billion)
    • 4.5 Geography Segment Analysis 2017 - 2021
      • Exhibit 23: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.6 Country Segment Analysis 2017 - 2021
      • Exhibit 24: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Market Share of Vendors

    • 5.1 Market Share of Vendors 2022
      • Exhibit 25: Data table on Market share of vendors Market share of Vendors 2022

    6 Five Forces Analysis

    • 6.1 Five forces summary
      • Exhibit 26: Five forces analysis - Comparison between 2022 and 2027
    • 6.2 Bargaining power of buyers
      • Exhibit 27: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 6.3 Bargaining power of suppliers
      • Exhibit 28: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 6.4 Threat of new entrants
      • Exhibit 29: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 6.5 Threat of substitutes
      • Exhibit 30: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 6.6 Threat of rivalry
      • Exhibit 31: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 6.7 Market condition
      • Exhibit 32: Chart on Market condition - Five forces 2022 and 2027

    7 Market Segmentation by Technology

    • 7.1 Market segments
      • Exhibit 33: Chart on Technology - Market share 2022-2027 (%)
      • Exhibit 34: Data Table on Technology - Market share 2022-2027 (%)
    • 7.2 Comparison by Technology
      • Exhibit 35: Chart on Comparison by Technology
      • Exhibit 36: Data Table on Comparison by Technology
    • 7.3 UHD - Market size and forecast 2022-2027
      • Exhibit 37: Chart on UHD - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 38: Data Table on UHD - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Chart on UHD - Year-over-year growth 2022-2027 (%)
      • Exhibit 40: Data Table on UHD - Year-over-year growth 2022-2027 (%)
    • 7.4 HD - Market size and forecast 2022-2027
      • Exhibit 41: Chart on HD - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 42: Data Table on HD - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Chart on HD - Year-over-year growth 2022-2027 (%)
      • Exhibit 44: Data Table on HD - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Technology
      • Exhibit 45: Market opportunity by Technology ($ billion)
      • Exhibit 46: Data Table on Market opportunity by Technology ($ billion)

    8 Market Segmentation by Display Size

    • 8.1 Market segments
      • Exhibit 47: Chart on Display Size - Market share 2022-2027 (%)
      • Exhibit 48: Data Table on Display Size - Market share 2022-2027 (%)
    • 8.2 Comparison by Display Size
      • Exhibit 49: Chart on Comparison by Display Size
      • Exhibit 50: Data Table on Comparison by Display Size
    • 8.3 Upto 43 inches - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Upto 43 inches - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Data Table on Upto 43 inches - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Chart on Upto 43 inches - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Upto 43 inches - Year-over-year growth 2022-2027 (%)
    • 8.4 55-64 inches - Market size and forecast 2022-2027
      • Exhibit 55: Chart on 55-64 inches - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 56: Data Table on 55-64 inches - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Chart on 55-64 inches - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on 55-64 inches - Year-over-year growth 2022-2027 (%)
    • 8.5 48-50 inches - Market size and forecast 2022-2027
      • Exhibit 59: Chart on 48-50 inches - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on 48-50 inches - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on 48-50 inches - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on 48-50 inches - Year-over-year growth 2022-2027 (%)
    • 8.6 Greater than 65 inches - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Greater than 65 inches - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on Greater than 65 inches - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on Greater than 65 inches - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Greater than 65 inches - Year-over-year growth 2022-2027 (%)
    • 8.7 Market opportunity by Display Size
      • Exhibit 67: Market opportunity by Display Size ($ billion)
      • Exhibit 68: Data Table on Market opportunity by Display Size ($ billion)

    9 Market Segmentation by Display Type

    • 9.1 Market segments
      • Exhibit 69: Chart on Display Type - Market share 2022-2027 (%)
      • Exhibit 70: Data Table on Display Type - Market share 2022-2027 (%)
    • 9.2 Comparison by Display Type
      • Exhibit 71: Chart on Comparison by Display Type
      • Exhibit 72: Data Table on Comparison by Display Type
    • 9.3 LCD - Market size and forecast 2022-2027
      • Exhibit 73: Chart on LCD - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on LCD - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on LCD - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on LCD - Year-over-year growth 2022-2027 (%)
    • 9.4 OLED - Market size and forecast 2022-2027
      • Exhibit 77: Chart on OLED - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on OLED - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on OLED - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on OLED - Year-over-year growth 2022-2027 (%)
    • 9.5 Market opportunity by Display Type
      • Exhibit 81: Market opportunity by Display Type ($ billion)
      • Exhibit 82: Data Table on Market opportunity by Display Type ($ billion)

    10 Customer Landscape

    • 10.1 Customer landscape overview
      • Exhibit 83: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    11 Geographic Landscape

    • 11.1 Geographic segmentation
      • Exhibit 84: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 85: Data Table on Market share by geography 2022-2027 (%)
    • 11.2 Geographic comparison
      • Exhibit 86: Chart on Geographic comparison
      • Exhibit 87: Data Table on Geographic comparison
    • 11.3 APAC - Market size and forecast 2022-2027
      • Exhibit 88: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 89: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 91: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 11.4 North America - Market size and forecast 2022-2027
      • Exhibit 92: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 93: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 95: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 11.5 Europe - Market size and forecast 2022-2027
      • Exhibit 96: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 97: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 99: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 11.6 South America - Market size and forecast 2022-2027
      • Exhibit 100: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 101: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 103: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 11.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 104: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 105: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 106: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 107: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 11.8 China - Market size and forecast 2022-2027
      • Exhibit 108: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 109: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 110: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 111: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 11.9 US - Market size and forecast 2022-2027
      • Exhibit 112: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 113: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 114: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 115: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 11.10 South Korea - Market size and forecast 2022-2027
      • Exhibit 116: Chart on South Korea - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 117: Data Table on South Korea - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 118: Chart on South Korea - Year-over-year growth 2022-2027 (%)
      • Exhibit 119: Data Table on South Korea - Year-over-year growth 2022-2027 (%)
    • 11.11 India - Market size and forecast 2022-2027
      • Exhibit 120: Chart on India - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 121: Data Table on India - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 122: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 123: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 11.12 Germany - Market size and forecast 2022-2027
      • Exhibit 124: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 125: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 126: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 127: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 11.13 Market opportunity by geography
      • Exhibit 128: Market opportunity by geography ($ billion)
      • Exhibit 129: Data Tables on Market opportunity by geography ($ billion)

    12 Drivers, Challenges, and Trends

    • 12.1 Market drivers
      • 12.2 Market challenges
        • 12.3 Impact of drivers and challenges
          • Exhibit 130: Impact of drivers and challenges in 2022 and 2027
        • 12.4 Market trends

          13 Vendor Landscape

          • 13.1 Overview
            • 13.2 Vendor landscape
              • Exhibit 131: Overview on Criticality of inputs and Factors of differentiation
            • 13.3 Landscape disruption
              • Exhibit 132: Overview on factors of disruption
            • 13.4 Industry risks
              • Exhibit 133: Impact of key risks on business

            14 Vendor Analysis

            • 14.1 Vendors covered
              • Exhibit 134: Vendors covered
            • 14.2 Market positioning of vendors
              • Exhibit 135: Matrix on vendor position and classification
            • 14.3 Changhong
              • Exhibit 136: Changhong - Overview
              • Exhibit 137: Changhong - Product / Service
              • Exhibit 138: Changhong - Key offerings
            • 14.4 Funai Electric Co. Ltd.
              • Exhibit 139: Funai Electric Co. Ltd. - Overview
              • Exhibit 140: Funai Electric Co. Ltd. - Product / Service
              • Exhibit 141: Funai Electric Co. Ltd. - Key offerings
            • 14.5 Hisense International Co. Ltd.
              • Exhibit 142: Hisense International Co. Ltd.  - Overview
              • Exhibit 143: Hisense International Co. Ltd.  - Product / Service
              • Exhibit 144: Hisense International Co. Ltd.  - Key offerings
            • 14.6 Koninklijke Philips NV
              • Exhibit 145: Koninklijke Philips NV - Overview
              • Exhibit 146: Koninklijke Philips NV - Business segments
              • Exhibit 147: Koninklijke Philips NV - Key news
              • Exhibit 148: Koninklijke Philips NV - Key offerings
              • Exhibit 149: Koninklijke Philips NV - Segment focus
            • 14.7 Konka Group Co. Ltd.
              • Exhibit 150: Konka Group Co. Ltd. - Overview
              • Exhibit 151: Konka Group Co. Ltd. - Product / Service
              • Exhibit 152: Konka Group Co. Ltd. - Key offerings
            • 14.8 LG Electronics Inc.
              • Exhibit 153: LG Electronics Inc. - Overview
              • Exhibit 154: LG Electronics Inc. - Business segments
              • Exhibit 155: LG Electronics Inc. - Key news
              • Exhibit 156: LG Electronics Inc. - Key offerings
              • Exhibit 157: LG Electronics Inc. - Segment focus
            • 14.9 MIRC Electronics Ltd.
              • Exhibit 158: MIRC Electronics Ltd. - Overview
              • Exhibit 159: MIRC Electronics Ltd. - Product / Service
              • Exhibit 160: MIRC Electronics Ltd. - Key offerings
            • 14.10 Panasonic Holdings Corp.
              • Exhibit 161: Panasonic Holdings Corp. - Overview
              • Exhibit 162: Panasonic Holdings Corp. - Business segments
              • Exhibit 163: Panasonic Holdings Corp. - Key news
              • Exhibit 164: Panasonic Holdings Corp. - Key offerings
              • Exhibit 165: Panasonic Holdings Corp. - Segment focus
            • 14.11 Samsung Electronics Co. Ltd.
              • Exhibit 166: Samsung Electronics Co. Ltd. - Overview
              • Exhibit 167: Samsung Electronics Co. Ltd. - Business segments
              • Exhibit 168: Samsung Electronics Co. Ltd. - Key news
              • Exhibit 169: Samsung Electronics Co. Ltd. - Key offerings
              • Exhibit 170: Samsung Electronics Co. Ltd. - Segment focus
            • 14.12 Sharp Corp.
              • Exhibit 171: Sharp Corp. - Overview
              • Exhibit 172: Sharp Corp. - Business segments
              • Exhibit 173: Sharp Corp. - Key news
              • Exhibit 174: Sharp Corp. - Key offerings
              • Exhibit 175: Sharp Corp. - Segment focus
            • 14.13 Skyworth Group Ltd.
              • Exhibit 176: Skyworth Group Ltd. - Overview
              • Exhibit 177: Skyworth Group Ltd. - Product / Service
              • Exhibit 178: Skyworth Group Ltd. - Key offerings
            • 14.14 Sony Group Corp.
              • Exhibit 179: Sony Group Corp. - Overview
              • Exhibit 180: Sony Group Corp. - Business segments
              • Exhibit 181: Sony Group Corp. - Key news
              • Exhibit 182: Sony Group Corp. - Key offerings
              • Exhibit 183: Sony Group Corp. - Segment focus
            • 14.15 TCL Electronics Holdings Ltd.
              • Exhibit 184: TCL Electronics Holdings Ltd. - Overview
              • Exhibit 185: TCL Electronics Holdings Ltd. - Business segments
              • Exhibit 186: TCL Electronics Holdings Ltd. - Key news
              • Exhibit 187: TCL Electronics Holdings Ltd. - Key offerings
              • Exhibit 188: TCL Electronics Holdings Ltd. - Segment focus
            • 14.16 VIZIO Holding Corp.
              • Exhibit 189: VIZIO Holding Corp. - Overview
              • Exhibit 190: VIZIO Holding Corp. - Business segments
              • Exhibit 191: VIZIO Holding Corp. - Key offerings
              • Exhibit 192: VIZIO Holding Corp. - Segment focus
            • 14.17 Xiaomi Inc.
              • Exhibit 193: Xiaomi Inc. - Overview
              • Exhibit 194: Xiaomi Inc. - Business segments
              • Exhibit 195: Xiaomi Inc. - Key news
              • Exhibit 196: Xiaomi Inc. - Key offerings
              • Exhibit 197: Xiaomi Inc. - Segment focus

            15 Appendix

            • 15.1 Scope of the report
              • 15.2 Inclusions and exclusions checklist
                • Exhibit 198: Inclusions checklist
                • Exhibit 199: Exclusions checklist
              • 15.3 Currency conversion rates for US$
                • Exhibit 200: Currency conversion rates for US$
              • 15.4 Research methodology
                • Exhibit 201: Research methodology
                • Exhibit 202: Validation techniques employed for market sizing
                • Exhibit 203: Information sources
              • 15.5 List of abbreviations
                • Exhibit 204: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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              • Data on revenue-generating market segments
              • Details on the market shares of various regions
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