Deodorant Market in the US 2015-2019

Published: Nov 2015 Pages: 64 SKU: IRTNTR7537

Overview of the deodorant market in the US

The increasing demand for antiperspirants and the rise in demand for male grooming products is fueling the growth of this market. Axe, Old Spice, Secret, and Degree Men are some of the leading brands of men's deodorants among many others. Technavio’s research analyst forecast the deodorant market in the US to grow at a CAGR of 6% during the forecast period.

Segmentation by product and analysis of the deodorant market in the US

  • Deodorant sprays
  • Roll-on deodorants
  • Sticks and solid deodorants
  • Others (cream, gel, pumps, and wipe)

The growing awareness about hygiene has been driving the sales of this segment. Antiperspirant sprays are the most preferred sprays by the US consumers. Therefore, Technavio’s analysts expect deodorant sprays to dominate the US market with a growth rate of 5% during the forecast period.

Competitive landscape and key vendors

The deodorant market in the US is highly concentrated due to the presence of leading vendors operating in the US market. Unilever and P&G are the top two key vendors contributing to 76% of the revenue of this market.

The leading vendors in the market are -

  • Unilever
  • P&G
  • Henkel
  • Colgate Palmolive
  • Revlon

Other prominent vendors in the market include Church & Dwight, Beiersdorf, Helen of Troy, Kao USA, Reckitt Benckiser, and Tom's of Maine.

Key questions answered in the report include

  • What will the deodorant market in the US size and growth rate be in 2019?
  • What are the key factors driving the deodorant market in the US?
  • What are the key market trends impacting the growth of the deodorant market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the deodorant market in the US?
  • What are the key outcomes of the five forces analysis of the deodorant market in the US?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
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  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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