US - Sauna Market by End-user and Product Type - Forecast and Analysis 2023-2027
| Published: Oct 2023 | Pages: 129 | SKU: IRTNTR75717 |
Sauna Market in US Report 2023-2027
The US sauna market size is estimated to grow at a CAGR of 6.06% between 2022 and 2027. The market size is forecast to increase by USD 126.49 million.
Our report offers in-depth analysis of market drivers, trends, opportunities, challenges, and restraints, with segmentation by end-user (hotel, gym, household, and others) and product type (traditional, steam, and infrared). Additionally, Technavio provides valuable insights through value chain analysis, parent market analysis, Porter’s Five analysis, vendor analysis, and COVID-19 impact data. The report also includes a thorough analysis of historical market data from 2017 to 2022.
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Sauna Market In US Analysis and Insights
Increasing focus on wellness and self-care is a key driver boosting the US Sauna market growth. One of the major drivers of the sauna market in US is the increasing focus on wellness and self-care. In recent years, there has been a notable shift in people's priorities, with a greater emphasis on taking care of their physical and mental well-being. As individuals become more health-conscious, they seek out activities and products that promote relaxation, stress reduction, and overall wellness. Thus, increasing focus on wellness and self-care is one of the major drivers, which is expected to drive the growth of the sauna market in US during the forecast period.
Growing adoption of home saunas is a key trend shaping the US Sauna market. The increasing adoption of home saunas is boosting the overall growth of the sauna market in US. The trend toward self-care and wellness has increased the demand for home sauna equipment. Home saunas provide the convenience of accessing these services from the comfort of one's home. It eliminates the need to travel to a sauna facility, saving time and money. Home saunas provide more privacy and a personalized experience. Therefore, the growing adoption of home saunas is expected to positively impact the growth of the sauna market in US during the forecast period.
The high cost of equipment and maintenance is a key challenge hindering the US Sauna market. The equipment required for a sauna facility is expensive. A typical sauna room can cost several thousand dollars. Depending on the size and method of payment, traditional saunas cost anywhere from USD6,000 to USD11,000+. Infrared saunas cost between USD4,400 and USD9,000 or more. These high initial costs make it difficult for entrepreneurs to establish a new sauna business. Besides initial investment, maintenance costs are also high for the sauna equipment. Maintaining a sauna requires regular servicing and upkeep, which can be costly. Therefore, the high cost of equipment and maintenance is expected to present a significant challenge to the growth of the sauna market in US during the forecast period.
Sauna Market In US Segmentation
The hotel segment is estimated to witness significant growth during the forecast period. The hotel segment in the US Sauna & Spa market refers to the provision of sauna & spa facilities within the premises of hotels or resorts. Luxury hotels, boutique hotels, budget hotels, resorts, and various types of segments are included in this segment. These hotels offer their guests a wide range of sauna services, including steam Rooms.
Sauna Market in US
By End-User
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The hotel segment was the largest segment and was valued at USD 113.66 million in 2017 and continued to grow until 2021. In recent years, the hotel segment in the sauna market in the US has experienced significant growth due to the increasing demand for wellness tourism. To increase their experience of travel and to encourage relaxation and rejuvenation, many travelers search for hotels that offer sauna & spa facilities. As a result, hotels are increasingly investing in sauna facilities to attract and retain guests. Moreover, the hotel segment in the steam room market in the US is also witnessing a shift toward eco-friendly and sustainable practices. Such factors will increase the segment growth during the forecast period.
Sauna Market In US Customer Landscape
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Segment Overview
The sauna market in US report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
- End-user Outlook (USD Million, 2017 - 2027)
- Hotel
- Gym
- Household
- Others
- Product type Outlook (USD Million, 2017 - 2027)
- Traditional
- Steam
- Infrared
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Sauna Market In US Scope |
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Report Coverage |
Details |
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Page number |
129 |
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Base year |
2022 |
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Historic period |
2018 - 2022 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.06% |
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Market growth 2023-2027 |
USD 126.49 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
5.54 |
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Regional analysis |
US |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Almost Heaven Group LLC, Bsaunas Inc., Cedarbrook Sauna and Steam, Divine Environments Inc., Golden design Inc., Great Bay Spa and Sauna, Harvia Plc, Health Mate Sauna, Heavenly Heat Saunas, KLAFS GmbH, Nootka Collective Inc., QCA Spas Inc., Rocky Mountain Saunas, Salus Saunas, Sauna Works Inc., Sauna360 Group Oy, Sunlighten Inc., Superior Sauna, ThermaSol Steam Bath LLC, and TyloHelo Group |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Sauna Market In US Research Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the market between 2023 and 2027
- Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
- Accurate predictions about upcoming trends and changes in consumer behaviour
- Growth of the market industry across US
- Thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product Type
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 10: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
- Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Sauna market in US 2017 - 2021
- Exhibit 15: Historic Market Size – Data Table on sauna market in US 2017 - 2021 ($ million)
- 4.2 End-user Segment Analysis 2017 - 2021
- Exhibit 16: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
- 4.3 Product type Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – Product type Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by End-user
- 6.1 Market segments
- Exhibit 25: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 26: Data Table on End-user - Market share 2022-2027 (%)
- 6.2 Comparison by End-user
- Exhibit 27: Chart on Comparison by End-user
- Exhibit 28: Data Table on Comparison by End-user
- 6.3 Hotel - Market size and forecast 2022-2027
- Exhibit 29: Chart on Hotel - Market size and forecast 2022-2027 ($ million)
- Exhibit 30: Data Table on Hotel - Market size and forecast 2022-2027 ($ million)
- Exhibit 31: Chart on Hotel - Year-over-year growth 2022-2027 (%)
- Exhibit 32: Data Table on Hotel - Year-over-year growth 2022-2027 (%)
- 6.4 Gym - Market size and forecast 2022-2027
- Exhibit 33: Chart on Gym - Market size and forecast 2022-2027 ($ million)
- Exhibit 34: Data Table on Gym - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Chart on Gym - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Gym - Year-over-year growth 2022-2027 (%)
- 6.5 Household - Market size and forecast 2022-2027
- Exhibit 37: Chart on Household - Market size and forecast 2022-2027 ($ million)
- Exhibit 38: Data Table on Household - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Chart on Household - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Household - Year-over-year growth 2022-2027 (%)
- 6.6 Others - Market size and forecast 2022-2027
- Exhibit 41: Chart on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 42: Data Table on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 43: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 44: Data Table on Others - Year-over-year growth 2022-2027 (%)
- 6.7 Market opportunity by End-user
- Exhibit 45: Market opportunity by End-user ($ million)
- Exhibit 46: Data Table on Market opportunity by End-user ($ million)
7 Market Segmentation by Product Type
- 7.1 Market segments
- Exhibit 47: Chart on Product Type - Market share 2022-2027 (%)
- Exhibit 48: Data Table on Product Type - Market share 2022-2027 (%)
- 7.2 Comparison by Product Type
- Exhibit 49: Chart on Comparison by Product Type
- Exhibit 50: Data Table on Comparison by Product Type
- 7.3 Traditional - Market size and forecast 2022-2027
- Exhibit 51: Chart on Traditional - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on Traditional - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on Traditional - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Traditional - Year-over-year growth 2022-2027 (%)
- 7.4 Steam - Market size and forecast 2022-2027
- Exhibit 55: Chart on Steam - Market size and forecast 2022-2027 ($ million)
- Exhibit 56: Data Table on Steam - Market size and forecast 2022-2027 ($ million)
- Exhibit 57: Chart on Steam - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Steam - Year-over-year growth 2022-2027 (%)
- 7.5 Infrared - Market size and forecast 2022-2027
- Exhibit 59: Chart on Infrared - Market size and forecast 2022-2027 ($ million)
- Exhibit 60: Data Table on Infrared - Market size and forecast 2022-2027 ($ million)
- Exhibit 61: Chart on Infrared - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Infrared - Year-over-year growth 2022-2027 (%)
- 7.6 Market opportunity by Product Type
- Exhibit 63: Market opportunity by Product Type ($ million)
- Exhibit 64: Data Table on Market opportunity by Product Type ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Impact of drivers and challenges
- Exhibit 66: Impact of drivers and challenges in 2022 and 2027
- 9.4 Market trends
10 Vendor Landscape
- 10.1 Overview
- 10.2 Vendor landscape
- Exhibit 67: Overview on Criticality of inputs and Factors of differentiation
- 10.3 Landscape disruption
- Exhibit 68: Overview on factors of disruption
- 10.4 Industry risks
- Exhibit 69: Impact of key risks on business
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 70: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 71: Matrix on vendor position and classification
- 11.3 Almost Heaven Group LLC
- Exhibit 72: Almost Heaven Group LLC - Overview
- Exhibit 73: Almost Heaven Group LLC - Product / Service
- Exhibit 74: Almost Heaven Group LLC - Key offerings
- 11.4 Bsaunas Inc.
- Exhibit 75: Bsaunas Inc. - Overview
- Exhibit 76: Bsaunas Inc. - Product / Service
- Exhibit 77: Bsaunas Inc. - Key offerings
- 11.5 Golden design Inc.
- Exhibit 78: Golden design Inc. - Overview
- Exhibit 79: Golden design Inc. - Product / Service
- Exhibit 80: Golden design Inc. - Key offerings
- 11.6 Harvia Plc
- Exhibit 81: Harvia Plc - Overview
- Exhibit 82: Harvia Plc - Product / Service
- Exhibit 83: Harvia Plc - Key offerings
- 11.7 Health Mate Sauna
- Exhibit 84: Health Mate Sauna - Overview
- Exhibit 85: Health Mate Sauna - Product / Service
- Exhibit 86: Health Mate Sauna - Key offerings
- 11.8 Heavenly Heat Saunas
- Exhibit 87: Heavenly Heat Saunas - Overview
- Exhibit 88: Heavenly Heat Saunas - Product / Service
- Exhibit 89: Heavenly Heat Saunas - Key offerings
- 11.9 KLAFS GmbH
- Exhibit 90: KLAFS GmbH - Overview
- Exhibit 91: KLAFS GmbH - Product / Service
- Exhibit 92: KLAFS GmbH - Key offerings
- 11.10 Nootka Collective Inc.
- Exhibit 93: Nootka Collective Inc. - Overview
- Exhibit 94: Nootka Collective Inc. - Product / Service
- Exhibit 95: Nootka Collective Inc. - Key offerings
- 11.11 QCA Spas Inc.
- Exhibit 96: QCA Spas Inc. - Overview
- Exhibit 97: QCA Spas Inc. - Product / Service
- Exhibit 98: QCA Spas Inc. - Key offerings
- 11.12 Rocky Mountain Saunas
- Exhibit 99: Rocky Mountain Saunas - Overview
- Exhibit 100: Rocky Mountain Saunas - Product / Service
- Exhibit 101: Rocky Mountain Saunas - Key offerings
- 11.13 Salus Saunas
- Exhibit 102: Salus Saunas - Overview
- Exhibit 103: Salus Saunas - Product / Service
- Exhibit 104: Salus Saunas - Key offerings
- 11.14 Sauna Works Inc.
- Exhibit 105: Sauna Works Inc. - Overview
- Exhibit 106: Sauna Works Inc. - Product / Service
- Exhibit 107: Sauna Works Inc. - Key offerings
- 11.15 Sauna360 Group Oy
- Exhibit 108: Sauna360 Group Oy - Overview
- Exhibit 109: Sauna360 Group Oy - Product / Service
- Exhibit 110: Sauna360 Group Oy - Key offerings
- 11.16 Sunlighten Inc.
- Exhibit 111: Sunlighten Inc. - Overview
- Exhibit 112: Sunlighten Inc. - Product / Service
- Exhibit 113: Sunlighten Inc. - Key offerings
- 11.17 TyloHelo Group
- Exhibit 114: TyloHelo Group - Overview
- Exhibit 115: TyloHelo Group - Product / Service
- Exhibit 116: TyloHelo Group - Key offerings
12 Appendix
- 12.1 Scope of the report
- 12.2 Inclusions and exclusions checklist
- Exhibit 117: Inclusions checklist
- Exhibit 118: Exclusions checklist
- 12.3 Currency conversion rates for US$
- Exhibit 119: Currency conversion rates for US$
- 12.4 Research methodology
- Exhibit 120: Research methodology
- Exhibit 121: Validation techniques employed for market sizing
- Exhibit 122: Information sources
- 12.5 List of abbreviations
- Exhibit 123: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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sauna market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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