Snack Bars Market in the US by Product, Distribution Channel and Product - Forecast and Analysis 2022-2026

The snack bars market in US share is expected to increase by USD 912.22 million from 2022 to 2026, and the market’s growth momentum will accelerate at a CAGR of 2.23%.

This snack bars market research report in US provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the snack bars market in US segmentation by product (energy and nutrition bars, granola bars, breakfast bars, and other snack bars), distribution channel (offline distribution and online distribution), and geography (US). The US Snacks Bar Market report also offers information on several market vendors, including Abbott Laboratories, Clif Bar & Co., General Mills Inc., Kellogg Co., Kind LLC, McKee Foods, Mondelez International Inc., Natural Balance Foods, Nestle SA, NuGo Nutrition, PepsiCo Inc., Post Holdings Inc., Probar LLC, Quest Nutrition LLC, Soylent Nutrition Inc., The Hain Celestial Group Inc., The Hershey Co., Kroger Co., Simply Good Foods USA Inc., and Walmart Inc. among others.

What will the snack bars market Size in US be During the Forecast Period?

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Snack Bars Market In Us: Key Drivers, Trends, and Challenges

The research studied the historical data considered for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the snack bars market in US.

Key snack bars market in US Driver

New product launches are one of the key factors driving the snack bars market in US growth. The increasing number of new product launches can influence the growth of the US Snacks Bar Market during the forecast period. The demand for snack bars is increasing in the country, owing to the convenience offered by snack bars and their rising popularity as meal replacements. For instance, in March 2021, Clif Bar & Co. announced the expansion of its snack category with the launch of CLIF Thins. This is a crispy, crunchy take on the original CLIF BAR version and can be used for everyday snacking by families, commuters, and other people. Similarly, In January 2021, Kellogg Co. launched its first plant-based snack bar range created for children. The company expanded its W.K Kellogg range with the new bars, which are made with fruits and vegetables. Moreover, In January 2022, Kellogg Co. introduced three new flavors within its Nutri-Grain brand, which include two fruit and vegetable breakfast bars and new bites. Thus, the increasing number of new product launches will increase the demand for snack bars in the US, which will help in the growth of the market during the forecast period.

Key snack bars market in US Trend

The rising demand for on-the-go breakfast options will fuel the snack bars market in US growth. The increasing demand for on-the-go breakfast options among consumers can positively influence the growth of the snack bars market in US during the forecast period. The number of consumers that prefer snack bars as a meal replacement option is increasing in the US and is expected to drive the growth of the market during the forecast period. The changing lifestyle of consumers is contributing to the growth of snack bars as a breakfast option. Time-pressed consumers are on the lookout for breakfast options that offer convenience as well as nutrition. The convenience and health benefits offered by snack bars are making them popular as an on-the-go breakfast option. Vendors are offering breakfast bars to meet the rising demand for snack bars as a breakfast option. KIND, Kellogg, and General Mills Inc. (General Mills) are some prominent vendors that offer breakfast snack bars in the market. KIND offers breakfast snack bars in on-the-go pouches, which makes it convenient for consumers. Thus, the popularity of snack bars as a breakfast option among consumers will help in the growth of the snack bars market in US during the forecast period.

Key snack bars market in US Challenge

Product recalls are the major challenge to the growth of the snack bars market in US. An increasing number of product recalls can hinder the growth of the snack bars market in US during the forecast period. Vendors can issue product recalls owing to various factors, such as product contamination and incorrect labeling. Most manufacturers purchase or source raw materials from third-party suppliers. The improper handling of these raw materials or supplies can adversely affect the safety and quality of the finished product. A product recall severely affects a company's brand image as well as its operation and sales. For instance, in the second week of June 2022, Built Brands recalled the Banana Cream Pie Puffs protein bar. The US FDA then published the announcement on its website. Samples from these protein bars tested positive for E. coli. The company recalled 4,196 individual bars that were shipped to 1,049 customers through mail orders. The recall involved selecting Meal Bar flavors in 3-oz packages distributed across retail stores in the US and Canada. Thus, product recalls due to product contamination are expected to negatively influence the growth of the snack bars market in US during the forecast period.

This snack bars market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the snack bars market in US as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the snack bars market in US during the forecast period.

Who are the Major Snack Bars Market in US Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

• Abbott Laboratories
• Clif Bar & Co.
• General Mills Inc.
• Kellogg Co.
• Kind LLC
• McKee Foods
• Mondelez International Inc.
• Natural Balance Foods
• Nestle SA
• NuGo Nutrition
• PepsiCo Inc.
• Post Holdings Inc.
• Probar LLC
• Quest Nutrition LLC
• Soylent Nutrition Inc.
• The Hain Celestial Group Inc.
• The Hershey Co.
• Kroger Co.
• Simply Good Foods USA Inc.
• Walmart Inc.

 

This statistical study of the snack bars market in US encompasses successful business strategies deployed by the key vendors. The snack bars market in US is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market

Product Insights and News

• kroger.com -  The company offers blueberry cobbler multigrain cereal bars under the brand Health Valley.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The US Snacks Bar Market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Snack Bars Market In US Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the snack bars market in US which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also the optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

The value chain of the global food, beverage, and tobacco market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

COVID-19 Impact and Recovery Analysis

The outbreak of COVID-19 led to the imposition of stringent lockdowns in the US in 2020. Such preventive measures had negative effects on the supply chain for food and beverage products, which, in turn, hindered the overall growth of the snack bars market in US. Moreover, food product manufacturers and distributors implemented temporary closures due to the lockdown restrictions. However, with the initiation of vaccination drives during the first half of 2021, there were relaxations in lockdown norms, which increased production activities in the food and beverage industry. In addition, rising consumer demand for ready-to-eat products such as snack bars is expected to foster the growth of the snack bars market in US during the forecast period.  

What are the Revenue-generating Product Segments in the snack bars market in US?

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The snack bars market in US share growth in the Energy and nutrition bars segment will be significant during the forecast period. The growing demand for snack bars that offer functional benefits is expected to increase the demand for energy and nutrition bars among consumers during the forecast period. Energy bars are snack bars that are made using nutrient-rich cereals and other ingredients, and these are targeted at people who require a quick source of energy. The popularity of energy bars as a post-workout snack among people who engage in workouts will help in the growth of the segment during the forecast period. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the snack bars market size in US and actionable market insights on the post-COVID-19 impact on each segment.

 

Snack Bars Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 2.23%
Market growth 2022-2026	$912.22 million
Market structure	Fragmented
YoY growth (%)	2.16
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Abbott Laboratories, Clif Bar & Co., General Mills Inc., Kellogg Co., Kind LLC, McKee Foods, Mondelez International Inc., Natural Balance Foods, Nestle SA, NuGo Nutrition, PepsiCo Inc., Post Holdings Inc., Probar LLC, Quest Nutrition LLC, Soylent Nutrition Inc., The Hain Celestial Group Inc., The Hershey Co., Kroger Co., Simply Good Foods USA Inc., and Walmart Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this snack bars market Report in US?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive snack bars market growth during the next five years
• Precise estimation of the snack bars market size in US and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the snack bars industry across US
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of the snack bars market vendors in US 

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