Leather and Allied Products Market in Turkey 2016-2020

Overview of the leather and allied products market in Turkey

According to the market research study at Technavio, the leather and allied products market in Turkey is expected to witness steady growth at a CAGR of close to 4% over the forecast period. Turkey is a popular destination for tourists worldwide as it is home to several beautiful historical sites and seaside resorts. In 2014, the number of tourists visiting the country increased by nearly 5% compared to the previous years, bringing the country closer to the fifth spot among the top tourists destinations worldwide. For example, Grand Bazaar in Istanbul is frequented by nearly 200,000 to 400,000 visitors on a daily basis. Popular goods sold in the bazaar include jewelry, furniture, carpets, and leather goods and clothes. Manufacturers in the leather and allied products market in Turkey stand to gain from this inflow of tourists, as it provides them an opportunity to generate sales.

Manufacturers are collaborating closely with designers to introduce new and innovative designs in a bid to enhance their domestic and global footprints. Moreover, as the market is highly fragmented, the majority of the manufacturers are focusing on value-added products to differentiate their products. It has also been observed that several manufacturers are also participating in international fairs to enhance their visibility in foreign markets. This close collaboration enables manufacturers to align their production processes and product portfolios with the market trends prevailing in other countries.

Segmentation by product type and analysis of the leather and allied products market in Turkey

• Tanned and dressed leather, and dressed and dyed fur
• Luggage, handbags, saddlery, and harnesses

During 2015, the tanned and dressed leather, and dressed and dyed fur segment led the leather and allied products market in Turkey and accounted for nearly 73% of the market shares in terms of revenue. Finished leather products comprise tanned and dressed leather and fur products. These products are mostly manufactured from the hides of cattle, sheep, and goat. Processes covered in this segment include preparation of leather, dyeing, enameling, gilding, and preparation of linings. Besides the growing demand from domestic markets, the segment is expected to experience a rise in demand from traditional markets in the EU as well as emerging markets in Asia.

Competitive landscape and key vendors

Due to the presence of over 3000 well-established vendors, the market is perceived to be highly fragmented. Unbranded small and medium-sized enterprises are the dominant players in the market. The majority of these players own traditional family businesses that cater to the domestic market. Istanbul is the leading market for leather products including footwear, leather apparel, handbags, and luggage and travel accessories. It has been observed that an augmented demand from the EU, low labor costs, strong technical capabilities, and proximity to leading export markets have spurred the growth of new brands in the market, primarily in the garments category.

Key vendors in this market are -

• Albes Leather
• Altinok
• Arc deri mamülleri
• Aydinli Deri Konfeksiyon
• Çetinkaya Kürk Deri Konf.Tarim
• Cihan Leather Industry
• Coskun&Avdar Deri
• Florida Leather
• FSM Leather and Fur
• Güdersan Deri
• Jappa Deri
• Oz-Yuksel Leather
• Platin Deri
• Remodel Deri
• Sasha Leather & Fur
• Sevimli Deri
• Seyhan Deri
• Soydan Deri
• Turgut Kardesler Deri and Ayakkabi
• YSK Deri Ürünleri

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the leather and allied products market in Turkey?
• What are the key market trends impacting the growth of the leather and allied products market in Turkey?
• What are the challenges to market growth?
• Who are the key vendors in the leather and allied products market in Turkey?
• What are the market opportunities and threats faced by the vendors in the leather and allied products market in Turkey?
• What are the trending factors influencing the market shares of Turkey?
• What are the key outcomes of the five forces analysis of the leather and allied products market in Turkey?

Technavio also offers customization on reports based on specific client requirement.

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• Handbags Market in Europe 2015-2019