Touch Screen Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, India, Germany - Size and Forecast 2024-2028

Touch Screen Market Size 2024-2028 

The touch screen market size is projected to increase by USD 17.23 billion, at a CAGR of 5.26% between 2023 and 2028. Market growth hinges on various factors, such as the increasing adoption of smart homes, the burgeoning use in the automotive industry, and the surging prevalence of smartphones and laptops. Smart home technology is witnessing widespread adoption, driving demand for related products and services. Similarly, integration in vehicles enhances user experience and functionality, while the proliferation of smartphones and laptops fuels the need for compatible accessories and peripherals. These trends collectively contribute to the market's expansion, reflecting evolving consumer preferences and technological advancements across industries.

The market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about 20 market companies, including 3M Co., Baanto International Ltd., Barco NV, Crystal Display Systems Ltd., DISPLAX S.A., GestureTek technologies, Hon Hai Precision Industry Co. Ltd., Horizon Display Inc., JFC Industrial Co. Ltd., Leyard Group, LG Electronics Inc., Microchip Technology Inc., Microsoft Corp., NEC Corporation, Panasonic Holdings Corp., Qisda Corp., Samsung Electronics Co. Ltd., Tianma Microelectronics Co. Ltd., Truly International Holdings Ltd., and ViewSonic Corp. . Additionally,  AUO Corp. company offers a wide range of touch screens such as TFT LCD, LTPS TFT LCD, Amoled among others.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics 

The global touchscreen display market caters to various sectors like the automobile industry, where navigation screens and digital rear-view mirrors enhance driving experiences. Additionally, fast food ordering terminals and cash registers in retail rely on touch screens for efficiency. Educational institutions adopt touch screens in classrooms for interactive learning, while hospitals utilize them for diagnostic tools and information systems. Touch screens also dominate smart retail applications, interactive advertising, and large-format touchscreens. With applications ranging from automobile repair shops to grocery stores, touch screens continue to evolve as indispensable input and output devices in today's digital landscape. Our researchers analyzed the market research and growth data with 2023  as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Market  Driver

Growing adoption of smart homes is the key factor driving the market. Touchscreen displays provide an intuitive and user-friendly interface, allowing homeowners to monitor security systems, control smart lighting, adjust thermostats, and manage other connected devices seamlessly. The adoption of smart home devices is increasing, with nearly 30% of US Internet-enabled households having three or more smart home devices. Further, the convenience of having a centralized control point enhances the overall smart home experience, thus driving the demand for touch-based devices. 

Moreover, touch screens offer features like video intercom, allowing communication between different rooms and even remotely, contributing to enhanced security and communication inside homes. The growth in demand is further accelerated by the increasing availability of affordable display options in the market, making them accessible to a broader consumer base. As smart home ecosystems continue to expand and the functionalities of such displays evolve, their adoption is expected to surge, driving sustained market growth during the forecast period.

Significant Market Trends

Increasing focus on innovations in display technology is the major trend shaping the market. One notable innovation is the advancement in OLED and MicroLED technologies, which deliver superior contrast ratios, vibrant colors, and improved energy efficiency. Samsung Electronics Co. Ltd., a leading player in the domain of display technology, has introduced cutting-edge innovations in such displays. For instance, Samsung's Neo QLED series touchscreen display incorporates Quantum Mini LED technology, providing precise control over individual light zones for enhanced contrast and brightness.

Moreover, advancements in high-refresh-rate displays and high dynamic range (HDR) technologies further contribute to smoother interactions and improved visual fidelity in touchscreen displays. These innovations collectively enhance the overall user experience, making touchscreen displays more appealing in both residential and commercial applications, which will increase the demand for touchscreen displays during the forecast period. Hence, these factors are expected to drive the growth of the market during the forecast period.

Major Market Restrain

Durability and reliability concerns related to touchscreen are the major challenge that affects market growth. Touchscreen displays are integral components of various electronic devices, such as smartphones, tablets, laptops, and automotive infotainment systems, where reliability and longevity are paramount. However, touchscreen displays are susceptible to physical damage, wear, and degradation over time, which can compromise their functionality and user experience. Issues such as screen scratching, cracking, and delamination are common, particularly in devices that are subjected to frequent handling or use in demanding environments.

Further, ensuring the long-term reliability of touchscreen displays requires rigorous quality assurance measures, comprehensive testing, and adherence to industry standards and specifications. Manufacturers must conduct extensive reliability testing, including accelerated aging tests, mechanical stress tests, and environmental testing, to evaluate the performance and durability of touchscreen displays under various conditions. These factors may hinder the growth of the market during the forecast period.

Market Segmentation 

The market spans across various sectors, including hospitality and the educational sector, where interactive displays and whiteboards enhance engagement. Electronic vending machines and computers rely on touch screens as an input and output device, ensuring seamless interaction. In the automotive industry, dashboards integrate touch screens for enhanced functionality, while electronic voting machines and electronic display screen streamline the voting process. Additionally, touch screens facilitate information processing system and deliver intuitive infographics through finger touch interaction, catering to diverse needs across industries.

By Application

The market share growth by the personal use segment will be significant during the forecast period. The market is experiencing growth propelled by increased personal use applications, notably driven by the surging adoption of smartphones, tablets, laptops, and wearables. Touchscreen displays are now ubiquitous, offering seamless interaction across various personal devices. Smartphones lead the demand, demanding responsive touch interfaces and vibrant visuals.

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The personal use segment showed a gradual increase in the market share of USD 36.14 billion in 2018. Additionally, tablets and laptops with touchscreen features are gaining popularity for their versatility. Wearable devices also utilize touchscreens for personalized notifications and health tracking. Furthermore, touchscreen integration in smart home devices, digital assistants, and entertainment systems enhances convenience and connectivity, driving growth in the personal use segment of the market. 

By Screen Type

The capacitive touch screens segment will account for the largest share of this segment.? Capacitive touchscreen technology leads the market, prized for its responsiveness and precision. By detecting touch input through human body electrical properties, capacitive screens offer effortless interaction with devices. Supporting multi-touch gestures like pinch-to-zoom and swipe, they excel in various applications from smartphones to automotive systems. With high sensitivity and superior optical properties, capacitive screens ensure smooth navigation, vibrant visuals, and durability. These qualities drive their prominence in consumer electronics and industrial sectors, fueling growth in the market segment.

Regional Overview

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APAC is estimated to contribute 44% to the growth of the global market during the forecast period. 
Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. APAC commands a substantial share in the global market, thanks to its key consumer electronics and manufacturers. The well-established supply chain for display devices in the region further cements its dominance. With major players like Samsung, LG, and Sony, APAC hosts a concentration of monitor, laptop, tablet, and smartphone manufacturers. The region also boasts the highest smartphone production and usage rates globally. Growing demand for smartphones, particularly in Southeast Asian countries, will continue to drive APAC market growth. Additionally, increasing disposable income and urbanization fuel demand for such displays in APAC's residential sector, driven by smart home adoption and technological advancements.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.

Global Market Customer Landscape

Market Companies

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Elo Touch Solutions Inc.: The company offers a wide range of touchscreens such as 0702L 7 Touchscreen Monitor, 1002L 10 Touchscreen Monitor, 1302L 13 Touchscreen Monitor, 1502L 15 Touchscreen Monitor, and others.

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2028

• Application Outlook
  • Personal use
  • Professional use

• Screen Type Outlook
  • Capacitive touch screens
  • Resistive touch screens
  • Infrared touch screens
  • Surface acoustic wave and optical

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview:

The market is experiencing exponential growth driven by advancements in touch-controlled appliances and fingertip movements. From smart televisions to smart wearables, displays revolutionize interaction through multi-touch capabilities and gesture recognition. Voice recognition software like Google Assistant complements touch technology, enhancing human interaction. Artificial intelligence and predictive analytics further refine user experiences, while antimicrobial coatings ensure hygiene in essential services like healthcare. Manufacturers and integrators focus on capacitive touchscreens and LED-LCD displays, meeting demands across schools, colleges, and medical imaging technologies.

Further, the market is witnessing a surge in demand fueled by innovations like touch-sensitive input and adaptive learning algorithms. With high-end-specification display products and touchless display solutions, users enjoy direct interaction and seamless control through pressure-sensitive mechanisms. Artificial intelligence powers features like voice and speech understanding and chatbots, enhancing usability across ATM machines and wearable technologies. Antimicrobial display solutions ensure hygiene, while touch display manufacturers focus on LED segments and resistive touchscreens. From electronic health records (EHR) to digital signage, touch screens redefine human-computer interface and elevate user experiences.

Additionally, in the market, advancements like surface acoustic wave touch screens and infrared touch screens revolutionize user interfaces, making fingers and pointers the primary tools for interaction. Artificial intelligence (AI) enhances functionality, powering adaptive learning in touch display industry applications. From display/digital signage to electronic visual displays, touch screens are integral to various sectors, including spare parts management and traditional computers. Touchscreen monitors and tables equipped with LED segments offer immersive experiences, while touch display integrators and open frame touch displays drive innovation in the market, making touch technology ubiquitous in modern electronics. 

Market Scope
Report Coverage	Details
Page number	168
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 5.26%
Market Growth 2024-2028	USD 17.23 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	4.46
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 44%
Key countries	US, China, Japan, India, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	3M Co., AUO Corp., Baanto International Ltd., Barco NV, Crystal Display Systems Ltd., DISPLAX S.A., Elo Touch Solutions Inc., GestureTek technologies, Hon Hai Precision Industry Co. Ltd., Horizon Display Inc., JFC Industrial Co. Ltd., Leyard Group, LG Electronics Inc., Microchip Technology Inc., Microsoft Corp., NEC Corporation, Panasonic Holdings Corp., Qisda Corp., Samsung Electronics Co. Ltd., Tianma Microelectronics Co. Ltd., Truly International Holdings Ltd., and ViewSonic Corp.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market report forecast during the forecast period
• Detailed information on factors that will drive the growth of the market  between 2024 and 2028
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
• Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of Industry companies

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