Text Analytics Market by Deployment, Component, and Geography - Forecast and Analysis 2023-2027

Published: Dec 2022 Pages: 169 SKU: IRTNTR40352

The text analytics market is estimated to grow at a CAGR of 19.82% between 2022 and 2027. The size of the market is forecast to increase by USD 12,755.09 million. The growth of the market depends on several factors, including the popularity of SOA among end-users, the need to improve business efficiency, and the need to analyze large volumes of unstructured data. 

This report extensively covers market segmentation by deployment (cloud and on-premises), component (software and services), and geography (Europe, North America, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report consists of historic market data from 2017 to 2021.

What will be the Size of the Text Analytics Market During the Forecast Period?

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Parent Market Analysis

Technavio categorizes the global text analytics market as a part of the global application software market within the global IT software market. The parent global IT software market covers companies that are engaged in developing and producing application and system software.  Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Text Analytics Market: Key Drivers, Trends, Challenges, and Customer Landscape

The need to improve business efficiency is notably driving the market growth, although factors such as a lack of skilled workforce for developing text analytics algorithms may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Text Analytics Market Driver

The need to improve business efficiency is notably driving the market growth. Owing to an increase in the number of connected devices in end-user industries businesses are expanding and new players are entering the market. Hence, the demand for results and profits will increase owing to intensified competition. Business operators have realized that they must establish better communication platforms to connect with end-users without location barriers, optimize costs, deliver better services, and increase revenues.

Companies are primarily using text analytics solutions for CRM-related requirements, such as customer interfacing processes, behind-the-scene sales, marketing and service operational processes, data management processes, and customer journey process services. Text analytics solutions provide cost benefits and improve the functionality and management of processes. They also enable companies to focus on their core competencies. The insights gained from better-managed CRM processes, such as chatbot services and feedback systems, enable decision-making. Therefore, these factors will drive the growth of the market during the forecast period.

Significant Text Analytics Market Trend

The evolution of programmatic advertisement buying is an emerging trend in the market. Consumers are supported by programmatic advertisement buying in automating their decision-making process associated with the buying of digital advertisements by targeting specific demographics and audiences. These advertisements are placed using real-time bidding (RTB) and AI for online displays, mobile and video campaigns, and social media campaigns. Furthermore. these advertisements use analytics solutions for buying digital advertisements.

Text analytics solutions help in making the advertisement buying system more efficient, and by removing human intervention, the buying process has also become less expensive. In the traditional method of buying a digital advertisement, requests for proposals, quotes, tenders, and human negotiation were included, whereas programmatic advertisement buying using advanced analytics solutions, such as AI-based text analytics, uses algorithms for purchasing the display space. Owing to this optimized and efficient process of programmatic advertisement buying, some countries are investing in this solution for better and more efficient operations. Hence, these factors will fuel the market growth during the forecast period. 

Major Text Analytics Market Challenge

The lack of a skilled workforce for developing text analytics algorithms is a major challenge impeding the market. Sound knowledge is required by the vendors that are implementing AI in their text analytics platforms, which are periodically updated to ensure seamless operations. The lack of technical knowledge often deters end-users from adopting AI in their text analytics platforms. To harness the benefits of AI, vendors must offer both online and offline training and consultation to ensure that end-users get the required support.

The lack of skilled operators and proper training has resulted in a disinclination to execute wide-scale automation, as substantial time, training, and budget have to be allocated for the successful implementation of AI in text analytics solutions. This scenario is expected to change gradually during the forecast period as several end-users are transitioning from traditional manual operations to automated functions for improving process efficiency. Therefore, the lack of technical expertise among users limits the scope of advanced text analytics solutions. Moreover, the acquisition and retention of talent are major concerns for recruiters. A high level of attrition and employee turnover in the past few years, especially when companies are focusing on making strategic divestitures, may hamper the market growth. Therefore,  these factors will affect the growth of the during the forecast period.

Key Text Analytics Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Text Analytics Market Customer Landscape

Who are the Major Text Analytics Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Averbis GmbH - The company offers scalable text mining and machine learning solutions for the analysis of unstructured data. The key offerings of the company include offer text analytics.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Alphabet Inc.
  • Bitext Innovations SL
  • Forsta AS
  • Infegy
  • InMoment Inc.
  • International Business Machines Corp.
  • KNIME AG
  • Luminoso Technologies Inc.
  • MeaningCloud LLC
  • Megaputer Intelligence Inc.
  • Micro Focus International Plc
  • Microsoft Corp.
  • NICE Ltd.
  • Open Text Corp.
  • Oracle Corp.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Text Analytics Market?

The market share growth by the cloud segment will be significant during the forecast period. This is mainly because of the increasing popularity of cloud platforms among end-users. Vendors such as Microsoft, offer text analytics software and services based on the SaaS model. 

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The cloud segment was valued at USD 3,039.63 million in 2017 and continued to grow until 2021. Cloud-based solutions are less expensive than on-premise software. This software does not require the actual installation of the hardware and software at end-user premises and is maintained at the vendor's data center, where it can be accessed by end-users on a subscription basis. Thus, the cloud-based model is beneficial for SMEs as it allows them to streamline and automate their daily operations in an efficient manner, reduce errors, and lower costs. Furthermore, it is also less time-consuming. As a result, the return on investment (ROI) is faster in cloud-based text analytics platforms when compared with on-premises platforms. Therefore, such reasons are attracting more end-users in adopting such software. Hence, this segment is estimated to grow at a significantly high pace during the forecast period.

Which are the Key Regions for the Text Analytics Market?

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Europe is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Developed economies such as Germany, France, Switzerland, the Netherlands, and the UK are the major contributors of revenue to the text analytics market in Europe. The high adoption of technologies and the considerable installed base of IoT data collection devices increase the need for text analytics. The manufacturing, transportation, media and entertainment, government, and healthcare sectors will be the major contributors of revenue to the market in the region. Additionally, the market is expanding as governments of several countries in the region have also implemented several initiatives to increase revenue from the industrial internet and aid economic growth. 

Furthermore, enterprises in Europe are adopting cloud-based text analytics software solutions to enable business transformation and create new opportunities. For instance, Tata Consultancy Services (TCS), announced a strategic partnership to accelerate the process of modernization in enterprise data warehouses for various data-driven companies in Europe using a unified analytics platform (UAP) Vertica in May 2021. Such solutions help in improving competitive advantage and the decision-making process, which will drive the growth of the market in Europe during the forecast period.

In 2020, the COVID-19 pandemic positively impacted the market in Europe. Many governments in the region enforced lockdowns as a result of the pandemic, which compelled people to stay at home. As a result, companies throughout the region conducted significant trade activities online, which resulted in the widespread usage of virtual private networks (VPNs) for remote work and teleconferencing in Europe. Furthermore, with the growing usage of the internet, the requirement for technologies such as big data, cloud computing, and other sophisticated technologies to evaluate enormous amounts of data spurred. As a result, the demand for text analytics software and services for inferring patterns to make decisions from data generated increased in Europe in 2020. Therefore, all these factors are expected to propel the growth of the regional market during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Deployment (Cloud and On-premises), Component (Software and Services), and Geography (Europe, North America, APAC, Middle East and Africa, and South America).

  • Deployment Outlook (USD Million, 2017 - 2027)
    • Cloud
    • On-premises
  • Component Outlook (USD Million, 2017 - 2027)
    • Software
    • Services
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Text Analytics Market Scope

Report Coverage

Details

Page number

169

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 19.82%

Market growth 2023-2027

USD 12,755.09 million

Market structure

Fragmented

YoY growth 2022-2023(%)

17.87

Regional analysis

Europe, North America, APAC, Middle East and Africa, and South America

Performing market contribution

Europe at 30%

Key countries

US, Japan, China, Germany, and France

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Alphabet Inc., Averbis GmbH, Bitext Innovations SL, Forsta AS, Infegy, InMoment Inc., International Business Machines Corp., KNIME AG, Luminoso Technologies Inc., MeaningCloud LLC, Megaputer Intelligence Inc., Micro Focus International Plc, Microsoft Corp., NICE Ltd., Open Text Corp., Oracle Corp., Qualtrics International Inc., SAP SE, SAS Institute Inc., and TIBCO Software Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Text Analytics Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the text analytics market between 2023 and 2027
  • Precise estimation of the text analytics market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the industry across Europe, North America, APAC, Middle East and Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of text analytics market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Component
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global text analytics market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global text analytics market 2017 - 2021 ($ million)
    • 4.2 Deployment Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)
    • 4.3 Component Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Component Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Deployment

    • 6.1 Market segments
      • Exhibit 30: Chart on Deployment - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Deployment - Market share 2022-2027 (%)
    • 6.2 Comparison by Deployment
      • Exhibit 32: Chart on Comparison by Deployment
      • Exhibit 33: Data Table on Comparison by Deployment
    • 6.3 Cloud - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Cloud - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
    • 6.4 On-premises - Market size and forecast 2022-2027
      • Exhibit 38: Chart on On-premises - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on On-premises - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on On-premises - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on On-premises - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Deployment
      • Exhibit 42: Market opportunity by Deployment ($ million)

    7 Market Segmentation by Component

    • 7.1 Market segments
      • Exhibit 43: Chart on Component - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Component - Market share 2022-2027 (%)
    • 7.2 Comparison by Component
      • Exhibit 45: Chart on Comparison by Component
      • Exhibit 46: Data Table on Comparison by Component
    • 7.3 Software - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Software - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Software - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Software - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Software - Year-over-year growth 2022-2027 (%)
    • 7.4 Services - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Services - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Services - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Services - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Services - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Component
      • Exhibit 55: Market opportunity by Component ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 59: Chart on Geographic comparison
      • Exhibit 60: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2022-2027
      • Exhibit 61: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Japan - Market size and forecast 2022-2027
      • Exhibit 85: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.10 China - Market size and forecast 2022-2027
      • Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 France - Market size and forecast 2022-2027
      • Exhibit 97: Chart on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 101: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 104: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 105: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 106: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 107: Matrix on vendor position and classification
            • 12.3 Alphabet Inc.
              • Exhibit 108: Alphabet Inc. - Overview
              • Exhibit 109: Alphabet Inc. - Business segments
              • Exhibit 110: Alphabet Inc. - Key news
              • Exhibit 111: Alphabet Inc. - Key offerings
              • Exhibit 112: Alphabet Inc. - Segment focus
            • 12.4 Averbis GmbH
              • Exhibit 113: Averbis GmbH - Overview
              • Exhibit 114: Averbis GmbH - Product / Service
              • Exhibit 115: Averbis GmbH - Key offerings
            • 12.5 Bitext Innovations SL
              • Exhibit 116: Bitext Innovations SL - Overview
              • Exhibit 117: Bitext Innovations SL - Product / Service
              • Exhibit 118: Bitext Innovations SL - Key offerings
            • 12.6 Forsta AS
              • Exhibit 119: Forsta AS - Overview
              • Exhibit 120: Forsta AS - Product / Service
              • Exhibit 121: Forsta AS - Key offerings
            • 12.7 Infegy
              • Exhibit 122: Infegy - Overview
              • Exhibit 123: Infegy - Product / Service
              • Exhibit 124: Infegy - Key offerings
            • 12.8 InMoment Inc.
              • Exhibit 125: InMoment Inc. - Overview
              • Exhibit 126: InMoment Inc. - Product / Service
              • Exhibit 127: InMoment Inc. - Key offerings
            • 12.9 International Business Machines Corp.
              • Exhibit 128: International Business Machines Corp. - Overview
              • Exhibit 129: International Business Machines Corp. - Business segments
              • Exhibit 130: International Business Machines Corp. - Key news
              • Exhibit 131: International Business Machines Corp. - Key offerings
              • Exhibit 132: International Business Machines Corp. - Segment focus
            • 12.10 Micro Focus International Plc
              • Exhibit 133: Micro Focus International Plc - Overview
              • Exhibit 134: Micro Focus International Plc - Product / Service
              • Exhibit 135: Micro Focus International Plc - Key news
              • Exhibit 136: Micro Focus International Plc - Key offerings
            • 12.11 Microsoft Corp.
              • Exhibit 137: Microsoft Corp. - Overview
              • Exhibit 138: Microsoft Corp. - Business segments
              • Exhibit 139: Microsoft Corp. - Key news
              • Exhibit 140: Microsoft Corp. - Key offerings
              • Exhibit 141: Microsoft Corp. - Segment focus
            • 12.12 NICE Ltd.
              • Exhibit 142: NICE Ltd. - Overview
              • Exhibit 143: NICE Ltd. - Business segments
              • Exhibit 144: NICE Ltd. - Key news
              • Exhibit 145: NICE Ltd. - Key offerings
              • Exhibit 146: NICE Ltd. - Segment focus
            • 12.13 Open Text Corp.
              • Exhibit 147: Open Text Corp. - Overview
              • Exhibit 148: Open Text Corp. - Product / Service
              • Exhibit 149: Open Text Corp. - Key news
              • Exhibit 150: Open Text Corp. - Key offerings
            • 12.14 Oracle Corp.
              • Exhibit 151: Oracle Corp. - Overview
              • Exhibit 152: Oracle Corp. - Business segments
              • Exhibit 153: Oracle Corp. - Key news
              • Exhibit 154: Oracle Corp. - Key offerings
              • Exhibit 155: Oracle Corp. - Segment focus
            • 12.15 Qualtrics International Inc.
              • Exhibit 156: Qualtrics International Inc. - Overview
              • Exhibit 157: Qualtrics International Inc. - Product / Service
              • Exhibit 158: Qualtrics International Inc. - Key offerings
            • 12.16 SAP SE
              • Exhibit 159: SAP SE - Overview
              • Exhibit 160: SAP SE - Business segments
              • Exhibit 161: SAP SE - Key news
              • Exhibit 162: SAP SE - Key offerings
              • Exhibit 163: SAP SE - Segment focus
            • 12.17 SAS Institute Inc.
              • Exhibit 164: SAS Institute Inc. - Overview
              • Exhibit 165: SAS Institute Inc. - Product / Service
              • Exhibit 166: SAS Institute Inc. - Key news
              • Exhibit 167: SAS Institute Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 168: Inclusions checklist
                • Exhibit 169: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 170: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 171: Research methodology
                • Exhibit 172: Validation techniques employed for market sizing
                • Exhibit 173: Information sources
              • 13.5 List of abbreviations
                • Exhibit 174: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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