English Language Learning market in Gulf Cooperation Council 2017-2021

English language learning market size

Market research analysts at Technavio predict the English language learning market in GCC to grow steadily during the next four years and post a CAGR of more than 22% by 2021. This market research analysis identifies the increase in demand for international education as one of the primary growth factors for this market. The rise in income is inducing individuals in this region to impart better education to their children, which in turn, boosts the growth of international schools. Since these private schools emphasis heavily on building and improving the English language skills of students, the rise in number of international schools in the region will subsequently aid market growth.

One of the major trends that will gain traction in this market in the coming years is the adoption of gamification in language learning. Focusing on offering English learning courses that will impart better knowledge on a specific subject matter, vendors will soon start developing games that will use interactive measures that lead to a set of defined outcomes. Learners can play the game multiple times which will enable them master the game, consequently resulting in better understanding of the language.

English language learning market growth: Competitive landscape and key vendors

The market is characterized by the presence of both the international and regional players and is highly competitive. Since the international players are increasing their footprint, the  regional vendors are finding it extremeley difficult to compete with them especially in terms of quality, technology, and product pricing. With an increase in product or service extensions, technological innovations, and M&A, the market’s competitive environment will further intensify in the coming years.

The leading vendors in the market are

• Berlitz
• Eton Institute
• Sanako
• Rosetta Stone

The other prominent vendors in the market are Education First, EduTech, Houghton Mifflin Harcourt, inlingua, Macmillan Education, and McGraw-Hill Education.

English language learning industry: Segmentation and analysis by end-users

• Individual learners
• Institutional learners

During 2016, the individual learners segment accounted for the major revenue shares and dominated this market. The increasing number of individual learner enrollments towards advanced English language courses for postgraduate and doctorate programs will be a major factor driving market growth.

English language learning industry: Geographical segmentation and analysis

• Bahrain
• Kuwait
• Oman
• Saudi Arabia
• UAE
• Qatar

This market study estimates that in terms of geographical regions, Saudi Arabia will be the major revenue contributor to the market throughout the predicted period. Factors such as the initiatives taken by the government towards launching new programs that will augment the learning process of children and rise in number of skilled teaching and administrative staff, will drive the market’s growth prospects in this region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the English language learning market in Gulf Cooperation council (GCC)?
• What are the key market trends impacting the growth of the English language learning market in Gulf Cooperation council (GCC)?
• What are the challenges to market growth?
• Who are the key vendors in the English language learning market in Gulf Cooperation council (GCC)?
• What are the market opportunities and threats faced by the vendors in the English language learning market in Gulf Cooperation council (GCC)?
• Trending factors influencing the market shares of Bahrain, Kuwait, Oman, Saudi Arabia, UAE, and Qatar.
• What are the key outcomes of the five forces analysis of the English language learning market in Gulf Cooperation council (GCC)?

Technavio also offers customization on reports based on specific client requirement.

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