Unplasticized Polyvinyl Chloride (UPVC) Windows Market by Application, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Unplasticized Polyvinyl Chloride (UPVC) Windows Market Forecast 2023-2027

The unplasticized polyvinyl chloride (UPVC) windows market size is forecast to increase by USD 8.45 billion at a CAGR of 6.99% between 2022 and 2027. The market's expansion relies on various factors, notably the upsurge in the housing construction sector, driven by urbanization and population growth. Additionally, increasing awareness and demand for energy-efficient windows contribute significantly to market growth, aligning with sustainability goals. Furthermore, the growing adoption of UPVC windows, favored for their durability and thermal efficiency, further propels market expansion. These trends underscore the market's responsiveness to changing consumer preferences and regulatory requirements, indicating a promising trajectory for the window industry.

What will be the size of the Market During the Forecast Period?

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Renowned for their remarkable noise reduction capabilities and versatility, UPVC windows contribute to serene environments amidst urban chaos. They excel in building and remodeling operations, adhering to standards and regulations, reflecting growing environmental sustainability awareness. Resistant to chemicals, water, and harsh weather conditions, wind-resistant and thermally insulated  UPVC windows offer long-lasting performance and enhance aesthetic appeal. With superior thermal insulation and energy efficiency, they ensure comfort while minimizing maintenance costs. Renowned for their sturdiness and expense-effectiveness, UPVC windows are favored by leading companies like Atrium, Croft, and Crystal Pacific Window & Door, solidifying their position as indispensable elements in modern construction.

Market Dynamics and Customer Landscape

Window solutions have emerged as a popular choice for homeowners and businesses alike. These energy-efficient, durable, and resistant windows offer numerous benefits that make them an excellent investment. UPVC windows are made from a material called Unplasticized Polyvinyl Chloride, which is a type of plastic that is not softened by heat. This property makes UPVC windows highly resistant to weather conditions, ensuring they last longer than traditional wooden or aluminum windows. Moreover, UPVC windows are known for their Energy efficiency. They have excellent insulation properties, which help in maintaining a comfortable indoor temperature, reducing the need for heating or cooling. This not only saves energy but also lowers utility bills. Furthermore, UPVC windows are easy to maintain. They do not require painting or sanding, and a simple wipe with a damp cloth keeps them looking new. Additionally, they are available in various colors and styles, allowing homeowners to choose the one that best suits their aesthetic preferences. In summary, UPVC windows offer a combination of durability, energy efficiency, and low maintenance, making them a smart choice for those looking to invest in high-quality window solutions. Whether it's for a residential or commercial property, UPVC windows are a great option for those seeking long-term benefits.

Key Market Driver

The growing adoption of UPVC windows is notably driving market growth. Growing demand for UPVC over wooden and aluminum windows is anticipated to fuel market expansion over the forecast period. Because of their great efficiency, durability, and lack of toxic chemical emissions, UPVC windows are quickly gaining popularity among architects and builders. The surfaces' vacuum processing technology finish is one of their specializations.

With nearly 75% of all new windows in Europe and the US being UPVC type, the rise in its popularity will trickle down to several developing markets such as India, Indonesia, and South Africa. This is expected to reduce the pricing further and increase quality and expertise in developing markets. Thus, the above-mentioned factors will propel the growth of the market during the forecast period.

Significant Market Trends

The emergence of automation and remote operation is the key trend in the market. Automation and remote operation have become more popular in new window offerings.  The Dreamview Automation System from Caldwell Manufacturing is compatible with the majority of current windows. The system has a keypad that users can use to open, close, and stop the window. Other companies, such as Solar Smart, offer a remote-operated system designed for use in awning and hopper windows and skylights. This system uses solar energy and does not require any power from the building. Ultimately, ANDERSEN VeriLock sensors tell if a window is open or closed and can be easily integrated with a security system or self-monitoring home automation system. Such factors will boost the growth of the market during the forecast period.

Major Market Challenge

Changes in building codes are the major challenges impeding the market growth in the Residential, Commercial and Vinyl Windows Market. Building regulations can vary greatly from area to locality and are generally governed by standards and specifications created by industry associations and independent standards organizations, influencing Window Market Analysis. Regulations also keep a check on the permissible levels of emissions of volatile organic compounds (VOCs) and other harmful pollutants. Since January 2009, the California Air Resources Board Airborne Toxic Control Measures have limited the formaldehyde emissions from composite wood products, including doors and windows made from particleboard or medium-density fiberboard in California. The cost structure of the industry and the market will be considerably impacted by any modifications made to the standards and codes by the standards organizations, affecting Window Market Growth.

Similarly, the lack of standards and regulations in several developing economies is leading to the adoption of substandard products in the Window Frames Market and Energy-Efficient Windows Market. As builders began to use substandard UPVC profile systems, with weak fabrication parameters, which include thin steel enforcement and inferior hardware, used in their projects on a great scale, the major European brands struggled to establish themselves in the market, impacting Window Installation Market dynamics. These factors could impact the global housing market, leading to a slowdown in the market, influencing the Window Market Outlook.

Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Market companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Munster Joinery - The company is a manufacturer of energy-efficient windows and doors. The company offers UPVC windows such as fixed, casement, and tilt and turn windows.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Canadian Choice Windows and Doors
• China Lesso Group Holdings Ltd.
• Dalian Shide Plastic Building Materials Co. Ltd.
• Deceuninck Group
• Duroplast Extrusions Pvt. Ltd.
• Encraft India Pvt. Ltd.
• Everest 2020 Ltd.
• Fenesta
• Internorm International GmbH
• Karl Lingel Fensterbau Gmbh and Co. KG
• Malplas Ltd.
• profine GmbH
• REHAU Group
• VEKA AG
• Welltech Systems

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Overview

In the dynamic landscape of window solutions, factors such as standards and regulations, coupled with urbanization, drive innovation and shape consumer preferences. While windows offer versatility in style, urbanization presents challenges, including regulatory adjustments and economic effects. Moreover, concerns like the possibility of discoloration and thermal expansion limitations pose restraints. Despite these obstacles, modern windows are engineered to be wind and moisture-resistant, thermally and acoustically insulated, ensuring optimal performance in diverse environments. With advancements in materials and construction techniques, windows now boast high stiffness, flame-retardant properties, and resistance to chemical erosion. Whether featuring wooden or metal frames, they are reliable, offering electrical insulation and vapor barrier properties, making them indispensable components in contemporary architecture.

By Application

The market share growth of the residential segment will be significant during the forecast period. Rapid growth in construction activities will boost the demand for the adoption of UPVC windows in several major housing markets and increase the focus on energy efficiency. Consumer interest in high-quality products, such as triple-glazed windows, will support value gains. On the other hand, growing interest in amenities such as multipoint tilt-and-turn windows will support the demand for UPVC windows.

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The residential segment was valued at USD 9.71 billion in 2017 and continued to grow until 2021. Builder efforts to construct environment-friendly homes will also support the demand for UPVC windows. Some consumers consider environmental factors while making a purchase. On the other hand, many potential homeowners seek properties that use energy efficiently to control utility costs. In addition, regulations on cutting timber have made timber a scarce and expensive material. Therefore, most consumers are looking for alternatives to suit their needs.

Regional Analysis

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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to companies is APAC. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Increasing awareness regarding the benefits of UPVC windows is expected to boost their use in the new residential construction market in the region. Rapid urbanization in the main economies and an increase in disposable income are expected to induce the growth of construction activities. This will contribute to the growth of the market in APAC. Governments of countries such as India, China, Malaysia, the Philippines, Singapore, and Indonesia are investing heavily in public infrastructure developments such as the construction of new airports and railways. This will fuel the demand for UPVC windows in APAC. In APAC, growth in construction activities in the industrial, commercial, and residential sectors is driving the need for cost-effective and quick-building solutions. Therefore, the adoption of UPVC windows is rapidly increasing in the region. Rapid industrialization is one of the major factors driving the demand for UPVC windows in APAC.

Market Analyst Overview 

Unplasticized Polyvinyl Chloride (UPVC) windows redefine excellence with their remarkable thermal performance, sturdiness, and low upkeep requirements, making them a preferred choice in both commercial and residential applications. They offer unparalleled expense-effectiveness while effectively reducing noise and meeting environmental sustainability standards. Despite challenges like restricted flexibility in design and the view of lesser aesthetics, UPVC windows excel in withstanding corrosive environments, being long-lasting and fire-resistant. With continuous product innovations and technology advancements, UPVC windows promise reliability and energy savings, making them indispensable in the industrial sector and automotive industries alike. As urbanization continues, UPVC windows stand as the epitome of modernity and efficiency in building and remodeling operations.

In the realm of window solutions, windows have emerged as a popular choice for homeowners and businesses alike. These Residential and Commercial windows offer several advantages that make them an attractive option. UPVC windows are known for their durability and resistance to weather conditions. They are insulated, keeping the interior warm during winters and cool during summers, thereby reducing energy consumption. The Composite material used in their manufacturing is resistant to UV rays, preventing discoloration and fading. Moreover, UPVC windows are easy to maintain. They do not require painting or sanding, and a simple wipe with a damp cloth keeps them looking new. The material is also recyclable, making it an eco-friendly choice. The application of modern technology in their design results in a wide range of styles and colors to choose from. These windows offer excellent security features, including multi-point locking systems and reinforced frames. In summary, UPVC windows are a smart investment for those seeking energy-efficient, durable, low-maintenance, and secure window solutions. With their compatibility with various architectural styles and designs, they are an ideal choice for both residential and commercial buildings.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Application Outlook
  • Residential
  • Commercial

• Distribution Channel Outlook
  • Offline
  • Online

• Region Outlook
  • APAC
    • China
    • India
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Brazil
    • Argentina

Market Scope
Report Coverage	Details
Page number	159
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 6.99%
Market growth 2023-2027	USD 8.45 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	6.75
Regional analysis	APAC, North America, Europe, Middle East and Africa, and South America
Performing market contribution	North America at 33%
Key countries	US, China, India, Japan, and Germany
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	ADOPEN Plastik Sanayi AS, AIS Glass Solutions Ltd., Aluplast GmbH, Aparna Enterprises Ltd., Canadian Choice Windows and Doors, China Lesso Group Holdings Ltd., Dalian Shide Plastic Building Materials Co. Ltd., Deceuninck Group, Duroplast Extrusions Pvt. Ltd., Encraft India Pvt. Ltd., Everest 2020 Ltd., Fenesta, Internorm International GmbH, Karl Lingel Fensterbau Gmbh and Co. KG, Malplas Ltd., Munster Joinery, profine GmbH, REHAU Group, VEKA AG, and Welltech Systems
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across APAC, North America, Europe, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of companies

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