Transparent Digital Signage Market by Type, End-user and Geography - Forecast and Analysis 2023-2027

Published: Jan 2023 Pages: 160 SKU: IRTNTR70560

Transparent Digital Signage Market Forecast 2023-2027

The transparent digital signage market is estimated to grow at a CAGR of 30.36% between 2022 and 2027. The size of the market is forecast to increase by USD 8.28 billion. The growth of the market depends on several factors, including growing demand for digital signage and digital-out-of-home (DOOH), low power consumption and do-it-yourself (DIY) design, and demand for high-resolution and interactive content.

This report extensively covers market segmentation by type (LED and OLED), end-user (retail, automotive, and media and entertainment), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Transparent Digital Signage Market During the Forecast Period?

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Transparent Digital Signage Market: Key Drivers, Trends, Challenges, and Customer Landscape

The demand for high-resolution and interactive content is notably driving the market growth, although factors such as the emergence of transparent organic light-emitting devices (OLEDs) may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Transparent Digital Signage Market Driver

The demand for high-resolution and interactive content is notably driving market growth. Vendors are designing industry-specific products to cater to the requirements of enterprises. For instance, Nike Inc. used MMT GmbH & Co. KG.'s transparent display solution called HYPEBOX. HYPEBOX enables visitors to see products inside the box through an interactive transparent screen feature. Designed for retail stores, the product has low operating costs and power consumption. Also, it is easy to use. The demand for high-resolution, interactive transparent digital signage is expected to grow during the forecast period as it offers entertainment content through a touchscreen, provides product information while engaging the customer, and has low operating costs and easy-to-use features.

Moreover, data analytics platforms aid enterprises in using digital signage solutions, such as audience measurement solutions, to track customer interaction data through touchscreens. Data analytics enables enterprises to understand the targeted customer based on the data collected. Such factors will influence the demand for transparent digital signage during the forecast period.

Significant Transparent Digital Signage Market Trend

The emergence of transparent organic light-emitting devices (OLEDs) is the key trend in the market. OLEDs have significant benefits compared with LEDs and LCDs. The vendors of transparent digital signage products are integrating OLEDs in their products to offer enhanced features to customers. The major benefits of OLEDs include lightweight, better picture quality, high power efficiency, and better response time than LEDs and LCDs.

Furthermore, OLEDs have a self-emitting transparent display and do not require a background light. OLEDs can have plastic substrates instead of glass. Furthermore, the substrate of OLEDs is not rigid because of its lighter layers. The demand for OLEDs is expected to increase significantly during the forecast period, and vendors will launch new transparent digital signage products based on OLEDs. Vendors have started introducing OLED-enabled transparent digital signage displays recently.

Major Transparent Digital Signage Market Challenge

Cyberattacks on digital signage network is the major challenge impeding market growth. The e-commerce market has grown substantially during the past few years, and this has impacted local retail stores throughout the world. E-commerce giants such as Amazon, Alibaba, and eBay are expanding their operations worldwide. The growing popularity of e-commerce platforms is having a significant impact on local retail vendors' revenue. Therefore, the growth of the e-commerce market can limit enterprises spending on transparent digital signage products during the forecast period, considering the relatively higher price of transparent digital signage products. 

Furthermore, the increase in the number of internet users and the pay-per-click advertising model adopted by online giants such as Google LLC are attracting enterprises to adopt online advertising models. Therefore, the growth of e-commerce platforms and online advertising models can be a hindrance to transparent digital signage products during the forecast period.

Key Transparent Digital Signage Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Transparent Digital Signage Market Customer Landscape

Who are the Major Transparent Digital Signage Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Shenzhen AuroLED Technology Co. Ltd. - The company offers digital signage such as outdoor transparent LED displays, indoor transparent LED displays, and creative transparent LED displays. The company offers indoor transparent LED displays, outdoor transparent LED displays, and creative LED displays.

The report also includes detailed analyses of the competitive landscape of the market and information about 11 market vendors, including:

  • AU Optronics Corp.
  • Barco NV
  • Leyard Opto Electronic Co. Ltd.
  • LG Corp.
  • Panasonic Holdings Corp.
  • PixelFLEX LLC
  • Pro Display TM Ltd.
  • Samsung Electronics Co. Ltd.
  • Shenzhen Huake Light Electronics Co. Ltd.
  • SHENZHEN NEXNOVO TECHNOLOGY Co. Ltd.
  • Sony Group Corp.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Parent Market Analysis

The reports categorize the global transparent digital signage market as a part of the global electronic equipment and instruments market within the overall electronics market. The super parent global electronics market includes manufacturers of communications equipment, technology hardware storage and peripherals, electronic equipment and instruments, electronic components, consumer electronics, and industrial electronics products, as well as electronic manufacturing services. The global electronic equipment and instruments market is expected to grow at a moderate pace. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

What is the Fastest-Growing Segment in the Transparent Digital Signage Market?

The market share growth of the LED segment will be significant during the forecast period. The transparent LED modular displays come in a variety of module sizes that can be combined to achieve nearly any size needed. From displaying product features to colourful graphics, transparent LED screens are highly effective in enhancing the brand image in the retail industry.

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The LED segment was valued at USD 511.47 million in 2017 and continued to grow until 2021. The market's growth is attributed to an increase in high demand for transparent digital signage solutions. The demand for transparent digital signage products is expected to increase during the forecast period as most enterprises are adopting new technologies such as AR to enhance the customer experience. Furthermore, digital signage providers in North America have been successful in introducing new digital signage solutions. These factors are expected to drive the growth of the LED segment of the market during the forecast period.

Which are the Key Regions for the Transparent Digital Signage Market?

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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The transparent digital signage market in North America has been primarily driven by the high demand for transparent digital signage solutions. Enterprises across industries are implementing digital signage solutions to attract customers, increase customer engagement, and derive actionable insights based on audience measurement. Also, enterprises in North America are looking for high-picture-quality digital signage displays and trying to provide a unique experience to their customers. Digital signage solution providers are introducing new products to cater to this demand from enterprises. The demand for transparent digital signage products is expected to increase during the forecast period as most enterprises are adopting new technologies such as AR to enhance the customer experience. 

The COVID-19 pandemic led to a halt in the operations of industrial activities, including  LED manufacturing units, which negatively impacted the supply chain of transparent digital signage in the region. However, the lifting of restrictions and the revival of all industrial activities helped in the restoration of the transparent digital signage supply chain and the revival of demand from industries in the region. Thus, the market in the region is expected to grow during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Type Outlook (USD Million, 2017 - 2027)
    • LED
    • OLED
  • End-user Outlook (USD Million, 2017 - 2027)
    • Retail
    • Automotive
    • Media and entertainment
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • South America
      • Argentina
      • Chile
      • Brazil
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Transparent Digital Signage Market Scope

Report Coverage

Details

Page number

160

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 30.36%

Market growth 2023-2027

USD 8.28 billion

Market structure

Concentrated

YoY growth 2022-2023(%)

30.95

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 36%

Key countries

US, Canada, China, Germany, and UK

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

AU Optronics Corp., Barco NV, Leyard Opto Electronic Co. Ltd., LG Corp., Panasonic Holdings Corp., PixelFLEX LLC, Pro Display TM Ltd., Samsung Electronics Co. Ltd., Shenzhen AuroLED Technology Co. Ltd., Shenzhen Huake Light Electronics Co. Ltd., SHENZHEN NEXNOVO TECHNOLOGY Co. Ltd., and Sony Group Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Transparent Digital Signage Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the transparent digital signage market between 2023 and 2027
  • Precise estimation of the transparent digital signage market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the industry across North America, APAC, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of transparent digital signage market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global transparent digital signage market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global transparent digital signage market 2017 - 2021 ($ million)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.3 End user Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – End user Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 LED - Market size and forecast 2022-2027
      • Exhibit 34: Chart on LED - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on LED - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on LED - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on LED - Year-over-year growth 2022-2027 (%)
    • 6.4 OLED - Market size and forecast 2022-2027
      • Exhibit 38: Chart on OLED - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on OLED - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on OLED - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on OLED - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 42: Market opportunity by Type ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 45: Chart on Comparison by End-user
      • Exhibit 46: Data Table on Comparison by End-user
    • 7.3 Retail - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Retail - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Retail - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Retail - Year-over-year growth 2022-2027 (%)
    • 7.4 Automotive - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Automotive - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Automotive - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Automotive - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Automotive - Year-over-year growth 2022-2027 (%)
    • 7.5 Media and entertainment - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by End-user
      • Exhibit 59: Market opportunity by End-user ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 61: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 62: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 63: Chart on Geographic comparison
      • Exhibit 64: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 APAC - Market size and forecast 2022-2027
      • Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Canada - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 105: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 106: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 108: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 109: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 110: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 111: Matrix on vendor position and classification
            • 12.3 AU Optronics Corp.
              • Exhibit 112: AU Optronics Corp. - Overview
              • Exhibit 113: AU Optronics Corp. - Business segments
              • Exhibit 114: AU Optronics Corp. - Key news
              • Exhibit 115: AU Optronics Corp. - Key offerings
              • Exhibit 116: AU Optronics Corp. - Segment focus
            • 12.4 Barco NV
              • Exhibit 117: Barco NV - Overview
              • Exhibit 118: Barco NV - Business segments
              • Exhibit 119: Barco NV - Key offerings
              • Exhibit 120: Barco NV - Segment focus
            • 12.5 Leyard Opto Electronic Co. Ltd.
              • Exhibit 121: Leyard Opto Electronic Co. Ltd. - Overview
              • Exhibit 122: Leyard Opto Electronic Co. Ltd. - Product / Service
              • Exhibit 123: Leyard Opto Electronic Co. Ltd. - Key offerings
            • 12.6 LG Corp.
              • Exhibit 124: LG Corp. - Overview
              • Exhibit 125: LG Corp. - Business segments
              • Exhibit 126: LG Corp. - Key offerings
              • Exhibit 127: LG Corp. - Segment focus
            • 12.7 Panasonic Holdings Corp.
              • Exhibit 128: Panasonic Holdings Corp. - Overview
              • Exhibit 129: Panasonic Holdings Corp. - Business segments
              • Exhibit 130: Panasonic Holdings Corp. - Key news
              • Exhibit 131: Panasonic Holdings Corp. - Key offerings
              • Exhibit 132: Panasonic Holdings Corp. - Segment focus
            • 12.8 PixelFLEX LLC
              • Exhibit 133: PixelFLEX LLC - Overview
              • Exhibit 134: PixelFLEX LLC - Product / Service
              • Exhibit 135: PixelFLEX LLC - Key offerings
            • 12.9 Pro Display TM Ltd.
              • Exhibit 136: Pro Display TM Ltd. - Overview
              • Exhibit 137: Pro Display TM Ltd. - Product / Service
              • Exhibit 138: Pro Display TM Ltd. - Key offerings
            • 12.10 Samsung Electronics Co. Ltd.
              • Exhibit 139: Samsung Electronics Co. Ltd. - Overview
              • Exhibit 140: Samsung Electronics Co. Ltd. - Business segments
              • Exhibit 141: Samsung Electronics Co. Ltd. - Key news
              • Exhibit 142: Samsung Electronics Co. Ltd. - Key offerings
              • Exhibit 143: Samsung Electronics Co. Ltd. - Segment focus
            • 12.11 Shenzhen AuroLED Technology Co. Ltd.
              • Exhibit 144: Shenzhen AuroLED Technology Co. Ltd. - Overview
              • Exhibit 145: Shenzhen AuroLED Technology Co. Ltd. - Product / Service
              • Exhibit 146: Shenzhen AuroLED Technology Co. Ltd. - Key offerings
            • 12.12 Shenzhen Huake Light Electronics Co. Ltd.
              • Exhibit 147: Shenzhen Huake Light Electronics Co. Ltd. - Overview
              • Exhibit 148: Shenzhen Huake Light Electronics Co. Ltd. - Product / Service
              • Exhibit 149: Shenzhen Huake Light Electronics Co. Ltd. - Key offerings
            • 12.13 SHENZHEN NEXNOVO TECHNOLOGY Co. Ltd.
              • Exhibit 150: SHENZHEN NEXNOVO TECHNOLOGY Co. Ltd. - Overview
              • Exhibit 151: SHENZHEN NEXNOVO TECHNOLOGY Co. Ltd. - Product / Service
              • Exhibit 152: SHENZHEN NEXNOVO TECHNOLOGY Co. Ltd. - Key offerings
            • 12.14 Sony Group Corp.
              • Exhibit 153: Sony Group Corp. - Overview
              • Exhibit 154: Sony Group Corp. - Business segments
              • Exhibit 155: Sony Group Corp. - Key news
              • Exhibit 156: Sony Group Corp. - Key offerings
              • Exhibit 157: Sony Group Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 158: Inclusions checklist
                • Exhibit 159: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 160: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 161: Research methodology
                • Exhibit 162: Validation techniques employed for market sizing
                • Exhibit 163: Information sources
              • 13.5 List of abbreviations
                • Exhibit 164: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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