US Winter Wear Market by Product, Retail Channel and Geography - Forecast and Analysis 2023-2027

US Winter Wear Market Forecast 2023-2027

The winter wear market in US is estimated to increase by USD 14.31 billion and grow at a CAGR of 2.85% between 2022 and 2027. The growth of the market depends on several factors, including the rising popularity of digital payment systems, the rising demand for premium-quality winter wear, and an increase in online spending and sales. The surge in digital payment systems' popularity stands as the primary catalyst behind market expansion. A plethora of factors contribute to this trend, including the extensive availability of products, diverse online payment methods, shipment tracking capabilities, round-the-clock customer support, broader internet accessibility, and cost-effectiveness, all of which have fueled consumer interest in online shopping. With online shopping, consumers enjoy a myriad of payment options, ranging from credit cards and cash-on-delivery (COD) to internet banking and demand drafts. Additionally, consumers increasingly depend on payment service providers that offer secure payment processes without the need to disclose sensitive card details.

What will be the size of the Winter Wear Market in US During the Forecast Period?

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Market Segmentation

This report extensively covers market segmentation by product (apparel and footwear) and retail channel (specialty stores, mass merchandisers, and online retailing). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Product

The US winter clothing market share growth by the apparel segment will be significant during the forecast period. Clothing is defined as apparel. However, in the retail market, apparel often comprises day wear, evening wear, undergarments, sleepwear, and different accessories, such as belts. It also contains high-end luxuries such as cashmere and fur, as well as sweats and active apparel. The apparel segment includes a wide range of garments, and it is separated into three categories: apparel for men and boys, apparel for women and girls, and apparel for children.

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Currently, apparel production is one of the fastest expanding segments in the US. New trends emerge in this market every day, which continuously maintains the demand for apparel and offers prospects for the future. As a result, apparel manufacturers expand their operations to remain competitive with different aspects, such as limited product lifetimes, changeable styles, and unexpected market trends, to remain competitive in the garment business. The apparel industry is expected to grow at a significant rate during the forecast period due to the rapidly growing consumer base globally, the rising disposable income, and improved standard of living, which will further fuel the growth of the winter clothing market in the US during the forecast period.

Market Dynamics and Customer Landscape

The market in the US caters to individuals facing cold weather conditions, ensuring comfort and well-being during extreme cold spells. From professional wear to cozy loungewear, a range of apparel and textiles are available to combat cold fever and weight gain problems associated with colder seasons. Winter jackets, scarves, and thermal socks are essential for maintaining the body's temperature in adverse weather conditions. Boots and cardigans are popular choices for both casual and professional wear, while sports and fitness wear offer protection during outdoor activities. As people prioritize warmth and comfort indoors, wraps and scarves become indispensable accessories. With health implications in mind, the market continues to innovate in clothing styles to provide optimal insulation and protection against the cold. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rising popularity of digital payment systems is the key factor driving the market growth. The availability of a wide range of merchandise, online payment options, online tracking of shipments, 24/7 customer support, larger internet reach, and cheaper costs have increased the demand for online shopping among consumers. Online shopping offers several payment options, such as credit cards, cash-on-delivery (COD), internet banking, and demand drafts. Also, consumers rely on payment service providers that allow them to pay without revealing card details.

The most popular method of payment is COD. In developing countries such as India and China, consumers are cautious about sharing their debit or credit card details online, particularly with small and less-known merchants. As a result, retailers offer COD options to build trust among consumers. Digital payment services allow consumers to make payments at the point of sale through a mobile device. The transactions can be completed in a few steps on the phone. Digital payment applications are being used innovatively to improve the consumer experience. The growing penetration of the digital payment system in the apparel retail sector, including outdoor apparel, is estimated to propel the growth of the market in the US during the forecast period.

Significant Market Trends

The new product offerings are the primary trend in the market. Players in the market in the US are focusing on launching new fashionable and high-quality products, as well as expanding their market presence by establishing business manufacturing facilities and sales channels to reach potential customers; all these factors are driving the demand for winter wear in the US. The launch of new products, particularly by specialist outdoor retailers, has been key to generating consumer interest and driving sales in the market. 

In addition, retailers themselves advertise their winter apparel to generate demand. Nike, one of the largest apparel makers at a global level, is also a pioneer in introducing innovative offerings in the market. The company introduced a new workout gear called Therma-Sphere Max that is designed to be used in cold temperatures. Oros, an apparel firm based in Cincinnati, introduced a clothing line produced by aerogel that helps in better insulation. The company uses this technology to manufacture jackets, gloves, and hats for cold weather conditions. Such product innovations will drive the growth of the market in the US significantly during the forecast period.

Major Market Challenge

The threat of counterfeit products is a major challenge to the market growth. The market in the US is highly fragmented, with the presence of many manufacturers and sellers of winter apparel. The penetration of the internet and smartphones has grown since the last decade, which facilitates both established and local vendors to sell their products online. E-commerce encourages vendors to sell online by offering a platform that does not involve huge investments. The online platform for winter clothing offers a convenient mode of purchase with competitive price offerings.

By leveraging e-commerce platforms, counterfeit apparel is being sold in the US market by replicating the original ones, including winter wear. There are many unregistered vendors that sell counterfeit products of branded counterparts online. This, in turn, poses challenges to both established vendors and prospective consumers. With the growing sales of these counterfeit products, consumers may not be able to differentiate between genuine/branded and counterfeit products. Hence, the prevalence of counterfeit products is expected to hinder market growth and hamper the image of genuine manufacturers during the forecast period.

Key Market in US Customer Landscape

The report includes the adoption lifecycle of the winter clothing market in US, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape in US

Who are the Major Winter Wear Market in US Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the US winter clothing market.

Amazon.com Inc.- The company offers winter wear such as BenBoy Women Outdoor Waterproof Windproof Fleece and Yeokou Womens Sherpa Lined Sweatpants.

The report also includes detailed analyses of the competitive landscape of the winter clothing market in US and information about 15 market vendors, including:

• Abercrombie & Fitch Co.
• American Eagle Outfitters Inc.
• Backcountry.com LLC
• Best Buy Co. Inc.
• Boohoo Group Plc
• CustomInk LLC
• Dillards Inc.
• Gap Inc.
• Groupon Inc.
• H & M Hennes & Mauritz GBC AB
• Industria de Diseno Textil SA
• Kohls Corp.
• Macys Inc.
• Nordstrom Inc.
• Penney OpCo LLC

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook 
  • Apparel
  • Footwear

• Retail Channel Outlook
  • Specialty stores
  • Mass merchandisers
  • Online retailing

Market Analyst Overview

The Market in the US is witnessing significant growth propelled by changing weather patterns and rising consumer preferences for style and fashion. With frequent temperature drops and extreme cold spells, individuals seek high-quality, durable products that offer comfort and warmth. Ethical manufacturing practices and sustainable materials sourcing are gaining traction, reflecting consumer interest in responsible fashion choices. Apparel stores are catering to diverse needs, offering bespoke options and personalized styles, including customized or tailored winter wear. From cozy loungewear to functional clothing items like thermal socks and hand gloves, the demand for lightweight, long-lasting winter wear is on the rise. Rising income levels and growing product visibility are driving sales while emerging revenue pockets in sports & fitness wear and professional attire present new opportunities for market players.

Moreover the market in the US is a dynamic landscape influenced by a myriad of factors ranging from adverse weather conditions to the fashion choices of celebrities. Athletes participating in ice sports necessitate high-quality winter wear to protect their bodies from frostbite and maintain their body's temperature. Demand for winter wear apparel peaks during the cold season, prompting immediate sales and import activities to meet consumer needs. Clothing stores cater to a fashion-conscious audience, offering a variety of clothing styles, including coats, cardigans, hoodies, and boots made from materials like cotton and leather, boasting natural water resistance. Ethical working conditions and environmental degradation concerns drive interest in brands that prioritize longevity and ethical manufacturing practices, offering made-to-measure services and lightweight winter wear options. The organized retail sector capitalizes on the multi-season investment potential of winter wear, innovating with new designs and ensuring high-quality products while considering greenhouse gas emissions and health implications.

Winter Wear Market Scope in US
Report Coverage	Details
Page number	129
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 2.85%
Market growth 2023-2027	USD 14.31 billion
Market structure	Fragmented
YoY growth (%)	2.55
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Abercrombie & Fitch Co., Amazon.com Inc., American Eagle Outfitters Inc., Backcountry.com LLC, Best Buy Co. Inc., Boohoo Group Plc, CustomInk LLC, Dillards Inc., Gap Inc., Groupon Inc., H & M Hennes & Mauritz GBC AB, Industria de Diseno Textil SA, Kohls Corp., Macys Inc., Nordstrom Inc., Penney OpCo LLC, The TJX Companies Inc., VF Corp., Walmart Inc., and LVMH Moet Hennessy Louis Vuitton SE
Market dynamics	Parent market analysis, Market forecasting, market growth and trends, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Winter Wear Market Report in US?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across the US
• Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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