US - Low-capacity Portable Generator Market by End-user, Product and Type - Forecast and Analysis 2023-2027

Published: Oct 2023 Pages: 154 SKU: IRTNTR76524

US - Low-capacity Portable Generator Market 2023-2027

The US - low-capacity portable generator market size is estimated to grow at a CAGR of 7.79% between 2022 and 2027. The market size is forecast to increase by USD 26.63 million. The growth of the market depends on several factors including the rising instances of power grid failure and power outages, the increasing incidents of natural calamities leading to power outages, and the high indulgence in recreational activities. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

This report extensively covers market segmentation by end-user (residential and commercial), product (conventional generator and inverter generator), and type (gasoline, gas, and diesel). It also includes an in-depth analysis of drivers, trends, and challenges. 

What will be the size of the US Low-capacity Portable Generator Market During the Forecast Period?

US Low-capacity Portable Generator Market Forecast 2023-2027

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US Low-capacity Portable Generator Market Dynamic

Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a disruption in the growth of the market during the COVID-19 pandemic, a holistic analysis of drivers, trends, and challenges will help companies refine marketing strategies to gain a competitive advantage.    

Driver- Rising instances of power grid failure and power outages

The aging grid line is one of the major reasons for power outages in the US. Grid infrastructure in the US is inadequate to cater to the rising demand for electricity. Thus, to prevent such power outages, substantial investments are needed for the renovation and development of the existing grid to provide uninterrupted power in the US. Moreover, the growing frequency of power grid failures has driven the adoption of low-capacity portable generators in the US.

Furthermore, the older components in the power transmission and distribution networks face high pressure, which, along with the lower capacity of the power grids, inevitably leads to overload. Thus, to overcome power outages and power shortage issues, consumers are increasingly using low-capacity portable generators to ensure continuous power supply. Consequently, the rising frequency of power grid failures is likely to drive market growth during the forecast period.

Trends- Increasing adoption of dual-fuel systems in low-capacity portable generators

The fuel used in low-capacity portable generators contributes a substantial part of the overall operating cost of end-users. Technological advances have made it possible for US - low-capacity portable generator market players to design dual-fuel systems, which enable diesel engines to operate on CNG without the need to make any prominent and permanent changes in the engines. Such systems are affordable and operationally reliable.

Furthermore, there is always a high possibility that one of these fuels may become scarce during emergencies. As a result, most people tend to purchase generators that can be operated using different fuels. Thus, when one of the fuels is not available, end-users can have an emergency backup fuel to meet their power needs. Hence, increasing adoption of dual-fuel systems in low-capacity portable generators will positively impact the growth of the market in focus during the forecast period.

Challenge- Increasing use of rental low-capacity portable generators

The renting or leasing of portable generators in the US, particularly for short durations, is a cost-efficient option for purchasing them. Several companies, such as Herc Rentals, Emergency Systems Service, and Clifford Power Systems, supply portable generators for rent in the US. Many consumers choose rental portable generators during power outages due to the availability of professional service and consulting, timely service responses, and access to a wide range of products.

Moreover, the average cost of renting a small portable generator in the US varies between USD 20 to USD 50, and the cost of purchase is approximately USD 300 to USD 500. The capacity requirement of generators varies depending on time and season. Consequently, consumers in the US prefer rental portable generators during power outages. Therefore, the rising use of rental residential portable generators will impede the growth of the market during the forecast period.

US Low-capacity Portable Generator Market Segmentation by End-user, Product, and Type 

End-user Segment Analysis: 

The residential segment will account for a major share of the market's growth during the forecast period.? The residential segment is an essential end-user of portable generators powered by gas. Portable generators are fine for single households. Large households require multiple portable units. Frequent blackouts induced by natural calamities and aging electricity infrastructure increase the demand for portable backup generators in the residential segment.

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The residential segment segment was valued at USD 22.97 million in 2017. The demand for backup power for the smooth operation of appliances, lights, fans, heating, ventilation, and air conditioning (HVAC) systems in cases of power outages will grow in the future. It is expected that the residential segment will show the highest demand for portable generators, which will drive the growth of the market during the forecast period.

Product?Segment Analysis: 

Based on product, the market has been segmented into conventional generators and inverter generators. The conventional generator?segment will account for the largest share of this segment.?Conventional generators (below 3 kW generators) are used in residential and commercial sectors to deliver short-term power backup. These types of generators are favorably scalable and can be parallelly combined. Portable generators with a power output of less than 3 kW have a lower footprint and require a low initial investment. Furthermore, an upsurge in spending on residential construction is expected to drive the demand for backup power for the smooth operation of household appliances. Thus, such factors will drive the segment and market growth during the forecast period.

Who are the Major Low-capacity Portable Generator Market in US Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Kohler Co.: The company offers low-capacity portable generators such as 6 kW Generator 6VSG, 10 kW Generator 10RESV with OnCue Plus, 12 kW Generator 12RESVL with Automatic Transfer Switch and OnCue Plus.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:

Atlas Copco AB, Briggs and Stratton LLC, Caterpillar Inc., Champion Power Equipment Inc., Cummins Inc., Deere and Co., Generac Holdings Inc., Mi T M Corp., Multiquip Inc., Quanta Services Inc., Siemens AG, Wacker Neuson SE, Westinghouse Electric Corp., and Yamaha Motor Co. Ltd.

Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.  

Segment Overview

The US low-capacity portable generator market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • End-user Outlook (USD Million, 2017 - 2027)
    • Residential
    • Commercial
  • Product Outlook (USD Million, 2017 - 2027)
    • Conventional generator
    • Inverter generator
  • Type Outlook (USD Million, 2017 - 2027)
    • Gasoline
    • Gas
    • Diesel 

US Low - capacity Portable Generator Market Scope

Report Coverage

Details

Page number

154

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.79%

Market growth 2023-2027

USD 26.63 million

Market structure

Fragmented

YoY growth 2022-2023(%)

7.47

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Atlas Copco AB, Briggs and Stratton LLC, Caterpillar Inc., Champion Power Equipment Inc., Cummins Inc., Deere and Co., Generac Holdings Inc., Kohler Co., Mi T M Corp., Multiquip Inc., Quanta Services Inc., Siemens AG, Wacker Neuson SE, Westinghouse Electric Corp., and Yamaha Motor Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this US Low-capacity Portable Generator Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the of the US low-capacity portable generator market between 2023 and 2027
  • Precise estimation of the US low-capacity portable generator market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across US
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of of the US low-capacity portable generator market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 12: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 13: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 14: Chart on US: Year-over-year growth 2022-2027 (%)
      • Exhibit 15: Data Table on US: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Low-capacity portable generator market in US 2017 - 2021
      • Exhibit 16: Historic Market Size – Data Table on low-capacity portable generator market in US 2017 - 2021 ($ million)
    • 4.2 End-user Segment Analysis 2017 - 2021
      • Exhibit 17: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 18: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.4 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 27: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 28: Data Table on End-user - Market share 2022-2027 (%)
    • 6.2 Comparison by End-user
      • Exhibit 29: Chart on Comparison by End-user
      • Exhibit 30: Data Table on Comparison by End-user
    • 6.3 Residential - Market size and forecast 2022-2027
      • Exhibit 31: Chart on Residential - Market size and forecast 2022-2027 ($ million)
      • Exhibit 32: Data Table on Residential - Market size and forecast 2022-2027 ($ million)
      • Exhibit 33: Chart on Residential - Year-over-year growth 2022-2027 (%)
      • Exhibit 34: Data Table on Residential - Year-over-year growth 2022-2027 (%)
    • 6.4 Commercial - Market size and forecast 2022-2027
      • Exhibit 35: Chart on Commercial - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
      • Exhibit 37: Chart on Commercial - Year-over-year growth 2022-2027 (%)
      • Exhibit 38: Data Table on Commercial - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by End-user
      • Exhibit 39: Market opportunity by End-user ($ million)
      • Exhibit 40: Data Table on Market opportunity by End-user ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 41: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 42: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 43: Chart on Comparison by Product
      • Exhibit 44: Data Table on Comparison by Product
    • 7.3 Conventional generator - Market size and forecast 2022-2027
      • Exhibit 45: Chart on Conventional generator - Market size and forecast 2022-2027 ($ million)
      • Exhibit 46: Data Table on Conventional generator - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Chart on Conventional generator - Year-over-year growth 2022-2027 (%)
      • Exhibit 48: Data Table on Conventional generator - Year-over-year growth 2022-2027 (%)
    • 7.4 Inverter generator - Market size and forecast 2022-2027
      • Exhibit 49: Chart on Inverter generator - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Data Table on Inverter generator - Market size and forecast 2022-2027 ($ million)
      • Exhibit 51: Chart on Inverter generator - Year-over-year growth 2022-2027 (%)
      • Exhibit 52: Data Table on Inverter generator - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Product
      • Exhibit 53: Market opportunity by Product ($ million)
      • Exhibit 54: Data Table on Market opportunity by Product ($ million)

    8 Market Segmentation by Type

    • 8.1 Market segments
      • Exhibit 55: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on Type - Market share 2022-2027 (%)
    • 8.2 Comparison by Type
      • Exhibit 57: Chart on Comparison by Type
      • Exhibit 58: Data Table on Comparison by Type
    • 8.3 Gasoline - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Gasoline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Gasoline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Gasoline - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Gasoline - Year-over-year growth 2022-2027 (%)
    • 8.4 Gas - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Gas - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on Gas - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on Gas - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Gas - Year-over-year growth 2022-2027 (%)
    • 8.5 Diesel - Market size and forecast 2022-2027
      • Exhibit 67: Chart on Diesel - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on Diesel - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on Diesel - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on Diesel - Year-over-year growth 2022-2027 (%)
    • 8.6 Market opportunity by Type
      • Exhibit 71: Market opportunity by Type ($ million)
      • Exhibit 72: Data Table on Market opportunity by Type ($ million)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 74: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 75: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 76: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 77: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 78: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 79: Matrix on vendor position and classification
            • 12.3 Atlas Copco AB
              • Exhibit 80: Atlas Copco AB - Overview
              • Exhibit 81: Atlas Copco AB - Business segments
              • Exhibit 82: Atlas Copco AB - Key news
              • Exhibit 83: Atlas Copco AB - Key offerings
              • Exhibit 84: Atlas Copco AB - Segment focus
            • 12.4 Briggs and Stratton LLC
              • Exhibit 85: Briggs and Stratton LLC - Overview
              • Exhibit 86: Briggs and Stratton LLC - Product / Service
              • Exhibit 87: Briggs and Stratton LLC - Key offerings
            • 12.5 Caterpillar Inc.
              • Exhibit 88: Caterpillar Inc. - Overview
              • Exhibit 89: Caterpillar Inc. - Business segments
              • Exhibit 90: Caterpillar Inc. - Key offerings
              • Exhibit 91: Caterpillar Inc. - Segment focus
            • 12.6 Champion Power Equipment Inc.
              • Exhibit 92: Champion Power Equipment Inc. - Overview
              • Exhibit 93: Champion Power Equipment Inc. - Product / Service
              • Exhibit 94: Champion Power Equipment Inc. - Key offerings
            • 12.7 Cummins Inc.
              • Exhibit 95: Cummins Inc. - Overview
              • Exhibit 96: Cummins Inc. - Business segments
              • Exhibit 97: Cummins Inc. - Key offerings
              • Exhibit 98: Cummins Inc. - Segment focus
            • 12.8 Deere and Co.
              • Exhibit 99: Deere and Co. - Overview
              • Exhibit 100: Deere and Co. - Business segments
              • Exhibit 101: Deere and Co. - Key news
              • Exhibit 102: Deere and Co. - Key offerings
              • Exhibit 103: Deere and Co. - Segment focus
            • 12.9 Generac Holdings Inc.
              • Exhibit 104: Generac Holdings Inc. - Overview
              • Exhibit 105: Generac Holdings Inc. - Business segments
              • Exhibit 106: Generac Holdings Inc. - Key news
              • Exhibit 107: Generac Holdings Inc. - Key offerings
              • Exhibit 108: Generac Holdings Inc. - Segment focus
            • 12.10 Kohler Co.
              • Exhibit 109: Kohler Co. - Overview
              • Exhibit 110: Kohler Co. - Product / Service
              • Exhibit 111: Kohler Co. - Key news
              • Exhibit 112: Kohler Co. - Key offerings
            • 12.11 Mi T M Corp.
              • Exhibit 113: Mi T M Corp. - Overview
              • Exhibit 114: Mi T M Corp. - Product / Service
              • Exhibit 115: Mi T M Corp. - Key offerings
            • 12.12 Multiquip Inc.
              • Exhibit 116: Multiquip Inc. - Overview
              • Exhibit 117: Multiquip Inc. - Product / Service
              • Exhibit 118: Multiquip Inc. - Key offerings
            • 12.13 Quanta Services Inc.
              • Exhibit 119: Quanta Services Inc. - Overview
              • Exhibit 120: Quanta Services Inc. - Business segments
              • Exhibit 121: Quanta Services Inc. - Key offerings
              • Exhibit 122: Quanta Services Inc. - Segment focus
            • 12.14 Siemens AG
              • Exhibit 123: Siemens AG - Overview
              • Exhibit 124: Siemens AG - Business segments
              • Exhibit 125: Siemens AG - Key news
              • Exhibit 126: Siemens AG - Key offerings
              • Exhibit 127: Siemens AG - Segment focus
            • 12.15 Wacker Neuson SE
              • Exhibit 128: Wacker Neuson SE - Overview
              • Exhibit 129: Wacker Neuson SE - Product / Service
              • Exhibit 130: Wacker Neuson SE - Key offerings
            • 12.16 Westinghouse Electric Corp.
              • Exhibit 131: Westinghouse Electric Corp. - Overview
              • Exhibit 132: Westinghouse Electric Corp. - Product / Service
              • Exhibit 133: Westinghouse Electric Corp. - Key offerings
            • 12.17 Yamaha Motor Co. Ltd.
              • Exhibit 134: Yamaha Motor Co. Ltd. - Overview
              • Exhibit 135: Yamaha Motor Co. Ltd. - Business segments
              • Exhibit 136: Yamaha Motor Co. Ltd. - Key news
              • Exhibit 137: Yamaha Motor Co. Ltd. - Key offerings
              • Exhibit 138: Yamaha Motor Co. Ltd. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 139: Inclusions checklist
                • Exhibit 140: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 141: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 142: Research methodology
                • Exhibit 143: Validation techniques employed for market sizing
                • Exhibit 144: Information sources
              • 13.5 List of abbreviations
                • Exhibit 145: List of abbreviations

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                INFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases

                DATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts

                REPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape

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                low-capacity portable generator market

                Key Questions Answered

                • What are the key global market and the regional market share?
                • What are the revenue-generating key market segments?
                • What are the key factors driving and challenging this market’s growth?
                • Who are the key market vendors and their growth strategies?
                • What are the latest trends influencing the growth of this market?
                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?

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