US Retail Banking Market by Type, Service, and Channel - Forecast and Analysis 2024-2028

Published: Feb 2024 Pages: 163 SKU: IRTNTR77565

US Retail Banking Market Forecast 2024-2028 

The US retail banking market size is forecast to increase by USD 91.47 billion, at a CAGR of 4.35% between 2023 and 2028. The growth of the market depends on several factors, such as the ongoing digital transformation in retail banking, the growing collaboration with fintech companies, and the increasing focus on financial inclusion. The report provides market size, historical data spanning from 2018-2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Ongoing digital transformation is the key factor driving market growth. Digital transformation enables retail banks to offer seamless and user-friendly online and mobile banking experiences. With features such as 24/7 account access, real-time transaction tracking, and user-friendly interfaces, customers benefit from enhanced convenience and accessibility, fostering loyalty and attracting new clientele. Banks are continuously investing in digital technologies to attract new consumers. 

Additionally, digital advancements can implement robust cybersecurity measures and ensure compliance with evolving regulatory requirements. Enhanced security features, such as biometric authentication and encryption technologies, instill confidence in customers, addressing concerns regarding cyber threats and fostering a secure digital banking environment. Thus, such factors continue to invest in digital technologies, which will foster market expansion during the forecast period.

Key Market Trends

The growing adoption of cloud-based retail banking solutions is the primary trend shaping the market. Cloud-based solutions provide the flexibility to scale their operations seamlessly. As customer demands evolve, cloud infrastructure allows to adapt swiftly by adjusting resources, introducing new services, and optimizing operations. Cloud eliminates the need for expensive on-premises hardware and IT staff, leading to cost savings and optimized resource allocation. Cloud providers offer robust security features and expertise in handling sensitive financial data, ensuring regulatory compliance and data protection. Cloud computing eliminates the need for extensive physical infrastructure, reducing the costs associated with maintaining and upgrading traditional IT systems.

Additionally, cloud service providers invest heavily in advanced security protocols, often surpassing the capabilities of individuals. This ensures robust data protection, compliance with regulatory standards, and a heightened level of cybersecurity. One of the largest banks in the US, JPMorgan Chase, has been actively migrating its applications to the cloud to improve agility and innovation while optimizing costs. Similarly, Bank of America has been leveraging cloud services to enhance its digital capabilities, offering customers a more seamless and efficient banking experience. Hence, the growing adoption of cloud-based solutions in the US will drive the growth of the market in focus during the forecast period.

Major Market Challenge

Rising cybersecurity threats is a challenge that affects market growth. Cybersecurity breaches, leading to the unauthorized access of customer data, erode trust. As customers become increasingly concerned about the safety of their financial information, trust issues can hinder the acquisition of new customers and lead to attrition among existing ones. Successful cyberattacks can result in financial losses for both banks and their customers. The costs associated with recovering from a breach, compensating affected customers, and implementing enhanced security measures can strain a bank's financial resources and disrupt its normal operations. 

Additionally, they heavily rely on digital technologies to provide seamless and innovative services. Persistent cybersecurity threats can impede digital transformation initiatives as may need to divert resources from innovation to fortify their cybersecurity infrastructure, slowing down the pace of technological advancements. Ransomware attacks, where cybercriminals encrypt critical data and demand payment for its release, can lead to operational downtime. As cyber threats continue to evolve, they will negatively impact the development of the market in focus during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Barclays PLC: The company offers retail banking services such as current accounts, credit cards, saving accounts, loans, mortgages, insurance, and investment services through their Barclay Banks.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Bank of America Corp.
  • Bank of Montreal
  • BNP Paribas SA
  • Capital One Financial Corp.
  • China Construction Bank Corp.
  • Citigroup Inc.
  • Deutsche Bank AG
  • HSBC Holdings Plc
  • Industrial and Commercial Bank of China Co.
  • JPMorgan Chase and Co.
  • Key Corp.
  • Mitsubishi UFJ Financial Group Inc.
  • Regions Financial Corp.
  • The Charles Schwab Corp.
  • The PNC Financial Services Group Inc.
  • The Toronto Dominion Bank
  • Truist Financial Corp.
  • U.S. Bancorp
  • Wells Fargo and Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Market?

The private sector banks segment is estimated to witness significant gains during the forecast period. The segment in the US retail banking market has witnessed growth due to several factors. Some private banks operating in the US include JPMorgan Chase Private Bank, Bank of America Private Bank, Wells Fargo Private Bank, and Citibank Private Bank. Additionally, advancements in financial technology have lowered the barriers to entry, allowing US to leverage innovative solutions and provide services that cater to evolving customer needs. Further, they are also expanding the number of its financial centers to add more customers and increase its share in the retail banking market in US.

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The private sector banks segment was the largest segment and was valued at USD 98.51 billion in 2018. Furthermore, the growing popularity of private banks in the US can be attributed to their focus on customer-centric approaches and personalized services. Additionally, exceptional services provided by private sector banks in the US include high-net-worth client management, customized financial planning, and a suite of wealth management products. Consequently, the increasing number of private banks across the US, the adoption of technological advancements in retail banking, and a growing demand for personalized and exclusive financial services will drive the growth of the private sector banks segment in the retail banking market in US during the forecast period.

Segment Overview

The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Type Outlook 
    • Private sector banks
    • Public sector banks
    • Foreign banks
    • Community development banks
    • Non-banking financial companies
  • Service Outlook
    • Saving and checking account
    • Personal loan
    • Mortgages
    • Debit and credit cards
    • Others
  • Channel Outlook 
    • Direct sales
    • Distributor

Market Analyst Overview: 

The market is influenced by various factors, including household debt levels, domestic consumption, and credit card balances outstanding. Despite challenges posed by fluctuating disposable income and lockdown restrictions, retail banks have adapted by enhancing their digital front to compete with emerging tech competitors and fintechs. This includes the integration of fintech APIs and collaboration with online banks to improve customer experience while ensuring personal data security and privacy in compliance with regulatory mandates.

With the rise of Gen Z consumers, who prioritize convenience and accessibility, retail banks are exploring innovative solutions such as real-time payments and cryptocurrencies. Partnerships with platforms like WeChat and Ant Financial are expanding access to financial services, while initiatives like open banking foster collaboration and innovation across the industry. As the landscape evolves, retail banks must balance fee income and spending with non-performing loan ratios to sustain growth and profitability in a dynamic market, aligning with the principles set forth by the World Bank.

US Retail Banking Market Scope

Report Coverage

Details

Page number

163

Base year

2023

Historic period

 2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 4.35%

Market growth 2024-2028

USD 91.47 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

3.72

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Bank of America Corp., Bank of Montreal, Barclays PLC, BNP Paribas SA, Capital One Financial Corp., China Construction Bank Corp., Citigroup Inc., Deutsche Bank AG, HSBC Holdings Plc, Industrial and Commercial Bank of China Co., JPMorgan Chase and Co., Key Corp., Mitsubishi UFJ Financial Group Inc., Regions Financial Corp., The Charles Schwab Corp., The PNC Financial Services Group Inc., The Toronto Dominion Bank, Truist Financial Corp., U.S. Bancorp, and Wells Fargo and Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
  • Precise estimation of the market  size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming market growth and trends and changes in consumer behavior
  • Growth of the market industry across US
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Service
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Channel
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 12: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 13: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 14: Chart on US: Year-over-year growth 2023-2028 (%)
      • Exhibit 15: Data Table on US: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Retail banking market in US 2018 - 2022
      • Exhibit 16: Historic Market Size – Data Table on retail banking market in US 2018 - 2022 ($ billion)
    • 4.2 Type Segment Analysis 2018 - 2022
      • Exhibit 17: Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • 4.3 Service Segment Analysis 2018 - 2022
      • Exhibit 18: Historic Market Size – Service Segment 2018 - 2022 ($ billion)
    • 4.4 Channel Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Channel Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 27: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 28: Data Table on Type - Market share 2023-2028 (%)
    • 6.2 Comparison by Type
      • Exhibit 29: Chart on Comparison by Type
      • Exhibit 30: Data Table on Comparison by Type
    • 6.3 Private sector banks - Market size and forecast 2023-2028
      • Exhibit 31: Chart on Private sector banks - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 32: Data Table on Private sector banks - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 33: Chart on Private sector banks - Year-over-year growth 2023-2028 (%)
      • Exhibit 34: Data Table on Private sector banks - Year-over-year growth 2023-2028 (%)
    • 6.4 Public sector banks - Market size and forecast 2023-2028
      • Exhibit 35: Chart on Public sector banks - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Data Table on Public sector banks - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 37: Chart on Public sector banks - Year-over-year growth 2023-2028 (%)
      • Exhibit 38: Data Table on Public sector banks - Year-over-year growth 2023-2028 (%)
    • 6.5 Foreign banks - Market size and forecast 2023-2028
      • Exhibit 39: Chart on Foreign banks - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Data Table on Foreign banks - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 41: Chart on Foreign banks - Year-over-year growth 2023-2028 (%)
      • Exhibit 42: Data Table on Foreign banks - Year-over-year growth 2023-2028 (%)
    • 6.6 Community development banks - Market size and forecast 2023-2028
      • Exhibit 43: Chart on Community development banks - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 44: Data Table on Community development banks - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 45: Chart on Community development banks - Year-over-year growth 2023-2028 (%)
      • Exhibit 46: Data Table on Community development banks - Year-over-year growth 2023-2028 (%)
    • 6.7 Non-banking financial companies - Market size and forecast 2023-2028
      • Exhibit 47: Chart on Non-banking financial companies - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 48: Data Table on Non-banking financial companies - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Chart on Non-banking financial companies - Year-over-year growth 2023-2028 (%)
      • Exhibit 50: Data Table on Non-banking financial companies - Year-over-year growth 2023-2028 (%)
    • 6.8 Market opportunity by Type
      • Exhibit 51: Market opportunity by Type ($ billion)
      • Exhibit 52: Data Table on Market opportunity by Type ($ billion)

    7 Market Segmentation by Service

    • 7.1 Market segments
      • Exhibit 53: Chart on Service - Market share 2023-2028 (%)
      • Exhibit 54: Data Table on Service - Market share 2023-2028 (%)
    • 7.2 Comparison by Service
      • Exhibit 55: Chart on Comparison by Service
      • Exhibit 56: Data Table on Comparison by Service
    • 7.3 Saving and checking account - Market size and forecast 2023-2028
      • Exhibit 57: Chart on Saving and checking account - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Data Table on Saving and checking account - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 59: Chart on Saving and checking account - Year-over-year growth 2023-2028 (%)
      • Exhibit 60: Data Table on Saving and checking account - Year-over-year growth 2023-2028 (%)
    • 7.4 Personal loan - Market size and forecast 2023-2028
      • Exhibit 61: Chart on Personal loan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 62: Data Table on Personal loan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 63: Chart on Personal loan - Year-over-year growth 2023-2028 (%)
      • Exhibit 64: Data Table on Personal loan - Year-over-year growth 2023-2028 (%)
    • 7.5 Mortgages - Market size and forecast 2023-2028
      • Exhibit 65: Chart on Mortgages - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 66: Data Table on Mortgages - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 67: Chart on Mortgages - Year-over-year growth 2023-2028 (%)
      • Exhibit 68: Data Table on Mortgages - Year-over-year growth 2023-2028 (%)
    • 7.6 Debit and credit cards - Market size and forecast 2023-2028
      • Exhibit 69: Chart on Debit and credit cards - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 70: Data Table on Debit and credit cards - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 71: Chart on Debit and credit cards - Year-over-year growth 2023-2028 (%)
      • Exhibit 72: Data Table on Debit and credit cards - Year-over-year growth 2023-2028 (%)
    • 7.7 Others - Market size and forecast 2023-2028
      • Exhibit 73: Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 74: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 75: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 76: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 7.8 Market opportunity by Service
      • Exhibit 77: Market opportunity by Service ($ billion)
      • Exhibit 78: Data Table on Market opportunity by Service ($ billion)

    8 Market Segmentation by Channel

    • 8.1 Market segments
      • Exhibit 79: Chart on Channel - Market share 2023-2028 (%)
      • Exhibit 80: Data Table on Channel - Market share 2023-2028 (%)
    • 8.2 Comparison by Channel
      • Exhibit 81: Chart on Comparison by Channel
      • Exhibit 82: Data Table on Comparison by Channel
    • 8.3 Direct sales - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Direct sales - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on Direct sales - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on Direct sales - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Direct sales - Year-over-year growth 2023-2028 (%)
    • 8.4 Distributor - Market size and forecast 2023-2028
      • Exhibit 87: Chart on Distributor - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on Distributor - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on Distributor - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on Distributor - Year-over-year growth 2023-2028 (%)
    • 8.5 Market opportunity by Channel
      • Exhibit 91: Market opportunity by Channel ($ billion)
      • Exhibit 92: Data Table on Market opportunity by Channel ($ billion)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 93: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 94: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 95: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 96: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 97: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 98: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 99: Matrix on vendor position and classification
            • 12.3 Bank of America Corp.
              • Exhibit 100: Bank of America Corp. - Overview
              • Exhibit 101: Bank of America Corp. - Business segments
              • Exhibit 102: Bank of America Corp. - Key news
              • Exhibit 103: Bank of America Corp. - Key offerings
              • Exhibit 104: Bank of America Corp. - Segment focus
            • 12.4 Barclays PLC
              • Exhibit 105: Barclays PLC - Overview
              • Exhibit 106: Barclays PLC - Business segments
              • Exhibit 107: Barclays PLC - Key news
              • Exhibit 108: Barclays PLC - Key offerings
              • Exhibit 109: Barclays PLC - Segment focus
            • 12.5 Capital One Financial Corp.
              • Exhibit 110: Capital One Financial Corp. - Overview
              • Exhibit 111: Capital One Financial Corp. - Business segments
              • Exhibit 112: Capital One Financial Corp. - Key news
              • Exhibit 113: Capital One Financial Corp. - Key offerings
              • Exhibit 114: Capital One Financial Corp. - Segment focus
            • 12.6 Citigroup Inc.
              • Exhibit 115: Citigroup Inc. - Overview
              • Exhibit 116: Citigroup Inc. - Business segments
              • Exhibit 117: Citigroup Inc. - Key offerings
              • Exhibit 118: Citigroup Inc. - Segment focus
            • 12.7 HSBC Holdings Plc
              • Exhibit 119: HSBC Holdings Plc - Overview
              • Exhibit 120: HSBC Holdings Plc - Business segments
              • Exhibit 121: HSBC Holdings Plc - Key news
              • Exhibit 122: HSBC Holdings Plc - Key offerings
              • Exhibit 123: HSBC Holdings Plc - Segment focus
            • 12.8 JPMorgan Chase and Co.
              • Exhibit 124: JPMorgan Chase and Co. - Overview
              • Exhibit 125: JPMorgan Chase and Co. - Business segments
              • Exhibit 126: JPMorgan Chase and Co. - Key news
              • Exhibit 127: JPMorgan Chase and Co. - Key offerings
              • Exhibit 128: JPMorgan Chase and Co. - Segment focus
            • 12.9 Key Corp.
              • Exhibit 129: Key Corp. - Overview
              • Exhibit 130: Key Corp. - Business segments
              • Exhibit 131: Key Corp. - Key offerings
              • Exhibit 132: Key Corp. - Segment focus
            • 12.10 Mitsubishi UFJ Financial Group Inc.
              • Exhibit 133: Mitsubishi UFJ Financial Group Inc. - Overview
              • Exhibit 134: Mitsubishi UFJ Financial Group Inc. - Business segments
              • Exhibit 135: Mitsubishi UFJ Financial Group Inc. - Key offerings
              • Exhibit 136: Mitsubishi UFJ Financial Group Inc. - Segment focus
            • 12.11 Regions Financial Corp.
              • Exhibit 137: Regions Financial Corp. - Overview
              • Exhibit 138: Regions Financial Corp. - Business segments
              • Exhibit 139: Regions Financial Corp. - Key news
              • Exhibit 140: Regions Financial Corp. - Key offerings
              • Exhibit 141: Regions Financial Corp. - Segment focus
            • 12.12 The Charles Schwab Corp.
              • Exhibit 142: The Charles Schwab Corp. - Overview
              • Exhibit 143: The Charles Schwab Corp. - Business segments
              • Exhibit 144: The Charles Schwab Corp. - Key offerings
              • Exhibit 145: The Charles Schwab Corp. - Segment focus
            • 12.13 The PNC Financial Services Group Inc.
              • Exhibit 146: The PNC Financial Services Group Inc. - Overview
              • Exhibit 147: The PNC Financial Services Group Inc. - Business segments
              • Exhibit 148: The PNC Financial Services Group Inc. - Key offerings
              • Exhibit 149: The PNC Financial Services Group Inc. - Segment focus
            • 12.14 The Toronto Dominion Bank
              • Exhibit 150: The Toronto Dominion Bank - Overview
              • Exhibit 151: The Toronto Dominion Bank - Business segments
              • Exhibit 152: The Toronto Dominion Bank - Key offerings
              • Exhibit 153: The Toronto Dominion Bank - Segment focus
            • 12.15 Truist Financial Corp.
              • Exhibit 154: Truist Financial Corp. - Overview
              • Exhibit 155: Truist Financial Corp. - Business segments
              • Exhibit 156: Truist Financial Corp. - Key offerings
              • Exhibit 157: Truist Financial Corp. - Segment focus
            • 12.16 U.S. Bancorp
              • Exhibit 158: U.S. Bancorp - Overview
              • Exhibit 159: U.S. Bancorp - Business segments
              • Exhibit 160: U.S. Bancorp - Key news
              • Exhibit 161: U.S. Bancorp - Key offerings
              • Exhibit 162: U.S. Bancorp - Segment focus
            • 12.17 Wells Fargo and Co.
              • Exhibit 163: Wells Fargo and Co. - Overview
              • Exhibit 164: Wells Fargo and Co. - Business segments
              • Exhibit 165: Wells Fargo and Co. - Key news
              • Exhibit 166: Wells Fargo and Co. - Key offerings
              • Exhibit 167: Wells Fargo and Co. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 168: Inclusions checklist
                • Exhibit 169: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 170: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 171: Research methodology
                • Exhibit 172: Validation techniques employed for market sizing
                • Exhibit 173: Information sources
              • 13.5 List of abbreviations
                • Exhibit 174: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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