US Sexual Wellness Market by Distribution Channel, Product, and End-user Forecast and Analysis - 2023-2027

US Sexual Wellness Market Forecast 2023-2027

The US Sexual Wellness Market size is projected to increase by USD 6.47 billion and the market size is estimated to grow at a CAGR of 8.3% between 2022 and 2027. The market's expansion hinges on multiple factors, notably the burgeoning therapeutic applications of sex wellness goods, shifting consumer viewpoints, and the accessibility of sex wellness items through online platforms. As these goods gain recognition for their therapeutic benefits beyond mere pleasure, consumer perceptions are evolving, driving demand. The convenience and privacy afforded by online availability further fuel market growth, allowing consumers to explore and purchase these goods discreetly. This shift in perception, coupled with easy online access, not only expands market reach but also encourages innovation and diversification in sex wellness offerings, catering to a broader spectrum of consumer needs and preferences.

Market Growth and Trends

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Market Segmentation

This Market forecast report extensively covers market segmentation by Distribution Channel (offline and online), Product (sex toys, condoms, erotic lingerie, personal lubricants, and others), and End-user (men, women, and LGBT community). It also includes an in-depth analysis of drivers, trends, and challenges.

Market Dynamics and Customer Landscape

The market is driven by a combination of factors. Sexually Transmitted Diseases and HIV infection highlight the necessity for contraceptives and safer sexual practices. The surge in online shopping and e-commerce has made sexual wellness products more accessible, combating stigma associated with purchasing such items. Sex toys, sexual lubricants, and sensual lingerie reflect evolving sex-positive movements, while challenges like counterfeit products and navigating cultural perspectives and social norms remain. Sexual education and destigmatization efforts cater to diverse gender identities and sexual orientations, catering to the needs of Millennials and consumers alike. Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The increasing use of sexual wellness products for therapeutic purposes is driving the Market share. Women face issues like vaginal dryness, muscle variations, and hormonal imbalances affecting vaginal moisture levels. Surgeries and advanced technology are costly, leading to a demand for sex wellness goods as alternatives.

Moreover, doctors recommend sex toys like vibrators to relax vaginal muscles, while goods like IUDs have resolved conditions like endometriosis. Sex toys also help increase arousal, relieve stress, and manage hormonal changes, making them popular for stress relief. This trend is expected to positively impact the market.

Significant Market Trends 

The surge in the popularity of female condoms is a key trend driving the market. More and more women are choosing condoms that cater to their needs, creating a significant demand for such goods. Female condoms offer a pre-intercourse option that is especially beneficial for sex workers facing condom refusal. They also serve as an excellent alternative to hormonal methods of pregnancy prevention, which may not suit everyone. In addition, for some couples, female condoms may be a safer and more pleasurable option.

Moreover, several factors will contribute to the growth of female condoms in the future, including the implementation of comprehensive female condom programs, effective family planning, and HIV prevention programs. Research has shown that the use of female condoms has increased protected sex levels globally and reduced the incidence of STIs. This trend is expected to have a positive impact on the demand for sex wellness goods in the years to come.

Major Market Challenge 

An increase in side effects is a major challenge in the market. Though sexual wellness products are being accepted increasingly, consumers are concerned about the side effects of these products. The raw materials and ingredients such as rubber, plastic, latex, and nitrile used in these goods must be scrutinized as they come in direct contact with sensitive/intimate areas of the skin. This makes the skin more prone to reactions such as pain, irritation, numbness, and inflammation/swelling. Sex toys such as adult vibrators directly come in contact with the skin in intimate areas.

Moreover, some sex toys may cause severe burns, itching, and other health complications. Many of these products contain harmful toxins and chemicals, such as phthalates and parabens, which are sometimes directly absorbed into the bloodstream.  These chemicals are linked mainly to congenital disabilities, endocrine disorders, and sperm damage. Lubricants also contain chemical components that can increase the risk of STDs. Chemicals such as phthalates damage the epithelial cells lining the vagina and rectum. Therefore, questions regarding the safety of these goods are being raised by consumers. This has created an inhibition and a negative image of sex wellness goods in the US, which can significantly hamper the sales of these products.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Customer Landscape

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Luvu Brands Inc. - The company offers Sexual Wellness products.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• PHC Inc.
• Ansell Ltd.
• Church and Dwight Co. Inc.
• Dame Products Inc.
• GLYDE
• Good Clean Love Inc.
• HYTTO PTE. Ltd.
• JIMMYJANE
• KESSEL medintim GmbH
• LELOi AB
• Lovehoney Group Ltd.
• Lovelife Toys
• Pure Romance
• Reckitt Benckiser Group PLC
• Sagami Rubber Industries Co. Ltd.
• Veru Inc.
• WOW Tech International GmbH

Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation by Distribution Channel

The market is a multifaceted sector influenced by various factors. Sexually Transmitted Diseases and HIV infection drive the demand for contraceptives and other sexual wellness products. With the rise of online shopping and e-commerce, accessing these products has become more convenient, breaking down barriers associated with stigma.Sex toys, sexual lubricants, sensual lingerie, exotic costumes, and herbal supplements are among the diverse range of offerings catering to different needs and preferences. Efforts by Sex-positive movements and banks to destigmatize sexual wellness products have contributed to a more open and inclusive market. Adolescent fertility rate and concerns about counterfeit products highlight the importance of reliable sources, making online channels and online retail channels crucial avenues for purchasing authentic items. Initiatives promoting sexual education and awareness, especially among Millennials and consumers from diverse gender identities and sexual orientations, contribute to the normalization and acceptance of sexual wellness products.

The market share growth by the offline segment will be significant during the forecast period. Offline stores include the retail and speciality stores segment, which includes adult toy stores, supermarkets and hypermarkets, and other retailers. When purchasing sexual wellness products from supermarkets, chemists, and adult toy stores, end-users can take advice from professional sales personnel before making the purchase. This will increase their awareness about the safe use of sexual wellness products. Retailers of sexual wellness products also focus on expanding their sales by participating in sex toy expos. Such initiatives by retailers to increase the sales of sexual wellness products will propel the market's growth during the forecast period.

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The offline segment showed a gradual increase in market share with USD 6.18 billion in 2017 and continued to grow by 2021. The number of people visiting offline stores is increasing significantly as companies provide accurate information to consumers. Some stores also provide special assistance to customers who require guidance on purchasing and using sexual wellness products. For instance, Boink Boutique provides its subscribers with a box of pre-selected sex toys, lubricants, and other adult products every month.  Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027. The growth of this segment is primarily attributed to the increasing adoption of sexual wellness products in the US, which is driven by an increase in the demand for sexual wellness products in the US. 

Segmentation by End-User

The availability of male sexual wellness products, such as sex toys and condoms, is driving the growth of the market. Men experiencing erectile dysfunction can benefit from options like penis rings, pumps, and constriction bands. The increase in ED cases in the US presents a growing opportunity for the market. Erection rings are a popular choice for achieving penile tightness and satisfactory intercourse, with online stores being a preferred purchase option. This leads to an increased customer base and contributes to the growth of the erection rings market.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides a market research and growth analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook 
  • Offline
  • Online 
• Product Outlook 
  • Sex toys
  • Condoms 
  • Erotic lingerie
  • Personal lubricants
  • Others 
• End-user Outlook 
  • Men 
  • Women 
  • LGBT community

Market Analyst Overview

The market is experiencing significant growth, driven by several key factors. The Compound Annual Growth Rate (CAGR) reflects the steady expansion of this sector. Increased awareness and advocacy efforts by NGOs and government organizations have led to greater awareness campaigns and education about Sexually Transmitted Diseases (STDs), HIV infection, and the importance of contraceptives. The rise of sex-positive movements and societal attitudes promoting acceptance have also contributed to market growth.

Moreover, Angel investors and companies like PLBY Group, Inc are actively investing in the sexual wellness sector, supporting initiatives like sexual health education, contraceptive social marketing, and the promotion of gender equality and women empowerment. Online platforms, including E-commerce sites and social media, play a crucial role in reaching the millennial population and promoting sexual wellness products such as water-based lubricants, sprays, and rubber penises. Major retailers like Walmart, 7-Eleven, and Costco Wholesale Corporation stock sexual wellness products, making them accessible to a wide range of consumers. Furthermore, advancements in medical treatments for conditions like erectile dysfunction (ED) and restless legs syndrome (RLS) are contributing to the overall growth of the market.

Furthermore, the market is a dynamic landscape influenced by various factors. The Childbearing population plays a role in driving demand for sexual wellness products, reflecting a diverse consumer base. Entities like the NYC Health Department and organizations like the Joint United Nations Program on HIV/AIDS (UNAIDS) contribute significantly to health awareness and education regarding Sexually transmitted infections and HIV/AIDS. The market also caters to specific demographics, including millennials and the LGBTQ+ community, acknowledging the importance of diversity and inclusivity. Companies like TLA acquisition firm and Door 2 Door focus on strategic investments and marketing campaigns, leveraging platforms like social media and advertisements to reach the target population effectively.

Market Scope
Report Coverage	Details
Page number	149
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 8.3%
Market growth 2023-2027	USD 6.47 billion
Market structure	USD Fragmented
YoY growth 2022-2023(%)	7.5
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	PHC Inc., Ann Summers Ltd., Ansell Ltd., Bijoux Indiscrets SL, Church and Dwight Co. Inc., Dame Products Inc., GLYDE, Good Clean Love Inc., HYTTO PTE. Ltd., JIMMYJANE, KESSEL medintim GmbH, LELOi AB, Lovehoney Group Ltd., Lovelife Toys, Luvu Brands Inc., Pure Romance, Reckitt Benckiser Group PLC, Sagami Rubber Industries Co. Ltd., Veru Inc., and WOW Tech International GmbH
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across US
• Thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market report analysis of factors that will challenge the growth of market players

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