Transactional and Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, France - Size and Forecast 2024-2028

Published: Nov 2023 Pages: 164 SKU: IRTNTR46574

Transactional and Marketing Emails Market Size and Forecast 2024-2028 

The transactional and marketing emails market size is estimated to reach at USD 35.17 billion by 2028, and will grow at a CAGR of 13.61% from 2023 and 2028. The accelerated growth of the market is by various factors, including the growing focus on engaging audiences through email marketing, the high ROI and cost-effectiveness of email campaigns, and the increase in email users. 

The report includes a comprehensive outlook on the Transactional And Marketing Emails Market, offering forecasts for the industry segmented by Application, which comprises marketing and transactions. Additionally, it categorizes End-user into SMEs, large enterprises, and government, and covers Geography regions, including APAC, North America, Europe, South America, and Middle East and Africa. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the size of the Transactional And Marketing Emails Market During the Forecast Period?

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Transactional And Marketing Emails Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The growing focus on engaging the audience through email marketing is the key factor driving the global market growth. Marketing emails are becoming primary communication channels and offer an efficient advertising platform for business-to-customer (B2C) and business-to-business (B2B) marketers to expand the reach of their products and services. The growing focus of SMEs and large enterprises on implementing advanced marketing strategies through the optimum utilization of digital technologies is accelerating the use of marketing email platforms.

Furthermore, companies across the globe are finding email marketing strategies significantly beneficial in fulfilling their key marketing objectives, especially those that focus on client conversion, brand awareness, and customer retention. An increasing number of organizations are adopting marketing email services to manage their marketing campaigns and to directly engage with their audience, which has driven revenue growth in the market and this is expected to continue during the forecast period.

Latest Market Trends

The growing use of interactive elements in marketing emails is the primary tend shaping market growth. The use of interactive email is increasing among organizations to provide their targeted customers with an immersive experience as well as to make their emails more accessible and engaging. These interactive emails use HTML and CSS to create engaging animations, images, and interactive elements that are typically used across web pages. These emails also contain mailable microsites and links that allow the user to browse through different pages or components within the email by using icons and tabs.

Furthermore, interactive emails aid business organizations in providing additional details about the product and in showcasing different products and services to targeted customers. Owing to the growing applications and uses of interactive emails, market player are increasingly focusing on updating the features and interactive elements of emails to bring significant differentiation to their software and tools, which is expected to drive market growth during the forecast period.

Significant Market Challenge

The presence of stringent user data protection regulations is a major challenge that affects market growth. Adherence to stringent regulations that govern the use of the personal data of customers, as well as the information and content in emails, poses a major challenge for vendors offering transactional and marketing email services. The personal data of customers is critical for both vendors and business organizations that use transactional and marketing email services.

In addition, non-compliance with regulatory requirements can lead to the threat of data leakage. In addition, the risk of misuse of customer data and its unauthorized use is also a major concern. To overcome such issues, regulatory authorities frequently update their regulatory standards that business organizations and vendors must adhere to while offering any services involving the use of customer data. Thus, such factors will hinder market growth during the forecast period.

Transactional And Marketing Emails Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Transactional and Marketing Emails Market Customer Landscape

Who are the Major Transactional and Marketing Emails Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • ActiveCampaign LLC: The company offers transactional and marketing emails under the brand, Postmark.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • AlternativeTo
  • Amazon.com Inc.
  • Constant Contact Inc.
  • DMi Partners Inc.
  • Elastic Email Inc.
  • Ignite Visibility LLC
  • Inbox Army LLC
  • Intuit Inc.
  • Klaviyo Inc.
  • MailerSend Inc.
  • MessageBird BV
  • MH Digital Consulting Group LLC
  • Netcore Cloud Pvt. Ltd.
  • Oracle Corp.
  • Salesforce Inc.
  • SAP SE
  • Sendinblue SAS
  • Twilio Inc.
  • Sinch AB

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Transactional And Marketing Emails Market?

The market share growth by the marketing segment will be significant during the forecast period. Marketing emails are generated and sent programmatically. Marketing emails are used to promote products and services and to incentivize loyal customers while developing a relationship with existing or potential customers. Market players provide a range of services through marketing emails, including the designing and building of a marketing email template, email optimization, consultation services to earn maximum ROI, and the customization of tools. 

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The marketing segment showed a gradual increase in market share with USD 7.15 billion in 2018. The growing focus on the personalization of marketing emails has driven the application of data analytics and AI in marketing emails. Market players are also offering consultation services to optimize the use of big data and the information collected from customers to provide them (customers) with an immersive and engaging experience while reading marketing emails. Thus, such factors will boost the growth of the marketing segment in the global transactional and marketing emails market during the forecast period.

Which are the Key Regions for the Transactional And Marketing Emails Market?

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APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is the fastest-growing region in the global market, with China, Japan, South Korea, and India as the key revenue-generating countries. Rapid growth in the number of email users and rising Internet penetration are driving end-users to opt for digital marketing strategies, such as marketing email services.

In addition, the adoption of online payment portals and the online purchase of goods have increased across emerging markets, such as China, India, Malaysia, and Australia, which has spurred the demand for hosting transactional email services. Furthermore, the proliferation of low-cost smartphones has resulted in the higher adoption of email accounts among people to secure their data or to gain access through the verification process. As a result, access to email through smartphones is increasing across APAC. Hence, such factors are expected to drive market growth in this region during the forecast period. 

Segment Overview

The transactional and marketing emails market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Application Outlook 
    • Marketing
    • Transactions 
  • End-user Outlook 
    • SMEs
    • Large enterprises
    • Government
  • Region Outlook (USD Million, 2018-2028)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Transactional And Marketing Emails Market Scope

Report Coverage

Details

Page number

164

Base year

2023

Historic period

 2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 13.61%

Market Growth 2024-2028

USD 16.59 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

12.61

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 44%

Key countries

US, China, Japan, Germany, and France

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

ActiveCampaign LLC, AlternativeTo, Amazon.com Inc., Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., Klaviyo Inc., MailerSend Inc., MessageBird BV, MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Salesforce Inc., SAP SE, Sendinblue SAS, Twilio Inc., and Sinch AB

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in the Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global transactional and marketing emails market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global transactional and marketing emails market 2018 - 2022 ($ billion)
    • 4.2 Application Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Application Segment 2018 - 2022 ($ billion)
    • 4.3 End-user Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – End-user Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 30: Chart on Application - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
    • 6.2 Comparison by Application
      • Exhibit 32: Chart on Comparison by Application
      • Exhibit 33: Data Table on Comparison by Application
    • 6.3 Marketing - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Marketing - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Marketing - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Marketing - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Marketing - Year-over-year growth 2023-2028 (%)
    • 6.4 Transactions - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Transactions - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Transactions - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Transactions - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Transactions - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Application
      • Exhibit 42: Market opportunity by Application ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Application ($ billion)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)
    • 7.2 Comparison by End-user
      • Exhibit 46: Chart on Comparison by End-user
      • Exhibit 47: Data Table on Comparison by End-user
    • 7.3 SMEs - Market size and forecast 2023-2028
      • Exhibit 48: Chart on SMEs - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Data Table on SMEs - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Chart on SMEs - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
    • 7.4 Large enterprises - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
    • 7.5 Government - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Government - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 57: Data Table on Government - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Chart on Government - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Government - Year-over-year growth 2023-2028 (%)
    • 7.6 Market opportunity by End-user
      • Exhibit 60: Market opportunity by End-user ($ billion)
      • Exhibit 61: Data Table on Market opportunity by End-user ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 64: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2023-2028
      • Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.4 North America - Market size and forecast 2023-2028
      • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.5 Europe - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 Japan - Market size and forecast 2023-2028
      • Exhibit 95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 France - Market size and forecast 2023-2028
      • Exhibit 103: Chart on France - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on France - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on France - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on France - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ billion)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 ActiveCampaign LLC
              • Exhibit 115: ActiveCampaign LLC - Overview
              • Exhibit 116: ActiveCampaign LLC - Product / Service
              • Exhibit 117: ActiveCampaign LLC - Key news
              • Exhibit 118: ActiveCampaign LLC - Key offerings
            • 12.4 Amazon.com Inc.
              • Exhibit 119: Amazon.com Inc. - Overview
              • Exhibit 120: Amazon.com Inc. - Business segments
              • Exhibit 121: Amazon.com Inc. - Key news
              • Exhibit 122: Amazon.com Inc. - Key offerings
              • Exhibit 123: Amazon.com Inc. - Segment focus
            • 12.5 Constant Contact Inc.
              • Exhibit 124: Constant Contact Inc. - Overview
              • Exhibit 125: Constant Contact Inc. - Product / Service
              • Exhibit 126: Constant Contact Inc. - Key offerings
            • 12.6 DMi Partners Inc.
              • Exhibit 127: DMi Partners Inc. - Overview
              • Exhibit 128: DMi Partners Inc. - Product / Service
              • Exhibit 129: DMi Partners Inc. - Key offerings
            • 12.7 Elastic Email Inc.
              • Exhibit 130: Elastic Email Inc. - Overview
              • Exhibit 131: Elastic Email Inc. - Product / Service
              • Exhibit 132: Elastic Email Inc. - Key offerings
            • 12.8 Ignite Visibility LLC
              • Exhibit 133: Ignite Visibility LLC - Overview
              • Exhibit 134: Ignite Visibility LLC - Product / Service
              • Exhibit 135: Ignite Visibility LLC - Key offerings
            • 12.9 Intuit Inc.
              • Exhibit 136: Intuit Inc. - Overview
              • Exhibit 137: Intuit Inc. - Business segments
              • Exhibit 138: Intuit Inc. - Key offerings
              • Exhibit 139: Intuit Inc. - Segment focus
            • 12.10 Klaviyo Inc.
              • Exhibit 140: Klaviyo Inc. - Overview
              • Exhibit 141: Klaviyo Inc. - Product / Service
              • Exhibit 142: Klaviyo Inc. - Key offerings
            • 12.11 MessageBird BV
              • Exhibit 143: MessageBird BV - Overview
              • Exhibit 144: MessageBird BV - Product / Service
              • Exhibit 145: MessageBird BV - Key offerings
            • 12.12 Oracle Corp.
              • Exhibit 146: Oracle Corp. - Overview
              • Exhibit 147: Oracle Corp. - Business segments
              • Exhibit 148: Oracle Corp. - Key news
              • Exhibit 149: Oracle Corp. - Key offerings
              • Exhibit 150: Oracle Corp. - Segment focus
            • 12.13 Salesforce Inc.
              • Exhibit 151: Salesforce Inc. - Overview
              • Exhibit 152: Salesforce Inc. - Product / Service
              • Exhibit 153: Salesforce Inc. - Key news
              • Exhibit 154: Salesforce Inc. - Key offerings
            • 12.14 SAP SE
              • Exhibit 155: SAP SE - Overview
              • Exhibit 156: SAP SE - Business segments
              • Exhibit 157: SAP SE - Key news
              • Exhibit 158: SAP SE - Key offerings
              • Exhibit 159: SAP SE - Segment focus
            • 12.15 Sendinblue SAS
              • Exhibit 160: Sendinblue SAS - Overview
              • Exhibit 161: Sendinblue SAS - Product / Service
              • Exhibit 162: Sendinblue SAS - Key offerings
            • 12.16 Sinch AB
              • Exhibit 163: Sinch AB - Overview
              • Exhibit 164: Sinch AB - Business segments
              • Exhibit 165: Sinch AB - Key offerings
              • Exhibit 166: Sinch AB - Segment focus
            • 12.17 Twilio Inc.
              • Exhibit 167: Twilio Inc. - Overview
              • Exhibit 168: Twilio Inc. - Product / Service
              • Exhibit 169: Twilio Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 170: Inclusions checklist
                • Exhibit 171: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 172: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 173: Research methodology
                • Exhibit 174: Validation techniques employed for market sizing
                • Exhibit 175: Information sources
              • 13.5 List of abbreviations
                • Exhibit 176: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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