US - Pouches Market by Product and End-user - Forecast and Analysis 2023-2027

US - Pouches Market Report 2023-2027

The US - Pouches Market size is estimated to grow at a CAGR of 5.62% between 2022 and 2027. The market size is forecast to increase by USD 3.56 billion.

The growth of the market depends on several factors such as a rising focus on improving the shelf life of products, increasing demand for logistics and warehousing, and a rising focus on lightweight packaging. 

This US pouches market analysis report extensively covers market segmentation by product (flat, stand-up, and spout) and end-user (food and beverages, personal care and cosmetics, healthcare, and others). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

US Pouches Market Forecast

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US Pouches Market Overview

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key US Pouches, Market Driver

Rising focus on improving the shelf life of products is one of the major driving the market growth. The US pouches market is currently experiencing significant growth as industries prioritize extending the shelf life of their products. This is crucial to meet the growing demand for convenient, ready-to-eat goods, and pouch packaging provides superior barrier properties that protect contents from external factors like moisture and oxygen, which can cause product deterioration. By using pouches, manufacturers can ensure their products stay fresh for longer. This has led to a surge in the use of pouch packaging in the food and beverage industry, from snacks and cereals to sauces and beverages. 

Additionally, the pharmaceutical and personal care sectors have also seen an increased demand for pouches due to their focus on product preservation and durability. These factors are expected to continue driving the growth of the pouches market in the US during the forecast period.

Key US Pouches Market Trends

Increasing vendor initiatives to promote sustainable packaging is an emerging trend shaping the market growth. Company initiatives to elevate sustainable packaging have gained substantial acceptance in the US - pouches market. Companies across various industries are identifying the significance of sustainable practices and are making concerted efforts to align their packaging strategies accordingly. Also, companies are proactively implementing measures such as the use of recyclable materials, reducing packaging waste, and exploring innovative alternatives like compostable pouches. Companies are realizing the long-term benefits of sustainable packaging in addition to meeting consumer demands and regulatory requirements.

However, sustainable practices can support companies in improving their brand image, fostering customer loyalty, and attracting environment-conscious consumers. Adopting sustainable packaging strategies can result in cost savings through lowered materials usage and waste management. Such factors are anticipated to drive the growth of the pouches market in the US during the forecast period.

Major US Pouches Market Challenge

Increasing focus on reducing the use of plastic packaging is a significant challenge hindering market growth. In the US - pouches market, the environmental influence associated with packaging is a significant factor of concern. Plastics are non-biodegradable in nature and remain in the environment for a long time. Plastic food packaging waste is one of the major contributors to packaging waste in the US. Many of the major brands such as ALDI Inc. (ALDI), The Coca-Cola Co. (Coca-Cola), Nestle SA (Nestle), Tesco Plc (Tesco), and Procter and Gamble Co. (P&G) have also lowered the amount of plastic they use. For instance, P&G aim to reduce plastic packaging for its fabric care brands, such as Ariel and Lenor, in Europe by 30% by 2025.

Similarly, by 2025, Carrefour SA has signed a national pact for phasing out plastic packaging as a form of its commitment to lower plastic pollution. Such a rise in initiatives will likely expand the need for sustainable packaging options. Their demand may decline due to the rise in focus on reducing the use of plastics in packaging, despite pouches being extremely efficient in protecting products. Such factors are anticipated to impede the growth of the pouches market in the US during the forecast period.

US Pouches Market Segmentation By Product and End-user

US Pouches Market Product Analysis

The flat is estimated to witness significant growth during the forecast period. In the US, the environmental impact associated with packaging is a significant factor of concern in the pouches market. For a long time, plastics have been non-biodegradable in nature and remain in the environment. One of the major contributors to packaging waste is the plastic food packaging waste.

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The flat segment was the largest segment and was valued at USD 6.87 billion in 2017. Most flexible plastic packaging is made up of certain materials that are very challenging to disintegrate. They will be thrown into the garbage after the usage, which will get abandoned and will not get decomposed. Further, when the material degrades, it breaks into styrene monomer, styrene dimer, and styrene trimer, which are carcinogenic. Various international regulatory bodies and governments in the US are making norms and introducing initiatives for reducing plastic waste as plastic is one of the major reasons for landfills. However, despite pouches being extremely efficient in protecting products, their demand may reduce owing to the rise in focus on reducing the use of plastics in packaging. Such factors are anticipated to hinder the growth of the pouches market in the US during the forecast period.

 US Pouches Market End-user Analysis

Based on end-user, the segment is classified into food and beverages, personal care and cosmetics, healthcare, and others. food and beverages will account for the largest share of this segment.? In the US, the food and beverage segment of the pouches market is witnessing significant growth and innovation. To meet consumer demands for convenience and sustainability, manufacturers are actively developing new packaging solutions.  Also, in the food and beverage segment, the adoption of digital printing technology is actively shaping the aesthetics of pouch packaging. To attract consumers and create a strong brand presence on store shelves, brands are using vibrant colors and eye-catching designs. Such factors are anticipated to boost the growth of the food and beverage segment of the pouches market in the US during the forecast period.

Who are the Major US Pouches Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

3M Co - The company offers pouches such as 3M Rocker Protector Pouch, which is a resilient, under-the-paint protective coating, designed to help protect rocker panels and stone throw areas of automobiles.

The US pouches market research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

3M Co., Amcor Plc, American Packaging Corp., Berry Global Inc., CarePac, CCL Industries Inc., Constantia Flexibles Group GmbH, FlexiPack, Glenroy Inc., Huhtamaki Oyj, LPS Industries, Mondi Plc, New York Packaging and RediBagUSA, Polymer Packaging Inc., ProAmpac Holdings Inc., Sealed Air Corp., Smurfit Kappa Group, Sonoco Products Co., UFlex Ltd., and Wihuri International Oy

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

US Pouches Market Customer Landscape

The market research report encompasses the entire market adoption cycle, ranging from the initial innovator phase to the subsequent laggard stage. It emphasizes adoption rates across various regions, determined by penetration levels. Additionally, the report outlines essential purchasing factors and factors influencing price sensitivity. This aids companies in assessing and formulating effective growth strategies.

US Pouches Market Customer Landscape

Segment Overview

The US pouches market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook (USD Billion, 2017 - 2027)
  • Flat
  • Stand-up
  • Spout
• End-user Outlook (USD Billion, 2017 - 2027)
  • Food and beverages
  • Personal care and cosmetics
  • Healthcare
  • Others

US Pouches Market Scope
Report Coverage	Details
Page number	133
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.62%
Market growth 2023-2027	USD 3.56 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	4.73
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	3M Co., Amcor Plc, American Packaging Corp., Berry Global Inc., CarePac, CCL Industries Inc., Constantia Flexibles Group GmbH, FlexiPack, Glenroy Inc., Huhtamaki Oyj, LPS Industries, Mondi Plc, New York Packaging and RediBagUSA, Polymer Packaging Inc., ProAmpac Holdings Inc., Sealed Air Corp., Smurfit Kappa Group, Sonoco Products Co., UFlex Ltd., and Wihuri International Oy
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this US Pouches Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across US
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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