Tennis Racquet Market 2016-2020

Market outlook of the tennis racquet

The growing awareness about the importance of sports on health and fitness among the mass across the globe is expected to drive the market growth over the next five years. Tennis is gaining popularity among consumers, especially the elderly population, as it helps in maintaining fitness. Technavio’s market research analyst expects the global tennis racquet market to grow at a CAGR of over 2% during the forecast period.

Nowadays, consumers, particularly professional athletes, prefer lightweight sports equipment as they allow better performance due to their excellent stiffness and high strength. Therefore, the use of nanomaterials to manufacture tennis racquets is increasing, which is expected to contribute to the revenue and aid in market growth during the forecast period.

End-user segmentation and analysis of the tennis racquet market

• Adult users
• Young users

The adult users segment, which includes all players above the age of 18 years, dominated the global tennis racquet market in 2015. The main reasons contributing to the high sales of tennis racquets among adults is the growing number of participants in several tennis tournaments and a rise in the number of frequent players.

Segmentation and analysis by raw material of the tennis racquet market

• Carbon fiber
• Aluminum

Carbon fiber, or graphite, is the primary raw material used for manufacturing tennis racquets worldwide as they are lightweight and rigid, hence their demand in the market is higher compared to aluminum. The carbon fiber segment accounted for more than 60% of the global tennis racquet market as of 2015.

Segmentation by retail formats and analysis of the tennis racquet market

• Specialty and sports shops
• Discount stores
• Online retail
• Others (pro-shops, warehouse clubs, and brand manufacturers)

Large specialty and sports shops offer popular brands of tennis racquets, making them attractive to consumers. Hence, this segment dominated the global tennis racquet market with a share of more than 46% in 2015.

Competitive landscape and key vendors

Providers in the global tennis racquet market are presenting attractive products based on innovation, technology, as well as design, to differentiate their products and capture a higher customer base. This shift will help them in expanding their market share as well. Therefore, competition among vendors based on product portfolio and pricing is expected to increase over the next five years.

The leading vendors in the market are -

• Amer Sports
• Babolat
• HEAD
• Tecnifibre
• Yonex

Other prominent vendors in the market include ASICSp, Dunlop Sports Group Americas, Gamma, One Strings, PACIFIC, PowerAngle, Prince Sports, ProKennex, Slazenger, and Solinco.

Key questions answered in the report

• What will the market size, market forecast and the growth rate be in 2020?
• What are the key factors driving the global tennis racquet market?
• What are the key market trends impacting the growth of the global tennis racquet market?
• What are the challenges to market growth?
• Who are the key vendors in the global tennis racquet market?
• What are the market opportunities and threats faced by the vendors in the global tennis racquet market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global tennis racquet market?