US - Athletic Footwear Market by Distribution Channel, End-user and Type - Forecast and Analysis 2024-2028
| Published: Jan 2024 | Pages: 152 | SKU: IRTNTR75166 |
US - Athletic Footwear Market 2024-2028
- The US - Athletic footwear market size is estimated to grow by USD 8.45 billion between 2023 and 2028
- The market is accelerating at a compound annual growth rate of 5.6%.
The report includes a comprehensive outlook on the market offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes End-user into men, women, and children and covers Region, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments. The report covers market trends and analysis also includes an in-depth analysis of the popularity of sports and fitness activities, the rising popularity of eco-friendly footwear, and increasing competition among players.
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Key Major Companies
Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
Adidas AG - The company offers athletic footwear such as Pureboost, Ultrabounce, AstoundRun, and many more.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including Adidas AG, Amer Sports Corp., ASICS Corp., Avia, British Knights Int B.V., Brooks Sports Inc., Columbia Sportswear Co., Fila Holdings Corp., Geox S.p.A, K Swiss Inc., Mizuno Corp, New Balance Athletics Inc., Newton Running Co. Inc., Nfinity Athletic LLC, Nike Inc., PUMA SE, Skechers USA Inc., Under Armour Inc., VF Corp., and Wolverine World Wide Inc.
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Market Size And Market Dynamic
Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
Key Market Drivers
The popularity of sports and fitness activities is notably driving the market growth. The US has a high prevalence of obesity and other lifestyle diseases, and as a result, there is a growing awareness of the importance of regular exercise and physical activity. This trend has increased demand for athletic footwear designed to support physical activity, such as running shoes, training shoes, and other sports-specific footwear. The US has a strong sports culture, and many Americans regularly participate in sports and fitness activities.
However, many athletic footwear brands prioritize sustainability by using eco-friendly materials, reducing waste, and adopting sustainable manufacturing practices. This can help them appeal to environmentally conscious consumers and differentiate themselves from competitors. Thus, with the increasing interest of consumers towards fitness and sports activities, the regional market is expected to witness high growth during the forecast period.
Significant Market Trends
The rising popularity of eco-friendly footwear is an emerging trend shaping the market development. Consumers are increasingly concerned about the environmental impact of the products they buy, and this trend has been reflected in the US - athletic footwear market as well. Brands invest in eco-friendly materials, production processes, and packaging to appeal to environmentally conscious consumers. Consumers have started demanding sustainable and eco-friendly footwear with the shift to environment-friendly products and the growing focus on minimizing carbon footprint. Athletic footwear brands constantly develop new materials and technologies to improve product performance, such as comfort and durability.
However, manufacturers operating in the athletic footwear market use low-carbon footprint alternatives, such as ethically sourced faux leather and synthetic materials, to manufacture athletic footwear. Nike has initiated a shoe recycling program to reduce the carbon footprints of its products. Therefore, the rising concern for the environment may positively impact the growth of the regional market during the forecast period.
Major Market Challenges
Increasing competition among players is a significant challenge hindering market growth. A growing number of athletic footwear brands and products are available to consumers, making it increasingly difficult for companies to differentiate themselves and stand out in a crowded market. In addition, some consumers are becoming more price-sensitive and willing to switch brands to find the best deals, making it difficult for companies to build brand loyalty and maintain market share. Consumers are increasingly looking for versatile and comfortable footwear that can be worn in various settings.
As a result, they are turning to casual and lifestyle footwear options that offer more style and fashion options. Consumers are also looking for products that offer personalized features and benefits, which can challenge companies to deliver at scale. This trend pressures athletic footwear companies to innovate and offer more fashionable and versatile products to remain competitive. Hence, the increasing competition may impede the growth of the regional market during the forecast period.
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Market Segmentation And Region
By Distribution Channell Analysis
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel includes hypermarkets, supermarkets, specialty stores, and department stores. Offline distribution channels are popular among consumers, offering a diverse range of athletic footwear across price ranges. Consumers prefer buying athletic footwear from hypermarkets, supermarkets, and departmental stores. The offline segment was the largest and was valued at USD 13.25 billion in 2018. Further, specialty stores offer popular athletic footwear brands and sell them through their outlets. Sales personnel employed at specialty stores have a thorough knowledge of products and provide detailed product information to buyers. Thus, buyers prefer purchasing athletic footwear products from specialty stores. A rise in specialty stores drives the sale of athletic footwear in the US. Vendors also improve their offline sales by widening their operations in various locations. This helps them generate higher sales of products efficiently and cater to every consumer category in large geographic regions. Therefore, increasing sales through offline sales will positively impact the growth of the regional market during the forecast period.
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By End-user Analysis
Based on the end-user, the market has been segmented into men, women, and children. The men?segment will account for the largest share of this segment.?
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US Athletic Footwear Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2023 |
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Market forecasting period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.6% |
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Market growth 2024-2028 |
USD 8.45 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
5.12 |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Adidas AG, Amer Sports Corp., ASICS Corp., Avia, British Knights Int B.V., Brooks Sports Inc., Columbia Sportswear Co., Fila Holdings Corp., Geox S.p.A, K Swiss Inc., Mizuno Corp, New Balance Athletics Inc., Newton Running Co. Inc., Nfinity Athletic LLC, Nike Inc., PUMA SE, Skechers USA Inc., Under Armour Inc., VF Corp., and Wolverine World Wide Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this US Athletic Footwear Market Research Report?
- CAGR of the market forecast during the forecast period
- Detailed information on factors that will drive the growth of the market between 2024 and 2028
- Precise estimation of the market size and its contribution of the market in focus to the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the market across US
- Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of the market in US companies
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 08: Parent market
- Exhibit 09: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 10: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 11: Market segments
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Exhibit 12: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 13: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 14: Chart on US: Year-over-year growth 2023-2028 (%)
- Exhibit 15: Data Table on US: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Athletic footwear market in US 2018 - 2022
- Exhibit 16: Historic Market Size – Data Table on athletic footwear market in US 2018 - 2022 ($ billion)
- 4.2 Distribution channel Segment Analysis 2018 - 2022
- Exhibit 17: Historic Market Size – Distribution channel Segment 2018 - 2022 ($ billion)
- 4.3 End-user Segment Analysis 2018 - 2022
- Exhibit 18: Historic Market Size – End-user Segment 2018 - 2022 ($ billion)
- 4.4 Type Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Type Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Distribution Channel
- 6.1 Market segments
- Exhibit 27: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 28: Data Table on Distribution Channel - Market share 2023-2028 (%)
- 6.2 Comparison by Distribution Channel
- Exhibit 29: Chart on Comparison by Distribution Channel
- Exhibit 30: Data Table on Comparison by Distribution Channel
- 6.3 Offline - Market size and forecast 2023-2028
- Exhibit 31: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 32: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 33: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 34: Data Table on Offline - Year-over-year growth 2023-2028 (%)
- 6.4 Online - Market size and forecast 2023-2028
- Exhibit 35: Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 37: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 38: Data Table on Online - Year-over-year growth 2023-2028 (%)
- 6.5 Market opportunity by Distribution Channel
- Exhibit 39: Market opportunity by Distribution Channel ($ billion)
- Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ billion)
7 Market Segmentation by End-user
- 7.1 Market segments
- Exhibit 41: Chart on End-user - Market share 2023-2028 (%)
- Exhibit 42: Data Table on End-user - Market share 2023-2028 (%)
- 7.2 Comparison by End-user
- Exhibit 43: Chart on Comparison by End-user
- Exhibit 44: Data Table on Comparison by End-user
- 7.3 Men - Market size and forecast 2023-2028
- Exhibit 45: Chart on Men - Market size and forecast 2023-2028 ($ billion)
- Exhibit 46: Data Table on Men - Market size and forecast 2023-2028 ($ billion)
- Exhibit 47: Chart on Men - Year-over-year growth 2023-2028 (%)
- Exhibit 48: Data Table on Men - Year-over-year growth 2023-2028 (%)
- 7.4 Women - Market size and forecast 2023-2028
- Exhibit 49: Chart on Women - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Data Table on Women - Market size and forecast 2023-2028 ($ billion)
- Exhibit 51: Chart on Women - Year-over-year growth 2023-2028 (%)
- Exhibit 52: Data Table on Women - Year-over-year growth 2023-2028 (%)
- 7.5 Children - Market size and forecast 2023-2028
- Exhibit 53: Chart on Children - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Data Table on Children - Market size and forecast 2023-2028 ($ billion)
- Exhibit 55: Chart on Children - Year-over-year growth 2023-2028 (%)
- Exhibit 56: Data Table on Children - Year-over-year growth 2023-2028 (%)
- 7.6 Market opportunity by End-user
- Exhibit 57: Market opportunity by End-user ($ billion)
- Exhibit 58: Data Table on Market opportunity by End-user ($ billion)
8 Market Segmentation by Type
- 8.1 Market segments
- Exhibit 59: Chart on Type - Market share 2023-2028 (%)
- Exhibit 60: Data Table on Type - Market share 2023-2028 (%)
- 8.2 Comparison by Type
- Exhibit 61: Chart on Comparison by Type
- Exhibit 62: Data Table on Comparison by Type
- 8.3 Running and jogging - Market size and forecast 2023-2028
- Exhibit 63: Chart on Running and jogging - Market size and forecast 2023-2028 ($ billion)
- Exhibit 64: Data Table on Running and jogging - Market size and forecast 2023-2028 ($ billion)
- Exhibit 65: Chart on Running and jogging - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on Running and jogging - Year-over-year growth 2023-2028 (%)
- 8.4 Sports shoes - Market size and forecast 2023-2028
- Exhibit 67: Chart on Sports shoes - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on Sports shoes - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on Sports shoes - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Sports shoes - Year-over-year growth 2023-2028 (%)
- 8.5 Aerobic and gym shoes - Market size and forecast 2023-2028
- Exhibit 71: Chart on Aerobic and gym shoes - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on Aerobic and gym shoes - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on Aerobic and gym shoes - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Aerobic and gym shoes - Year-over-year growth 2023-2028 (%)
- 8.6 Hiking and backpacking shoes - Market size and forecast 2023-2028
- Exhibit 75: Chart on Hiking and backpacking shoes - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on Hiking and backpacking shoes - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on Hiking and backpacking shoes - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on Hiking and backpacking shoes - Year-over-year growth 2023-2028 (%)
- 8.7 Market opportunity by Type
- Exhibit 79: Market opportunity by Type ($ billion)
- Exhibit 80: Data Table on Market opportunity by Type ($ billion)
9 Customer Landscape
- 9.1 Customer landscape overview
- Exhibit 81: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 82: Impact of drivers and challenges in 2023 and 2028
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 83: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 84: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 85: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 86: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 87: Matrix on vendor position and classification
- 12.3 Adidas AG
- Exhibit 88: Adidas AG - Overview
- Exhibit 89: Adidas AG - Business segments
- Exhibit 90: Adidas AG - Key news
- Exhibit 91: Adidas AG - Key offerings
- Exhibit 92: Adidas AG - Segment focus
- 12.4 Amer Sports Corp.
- Exhibit 93: Amer Sports Corp. - Overview
- Exhibit 94: Amer Sports Corp. - Product / Service
- Exhibit 95: Amer Sports Corp. - Key offerings
- 12.5 ASICS Corp.
- Exhibit 96: ASICS Corp. - Overview
- Exhibit 97: ASICS Corp. - Product / Service
- Exhibit 98: ASICS Corp. - Key news
- Exhibit 99: ASICS Corp. - Key offerings
- 12.6 Brooks Sports Inc.
- Exhibit 100: Brooks Sports Inc. - Overview
- Exhibit 101: Brooks Sports Inc. - Product / Service
- Exhibit 102: Brooks Sports Inc. - Key offerings
- 12.7 Columbia Sportswear Co.
- Exhibit 103: Columbia Sportswear Co. - Overview
- Exhibit 104: Columbia Sportswear Co. - Business segments
- Exhibit 105: Columbia Sportswear Co. - Key news
- Exhibit 106: Columbia Sportswear Co. - Key offerings
- Exhibit 107: Columbia Sportswear Co. - Segment focus
- 12.8 Fila Holdings Corp.
- Exhibit 108: Fila Holdings Corp. - Overview
- Exhibit 109: Fila Holdings Corp. - Product / Service
- Exhibit 110: Fila Holdings Corp. - Key offerings
- 12.9 Geox S.p.A
- Exhibit 111: Geox S.p.A - Overview
- Exhibit 112: Geox S.p.A - Business segments
- Exhibit 113: Geox S.p.A - Key offerings
- Exhibit 114: Geox S.p.A - Segment focus
- 12.10 Mizuno Corp
- Exhibit 115: Mizuno Corp - Overview
- Exhibit 116: Mizuno Corp - Business segments
- Exhibit 117: Mizuno Corp - Key offerings
- Exhibit 118: Mizuno Corp - Segment focus
- 12.11 New Balance Athletics Inc.
- Exhibit 119: New Balance Athletics Inc. - Overview
- Exhibit 120: New Balance Athletics Inc. - Product / Service
- Exhibit 121: New Balance Athletics Inc. - Key offerings
- 12.12 Nike Inc.
- Exhibit 122: Nike Inc. - Overview
- Exhibit 123: Nike Inc. - Business segments
- Exhibit 124: Nike Inc. - Key news
- Exhibit 125: Nike Inc. - Key offerings
- Exhibit 126: Nike Inc. - Segment focus
- 12.13 PUMA SE
- Exhibit 127: PUMA SE - Overview
- Exhibit 128: PUMA SE - Business segments
- Exhibit 129: PUMA SE - Key news
- Exhibit 130: PUMA SE - Key offerings
- Exhibit 131: PUMA SE - Segment focus
- 12.14 Skechers USA Inc.
- Exhibit 132: Skechers USA Inc. - Overview
- Exhibit 133: Skechers USA Inc. - Business segments
- Exhibit 134: Skechers USA Inc. - Key offerings
- Exhibit 135: Skechers USA Inc. - Segment focus
- 12.15 Under Armour Inc.
- Exhibit 136: Under Armour Inc. - Overview
- Exhibit 137: Under Armour Inc. - Business segments
- Exhibit 138: Under Armour Inc. - Key offerings
- Exhibit 139: Under Armour Inc. - Segment focus
- 12.16 VF Corp.
- Exhibit 140: VF Corp. - Overview
- Exhibit 141: VF Corp. - Business segments
- Exhibit 142: VF Corp. - Key news
- Exhibit 143: VF Corp. - Key offerings
- Exhibit 144: VF Corp. - Segment focus
- 12.17 Wolverine World Wide Inc.
- Exhibit 145: Wolverine World Wide Inc. - Overview
- Exhibit 146: Wolverine World Wide Inc. - Business segments
- Exhibit 147: Wolverine World Wide Inc. - Key offerings
- Exhibit 148: Wolverine World Wide Inc. - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 149: Inclusions checklist
- Exhibit 150: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 151: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 152: Research methodology
- Exhibit 153: Validation techniques employed for market sizing
- Exhibit 154: Information sources
- 13.5 List of abbreviations
- Exhibit 155: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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athletic footwear market in us market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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