US-Tablets Market by Distribution Channel and Type - Forecast and Analysis 2023-2027

US Tablets Market Forecast 2023-2027

The US tablets market size is forecast to increase by USD 2.40 billion, at a CAGR of 4.28% between 2022 and 2027. The market's expansion hinges on several pivotal factors, notably the continuous march of technological advancements coupled with a rising inclination towards virtual learning. This trend is further fueled by the swift penetration of Internet-enabled devices into various facets of education, facilitating seamless access to digital resources and interactive learning platforms. Moreover, the growing adoption of tablets within educational institutions serves as a catalyst, empowering students and educators with portable, versatile tools for enhanced engagement and collaboration. This convergence of advancements in technology, virtual learning preferences, ubiquitous internet connectivity, and the integration of tablets in educational settings collectively propels the market's growth trajectory, promising a transformative landscape for the future of education.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

This market report extensively covers market segmentation by distribution channel (offline and online) and type (hybrid, convertible, slate, and rugged). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

Market Dynamics and Customer Landscape

The market is being driven by the increasing demand for portable and versatile Electronic devices with Touchscreen interface and Mobile operating system compatibility. Key drivers include the growing adoption of Smartphones and Laptops, catering to Leisure, Office computing, and Online surfing needs. Trends indicate a shift towards Higher screen resolution, Lighter devices, and innovative Tablet designs. However, challenges such as ensuring Rechargeable battery longevity, addressing Technical improvements, and meeting diverse Customer demands pose significant hurdles in this competitive market segment. Technological advances and increasing preference toward virtual learning are notably driving the market growth, although factors such as rapid penetration of Internet-enabled devices may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Technological advances and increasing preference toward virtual learning are notably driving the market growth. Providing educational information to students through virtual learning requires computer software and the Internet. This minimizes the need for teachers and students to teach in physical classrooms. Tutoring is a labor-intensive process. Online tutoring reduces tedious work for teachers by allowing them to teach from flexible locations using devices such as tablets. Instructors can give lectures over the Internet, so they don't have to travel to different locations for classes. Virtual learning also gives students the convenience of taking notes and copying and pasting information for use in reports and analyses.

Moreover, the pervasiveness of technology in the education sector is affecting many aspects. For example, advances in technology have enhanced learning and learning experiences outside the classroom. Virtual learning uses new technologies such as interactive whiteboards (IWB), augmented reality (AR), and virtual reality (VR). This will make educational PCs and tablets compatible with these advanced technologies, increasing the demand for tablets in the US, and thereby driving the growth of the focus market during the forecast period.

Significant Market Trends

The growing integration of AR, VR, and artificial intelligence (AI) in smart classrooms is the key trend influencing the market. The massive integration of AR and VR into the modern classroom will enable students and teachers to deliver intelligent education. These technologies can create an immersive learning environment for students, making them the preferred choice for improving the overall educational experience for students and educators. Schools are often bringing communication technology into modern classrooms with tablets, laptops, interactive whiteboards, clicker response systems, and other smart devices to enable a more engaging and interactive curriculum. US schools are beginning to incorporate VR into technical subjects such as Science, Technology, Engineering, Mathematics (STEM), and Social Studies.

Furthermore, VR headsets and smart glasses are increasingly being used in schools and educational institutions to create hands-on experiences in fields such as engineering, medicine, physics, art, history, and geography. Alongside AR and VR, artificial intelligence (AI) is another emerging technology that has caught the attention of several stakeholders in the education sector. The emergence of AI-powered learning systems is expected to bring unprecedented benefits to students and teachers when integrated into the classroom.  AI can help bridge the gap for lagging students with a special focus on customized lesson plans. Hence, increasing integration of AR, VR, and AI into smart classrooms is a trend expected to drive the growth of the market during the forecast period.

Major Market Challenge

Rapid penetration of Internet-enabled devices may impede the growth of the market. The continued development of educational software increases its complexity. Hence, users face issues related to using these new features properly. Thus, manufacturers of educational tablets need to continuously develop updated hardware solutions to meet various software requirements. This makes older devices incompatible with newer software updates as they do not meet the minimum system requirements.

Moreover, the majority of users do not have sufficient knowledge of the functionality of these systems. This leads users to choose tablets with lower configurations, which in turn become incompatible with future updates sooner than devices with higher-end configurations. This will hamper the growth of the US tablet market during the forecast period.

Key Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Customer Landscape

Who are the Major Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Acer Inc.: The company offers tablets such as Acer One and Acer One 10.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Apple Inc.
• ARCHOS SA
• ASUSTeK Computer Inc.
• BBK Electronics Corp Ltd
• BlackBerry Ltd.
• Chuwi Innovation Ltd.
• Dell Technologies Inc.
• HP Inc.
• HTC Corp.
• Lenovo Group Ltd.
• LG Corp.
• Micromax Informatics Ltd.
• Microsoft Corp.
• Nokia Corp.
• Panasonic Holdings Corp.
• Samsung Electronics Co. Ltd.
• Sony Group Corp.
• Toshiba Corp.
• Xiaomi Communications Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Tablets Market?

The market has witnessed remarkable growth driven by various factors, such as the rapid evolution of technology and the increasing demand for portable electronic devices. Tablets, being versatile and user-friendly, have become an integral part of modern life, catering to both personal and professional needs. Key features like the Touchscreen interface and Mobile operating system have made tablets highly interactive and adaptable to different user preferences. The availability of a Rechargeable battery ensures long-lasting usage, making tablets suitable for on-the-go tasks and entertainment. One of the primary drivers of the tablet market is the widespread use of Smartphones and Laptops, which has familiarized users with touch-based interfaces and increased the adoption of tablets. The Touchscreen display allows intuitive navigation, while features like Gesture recognition, Stylus support, and external Keyboard and Mouse connectivity enhance productivity and creativity. Tablets find extensive applications across various sectors, including Education, Corporate, Personal, and Commercial settings. They are used for Office computing, Online surfing, Entertainment, Web browsing, and more, catering to diverse customer demands.

The market share growth by the offline segment will be significant during the forecast period. Offline sales channels play an important role in the US tablet market despite the growing popularity of online shopping. At the time of purchase, customers can see and test the tablet for a personal experience. This increases customer confidence. Brick-and-mortar stores such as Best Buy and Walmart offer a variety of tablet brands and continue to dominate the industry.

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The offline segment was valued at USD 4.66 billion in 2017 and continued to grow until 2021. Going forward, some companies are adopting an omnichannel strategy, combining sales across online and offline channels to deliver a seamless shopping experience. Despite the challenges, offline sales channels continue to play an important role in the US tablet market, providing customers with a physical shopping experience that cannot be replicated online. This makes the offline sales channel a major segment driving the market growth to be watched during the forecast period.

Segment Overview

The market report forecasts market growth by revenue and provides a market growth analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook
  • Offline
  • Online

• Type Outlook
  • Hybrid
  • Convertible
  • Slate
  • Rugged

Market Analyst Overview

The market has witnessed significant growth owing to the widespread adoption of electronic devices featuring touchscreen interfaces and mobile operating systems. These devices are powered by rechargeable batteries and offer multifunctionality similar to smartphones and laptops. The tablet segment encompasses various designs such as notebooks with touchscreen displays that support gestures, finger and stylus input methods, replacing traditional mice and keyboards.

Moreover, the tablet market in the US has experienced substantial growth due to the popularity of electronic devices featuring touchscreen interfaces and mobile operating systems. These devices are powered by rechargeable batteries and offer versatility similar to smartphones and laptops. Tablets often feature notebook-like designs with touchscreen displays and supporting gestures for intuitive interaction. Factors such as screen size, leisure, and office computing needs have led to innovations in tablet technology, resulting in devices with higher screen resolution, attractive designs, and flexible screens. This market gain is not limited to the US; India and other countries have also seen a surge in tablet adoption, especially hybrid gadgets that combine features of a phone and notebook computer, powered by efficient operating systems and offering productivity detachable options.

Furthermore, with advancements in computers, screen sizes have increased, leveraging cellular networks for connectivity and catering to smart business needs. Tablets are used across industries for corporate and commercial purposes, offering online surfing, entertainment, and efficient web browsing experiences. Moreover, customer demand drives continuous technical improvements in tablet designs, leading to lighter devices, higher screen resolutions, better graphics for gaming and video streaming, and an array of apps for various tasks like bill payment and data syncing. The global tablet market growth has been fueled by factors such as extended battery life, attractive designs, flexible screens, and compatibility with mouse, keyboard, and remote employment tools. The recent shift towards online schooling and stay-at-home activities has further accelerated the demand for large-screen mobile devices, phablets, hybrid gadgets, and entertainment tablets that offer both productivity-detachable features and immersive multimedia experiences.

Market Scope
Report Coverage	Details
Page number	130
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4.28%
Market growth 2023-2027	USD 2.40 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	3.84
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Acer Inc., Apple Inc., ARCHOS SA, ASUSTeK Computer Inc., BBK Electronics Corp Ltd, BlackBerry Ltd., Chuwi Innovation Ltd., Dell Technologies Inc., HP Inc., HTC Corp., Lenovo Group Ltd., LG Corp., Micromax Informatics Ltd., Microsoft Corp., Nokia Corp., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., and Xiaomi Communications Co. Ltd.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across the US
• Thorough market research and growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market growth and forecasting analysis of factors that will challenge the growth of market companies

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