US - Cookies Market by Distribution Channel, Product and Packaging - Forecast and Analysis 2024-2028

Published: Oct 2023

Pages: 141

SKU: IRTNTR76577

Snapshot

US - Cookies Market Forecast 2024-2028

The US - cookies market size is projected to increase by USD 3.17 billion and the market size is estimated to grow at a CAGR of 4.78% between 2023 and 2028.

This market trends and analysis report extensively covers market segmentation by distribution channel (offline and online), product (plain and butter-based cookies, chocolate-based cookies, and other cookies), packaging (rigid packaging and flexible packaging). Our market growth analysis report examines historic data from 2018 to 2022, besides analyzing the current market scenario.

Growing emphasis on cookie premiumization is the key factor driving market growth. The millennial population is rising, and disposable incomes are growing across the globe. These factors have raised the demand for premium cookies. US - cookies market players such as Mondelez, Parle Products, and PepsiCo offer a diverse range of cookies that include an element of premiumization in terms of branding, packaging, and positioning. In addition, the rising awareness about the benefits of following a healthy diet around the world has been a key factor in driving consumer willingness to pay higher prices for premium product offerings. Thus, the growing demand for premium products is anticipated to drive the growth of the market during the forecast period.

Market: Overview

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Key Trends

Improvements in clean labeling and packaging of cookies is the primary trend shaping market growth. Consumers are greatly pursuing cookies made with clean and recognizable ingredients. Manufacturers are reacting by using simpler ingredient lists that exclude artificial additives, preservatives, and high-fructose corn syrup. Manufacturers are delivering clear allergen information on packaging to provide consumer safety. Improved packaging provides clear nutritional information, including calorie counts, macronutrient profiles, and daily values.

Moreover, marketing and advertising efforts align with clean labeling and transparent packaging. Manufacturers communicate their commitment to quality and natural ingredients through marketing campaigns. Thus, the improvements in clean labeling and packaging will boost the market growth and trends in focus during the forecast period.

Major Challenge

Competition from healthier snacks is a challenge that affects the growth of the market. Health-conscious buyers are mainly aiming for snack choices that align with their dietary and wellness goals. They are often looking for snacks that are lower in added sugars, saturated fats, and artificial additives, which are common in many traditional cookies. In addition, healthier snacks like granola bars, fruit snacks, and yogurt offer these nutrients, which are often lacking in traditional cookies.

Moreover, healthier snacks are often perceived as providing more nutritional value than cookies. Healthier snacks often carry health claims or certifications, such as low in sugar, high in fiber, or gluten-free. These labels can attract health-conscious consumers and boost sales. Thus, the competition for healthier snacks will impede the growth of the market during the forecast period.

Market Segmentation by Product

Plain and butter-based cookies are famous and commonly available in the US. There are different types of plain and butter-based cookies available in the US. Some of the most common varieties include sugar cookies, shortbread cookies, butter cookies, and classic chocolate chip cookies. Several market players, such as Mondelez International, Inc. in the US, produce high-quality butter-based cookies. These brands are known for their classic recipes and commitment to using quality ingredients. these classic cookies have a timeless appeal, and they are widely available through various retail channels, which will drive the growth of the plain and butter-based cookies segment and fuel the growth of the market during the forecast period.

Market Segmentation by Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channels include physical stores, supermarkets, and other brick-and-mortar retail outlets. Offline distribution channels are characterized by the physical presence of retailers or distributors who sell cookies to buyers. This method of distribution allows consumers to get the cookies immediately after purchase without waiting for delivery. Retailers often create eye-catching displays and promotions for cookies, especially during holidays and special occasions.

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In addition, during holidays and seasons like Christmas, Valentine's Day, and Halloween, cookies often see raised demand through offline distribution channels due to themed and seasonal packaging. The strategic placement of cookies in high-traffic areas of stores, such as end caps and aisle displays, can draw the attention of shoppers and increase sales. Therefore, the offline segment in the US - cookies market is anticipated to grow significantly during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering- Campbell Soup Co.: The company offers cookies such as Milano cookies and Pepperidge Farm Farmhouse cookies.
Key Offering- Corporativo Bimbo SA de CV: The company offers cookies such as Little Bites soft baked cookies and Principe sandwich cookies.
Key Offering- Ferrero International S.A.: The company offers cookies such as Mother s cookies, murray Cookies, and Murray sugar free cookies.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market growth and forecasting report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Distribution Channel Outlook (USD Billion, 2018 - 2028)
- Offline
- Online

Product Outlook (USD Billion, 2018 - 2028)
- Plain and butter-based cookies
- Chocolate-based cookies
- Other cookies
Packaging Outlook (USD Billion, 2018 - 2028)
- Rigid packaging
- Flexible packaging

Market Analysis and Report Scope
Report Coverage	Details
Page number	141
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 4.78%
Market growth 2024-2028	USD 3.17 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	4.23
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Campbell Soup Co., Corporativo Bimbo SA de CV, Ferrero International S.A., General Mills Inc., Girl Scouts of the USA, Hostess Brands Inc., Imagine Baking Inc, InBite GF Inc, McKee Foods, Meiji Holdings Co. Ltd., Mondelez International Inc., PepsiCo Inc., Rosa Food Products Co. Inc., Royal G Snacks Inc., Silver State Baking Co, and Wandas Barium Cookie LLC.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the US cookies market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across US
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of US cookies market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Packaging
- Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 08: Parent market
- Exhibit 09: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 10: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 11: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 12: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 13: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 14: Chart on US: Year-over-year growth 2023-2028 (%)
- Exhibit 15: Data Table on US: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Cookies market in US 2018 - 2022
- Exhibit 16: Historic Market Size – Data Table on cookies market in US 2018 - 2022 ($ billion)

4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 17: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)

4.3 Product Segment Analysis 2018 - 2022
- Exhibit 18: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

4.4 Packaging Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Packaging Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 27: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 28: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 29: Chart on Comparison by Distribution Channel
- Exhibit 30: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2023-2028
- Exhibit 31: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 32: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 33: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 34: Data Table on Offline - Year-over-year growth 2023-2028 (%)

6.4 Online - Market size and forecast 2023-2028
- Exhibit 35: Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 37: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 38: Data Table on Online - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 39: Market opportunity by Distribution Channel ($ billion)
- Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 41: Chart on Product - Market share 2023-2028 (%)
- Exhibit 42: Data Table on Product - Market share 2023-2028 (%)

7.2 Comparison by Product
- Exhibit 43: Chart on Comparison by Product
- Exhibit 44: Data Table on Comparison by Product

7.3 Plain and butter-based cookies - Market size and forecast 2023-2028
- Exhibit 45: Chart on Plain and butter-based cookies - Market size and forecast 2023-2028 ($ billion)
- Exhibit 46: Data Table on Plain and butter-based cookies - Market size and forecast 2023-2028 ($ billion)
- Exhibit 47: Chart on Plain and butter-based cookies - Year-over-year growth 2023-2028 (%)
- Exhibit 48: Data Table on Plain and butter-based cookies - Year-over-year growth 2023-2028 (%)

7.4 Chocolate-based cookies - Market size and forecast 2023-2028
- Exhibit 49: Chart on Chocolate-based cookies - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Data Table on Chocolate-based cookies - Market size and forecast 2023-2028 ($ billion)
- Exhibit 51: Chart on Chocolate-based cookies - Year-over-year growth 2023-2028 (%)
- Exhibit 52: Data Table on Chocolate-based cookies - Year-over-year growth 2023-2028 (%)

7.5 Other cookies - Market size and forecast 2023-2028
- Exhibit 53: Chart on Other cookies - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Data Table on Other cookies - Market size and forecast 2023-2028 ($ billion)
- Exhibit 55: Chart on Other cookies - Year-over-year growth 2023-2028 (%)
- Exhibit 56: Data Table on Other cookies - Year-over-year growth 2023-2028 (%)

7.6 Market opportunity by Product
- Exhibit 57: Market opportunity by Product ($ billion)
- Exhibit 58: Data Table on Market opportunity by Product ($ billion)

8 Market Segmentation by Packaging

8.1 Market segments
- Exhibit 59: Chart on Packaging - Market share 2023-2028 (%)
- Exhibit 60: Data Table on Packaging - Market share 2023-2028 (%)

8.2 Comparison by Packaging
- Exhibit 61: Chart on Comparison by Packaging
- Exhibit 62: Data Table on Comparison by Packaging

8.3 Rigid packaging - Market size and forecast 2023-2028
- Exhibit 63: Chart on Rigid packaging - Market size and forecast 2023-2028 ($ billion)
- Exhibit 64: Data Table on Rigid packaging - Market size and forecast 2023-2028 ($ billion)
- Exhibit 65: Chart on Rigid packaging - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on Rigid packaging - Year-over-year growth 2023-2028 (%)

8.4 Flexible packaging - Market size and forecast 2023-2028
- Exhibit 67: Chart on Flexible packaging - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on Flexible packaging - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on Flexible packaging - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Flexible packaging - Year-over-year growth 2023-2028 (%)

8.5 Market opportunity by Packaging
- Exhibit 71: Market opportunity by Packaging ($ billion)
- Exhibit 72: Data Table on Market opportunity by Packaging ($ billion)

9 Customer Landscape

9.1 Customer landscape overview
- Exhibit 73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 74: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 75: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 76: Overview on factors of disruption

11.4 Industry risks
- Exhibit 77: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 78: Vendors covered

12.2 Market positioning of vendors
- Exhibit 79: Matrix on vendor position and classification

12.3 Campbell Soup Co.
- Exhibit 80: Campbell Soup Co. - Overview
- Exhibit 81: Campbell Soup Co. - Business segments
- Exhibit 82: Campbell Soup Co. - Key offerings
- Exhibit 83: Campbell Soup Co. - Segment focus

12.4 Corporativo Bimbo SA de CV
- Exhibit 84: Corporativo Bimbo SA de CV - Overview
- Exhibit 85: Corporativo Bimbo SA de CV - Business segments
- Exhibit 86: Corporativo Bimbo SA de CV - Key news
- Exhibit 87: Corporativo Bimbo SA de CV - Key offerings
- Exhibit 88: Corporativo Bimbo SA de CV - Segment focus

12.5 Ferrero International S.A.
- Exhibit 89: Ferrero International S.A. - Overview
- Exhibit 90: Ferrero International S.A. - Product / Service
- Exhibit 91: Ferrero International S.A. - Key news
- Exhibit 92: Ferrero International S.A. - Key offerings

12.6 General Mills Inc.
- Exhibit 93: General Mills Inc. - Overview
- Exhibit 94: General Mills Inc. - Business segments
- Exhibit 95: General Mills Inc. - Key news
- Exhibit 96: General Mills Inc. - Key offerings
- Exhibit 97: General Mills Inc. - Segment focus

12.7 Girl Scouts of the USA
- Exhibit 98: Girl Scouts of the USA - Overview
- Exhibit 99: Girl Scouts of the USA - Product / Service
- Exhibit 100: Girl Scouts of the USA - Key offerings

12.8 Hostess Brands Inc.
- Exhibit 101: Hostess Brands Inc. - Overview
- Exhibit 102: Hostess Brands Inc. - Product / Service
- Exhibit 103: Hostess Brands Inc. - Key offerings

12.9 Imagine Baking Inc
- Exhibit 104: Imagine Baking Inc - Overview
- Exhibit 105: Imagine Baking Inc - Product / Service
- Exhibit 106: Imagine Baking Inc - Key offerings

12.10 InBite GF Inc
- Exhibit 107: InBite GF Inc - Overview
- Exhibit 108: InBite GF Inc - Product / Service
- Exhibit 109: InBite GF Inc - Key offerings

12.11 McKee Foods
- Exhibit 110: McKee Foods - Overview
- Exhibit 111: McKee Foods - Product / Service
- Exhibit 112: McKee Foods - Key offerings

12.12 Meiji Holdings Co. Ltd.
- Exhibit 113: Meiji Holdings Co. Ltd. - Overview
- Exhibit 114: Meiji Holdings Co. Ltd. - Business segments
- Exhibit 115: Meiji Holdings Co. Ltd. - Key news
- Exhibit 116: Meiji Holdings Co. Ltd. - Key offerings
- Exhibit 117: Meiji Holdings Co. Ltd. - Segment focus

12.13 Mondelez International Inc.
- Exhibit 118: Mondelez International Inc. - Overview
- Exhibit 119: Mondelez International Inc. - Business segments
- Exhibit 120: Mondelez International Inc. - Key news
- Exhibit 121: Mondelez International Inc. - Key offerings
- Exhibit 122: Mondelez International Inc. - Segment focus

12.14 PepsiCo Inc.
- Exhibit 123: PepsiCo Inc. - Overview
- Exhibit 124: PepsiCo Inc. - Business segments
- Exhibit 125: PepsiCo Inc. - Key news
- Exhibit 126: PepsiCo Inc. - Key offerings
- Exhibit 127: PepsiCo Inc. - Segment focus

12.15 Royal G Snacks Inc.
- Exhibit 128: Royal G Snacks Inc. - Overview
- Exhibit 129: Royal G Snacks Inc. - Product / Service
- Exhibit 130: Royal G Snacks Inc. - Key offerings

12.16 Silver State Baking Co
- Exhibit 131: Silver State Baking Co - Overview
- Exhibit 132: Silver State Baking Co - Product / Service
- Exhibit 133: Silver State Baking Co - Key offerings

12.17 Wandas Barium Cookie LLC.
- Exhibit 134: Wandas Barium Cookie LLC. - Overview
- Exhibit 135: Wandas Barium Cookie LLC. - Product / Service
- Exhibit 136: Wandas Barium Cookie LLC. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 137: Inclusions checklist
- Exhibit 138: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 139: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 140: Research methodology
- Exhibit 141: Validation techniques employed for market sizing
- Exhibit 142: Information sources

13.5 List of abbreviations
- Exhibit 143: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
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Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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