TV Ad-spending Market in the US 2015-2019
| Published: Nov 2015 | Pages: 58 | SKU: IRTNTR6787 |
About TV Ad Spending
TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is the largest viewed medium by people in the US, advertisers are more attracted to this medium of advertising. Advertising on TV can be done through free-to-air channels and multichannel system. Private sector companies are the major buyers in this market. However, the governments and NGOs also spend a significant amount on TV advertising.
Technavio's analysts forecast the TV ad spending market in the US to grow at a CAGR of 3.38% during 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the TV ad spending market in the US for 2015-2019. To calculate the market size, the report takes into account the revenue generated from advertising through various technologies such as free-to-air and multichannel TV.
Technavio's report, TV Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key Vendors
• AT&T
• Berkshire Hathaway
• Comcast
• General Motor
• Procter & Gamble
Other Prominent Vendors
• Berkshire Hathaway
• Fiat
• Pfizer
• Toyota
• Verizon
Market Driver
• TV Advertisements with Digital Touch Points
• For a full, detailed list, view our report
Market Challenge
• High Cost of TV Advertising
• For a full, detailed list, view our report
Market Trend
• Data and Audience-driven TV Advertising
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
Table of Contents
- Highlights
- Market overview
- Customer segments
- Definitions
- Base year
- Vendor segmentation
- Summation errors
- Research methodology
- Economic indicators
- Key market highlights
- Market overview
- Market size and forecast
- Five forces analysis
- US TV ad spending market by technology 2014-2019
- US multichannel TV ad spending market
- US free-to-air TV ad spending market
- Top 10 countries by market share in terms of ad expenditure
- Competitive scenario
- Other prominent vendors
- Leading agencies 2014
- P&G
- General Motors
- AT&T
- Comcast
- L'Oreal
- List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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